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All Journal Linguistica BAHAS Budapest International Research and Critics in Linguistics and Education Journal (Birle Journal) JOLLT Journal of Languages and Language Teaching INSPIREE: Indonesian Sport Innovation Review Britain International for Linguistics, Arts and Education Journal (BIoLAE Journal) Register : Journal of English Language Teaching and Learning of FBS UNIMED LINGUISTIK TERAPAN Transform : Journal of English Language Teaching and Learning Genre Journal: Journal of Applied Linguistics of FBS UNIMED Pubmedia Jurnal Pendidikan Bahasa Inggris
Juli Rachmadani Hasibuan
Universitas Negeri Medan
Arts Humanities Education Electrical & Electronics Engineering Health Professions Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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Journal : BAHAS

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PENDAMPINGAN UMKM MEMBUAT IKLAN DIGITAL DENGAN MEMANFAATKAN MEDIA ONLINE GOOGLE ADS DI KELURAHAN TAMBANGAN, KECAMATAN PADANG HILIR, TEBING TINGGI Farida Hanim Saragih; Juli Rachmadani Hasibuan; Christine Helena Hasibuan
BAHAS Vol 32, No 3 (2021): BAHAS
Publisher : BAHAS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/bhs.v32i3.30352

Abstract

Abstrak Peningkatkan kualitas UMKM melalui kegiatan pendampingan membuat iklan digital dengan memanfaatkan media online google terhadap pelaku usaha di bidang UMKM pada Kelurahan Tambangan dan Kelurahan Tambangan Hulu. Kegiatan pendampingan dilakukan dalam beberapa tahap, diantaranya: 1) melakukan audiensi, koordinasi dan sosialisai program kepada stakeholder kelurahan, masyarakat, dan pelaku usaha sebagai penerima manfaat program; 2) penentuan lokasi pusat pelatihan pengembangan UMKM; 3) pelatihan literasi digital marketing; 4) penyelenggaraan web-blog online UMKM masyarakat Kelurahan Tambangan dan Tambangan Hulu; 5) sosialiasi dan pendampingan penggunaan akun Google Ads, 6) penyusunan rencana keberlanjutan pendampingan UMKM Kelurahan Tambangan dan Kelurahan Tambangan Hulu. Berdasarkan hasil kegiatan disimpulkan bahwa edukasi literasi digital pada masyarakat sangat dibutuhkan, terutama bagi pelaku usaha yang ingin mengembangkan UMKM. Pengenalan terhadap iklan digital melalui Google Ads dan marketplace dapat meningkatkan kreativitas dan daya saing UMKM lokal. Hasil produksi UMKM lokal sebenarnya tidak kalah saing dengan produk dari daerah lain. Pemanfaatan Google Ads dan marketplace yang terpadu dan berkelanjutan pada produk UMKM sangat berguna untuk memperkenalkan produk lokal secara nasional dan internasional. Pengembangan UMKM melalui iklan digital juga bisa menjadi keunggulan daerah yang berkompetensi untuk meningkatkan taraf hidup masyarakat setempat. Kendala yang dihadapi dalam proses pendampingan iklan digital di tengah pandemi Covid-19 adalah kegiatan sosialisasi yang terhambat akibat adanya pembatasan wilayah sehingga akses pengajar ke kelurahan menjadi terbatas. Kata kunci: Iklan digital, UMKM, Google Ads, Pandemi Covid-19  AbstractThe development of MSMEs through mentoring activities to create digital advertisements by utilizing Google Ads as an online media for business in the MSME sector at Kelurahan Tambangan and Kelurahan Tambangan Hulu. Mentoring activities are carried out in several stages, such as: 1) coordinating and socializing the program to the stakeholders, communities, and business actors as program beneficiaries; 2) determining the location of the MSME development training center; 3) digital marketing literacy training; 4) organizing MSME online web blogs; 5) socialization and assistance on the use of Google Ads accounts, 6) preparation of a sustainability plan for mentoring MSMEs in the Kelurahan Tambangan and Kelurahan Tambangan Hulu. Based on the results of the activity, it is concluded that digital literacy education in the community is very much needed, especially for business actors who want to develop MSMEs. The introduction of digital advertising through Google Ads and the marketplace can positively increase the creativity and competitiveness of local MSMEs, especially during pandemic-19 which can be done remotely using internet. The results of local MSME production are actually no less competitive with products from other regions. The use of Google Ads and an integrated and sustainable marketplace for MSME products is very useful for introducing local products nationally and internationally. The development of MSMEs through digital advertising can also be a regional advantage that is competent to improve the standard of living of the local community. The obstacle faced in the process of assisting digital advertising in the midst of the Covid-19 pandemic was that socialization activities were postponed due to regional restrictions. Keywords: Digital advertisement, MSME, Google Ads, Pandemic-19
PLANNING FOR READING: ACTIVITIES FOR BEFORE, DURING AND AFTER READING Juli Rachmadani Hasibuan
BAHAS Vol 26, No 1 (2015): BAHAS
Publisher : BAHAS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/bhs.v26i1.5538

Abstract

Reading is an interactive process that goes on between the reader and the text, resulting in comprehension. The text presents letters, words, sentences, and paragraphs that encode meaning. The reader uses knowledge, skills, and strategies to determine what that meaning is. Good readers tend to use a range of strategies while reading such as making predictions before reading, making connections to personal experiences and knowledge, and engaging in self-monitoring (on-going checks of text comprehension). Teachers can model, teach, and promote the use of these and other effective comprehension strategies to help their students become even more proficient readers. The need for students to be actively is engaged in the reading process. Teachers can explain key strategies and model the types of actions students can take before, during, and after reading. Keywords: Reading, activities before, during and after reading
PROCESSES AND CIRCUMTANCES IN SHORT STORIES OF GOOD HOUSEKEEPING JULI RACHMADANI HASIBUAN
BAHAS No 84 TH 38 (2012): BAHAS
Publisher : BAHAS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/bhs.v0i84 TH 38.2329

Abstract

The study deals with the Analysis of Processes and Circumstances in short stories of Good Housekeeping Magazine. The data were collected from publications monthly magazine, Good Housekeeping Magazine, in its edition of January 2003, May 2003, August 2003, and December 2003. There are four Short stories used as the sample. The texts of short stories were analyzed and classified with reference to the types of Processes and Circumstances according to the Systemic Functional Grammar theories. This Study used descriptive method. The Findings indicate that the Material Process (1283, 44.66%) is dominantly used in the short stories as the representative of Process and Circumstance of Location (771, 66.07%) is dominantly used in the short stories as the representative of Circumstances. This implies that short stories are mostly written in Material Process and Circumstance of Location because both of these aspects have high numbers of using if compared with the others.
ASSOCIATIVE MEANING AND COMMUNICATIVE EFFECT (MEANING DELIVERY) Juli Rachmadani Hasibuan
BAHAS Vol 27, No 3 (2016): BAHAS
Publisher : BAHAS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/bhs.v27i3.5670

Abstract

Associative meaning is an unstable meaning that has variants based on individual experience. The associative meaning of an expression has to do with individual mental understanding of the speaker. They can be broken up into five subtypes are connotative meaning, stylistic meaning, affective meaning, reflected meaning, and collocative meaning. The semantic analysis, generally, must explain how the sentences of a particular language are understood, interpreted, and related to states, processes and objects in the world. When learns more about semantics, it finds out a lot about how the world's languages match forms to meanings. And in doing that, learns a lot about ourselves and how we think, as well as acquiring knowledge that is useful in many different fields and applications. Keywords : semantics, associative meaning, communicative effect
Co-Authors Agnes Simbolon, Amelia Ailman Rani Nasution Akhyar, Fadhilah Tsaqila Albert Efendi Pohan Alfira Isya Nabila Alsamiri, Yasir Ayed Amrin Saragih ANGGRAINI THESISIA SARAGIH Anggraini, Cindy Anisa Jimina Sinaga Anni Holila Pulungan Beni, Ramdhan Br Marbun, Yohana Dede Busmin Gurning Christine Helena Hasibuan CITRA ANGGIA PUTRI Dahrul Aman Harahap Dewi, Nora Ronita Dicki Darmawan Elisa Betty Manullang Erwin Ashari, Erwin Fadhilah Tsaqila Akhyar FARIDA HANIM SARAGIH Fauziah Khairani Lubis Finky Sahputra Sinaga Imelda Pandiangan IMMANUEL PRASETYA GINTINGS Joys Andrean Mardohar Sitanggang LEYLA CHRISTY SINAGA Marnike Marpaung Marpaung, Aidil Arifin Masitowarni Siregar Meisuri, Sri Apulina br Ginting and Mouna Fitriana Muhammad Faizal A. Ghani Nabila Amanda Sabrina Nasution, Ailman Rani Nisfu Sari Pebruarika Nova Simanjuntak Prasetyo Prasetyo Rafika Dewi Nasution Samsuddin Siregar Sari, Hartika Shinta Melina Sidabutar Simanjuntak, Pebruarika Nova Sisilia Fitriani Damanik SITI Aisah Ginting Thia Ananda Winda Setia Sari Windi Abdillah Wulan Dari Yaebesi Gulo Yosi Yunita Amalia Siregar