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All Journal Jurnal Pembangunan Wilayah dan Kota Ekonomi Bisnis Gadjah Mada International Journal of Business JURNAL ILMU PEMERINTAHAN Jurnal Manajemen Pelayanan Publik AdBispreneur MBR (Management and Business Review) JEPA (Jurnal Ekonomi Pertanian dan Agribisnis) Scientific Journal of Reflection : Economic, Accounting, Management and Business Owner : Riset dan Jurnal Akuntansi Moderat JURNAL LENTERA BISNIS Kumawula: Jurnal Pengabdian Kepada Masyarakat Jurnal Pendidikan dan Konseling PERSPEKTIF Ilomata International Journal of Management Responsive: Jurnal Pemikiran dan Penelitian Administrasi, Sosial, Humaniora dan Kebijakan Publik MODERAT: Jurnal Ilmiah Ilmu Pemerintahan Ilomata International Journal of Management Bahtera Inovasi Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Jurnal Perspektif Pembiayaan dan Pembangunan Daerah Journal of Sumatera Sociological Indicators Jurnal Penelitian Pendidikan Indonesia JURNAL MANAJEMEN DAN BISNIS INDONESIA
R. Anang Muftiadi
Fakultas Ilmu Sosial Dan Ilmu Politik, Universitas Padjajaran
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Social Sciences Transportation Other

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Journal : JURNAL LENTERA BISNIS

 1 
PENGARUH CUSTOMER PERCEIVED VALUE TERHADAP REPURCHASE INTENTION DALAM GAME GENSHIN IMPACT Egar Surya; Anang Muftiadi; Arianis Chan
JURNAL LENTERA BISNIS Vol. 13 No. 2 (2024): JURNAL LENTERA BISNIS, Mei 2024
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v13i2.1091

Abstract

The present study seeks to examine the extent to which customer perceived value influences repurchase intention among consumers of in-game purchase products in the Genshin Impact game, with a case study conducted on members of the Genshin Impact Official Indonesia group. The research approach employed is quantitative, utilizing a descriptive verification method. The sampling technique involves non-probability sampling, specifically purposive sampling. Data were collected through questionnaires, observations, interviews, and literature studies. The data analysis was performed using simple linear regression, a significance test (T-test), and the coefficient of determination (r2). The study population consists of consumers of in-game purchase products in the Genshin Impact game, with a sample size of 120 respondents. The results indicate a significant influence of customer perceived value on repurchase intention among consumers of in-game purchase products in the Genshin Impact game. This implies that the higher the perceived customer perceived value, the greater the repurchase intention exhibited by consumers of in-game purchase products in the Genshin Impact game. Keywords: Customer Perceived Value, Repurchase Intention, Online Games
PENGARUH KUALITAS PELAYANAN DAN PROMOSI PENJUALAN TERHADAP LOYALITAS KONSUMEN (STUDI PADA PRODUK BY.U DI KOTA BANDUNG) Girda Aulia Rishyadi; Anang Muftiadi; Tetty Herawaty
JURNAL LENTERA BISNIS Vol. 13 No. 3 (2024): JURNAL LENTERA BISNIS, SEPTEMBER 2024
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v13i3.1212

Abstract

This study aims to observe the effect of service quality and sales promotion on consumer loyalty in by.U users in Bandung City. The method used in this study is quantitative descriptive. Through the distribution of questionnaires to obtain data using a Likert scale that is processed and tested. The population in this study were consumers in Bandung City who made purchases by.U so that the population is unknown. The sample was taken using non-probability sampling, namely purposive sampling. The sample size was calculated using the Lemeshow formula to obtain 100 respondents. The results of the study and hypothesis testing in this study are that service quality and sales promotion have a positive and very significant effect on consumer loyalty with a sig. 0.000. Service quality has a positive and very significant effect on consumer loyalty with a sig. 0.001. Sales promotion has a positive and significant effect on consumer loyalty with a sig. 0.020. The results of this study indicate that the R square coefficient value is 44.9%. Data processing and testing were carried out using validity and reliability tests, correlation tests, multiple linear regression, determination coefficient analysis, T tests and F tests.
Co-Authors Achsanul Qosasi Ahmad Buchari Ahmad Buchari Ahmad Buchari Alamsah, Untung Alfatiha, Raja Ainaya Amalia Saniy Soeprapti, Rizki Arbi Abdul Kahfi Arianis Chan Arifianti, ⁠Ria Arifianti, ⁠Ria Asmaul Husna Avia, Muhammad Dusthin Putra Azwar Bintarsih Sekarningrum Dhifan Fadhilah Rizky Nurhadi Dian Fordian Dwiputra, Muhammad Faishal Akbar Dyana, Dyana Egar Surya Eka Nurcahya Eka Nurcahya Eka Nurcahya Eka Putri, Zeni Emma Rochima Erna Maulina Erwin Permana Fauziah, Syifa Aulia Girda Aulia Rishyadi Hasan Farisi Healthy Nirmalasari Indiani, Dini Iwan Sukoco Lina Auliana M. Rizal Margo Purnomo Margo Purnomo Mariana Marselina, Mariana Mohammad Benny Alexandri Muhamad Alvi Irpansyah Muhamad Rizal Muhamad Rizal nunung runiawati Pekerti, Ayu Permata Raharjo, Vania Sekarayodya Raja Ainaya Alfatiha Ria Arifianti Rivani . Rivani Rivani Salwa Nurfaiziya Sam'un Jaja Raharja Sapulette, Militcyano Samuel Suwandi, Imam Teguh Santoso Tetty Herawaty Tradiga Nur Aziz Aziz Ulyses Sitompul Yoga Putut Afandi