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MODEL OPTIMALISASI CUSTOMER RELATIONSHIP MANAGEMENT DALAM MENINGKATKAN UNIT ENTRY Avia, Muhammad Dusthin Putra; Raharja, Sam’un Jaja; Muftiadi, R. Anang
SCIENTIFIC JOURNAL OF REFLECTION : Economic, Accounting, Management and Business Vol. 7 No. 4 (2024): SCIENTIFIC JOURNAL OF REFLECTION: Economic, Accounting, Management, & Business
Publisher : Sekolah Menengah Kejuruan (SMK) Pustek

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/sjr.v7i4.948

Abstract

This project aims to increase the number of unit entries at OtoXpert Karawang operated by Auto2000 through the optimization of the Customer Relationship Management (CRM) model. The method used in this project is applied research with a qualitative and quantitative approach. Data were collected through interviews, observations, and analysis of relevant documents. The project results show that the implementation of the optimized CRM model can increase the number of inquiries, boost the number of customers making bookings, and optimize the digital marketing process. Strategies such as the use of digital advertising (Meta Ads), optimization of social media content, and the implementation of Flow Charts and SOPs for booking conversion and post-service follow-up, have significantly increased the number of unit entries at OtoXpert Karawang. The conclusion of this project is that the optimization of the CRM model implemented at OtoXpert Karawang successfully enhances the performance of customer relations contributions to unit entry. Recommendations are provided to continuously improve and develop CRM strategies to achieve more optimal results in the future.
The Intersection of Sustainable Entrepreneurship and Public Service: A Bibliometric Analysis Suwandi, Imam; Muftiadi, R. Anang; Alexandri, Mohammad Benny; Purnomo, Margo
Jurnal Manajemen Pelayanan Publik Vol 8, No 3 (2024): Jurnal Manajemen Pelayanan Publik
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/jmpp.v8i3.57862

Abstract

In this study, we explore the intersection of sustainable entrepreneurship and public service using a bibliometric analysis of the Scopus database from 1985 to 2023.Our findings highlight a significant development in research productivity since 2015, reflecting a focus on sustainability and governance. United States and China dominate the research landscape, this is a research gap where this research can be done in other countries as new research. The study highlights the potential for sustainable entrepreneurship to enhance public service delivery through innovation, governance, and technology. It also outlines future research directions and policy recommendations to promote sustainable practices within public services. The novelty of this paper is that it explores an interdisciplinary approach, using tools such as VOSViewer and Biblioshiny, to map research trends and identify research gaps in the literature. This study can provide recommendations for future research and policy development aimed at improving public service delivery through sustainable entrepreneurship.
Comparative analysis of outsourcing and in house warehouse management system to improve productivity and stock accuracy Alamsah, Untung; Muftiadi, Anang; Arifianti, ⁠Ria
JPPI (Jurnal Penelitian Pendidikan Indonesia) Vol 10, No 4 (2024): JPPI (Jurnal Penelitian Pendidikan Indonesia)
Publisher : Indonesian Institute for Counseling, Education and Theraphy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/020244964

Abstract

This study compares the impact of outsourced and in-house Warehouse Management Systems (WMS) on productivity and stock accuracy in the fast-moving consumer goods (FMCG) sector. Data was collected from a logistics services company in Palembang using quantitative methods, including measurements of productivity per person per hour and stock accuracy per SKU. Productivity was assessed based on items processed per unit time, while stock accuracy compared physical stock with system records. Additional data was gathered through a Google Form survey targeting operational staff and warehouse managers to understand the implementation of both WMS models. The survey covered critical processes such as putaway, picking, and inventory, providing insights into operational efficiency and challenges associated with each model. Dummy variable multiple regression was applied to evaluate the performance impact of each WMS model, supplemented by qualitative insights from structured interviews. Findings reveal that WMS in-house is better than outsourcing WMS. While 12.5% of respondents rated the outsourced WMS as inefficient, none reported inefficiencies in the in-house system. Additionally, 62.5% of respondents found the in-house WMS highly effective, citing smoother implementation and higher reliability. The in-house WMS also demonstrated superior operational efficiency, storage accuracy, and responsiveness. It provided better storage location guidance (33.3%) and faster, more accurate operator navigation (26.5%) compared to the outsourced system. Moreover, only 33.3% of respondents noted delays in resolving technical issues with the in-house system, versus 68.8% for the outsourced system. Statistical analysis further supported these findings, showing significant advantages for the in-house WMS in productivity (p=0.068) and stock accuracy (p=0.000). These results highlight the strategic advantages of adopting an in-house WMS, underscoring its role in enhancing operational efficiency and maintaining competitiveness in the dynamic FMCG market.
Stakeholder Management Innovation in the Utilization of Right-of-Way on Major Arterial Roads in Bogor Regency Pekerti, Ayu Permata; Muftiadi, Anang; Rochima, Emma
Dinasti International Journal of Education Management And Social Science Vol. 6 No. 5 (2025): Dinasti International Journal of Education Management and Social Science (June
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v6i5.4644

Abstract

The development of major arterial roads and pedestrian infrastructure in the Cibinong Raya area to prepare for hosting the U-20 World Cup in 2023, is a leading program that uses up to 30% of the Bogor Regency infrastructure budget. Development with a large budget requires appropriately applied stakeholder management of infrastructure assets, through supervision and control of road assets accommodated in the licensing activities for using the right-of-way, to reduce the risk of physical damage to assets due to violations. The Result-Based Management Model was used to evaluate the control of asset utilization in providing technical recommendations for right-of-way utilization. Then, through ordinal scale weighting followed by in-depth interviews, an innovation model for stakeholder management risk control was obtained that is appropriate for the use of right-of-way on major arterial roads in Bogor Regency. The weighting of the stakeholder management indicators showed that the risk control aspect was the weakest element so it was necessary to emphasize the integration of the Risk Control function into each management indicator.
INFRASTRUCTURE FINANCING MODEL IN PUBLIC PRIVATE PARTNERSHIP Dhifan Fadhilah Rizky Nurhadi; Muhamad Rizal; Anang Muftiadi
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 4 No. 3 (2024): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v4i3.3702

Abstract

Research aims: This study conducts a systematic literature review to explore the evolving landscape of sustainable infrastructure investment and financing by applying the PRISMA method and bibliometric analysis to 4,308 publications from 2009 to 2023. From this corpus, 74 peer-reviewed journal articles were selected for in-depth analysis based on their relevance and methodological rigor. Design/Methodology/Approach: This systematic literature review employs the Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) methodology to examine the financing and investment dimensions of sustainable infrastructure Research findings: The findings reveal that sectors such as renewable energy, green transportation, water and sanitation, healthcare, and digital infrastructure dominate discussions of sustainability due to their significant environmental and social impact. In terms of financing, traditional sources such as government budgets are being complemented by innovative mechanisms, including Public-Private Partnerships (PPPs), green bonds, ESG-linked financing, and blockchain-based tokenization. Furthermore, the study identifies a research trend toward the integration of Environmental, Social, and Governance (ESG) criteria, digital innovation, and collaborative governance as foundational elements of sustainable infrastructure development. This research contributes a conceptual framework for integrating green finance in sustainable infrastructure and highlights the interdisciplinary, technology-driven, and policy-relevant nature of this emerging domain.