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All Journal Jurnal Pembangunan Wilayah dan Kota Ekonomi Bisnis Gadjah Mada International Journal of Business Jurnal Manajemen Pelayanan Publik AdBispreneur MBR (Management and Business Review) JEPA (Jurnal Ekonomi Pertanian dan Agribisnis) Scientific Journal of Reflection : Economic, Accounting, Management and Business Owner : Riset dan Jurnal Akuntansi Moderat JURNAL LENTERA BISNIS Kumawula: Jurnal Pengabdian Kepada Masyarakat Jurnal Pendidikan dan Konseling PERSPEKTIF Dinasti International Journal of Education Management and Social Science Ilomata International Journal of Management Responsive: Jurnal Pemikiran dan Penelitian Administrasi, Sosial, Humaniora dan Kebijakan Publik MODERAT: Jurnal Ilmiah Ilmu Pemerintahan Ilomata International Journal of Management Bahtera Inovasi Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Jurnal Perspektif Pembiayaan dan Pembangunan Daerah Journal of Sumatera Sociological Indicators Jurnal Penelitian Pendidikan Indonesia
R. Anang Muftiadi
Fakultas Ilmu Sosial Dan Ilmu Politik, Universitas Padjajaran
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Social Sciences Transportation Other

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MODEL TERINTEGRASI KAPASITAS DESTINASI WISATA UNTUK BISNIS GOVERNANCE PARIWISATA MENGGUNAKAN FORMULA LITTLE’S LAW Anang Muftiadi; Ulyses Sitompul
AdBispreneur : Jurnal Pemikiran dan Penelitian Administrasi Bisnis dan Kewirausahaan Vol 8, No 1 (2023): AdBispreneur : Jurnal Pemikiran dan Penelitian Administrasi Bisnis dan Kewirausa
Publisher : Departemen Ilmu Administrasi Bisnis, Fakultas Ilmu Sosial dan Ilmu Politik, UNPAD

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/adbispreneur.v8i1.37458

Abstract

Rebuilding tourism business governance due to the Covid19 pandemic can be started by analyzing the constraints of tourist destinations capacity, including for Indonesia's priority tourist destinations, such as Makassar Raya and its surroundings. This study aims to analyze the capacity of tourist destinations, especially foreign tourists as a source of national foreign exchange. This research approach integrates the carrying capacity of tourism with the quantitative method of Little's Law of operations management. This method measures the flow of tourists within the capacity of tourist destinations, which consists of attractions, amenities and accessibility from the initial arrival of foreign tourists at the airport until they return to their countries.The results of this study indicate that from various aspects of attractions, amenities and accessibility to the capacity of tourist destinations in Makassar Raya and its surroundings, there are bottlenecks at the favorite tourist locations, check-in counters in airports, restaurants & cafes on the weekends. Therefore, in order to increase the capacity of foreign tourist visits, additional capacity is needed for the three kinds of bottleneck.Membangun kembali tata kelola bisnis pariwisata akibat pandemi Covid19 dapat dimulai dengan menganalisis hambatan kapasitas destinasi wisata, termasuk untuk destinasi wisata prioritas Indonesia, seperti Makassar Raya dan sekitarnya. Penelitian ini bertujuan menganalisis kapasitas destinasi wisata, khususnya terhadap turis mancanegara sebagai sumber devisa. Pendekatan penelitian ini mengintegrasikan daya dukung pariwisata dengan metode kuantitatif Aliran Little’s Law dalam lingkup manajemen operasi. Metode ini mengukur kelancaran aliran wisatawan dalam daya tampung kapasitas destinasi wisata, yang terdiri dari atraksi, amenitas dan aksesbilitas dari awal kedatangan wisatawan mancanegara di bandara hingga mereka kembali ke negaranya. Hasil penelitian ini menunjukkan bahwa dari berbagai aspek atraksi, amenitas dan aksesbilitas pada kapasitas destinasi wisata di Makassar Raya dan sekitarnya,  terjadi bottleneck pada kapasitas pada lokasi wisata favorit,  bandara, restoran & kafe di akhir pekan. Karena itu untuk meningkatkan kapasitas kunjungan wisatawan mancanegara, maka pada ketiga bottleneck tersebut perlu adanya penambahan kapasitas.
Prioritas Daerah Pembangunan Menggunakan Indeks Komposit di Jawa Barat Yoga Putut Afandi; Anang Muftiadi
Jurnal Pembangunan Wilayah dan Kota Vol 19, No 3 (2023): JPWK Volume 19 No. 3 September 2023
Publisher : Universitas Diponegoro, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/pwk.v19i3.43267

Abstract

Ketimpangan pembangunan antar daerah adalah tantangan utama dalam kebijakan pembangunan. Penentuan prioritas pembangunan yang tepat menjadi kunci untuk mengatasi ketimpangan ini. Penelitian ini menghadirkan pengembangan dan penerapan Indeks Komposit Prioritas Pembangunan Daerah di Provinsi Jawa Barat sebagai alat evaluasi yang relevan. Metodenya melibatkan pengumpulan data dari sejumlah indikator pembangunan, termasuk Indeks Pembangunan Manusia (IPM), Produk Domestik Regional Bruto (PDRB), persentase penduduk miskin, dan Gini Rasio. Hasil analisis menunjukkan bahwa indeks komposit ini memberikan gambaran yang jelas tentang tingkat prioritas pembangunan di berbagai daerah provinsi. Hasil dari indeks komposit membagi daerah-daerah menjadi tiga tingkat prioritas: tinggi, menengah, dan rendah. Hal ini membantu Pemerintah Provinsi Jawa Barat dalam merancang kebijakan pembangunan yang lebih tepat sasaran. Daerah dengan prioritas tinggi menunjukkan kebutuhan mendesak untuk pemerataan pembangunan dan peningkatan kesejahteraan masyarakat. Sementara itu, daerah dengan prioritas menengah dan rendah menunjukkan ruang untuk peningkatan yang lebih baik dalam pembangunan mereka. Penelitian ini juga menyoroti peran infrastruktur dalam percepatan pembangunan, terutama di daerah-daerah dengan prioritas tinggi. Fokus pada pengembangan infrastruktur dasar, seperti irigasi, air bersih, sanitasi, dan transportasi, menjadi kunci dalam upaya pemerataan pembangunan. Pendekatan berbasis ilmiah dan teknoratik digunakan untuk mendukung pengambilan keputusan yang lebih rasional dan objektif dalam perencanaan dan pelaksanaan pembangunan daerah.
Pengembangan Corporate Identity dari PT. Telekomunikasi Indonesia sebagai Media Promosi untuk Publik Tradiga Nur Aziz Aziz; R. Anang Muftiadi; Iwan Sukoco
Bahtera Inovasi Vol 5 No 2 (2022): Jurnal Bahtera Inovasi
Publisher : Program Studi Manajemen FEBM UMRAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31629/bi.v5i2.3785

Abstract

ABSTRACT : The logo is one of the media rather than the identity of the company, so the logo can be a feature to distinguish the characteristics of the company from one another. Corporate Identity is a sign of identity of the company as a differentiating medium with other companies. Corporate Identity design is able to represent the character and corporate identity which is applied in the form of logos, merchandise and other promotional media. PT. Telekomunikasi Indonesia is a company engaged in telecommunications. PT. Telekomunikasi Indonesia is tasked with serving all businesses in the telecommunications sector such as WIFI, telephone and internet services that will be used by customers. Targets from PT. Telekomunikasi Indonesia is all Indonesian people and companies that need fast internet service. There are shortcomings in the logo of PT. Telekomunikasi Indonesia in the form of images of waving hands and fists continued with the name Telekomunikasi Indonesia. Many take into account that the promotion for the logo of PT. Telecommunications Indonesia is still not exposed as a promotion, so that to overcome this, the author makes a Corporate Identity design for PT. Indonesian Telecommunications. This design procedure uses the Design Thinking method, this procedure carries out several stages, namely Emphatize, Define, Ideate, Prototype and Testing. The results of this design, in the form of a comparison of the old logo and the new logo for PT. Indonesian Telecommunications. The logo will be applied to several promotional media such as brochures, banners, and X-Banners. Keywords: Design Thinking, Promotional Media, Design, PT. Telekomunikasi Indonesia, Corporate Identity.
PENGARUH CUSTOMER PERCEIVED VALUE TERHADAP REPURCHASE INTENTION DALAM GAME GENSHIN IMPACT Egar Surya; Anang Muftiadi; Arianis Chan
JURNAL LENTERA BISNIS Vol. 13 No. 2 (2024): JURNAL LENTERA BISNIS, Mei 2024
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v13i2.1091

Abstract

The present study seeks to examine the extent to which customer perceived value influences repurchase intention among consumers of in-game purchase products in the Genshin Impact game, with a case study conducted on members of the Genshin Impact Official Indonesia group. The research approach employed is quantitative, utilizing a descriptive verification method. The sampling technique involves non-probability sampling, specifically purposive sampling. Data were collected through questionnaires, observations, interviews, and literature studies. The data analysis was performed using simple linear regression, a significance test (T-test), and the coefficient of determination (r2). The study population consists of consumers of in-game purchase products in the Genshin Impact game, with a sample size of 120 respondents. The results indicate a significant influence of customer perceived value on repurchase intention among consumers of in-game purchase products in the Genshin Impact game. This implies that the higher the perceived customer perceived value, the greater the repurchase intention exhibited by consumers of in-game purchase products in the Genshin Impact game. Keywords: Customer Perceived Value, Repurchase Intention, Online Games
PENGARUH KUALITAS PELAYANAN DAN PROMOSI PENJUALAN TERHADAP LOYALITAS KONSUMEN (STUDI PADA PRODUK BY.U DI KOTA BANDUNG) Girda Aulia Rishyadi; Anang Muftiadi; Tetty Herawaty
JURNAL LENTERA BISNIS Vol. 13 No. 3 (2024): JURNAL LENTERA BISNIS, SEPTEMBER 2024
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v13i3.1212

Abstract

This study aims to observe the effect of service quality and sales promotion on consumer loyalty in by.U users in Bandung City. The method used in this study is quantitative descriptive. Through the distribution of questionnaires to obtain data using a Likert scale that is processed and tested. The population in this study were consumers in Bandung City who made purchases by.U so that the population is unknown. The sample was taken using non-probability sampling, namely purposive sampling. The sample size was calculated using the Lemeshow formula to obtain 100 respondents. The results of the study and hypothesis testing in this study are that service quality and sales promotion have a positive and very significant effect on consumer loyalty with a sig. 0.000. Service quality has a positive and very significant effect on consumer loyalty with a sig. 0.001. Sales promotion has a positive and significant effect on consumer loyalty with a sig. 0.020. The results of this study indicate that the R square coefficient value is 44.9%. Data processing and testing were carried out using validity and reliability tests, correlation tests, multiple linear regression, determination coefficient analysis, T tests and F tests.
Digital Marketing Applications in the Retail Sector: A Systematic Mapping Study Indiani, Dini; Ria Arifianti; Anang Muftiadi
Ilomata International Journal of Management Vol. 5 No. 2 (2024): April 2024
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v5i2.1168

Abstract

This study investigates the trends, methods, research types, and focus areas of digital marketing applications in retail from 2018 to 2022. Through a systematic mapping of fifty articles, the study aims to identify key contributions by country, prevalent research methods, types, and focal areas. The analysis reveals an overall increase in publications over the period, with a notable decline in 2022. In 2021, the United States and the United Kingdom emerged as the leading contributors to research in this field. Quantitative methods and Validation Research were found to be predominant, with Solution Papers following. A significant focus of recent research has been on Social Media Marketing and Emerging Technologies. The study provides a thorough review of recent developments in digital retail marketing, laying the groundwork for future research advancements
TRANSMISI DAMPAK PANDEMI COVID-19 PADA STABILITAS BANK: STUDI KASUS PERBANKAN DI INDONESIA DI AWAL PANDEMI Santoso, Teguh; Sapulette, Militcyano Samuel; Dyana, Dyana; Dwiputra, Muhammad Faishal Akbar; Muftiadi, Anang
Adbispreneur Vol 8, No 3 (2023): AdBispreneur : Jurnal Pemikiran dan Penelitian Administrasi Bisnis dan Kewirausa
Publisher : Departemen Ilmu Administrasi Bisnis, Fakultas Ilmu Sosial dan Ilmu Politik, UNPAD

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/adbispreneur.v8i3.47673

Abstract

The COVID-19 pandemic has caused an unforeseen contraction and a spike in volatility in the financial sector. This study aims to estimate the transmission impact of the spread of the COVID-19 pandemic on banking stability through economic activity and bank performance. Using a simultaneous equation model with panel data from 71 banks from January to June 2020, the study found that control policies caused by an increase in confirmed cases of COVID-19 significantly affected economic output and unemployment. Economic output and unemployment further disseminated the impact of the pandemic on bank profitability and lending, which was then significantly transmitted to bank stability. The findings of this study provide an overview of how the impact of health sector disasters on economic turmoil and banking performance. Hopefully, this finding can be a reference related to policymaking when unprecendented events occur in the future.Pandemi COVID-19 telah menimbulkan kontraksi yang tak terduga dan lonjakan volatilitas pada sektor keuangan. Studi ini bertujuan untuk mengestimasi transmisi dampak penyebaran pandemi COVID-19 terhadap stabilitas perbankan melalui aktivitas ekonomi dan kinerja bank. Menggunakan model persamaan simultan dengan data panel dari 71 bank dari Januari hingga Juni 2020, studi ini menemukan bahwa kebijakan pengendalian yang disebabkan oleh peningkatan kasus terkonfirmasi COVID-19 secara signifikan memengaruhi output ekonomi dan pengangguran. Output ekonomi dan pengangguran selanjutnya menyebarluaskan dampak pandemi pada profitabilitas bank dan penyaluran kredit yang kemudian secara signifikan juga tertransmisikan ke pada stabilitas bank. Temuan dari studi ini memberikan gambaran bagaimana dampak bencana sektor kesehatan terhadap gejolak ekonomi dan kinerja perbankan. Diharapkan temuan ini dapat menjadi referensi terkait pengambilan kebijakan ketika terjadi kejadian yang tak terduga di masa depan.
REINVENSI KINERJA PERUSAHAAN DAERAH AIR MINUM (PDAM) DI INDONESIA MENUJU AGENDA SUSTAINABLE DEVELOPMENT GOALS 2030 Muftiadi, Anang; Rizal, Muhamad; Marselina, Mariana
Adbispreneur Vol 8, No 2 (2023): AdBispreneur : Jurnal Pemikiran dan Penelitian Administrasi Bisnis dan Kewirausa
Publisher : Departemen Ilmu Administrasi Bisnis, Fakultas Ilmu Sosial dan Ilmu Politik, UNPAD

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/adbispreneur.v8i2.44848

Abstract

Achieving the target of drinking water access in SGDs 2030, Indonesia faces shortage of supply and development capacity, especially for PDAMs as service providers, so they need comprehensive strategies, considering the productivity, cost efficiency and sufficient profit level. Therefore, this study used measures the above three aspects, by using regression of 380 PDAMs data in Indonesia. Profit category consists of 1.3 percent of high profit PDAMs, 87.9 percent of profit, 9.5 percent of loss and 1.3 percent of huge loss. According to productivity, it shows that capital and number of employees has increasing return to scale. On the productivity categories, consist of 11.6 percent of high productivity,  42.65 percent of productive, 32.0 percent of less productive, and 13.8 percent of low productivity. According to the production cost category, all independent variables significantly affected the average cost. As many as 6.9 percent PDAM as high efficiency, 53.2 percent efficient, 25.4 percent less efficient, and 15.6 percent in-efficient. Then we have 32 PDAM categories of the three models with generic strategy option for individual PDAM strategies. Local governments as PDAM owners could use this model for development and performance increasement. In addition, sectoral ministries can utilize the 32 categories of PDAMs as basis for programs of facilitation, technical guidance, management and governance for achieving the SDGs 2030.Pencapaian target akses air minum pada SDGs 2030, Indonesia menghadapi keterbatasan pasokan dan kapasitas pengembangan, khususnya pada PDAM sebagai penyedia, sehingga membutuhkan strategi yang komprehensif, mempertimbangkan kategori produktivitas, efisiensi biaya hingga tingkat keuntungan yang mencukupi. Untuk itu, penelitian ini membahas ketiga aspek tersebut, menggunakan metode regresi dari data 380 PDAM di Indonesia.  Pada kategori Profit, sebanyak 1,3% tergolong profit tinggi, 87,9% memperoleh profit kecil, 9,5% rugi dan 1,3% rugi besar. Dari model produktivitas, bahwa kapital dan jumlah pegawai berpengaruh signifikan dan produksi bersifat increasing return to scale. PDAM Produktivitas tinggi sebanyak 11,6%, produktif 42,6%, kurang produktif 32,0% dan produktivitas rendah 13,8%. Dari model biaya produksi, seluruh variabel bebas signifikan mempengaruhi biaya rata-rata. PDAM efisiensi tinggi sebanyak 6,9%, efisien 53,2%, kurang efisien 25,4%, dan tidak efisien 14,6%. Dari ketiga bahasan, diperoleh 32 kategori PDAM dengan generic strategy masing-masing PDAM secara individual. Pemerintah daerah sebagai pemilik PDAM, dapat menggunakan model ini untuk arah pengembangan dan penyehatan. Selain itu kementerian teknis dapat memanfaatkan 32 kategori PDAM sebagai dasar kegiatan fasilitasi, pembinaan teknis, manajemen dan tata kelola agar dapat menjadi wahana pencapaian agenda SDGs 2030.
Digital Marketing Applications in the Retail Sector: A Systematic Mapping Study Indiani, Dini; Ria Arifianti; Anang Muftiadi
Ilomata International Journal of Management Vol. 5 No. 2 (2024): April 2024
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v5i2.1168

Abstract

This study investigates the trends, methods, research types, and focus areas of digital marketing applications in retail from 2018 to 2022. Through a systematic mapping of fifty articles, the study aims to identify key contributions by country, prevalent research methods, types, and focal areas. The analysis reveals an overall increase in publications over the period, with a notable decline in 2022. In 2021, the United States and the United Kingdom emerged as the leading contributors to research in this field. Quantitative methods and Validation Research were found to be predominant, with Solution Papers following. A significant focus of recent research has been on Social Media Marketing and Emerging Technologies. The study provides a thorough review of recent developments in digital retail marketing, laying the groundwork for future research advancements
MODEL OPTIMALISASI CUSTOMER RELATIONSHIP MANAGEMENT DALAM MENINGKATKAN UNIT ENTRY Avia, Muhammad Dusthin Putra; Raharja, Sam’un Jaja; Muftiadi, R. Anang
SCIENTIFIC JOURNAL OF REFLECTION : Economic, Accounting, Management and Business Vol. 7 No. 4 (2024): SCIENTIFIC JOURNAL OF REFLECTION: Economic, Accounting, Management, & Business
Publisher : Sekolah Menengah Kejuruan (SMK) Pustek

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/sjr.v7i4.948

Abstract

This project aims to increase the number of unit entries at OtoXpert Karawang operated by Auto2000 through the optimization of the Customer Relationship Management (CRM) model. The method used in this project is applied research with a qualitative and quantitative approach. Data were collected through interviews, observations, and analysis of relevant documents. The project results show that the implementation of the optimized CRM model can increase the number of inquiries, boost the number of customers making bookings, and optimize the digital marketing process. Strategies such as the use of digital advertising (Meta Ads), optimization of social media content, and the implementation of Flow Charts and SOPs for booking conversion and post-service follow-up, have significantly increased the number of unit entries at OtoXpert Karawang. The conclusion of this project is that the optimization of the CRM model implemented at OtoXpert Karawang successfully enhances the performance of customer relations contributions to unit entry. Recommendations are provided to continuously improve and develop CRM strategies to achieve more optimal results in the future.
Co-Authors Achsanul Qosasi Ahmad Buchari Ahmad Buchari Ahmad Buchari Alamsah, Untung Alfatiha, Raja Ainaya Arbi Abdul Kahfi Arianis Chan Arifianti, ⁠Ria Arifianti, ⁠Ria Asmaul Husna Avia, Muhammad Dusthin Putra Azwar Bintarsih Sekarningrum Dhifan Fadhilah Rizky Nurhadi Dian Fordian Dwiputra, Muhammad Faishal Akbar Dyana, Dyana Egar Surya Eka Nurcahya Eka Nurcahya Eka Nurcahya Eka Putri, Zeni Emma Rochima Erna Maulina Erwin Permana Fauziah, Syifa Aulia Girda Aulia Rishyadi Hasan Farisi Healthy Nirmalasari Indiani, Dini Iwan Sukoco M. Rizal Margo Purnomo Margo Purnomo Mariana Marselina, Mariana Mohammad Benny Alexandri Muhamad Alvi Irpansyah Muhamad Rizal Muhamad Rizal nunung runiawati Pekerti, Ayu Permata Raja Ainaya Alfatiha Ria Arifianti Rivani . Rivani Rivani Salwa Nurfaiziya Sam'un Jaja Raharja Sapulette, Militcyano Samuel Suwandi, Imam Teguh Santoso Tetty Herawaty Tradiga Nur Aziz Aziz Ulyses Sitompul Yoga Putut Afandi