Article Per Year (5 Year)
p-Index From 2021 - 2026
4.614
P-Index
This Author published in this journals
All Journal JURNAL RELASI STIE MANDALA JEMBER Jurnal Agribest Bisma: Jurnal Bisnis dan Manajemen MBA: Journal of Management and Business Aplication Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Journal of Electrical Engineering and Computer (JEECOM) Jurnal Pengabdian Masyarakat (JPM) JMBI : Jurnal Manajemen Bisnis Dan Informatika Jurnal Perspektif Pembiayaan dan Pembangunan Daerah Jurnal Pengabdian Literasi Digital Indonesia Capacitarea : Jurnal Pengabdian Kepada Masyarakat Jurnal Manajemen dan Penelitian Akuntansi (JUMPA) Jurnal Abdimas Indonesia Relasi : Jurnal Ekonomi JEBD TGO Journal of Community Development Jurnal Pengabdian Masyarakat Jurnal Ilmiah Bisnis dan Ekonomi Asia (Jibeka) Welfare: Jurnal Pengabdian Masyarakat
Nely Supeni
Institut Teknologi Dan Sains Mandala
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

Published : 41 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 41 Documents
Search

 1   2   3   4   5 
Strategi Pemasaran Serta Peningkatan Kuantitas Dan Kualitas Produksi Besek Ikan Di Desa Kasiyan Timur Kecamatan Puger Jember Sauqi, Ahmad; Hidayah, Tamriatin; Sulaksono, Hary; Supeni, Nely
JURNAL PENGABDIAN MASYARAKAT (JPM) Vol 4 No 1 (2024)
Publisher : Institut Teknologi dan Sains Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31967/jpm.v4i1.1005

Abstract

Kasiyan Timur Village, Puger District, is one of the villages that is very close to the center of the fish auction. In Kasiyan Timur Village, there is a group of housewives who make besek fish who share their problems with us. Their four problems. 1. The number of production results that do not meet expectations, in quantity cannot meet the daily target 2. Product quality is fragile and not precise. 3. Stagnant from scientific development, especially from the production side. 4. Want broader marketing reach. The solution we provide for this problem is in the form of training in marketing management and production management with the following main topics: increasing productivity with modern production tools towards production quantities that meet expectations. Utilization of modern production tools to produce quality products. Utilizing technology to increase knowledge towards intelligent human resources. Personal selling by implementing pick-up balls and utilizing social media as a marketing tool. Results of community service activities: 1. Able to read marketing opportunities via Facebook and Instagram. 2. Be more open with various knowledge in producing a product, the point is that they are currently very much utilizing YouTube and Google and social media in order to gain knowledge to facilitate their business, especially the science of producing. Already know and have bought a bamboo splitter at Tokopedia. It has been able to increase the quantity of production and maintain its quality, of course, because it has implemented production tools that are quite modern and make it very easy
FIRM VALUE: KEPUTUSAN PENDANAAN PADA PERUSAHAAN PERBANKAN Supeni, Nely; Sari, Maheni Ika; Mufida, Ana
Jurnal Ilmiah Bisnis dan Ekonomi Asia Vol 16 No 2 (2022): Jurnal Ilmiah Bisnis dan Ekonomi Asia
Publisher : LP2M Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jibeka.v16i2.187

Abstract

The purpose of this study was to determine the direct and indirect effect of profitability and liquidity variables on firm value, through capital structure as an intervening variable. The sample used in this study is 11 banking companies that will conduct a right issue in 2021. This type of research explanatory research. The type of data used is secondary data taken from the RTI Business application. The data analysis used is path analysis. The results of the analysis show that: (1) Profitability has no significant effect on Financing Decisions, (2) Liquidity has a significant effect on Financing Decisions, (3) Profitability has no significant effect on Firm Value, (4) Liquidity has no significant effect on Firm Value, (5 ) Financing decisions have no significant effect on Firm Value, (6) Financing decisions are not able to mediate the effect of profitability on Firm Value, (7) Financing decisions are not able to mediate the effect of liquidity on Firm Value.
STRATEGI PENGEMBANGAN DAN ANALISIS SWOT PADA PT. GARUDA INDONESIA TBK Supeni, Nely; Ningsih, Wiwik Fitria
Jurnal Ilmiah Bisnis dan Ekonomi Asia Vol 15 No 2 (2021): Jurnal Ilmiah Bisnis dan Ekonomi Asia
Publisher : LP2M Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jibeka.v15i2.397

Abstract

The purpose of this research is to plan a creative and workable strategy for PT. Garuda Indonesia Tbk in an effort to respond to competition in the aviation market. This type of research is descriptive qualitative. Methods of data collection using literature study and data analysis used is a SWOT analysis. Based on the analysis of the Cartesian diagram shows that PT. Garuda Indonesia Tbk is included in quadrant II, which is supporting the Diversification strategy. The result of SO strategy analysis is that PT. Garuda Tbk must maximize the government's financial assistance program to restore the company's financial condition as well as to maintain the company's big name. The results of the ST strategy analysis are PT. Garuda Indonesia Tbk must maintain excellent facilities and services in order to face other aviation competitors. The results of the WO strategy analysis, namely the existence of a financial assistance program from the government, can also be used to improve the competence of company human resources. The results of the WT strategy analysis, namely PT. Garuda Indonesia Tbk must reduce operational costs while maintaining quality in order to be able to compete in the world of aviation.
Pendampingan Peningkatan Akuntabilitas: Kerangka Pelaporan Keuangan Usaha Gula Merah di Kabupaten Jember Amin, Saiful; Supeni, Nely
Capacitarea : Jurnal Pengabdian Kepada Masyarakat Vol. 4 No. 1 (2024): Januari - April
Publisher : Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/capacitarea.2024.004.01.04

Abstract

Fokus kegiatan pengabdian kepada masyarakat (PKM) yaitu pada Kelompok Usaha Gula Merah di Desa Panti, Kecamatan Panti, Kabupaten Jember. Kami melakukan kegiatan PKM untuk mendampingi mereka dalam menyusun laporan keuangan sesuai Standar Akuntansi Keuangan (SAK). Kelompok usaha ini, yang merupakan bagian dari PTPN XII Kebun Renteng-Jember, selama ini telah mengolah kelapa menjadi gula merah untuk dijual kepada PTPN XII tanpa perhitungan biaya yang jelas. Melalui pendampingan ini, kami bertujuan untuk memberikan pemahaman yang mendalam tentang biaya produksi sehingga mereka dapat dengan jelas mengetahui besarnya laba yang sebenarnya mereka peroleh. Pendampingan ini bukan hanya sekali, tetapi berlangsung beberapa kali hingga kelompok usaha benar-benar mampu menghasilkan laporan keuangan yang akurat dan sesuai dengan harapan. Dengan demikian, melalui kegiatan PKM ini, para pengusaha gula merah kini memiliki visibilitas yang jelas terhadap kinerja keuangan mereka dan dapat mengoptimalkan potensi laba yang sebenarnya mereka peroleh.
Pelatihan Pengolahan Limbah Gedebog Pisang menjadi Keripik sebagai Produk Ramah Lingkungan Azizah, Yuliatin; Amin, Saiful; Maspufah, Hayatul; Supeni, Nely
Welfare : Jurnal Pengabdian Masyarakat Vol. 3 No. 1 (2025): Welfare : March 2025
Publisher : Fakultas Ekonomi dan Bisnis Islam, IAIN Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30762/welfare.v3i1.2017

Abstract

The Andongsari Village Community, Ambulu District, is a banana-producing area and has banana stem waste. This waste can be used as a green product that can help community welfare. The purpose of this community service is to optimize waste that can be processed into Banana Stem Chips as a green product. The community service method begins with observations of the potential of the village and places that produce banana stem waste, then the method of counseling and socialization to the community through PKK mothers' activities. Furthermore, business management training and how to make products with banana stems were held with an emphasis on digital marketing. The success of the community's production is a starting point for the follow-up plan for this assistance, namely brand training, promotion, and advertising so that the new product can optimally generate income for the mothers of the Andongsari Village community, Ambulu District.
Pengaruh Strategi Penjualan, Hubungan Dengan Pelanggan, Inovasi Produk, Adaptasi Teknologi Dan Dukungan Pemerintah Terhadap Kemampuan Bertahan Pedagang Di Pasar Tanjung Jember Angga Pramudya Romadhon; Nely Supeni; Ahmad Sauqi
Jurnal Ekonomi dan Bisnis Digital Vol. 4 No. 1 (2026): Juli - September
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jebd.v4i1.4924

Abstract

The purpose of this study is to find out the influence of sales strategies, customer relations, product innovation, technological adaptation, and government support on traders' ability to survive.The population of this study is traders in the Tanjung Jember Market. The sample used was 60 respondents who were traders at the Tanjung Jember Market. The analysis method used multiple linear regression analysis. The tests used were data instrument tests (validity test and reliability test), classical assumption test (normality, multicolony, and heteroscedasticity test), multiple linear regression analysis, detrmination coefficient (R²), hypothesis test (t test and F test).The results show that some sales strategies have no significant effect on traders' ability to survive, some relationships with customers have no significant effect on traders' ability to survive, some product innovations have a significant effect on traders' ability to survive, some technological adaptations have no significant effect on traders' ability to survive, and some government support does not have a significant effect on traders' ability to survive. has a significant effect on the ability of traders to survive, and at the same time sales strategies, relationships with customers, product innovation, technological adaptation, and government support have a significant effect on the ability of traders to survive in the Tanjung Jember Market.
Pengaruh Harga, Kualitas Produk, Citra Merek, Promosi, Dan Ketersedian Produk Terhadap Keputusan Pembelian Konsumen Pada PT. Millennium Pharmacon International TBK. Cabang Jember Ahmad Andrianto; Nely Supeni; Ahmad Sauqi
Jurnal Ekonomi dan Bisnis Digital Vol. 4 No. 1 (2026): Juli - September
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jebd.v4i1.4937

Abstract

This study aims to analyze the influence of price, product quality, brand image, promotion, and product availability on consumers' purchasing decisions at PT Millennium Pharmacon International Tbk, Jember Branch. The study employed a quantitative research approach with a sample of 60 respondents. Data were collected through observation and questionnaires, while multiple linear regression analysis was used to examine the relationships among the variables. The sample was selected using a purposive sampling technique, and the data were analyzed using the Statistical Package for the Social Sciences (SPSS). The results indicate that product quality has a positive and significant effect on consumers' purchasing decisions. Meanwhile, price, brand image, promotion, and product availability do not have a significant effect on purchasing decisions. This study concludes that product quality is the most influential factor in enhancing consumers' purchasing decisions at PT Millennium Pharmacon International Tbk, Jember Branch
Business Improvement of Virgin Coconut Oil (VCO) in Jember Lor Village, Patrang District, Jember Regency Nely Supeni; Mainatul Ilmi; Saiful Amin
TGO Journal of Community Development Vol. 1 No. 1 (2023): January - June
Publisher : Trescode Green Organization

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56070/jcd.2023.002

Abstract

This time the Community Partnership Program (PKM) partners are Home Industries (IRT), namely Virgin Coconut Oil (VCO) Entrepreneurs. VCO is oil produced from pure coconut through a fermentation process, without using preservatives. The benefits of this oil in addition to maintaining health and stamina, can also cure all kinds of diseases. Besides being drinkable, this VCO can be used as an external medicine, namely as a topical medicine for wounds on the body. The problems faced by PKM partners this time are as follows: 1) The equipment for the VCO production process is still limited. The grated coconut used to grate coconut meat is still traditional, namely manual coconut grater. 2) There is no proper recording of financial statements in order to know the profit/loss of VCO oil production business. Thus, Mr. Agung's VCO oil production business requires: 1) Procurement of an electric coconut grater 2) Mentoring for the preparation of financial reports.
Implementation of Improved Accounting and Digital Marketing Applications at Binoemar Roastery MSMEs Diana Dwi Astuti; Nely Supeni
TGO Journal of Community Development Vol. 1 No. 2 (2023): July - December
Publisher : Trescode Green Organization

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56070/jcd.2023.013

Abstract

The community service activities that we carry out are to help MSMEs survive and develop in the future. Our implementation of community service is providing training, assistance, and motivation to remain sustainable in entrepreneurship for MSMEs. Community service activities were carried out on July-August 2023 at Binoemar Roastery MSMEs, Krajan Hamlet, Banyuwangi. This MSME is engaged in processing coffee beans and opening a coffee cafe. The production results include Original Coffee Powder with Arabica, House Blend, Excelsa, Lanang Coffee, and Robusta types. Apart from selling ground coffee, it also sells mature coffee beans under the name Authentik. Gold sizes start from Small, Large, Jumbo, Premium, and Gold. Apart from that, it also sells golden packages that can be directly brewed, namely K-POP, at a price of Rp. 8,000,-. The original sales system was by leaving it in souvenir shops in Banyuwangi Regency. Binoemar Roastery has not recorded income and expenses from its business. As a result of training and mentoring at Binoemar Roastery with various problems, we provided assistance for 1 month. So the result of what we do is provide a simple form of bookkeeping in Excel form and accompany its operation. Create digital marketing through the Shopee and TikTok applications.
Pengaruh Kualitas Produk, Kualitas Pelayanan,Harga, Promosi Dan Lokasi Terhadap Keputusan Pembelian Pada Mixue Di Jember Nuril Auwalin; Nely Supeni; Hayatul Maspufah
Jurnal Ekonomi dan Bisnis Digital Vol. 2 No. 4 (2025): April - Juni
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study was conducted to determine the influence of Product Quality, Service Quality, Price, Promotion, and Location on Purchase Decision at Mixue Patrang Jember. The research data were obtained through the distribution of questionnaires to respondents who had made purchases at Mixue. The sampling method used was non-probability sampling with a purposive sampling technique. The population in this study consisted of consumers of Mixue Patrang Jember, with a total sample of 60 respondents. The data analysis techniques used included Validity Test, Reliability Test, Normality Test, Multicollinearity Test, Heteroscedasticity Test, Coefficient of Determination Test, t-test, and F-test, as well as multiple linear regression analysis with the help of SPSS Version 25. The results of the study show that partially, the variables Product Quality and Price have a significant influence on purchase decisions, while Service Quality, Promotion, and Location do not have a significant effect. However, simultaneously, all five variables significantly influence purchase decisions at Mixue Patrang Jember.
Co-Authors Ahmad Sauqi Ahmad Sauqi Ana Mufida Ana Mufida Ana Mufidah Angga Pramudya Romadhon Diana Dwi Astuti Elok Sri Utami Endang Lifchatullaillah Ferry Wiranto Hary Sulaksono Hayatul Maspufah Helmi Agus Salim Ilmi, Mainatul Indra Legiyanti Isti Fadah Legiyanti, Indra M. Faiz Firdausi Maheni Ika Sari Merta Amalia Triyady Muhamat Abdul Rohim Muhammad Fakri Arifin Muhdar Mustofa Nur Azizah Nuril Auwalin Riza Bahtiar Sulistyan Saiful Amin Sayu Titah Nabilah Siti Komariyah Suwignyo Widagdo Tamriatin Hidayah Wiwik Fitria Ningsih Yuliatin Azizah