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THE PENGARUH SIKAP KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN AYAM LOKAL DI PASAR TRADISIONAL KOTA BANDUNG Febriliani, Rosi Salwa; Herlina, Linda; Yunasaf, Unang
Journal of Social and Economics Research Vol 6 No 1 (2024): JSER, June 2024
Publisher : Ikatan Dosen Menulis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/jser.v6i1.442

Abstract

Chicken meat, including that from local chickens, is widely consumed by Indonesians. One of the markets where local chicken is purchased in Bandung City is the Gedebage Traditional Market. The purpose of this study was to analyze the effect of consumer attitudes on purchasing decisions for local chicken at the Gedebage Traditional Market. The research method used is a survey with a quantitative data analysis approach. The research was conducted on March 10 - April 10, 2024, at the Gedebage Traditional Market, Bandung, West Java. Respondents in this study were local chicken buyers who were taken by accidental sampling technique, totaling 97 respondents. The analysis method used is simple linear regression analysis. The results showed that consumer attitudes belonged to the high category with a total percentage of 57.7% and purchasing decisions belonged to the high category with a total percentage of 58.8%. Consumer attitudes have a real influence on purchasing decisions for local chicken, with a regression coefficient value of 0.313. The effect of the independent variable (consumer attitude) on the dependent variable (purchase decision) is 78%, while the remaining 22% is influenced by other variables that are not included in the regression model.
Persepsi Masyarakat Terhadap Keberadaan Rumah Potong Ayam (RPA) di Kelurahan Kaligandu Kecamatan Serang Kota Serang Banten Lazuardi, Muhammad Abrori; Herlina, Linda; Firman, Ahmad
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 1 (2025): Januari 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i1.16653

Abstract

This research was conducted in Pejaten Neighborhood, Kaligandu Village, Serang District, Serang City, Banten during October 2024 by considering that the Chicken Slaughterhouse is in the middle of the community with the aim of examining the perceptions of the community around the chicken slaughterhouse on its positive and negative impacts. This research used survey method (observation and interview) with descriptive statistical data analysis using likert scale. The results showed that the community had a positive perception of the traces of the presence of chicken slaughterhouses with a total score of 409 which was included in the useful category. But on the other hand, the negative impact indicator shows a quite disturbance category with a score of 271. Overall, although there are benefits, the negative impacts also need to be considered from the presence of abattoirs around the community.
Ancaman Keberlanjutan Koperasi Akibat Permasalahan Pakan pada Kelompok Peternak atau Koperasi Sapi Perah di Indonesia Sulistyati, Marina; Saputra, Arif Ragil; Herlina, Linda; Yunasaf, Unang; Nurlina, Lilis; Alim, Syahirul; Mauludin, Mohamad Ali
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 1 (2025): Januari 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i1.16808

Abstract

Cooperatives and farmer groups in Indonesia's dairy sector are facing several serious challenges that can threaten their sustainability. One of the main issues is the availability and quality of livestock feed. This literature study aims to analyze and summarize various aspects of the threats to the sustainability of cooperatives and farmer groups caused by feed-related problems in the context of dairy cattle in Indonesia. The research method employed in this study is literature review. This literature study investigates issues related to livestock feed, such as inadequate feed availability, feed prices, and the quality of feed that can affect the productivity and health of dairy cattle. The results of the literature study indicate that uncertainty in feed supply, rising feed prices, and the lack of access to high-quality feed for farmers are the primary threats to the continued operation of cooperatives and farmer groups. Therefore, cooperatives must have a strategy to anticipate threats related to feed issues in order to maintain the sustainability of the cooperative.
Analisis Strategi Pengembangan Peternakan Sapi Perah Anggota KSU Tandangsari di Kecamatan Tanjungsari Febiani, Mutia; Herlina, Linda; Firman, Achmad
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 1 (2025): Januari 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i1.16727

Abstract

The livestock sector is one part of agribusiness that contributes to food supply, in this case animal protein. Production, breeding, processing, and marketing activities are central to the livestock business, including dairy farming. This study aims to identify and analyze internal (strengths and weaknesses) and external (opportunities and challenges) factors affecting livestock farming, as well as recommend alternative strategies and strategy priorities in order to develop dairy farming. Internal and external factors were evaluated using IFE matrix and EFE matrix, then alternative strategies were determined using IE matrix and SWOT analysis. For strategy prioritization. The research location was selected by purposive sampling by looking at data from internal and external aspects of farms located in the Tanjungsari area with the subject of dairy farmers who are members of KSU Tandangsari. The results of the study showed that the total IFE score of 2.95 and EFE of 2.60 showed that this cooperative was in a fairly good position in managing internal strengths and taking advantage of external opportunities. The IE matrix in the study is in cell 5, in this condition a hold and maintain strategy is needed.
Potensi Nilai Ekonomi Pemanfaatan Limbah Sapi Perah dan Kontribusinya terhadap Pendapatan Peternak Putra, Orlanda Mahari; Mahardika, Muhammad Naufal; Herlina, Linda; Firman, Achmad
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 1 (2025): Januari 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i1.16626

Abstract

This research was conducted among members of the Nagrak Asih Mandiri livestock group in Sukajaya Village, Lembang Subdistrict, West Bandung Regency, West Java Province. This study aims to analyze dairy cattle business income, income from waste utilization, contribution of waste utilization to dairy cattle business income, and the relationship between the number of livestock ownership with dairy cattle business income and income from waste utilization. This research was conducted using a survey method involving 30 respondents of livestock group members. The research location was determined purposively. Income analysis was conducted by calculating revenue and production costs including fixed costs and variable costs. The relationship between the number of livestock ownership with dairy cattle business income and income from waste utilization was analyzed with Pearson product moment correlation. The results showed that the average income of dairy cattle business was Rp. 8,644,176/ST/farmer/year, and the average income from waste utilization was Rp. 863,577/ST/farmer/year. The average contribution of income from waste utilization to dairy cattle business income is 1.86%/ST. The results of the correlation analysis showed a low positive relationship between the number of livestock ownership and income from waste utilization (r=0.324). The number of livestock ownership with the main income of dairy cattle farming is moderately related (r=0.547).
Pengaruh Pembatasan Pakan Terhadap Bobot Akhir, FCR dan Income Over Feed Cost pada Pemeliharaan Ayam Broiler dengan Kandang Closed House Maulana, Muhammad Irfan; Herlina, Linda; Firman, Achmad
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 1 (2025): Januari 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i1.16617

Abstract

Feed costs present a challenge in the process of raising broiler chickens in closed house systems, as feed expenses account for 70% of the total production costs. Therefore, strategies need to be developed to minimize feed costs while maintaining chicken performance. One of the strategies that can be applied is restricted feeding. In this study, the effect of feed restriction on final weight, FCR, and Income Over Feed Cost (IOFC) was analyzed. The study was conducted by observing and recording data from broiler farming with ad libitum feeding and restricted feeding treatments, each over 14 periods. The observed parameters were final weight, FCR, and IOFC, and the data were processed using T-tests in SPSS. The results showed that feed restriction treatment did not have a significant effect on final weight, FCR, or Income Over Feed Cost. However, when viewed from the data averages, feed restriction treatment resulted in lower body weight, lower FCR, and higher IOFC.
ANALISIS PROFIT DAN EFISIENSI USAHA ITIK PETELUR SEMI-INTENSIF: PENDEKATAN BERBASIS SURVEI DI KECAMATAN SINDANG KABUPATEN INDRAMAYU Herlina, Linda; A., Fitriani
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 9, No 2 (2023): Juli 2023
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v9i2.10966

Abstract

A business can be considered successful when it contributes to the income and meets the daily needs of the farmers. This research aims to analyze the average revenue, profit, and business efficiency of semi-intensive duck farming in Sindang Sub-district, Indramayu Regency. The research was conducted for one month in June 2021. The survey method was employed, involving 55 respondents. Both primary and secondary data were utilized, with primary data obtained through interviews using questionnaires from the main source, which is the duck farmers as respondents. Secondary data were obtained from relevant literature studies. The research findings indicate that with an average ownership of 469 laying ducks, the revenue obtained is 181,328,667 per year, with a profit of 27,418,084 per year, and a business efficiency of 1.18. Keywords: ducks layer, revenue, profit, efficiency
KONTRIBUSI USAHA TERNAK SAPI PERAH DAN PENGARUH FAKTOR SOSIAL EKONOMI TERHADAP KETAHANAN PANGAN RUMAH TANGGA PETERNAK (STUDI KASUS DI TPK CIBEDUG KPSBU LEMBANG, KABUPATEN BANDUNG BARAT) Izza, Nadira Nurul; Herlina, Linda; Firmansyah, Cecep
Agrinimal Jurnal Ilmu Ternak dan Tanaman Vol 13 No 1 (2025): Agrinimal Jurnal Ilmu Ternak dan Tanaman
Publisher : Jurusan Peternakan Fakultas Pertanian Universitas Pattimura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30598/ajitt.2025.13.1.40-49

Abstract

Penelitian ini bertujuan untuk mengetahui kondisi ketahanan pangan rumah tangga peternak, kontribusi pendapatan usahaternak sapi perah terhadap belanja pangan serta faktor sosial ekonomi yang mempengaruhi ketahanan pangan rumah tangga peternak di TPK Cibedug KPSBU Lembang. Daerah sampel ditentukan secara purposive dan sampel 60 peternak ditentukan secara proposional alocation sampling. Penelitian ini menggunakan pendekatan kuantitatif dengan analisis data berupa persentase kontribusi pendapatan usahaternak sapi perah terhadap belanja pangan rumah tangga peternak dan analisis regresi logistik ordinal. Hasil penelitian menunjukkan rumah tangga peternak di TPK Cibedug berada dalam kategori “tahan pangan”. Pendapatan dari usahaternak sapi perah berkontribusi sebesar 194,47% terhadap belanja pangan rumah tangga, artinya pendapatan dari usaha ternak sapi perah tidak hanya mampu mencukupi kebutuhan pangan rumah tangga, tetapi juga memberikan sisa pendapatan yang dapat digunakan untuk memenuhi kebutuhan non-pangan. Faktor sosial ekonomi yang paling dominan mempengaruhi tingkat ketahanan pangan yaitu pendapatan, jumlah tanggungan keluarga, dan pengeluaran rumah tangga yang memiliki peluang lebih besar dibandingkan pendidikan dan usia kepala rumah tangga. ABSTRACT This study aims to determine the condition of food security of farmer households, the contribution of dairy farming income to food expenditure and socio-economic factors that affect the food security of farmer households in TPK Cibedug KPSBU Lembang. The sample area was determined purposive and a sample of 60 farmers was determined by proportional alocation sampling. This study used a quantitative approach with data analysis in the form of percentage contribution of income to food expenditure of farmer households and ordinal logistic regression analysis. The results showed that farmer households in TPK Cibedug were in the Food Security category. Income from dairy cattle farming contributes 194.47% to household food expenditure, meaning that income from dairy cattle business is not only able to meet household food needs, but also provides residual income that can be used to meet non-food needs. The most dominant socioeconomic factors affecting the level of food security are income, number of family dependents, and household expenditure which have a greater chance than education and age of the head of the family.
Sustainability of Duck Farming Business in Indramayu Regency: MDS Analysis Approach Nuralfiyani, Amelia; Firman, Achmad; Herlina, Linda
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 2 (2025): Juli 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i2.19167

Abstract

This study aims to analyse the level of sustainability of duck farming in Indramayu District by considering environmental, economic and social impacts. In addition, this study also focuses on identifying and understanding the factors that hinder the sustainability of the business, assessing the influence of technology use and institutional support, and knowing the strategic steps that can be taken to improve the sustainability of duck farming. The research method used is quantitative method. The research was conducted in Sliyeg and Sindang sub-districts, in January to February, 2025, involving 96 participating respondents that are randomly selected. The analysis method used in this study is Multidimensional Scaling (MDS), which is applied to determine the sustainability status of duck farming. The results research showed that the level of sustainability of duck farming is still lacking, with varying sustainability index values in each dimension. Factors such as low technology adoption, financial constraints and limited access to training are the main challenges that need to be overcome. Institutional support and the application of modern technology are expected to improve production efficiency and business sustainability. The resulting strategic recommendations include enhancing farmers' access to training on modern duck farming practices, providing subsidized loans for infrastructure improvement, and facilitating partnerships with feed suppliers. For example, implementing regular government-led training programs in each sub-district could increase awareness and adoption of efficient feeding systems, while financial assistance can help farmers build better housing facilities.
Efisiensi Pemanfaatan Berbagai Faktor Produksi pada Peternakan Itik Rakyat (Survey di Kabupaten Indramayu) Herlina, Linda; Fitriani, Anita
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 1 (2024): Januari 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i1.12900

Abstract

The duck farming industry exhibits potential for expansion, offering possibilities for increased income from its operations. In November 2021, a study was conducted in Indramayu Regency to assess the technical, allocative, and economic efficiency levels in utilizing production factors within duck farming enterprises. Employing a survey method, 100 breeders served as observation units, and variables such as the quantity of products (Y), seeds (X1), feed (X2), cages (X3), and labor (X4) were examined. The analysis employed the Cobb-Douglas function model. Results revealed inefficiencies in the utilization of production factors in the region. Technical efficiency in the livestock sector registered a value of 1.282 (seeds = 0.642; feed = 0.310; cages = 0.162; labor = 0.168). Price efficiency stood at 6.891 (seeds = 4.149; feed = 1.523; cages = 0.876; labor = 0.343), while economic efficiency reached 3.351 (seeds = 2.664; feed = 0.487; cage = 0.142; labor = 0.058). The duck farming endeavors in the studied area have not yet attained optimal efficiency levels, indicating a situation of increasing returns to scale.