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All Journal Journal of Applied Finance & Accounting JURNAL RELASI STIE MANDALA JEMBER SRIWIJAYA INTERNATIONAL JOURNAL OF DYNAMIC ECONOMICS AND BUSINESS International Journal of Social Science and Business JIAI (Jurnal Ilmiah Akuntansi Indonesia) MBA: Journal of Management and Business Aplication JAKUMA : Jurnal Akuntansi dan Manajemen Keuangan Jurnal Pengabdian Masyarakat (JPM) Wiga : Jurnal Penelitian Ilmu Ekonomi Jurnal Ilmiah Metansi (Manajemen dan Akuntansi) Jurnal Akuntansi dan Keuangan Jurnal Pengabdian Literasi Digital Indonesia Worksheet : Jurnal Akuntansi JRAP (Jurnal Riset Akuntansi dan Perpajakan) JAKBS Relasi : Jurnal Ekonomi TGO Journal of Community Development Jurnal Pengabdian Masyarakat SRODJA ARTOKULO: Journal of Accounting, Economic and Management Kurva: Jurnal Ekonomi Manajemen Keuangan dan Bisnis ABM: International Journal of Administration, Business and Management
Ilmi, Mainatul
Institut Teknologi Dan Sains Mandala
Religion Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Social Sciences

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Self-Determination Theory on Repurchase Intention of Green Product Mediating Customer Engagement: Study the Middle-Class Squeeze Yuliatin Azizah; Mainatul Ilmi; Firna Yulia Puri; Alfina Dwi Susanti
ABM: International Journal of Administration, Business and Management Vol 8 No 1 (2025): June 2025 - November 2025
Publisher : LPPM Institut Teknologi dan Sains Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31967/abm.v8i1.1554

Abstract

This study investigates the role of customer engagement in shaping repurchase intentions for green products within a handicraft MSME community in Indonesia, using Self-Determination Theory (SDT) as a theoretical framework. SDT explains how the regulation of motivation from external to intrinsic drives individual engagement and purchasing behavior. The research context is middle-class squeeze, where consumers face increasing needs but limited purchasing power, creating challenges for sustainable consumption. A total of 354 respondents participated in the survey, and the data were analyzed using WarpPLS. The results of the structural model confirmed the validity and reliability of the measurement instrument. Identified and introjected motivations contributed significantly to engagement, while intrinsic motivation played a weaker role. Surprisingly, customer engagement did not significantly predict repurchase intentions, creating a paradoxical finding where high engagement does not necessarily translate into repeat purchases under economic constraints. These results highlight the complexity of sustainable consumer behavior during middle-class pressure and provide strategic implications for MSMEs, including the need for inclusive pricing, value-based communication, and gender-sensitive marketing approaches to strengthen repurchase intentions in the green product market.
Co-Authors Aditya Fajri Ilhamsyah Afria Rachmawati Agus Prasetyo Agustin HP, Agustin Ahmad Sauqi Ahmad Sauqi Alfina Dwi Susanti Alni Nurafia Alwan Sri Kustono Anis Fitriyani Aprilia , Rosy Dwi Arif Rochman Hakim Damianus Nakula Aji Irwanto Dedy Wijaya Kusuma Deni Juliasari, Deni Diana Dwi Astuti Edrea Berryl Reswara Eka Nur Laily Evi Ludya Agustin Fetri Setyo Liyundira Firna Yulia Puri Fitri Nur Aini Fitriyani , Anis Haifa Haifa Hakim, Arif Rochman Handayani, Yuniorita Indah Ira Puspita Sari Lia Nurfarida Lia Rachmawati Maisharoh, Maisharoh Muhammad Firdaus Muhdar Muhdar, Muhdar Mustafa Samir Mustofa Mustofa Mustofa, Mustofa Nely Supeni Nely Supeni Nur Habibina Nurfarida, Lia Nurshadrina Kartika Sari Palupi Habsari Pramono, Olivia Falen Prastyowati, Agustin Hari Putri Nur Indah Sari Putri Ulan Tansyiah Putri, Maulinda Suryani Reswara, Edrea Berryl Ronaldo Liputo Rosy Dwi Aprilia Saiful Amin Septa Krisanatalia Sukron Ari Yono Suwignyo Widagdo Wiwik Fitria Ningsih Wulandari, Tuni Yani Dahliani Yanuar Musri Amin Yono, Sukron Ari Yosefa Sayekti Yuliatin Azizah