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All Journal JAM : Jurnal Aplikasi Manajemen JBTI : Jurnal Bisnis : Teori dan Implementasi Jurnal Penelitian Pendidikan IPA (JPPIPA) Jurnal Aisyah : Jurnal Ilmu Kesehatan Prosiding Seminar Nasional Program Pengabdian Masyarakat International Journal Management and Economic (IJME) Journal of Mandalika Literature Jurnal Manajemen Pendidikan Islam JMMR (Jurnal Medicoeticolegal dan Manajemen Rumah Sakit) INJECT Interdisciplinary Journal of Communication
Siti Dyah Handayani
Universitas Muhammadiyah Yogyakarta
Religion Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Materials Science & Nanotechnology Medicine & Pharmacology Nursing Physics Public Health Social Sciences Veterinary

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Service quality and its effect on inpatient satisfaction at Purwodadi islamic hospital Nanang Handoko; Siti Dyah Handayani
Jurnal Aisyah : Jurnal Ilmu Kesehatan Vol 8, No 2: June 2023
Publisher : Universitas Aisyah Pringsewu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (669.751 KB) | DOI: 10.30604/jika.v8i2.1946

Abstract

Service quality can be a driving force that is created and perceived by patients in order to establish a relationship that can provide long-term mutual benefits with the hospital. Service quality will affect patient satisfaction, thus encouraging patients to continue using hospital services when needed. The purpose of this study was to determine the effect of service quality on patient satisfaction. This research is a case study with a cross-sectional design. The population is inpatients at RSI Purwodadi. A sample of 100 patients was taken by purposive sampling. Data collection used a questionnaire. Data analysis technique used multiple linear regression. The results showed that service quality significantly affected patient satisfaction with an F of 14.641 and a p of 0.000 (p less than 0.05). The tangible dimension of service quality has no effect on patient satisfaction (t = 0.809, p = 0.421). As for service quality, the dimensions of reliability (t = 2.028, p = 0.045), responsiveness (t = 3.135, p = 0.002), assurance (t = 2.613, p = 0.010), and empathy (t = 2.480, p = 0.015) have a positive effect and significant to patient satisfaction. The study concludes that service quality has a significant effect on patient satisfaction. The tangible dimension of service quality does not affect patient satisfaction. Service quality dimensions of reliability, responsiveness, assurance, and empathy positively and significantly affect patient satisfaction. Abstrak: Kualitas pelayanan dapat menjadi pendorong  yang  diciptakan dan dipersepsikan pasien dalam rangka  menjalin sebuah hubungan relasi yang dapat saling memberikan keuntungan  jangka panjang dengan rumah sakit. Kualitas pelayanan akan berpengaruh terhadap kepuasan pasien, sehingga mendorong pasien  terus menggunakan pelayanan rumah sakit ketika membutuhkan. Tujuan penelitian ini adalah untuk mengetahui pengaruh kualitas pelayanan terhadap kepuasan pasien. Penelitian merupakan studi kasus dengan rancangan cross sectional. Populasi adalah pasien rawat inap RSI Purwodadi. Sampel sejumlah 100 pasien diambil dengan purposive sampling. Pengumpulan data digunakakan kuesioner. Teknik analisis data digunakan regresi linier berganda. Hasil penelitian menunjukkan bahwa kualitas pelayanan berpengaruh signifikan terhadap kepuasan pasien, dengan F sebesar 14,641 dan p sebesar 0,000 (p kurang dari 0,05). Kualitas pelayanan dimensi tangible tidak berpengaruh terhadap kepuasan pasien (t= 0,809, p= 0,421). Adapun kualitas pelayanan dimensi reliability (t= 2,028, p= 0,045), responsiveness (t= 3,135, p= 0,002), assurance (t= 2,613, p = 0,010), dan emphaty (t= 2,480, p= 0,015) berpengaruh positif dan signifikan terhadap kepuasan pasien. Kesimpulan penelitian yaitu kualitas pelayanan berpengaruh signifikan terhadap kepuasan pasien. Kualitas pelayanan dimensi tangible tidak berpengaruh terhadap kepuasan pasien. Kualitas pelayanan dimensi reliability, responsiveness, assurance, dan emphaty berpengaruh positif dan signifikan terhadap kepuasan pasien.
UNDERSTANDING GREEN CONSUMERS: A BIBLIOMETRIC ANALYSIS OF ENVIRONMENTAL ATTITUDE AND GREEN PURCHASE BEHAVIOR Prawita Megatama; Retno Widowati; Siti Dyah Handayani
International Journal Management and Economic Vol. 3 No. 3 (2024): September: International Journal Management and Economic
Publisher : Asosiasi Dosen Muda Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56127/ijme.v3i3.1655

Abstract

This study conducts a bibliometric analysis of research on green purchase behavior from 2017 to 2023, utilizing data from the Scopus database. A total of 355 articles were selected and analyzed to identify trends in consumer behavior towards environmentally friendly purchases. The findings reveal a significant increase in publications, with a peak anticipated in 2023, indicating a growing interest in the intersection of consumer behavior and environmental sustainability. Key contributors to the field include prolific authors and journals, with China emerging as the leading country in terms of published research. The analysis highlights the critical role of positive environmental attitudes in fostering pro-environmental behaviors, such as the purchase of green products. Additionally, the study identifies factors influencing this relationship, including perceived consumer effectiveness and the need for effective educational strategies. The results underscore the importance of understanding consumer motivations and behaviors to inform marketing strategies and enhance sustainability initiatives. This research contributes to the literature by providing a comprehensive overview of the current state of green purchase behavior research and suggesting avenues for future inquiry.
THE IMPACT OF OMNICHANNEL STRATEGY ON CUSTOMER EXPERIENCE IN THE DIGITAL ERA Prabowo Tejo Susetyo; Siti Dyah Handayani; Retno Widowati
International Journal Management and Economic Vol. 3 No. 3 (2024): September: International Journal Management and Economic
Publisher : Asosiasi Dosen Muda Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56127/ijme.v3i3.1672

Abstract

Omnichannel is the latest form of marketing strategy from the terms multichannel and crosschannel. Omnichannel can be explained that business actors carry out marketing from digital channels and also offline. Everything is done in one hand effectively and efficiently. This research method is carried out with a qualitative approach and the Systematic Literature Review (SLR) method. This data source uses secondary data sources, namely from journal articles that have a national and international reputation. Articles that meet the criteria were obtained as many as 12 articles. The results of the study are based on research results with the topic of omnichannel strategy influencing customer experience, most of which state that it has had an influence. Customer experience in making transactions for goods or services can be done online first or can also visit the store offline. Customer experience activities can be carried out efficiently and more effectively because the desired brand or product information has been obtained previously.
THE IMPACT OF CUSTOMER EXPERIENCE ON CUSTOMER SATISFACTION: A BIBLIOMETRIC APPROACH Prabowo Tejo Susetyo; Siti Dyah Handayani; Retno Widowati
International Journal Management and Economic Vol. 3 No. 3 (2024): September: International Journal Management and Economic
Publisher : Asosiasi Dosen Muda Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56127/ijme.v3i3.1705

Abstract

Consumer experience refers to a series of events that consumers go through while shopping or conducting transactions. A positive consumer experience can lead to customer satisfaction, while a negative experience can result in dissatisfaction. This study aims to examine the impact of customer experience on customer satisfaction. The research method employs a bibliometric approach, involving nationally and internationally reputable articles published on Google Schooler. The conclusion from the research results analysis shows that citation analysis is a valuable tool for evaluating the influence of academic works, particularly in the context of customer experience. The data indicates that 2020 was a peak year for productivity, with two key studies receiving significant attention from the academic community, emphasizing their relevance in the fields of customer experience and satisfaction. This research also highlights that the theme of customer experience has rapidly developed across various domains, including tourism and hospitality management, with numerous publications in leading journals. Furthermore, the trend analysis reveals a strong connection between customer experience and factors such as satisfaction and loyalty, as well as a growing interest in technological aspects that influence customer interactions. Therefore, there are ample opportunities for further exploration of key themes and emerging trends in customer experience research.
Assessing the Impact of Employee Communication and HR Initiatives on Individual Performance Maya Lestari; Ika Nurul Qamari; Siti Dyah Handayani
Nidhomul Haq : Jurnal Manajemen Pendidikan Islam Vol 9 No 2 (2024): Management of Islamic Education
Publisher : Program Studi Manajemen Pendidikan Islam Institut Pesantren KH Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/ndh.v9i2.4966

Abstract

Communication is needed in every company activity as a means that can encourage employees to improve performance. Apart from communication, the lack of positive Human Resources (HR) initiatives within the company can result in alienation among employees. It is important for organizations to combine communication and the effectiveness of HR practices into one coherent form in facing challenges and improving employee work performance. Individual Work Performance (IWP) in a company is an important aspect for leaders in the process of achieving company goals. Individual Work Performance (IWP) measurements need to be carried out periodically to find out whether the business is achieving company goals and as a benchmark for making improvements to achieve the set goals. This research aims to analyze the influence of employee communication and the perceived effectiveness of HR initiatives on Individual Work Performance (IWP), which consists of three main elements, namely task performance, contextual performance and counterproductive work behavior. The method in this research is quantitative research using a questionnaire totaling 100 respondents with data processing using SmartPLS. The subjects in this research were employees of the Gunungkidul Regency Education, Youth and Sports Office. The results of the analysis in this study show that employee communication is proven to influence all elements of Individual Work Performance, namely task performance, contextual performance and counterproductive work behavior, whereas the perceived effectiveness of HR initiatives is proven to only influence one element of Individual Work Performance, namely contextual performance.
Pengaruh Electronic Word of Mouth Terhadap Keputusan Berkunjung Dimediasi oleh Destination Image: Studi pada Destinasi Wisata di Malang dan Yogyakarta Siti Dyah Handayani; Misbahul Anwar; Insani Khoirudin; Achmad Sani Supriyanto
Journal of Mandalika Literature Vol. 7 No. 1 (2026)
Publisher : Institut Penelitian dan Pengembangan Mandalika (IP2MI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/jml.v7i1.6327

Abstract

The tourism industry is one of the sectors hardest hit by the COVID-19 pandemic. At the same time, this industry is a pillar of the Indonesian economy. Examining the tourism industry in research is therefore a pressing need at this time. Social media, as the primary source of information in this industry, plays a strategic role in shaping consumer behavior when determining which tourist destinations to visit. This study aims to analyze the impact of electronic word of mouth and destination image on visitation decisions at two tourist locations: Kampung Wisata Warna Warni Jodipan in Malang and Kampung Wisata Sayidan in Yogyakarta. These two locations were selected because these tourist villages are part of cultural tourism managed by the local community and serve as a source of income for the community, making them worthy of study. The study involved 150 respondents from the two locations and revealed that the three direct effects examined the influence of electronic word of mouth on destination image, and the combined influence of electronic word of mouth and destination image on visitation decisions were significant. However, the results differed regarding indirect effects, as destination image did not act as a mediator in the relationship between electronic word of mouth and visitation decisions
Analysis of Service Quality in Improving Patient Satisfaction and Loyalty in Pratama Berkah Sehat Helena Nurhayati; Siti Dyah Handayani; Firman Pribadi
Jurnal Penelitian Pendidikan IPA Vol 10 No 7 (2024): July
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jppipa.v10i7.5595

Abstract

Health services cannot be separated from the demands of competition in all aspects. Good service management is needed to create the health services the surrounding community needs so that the community feels satisfaction with health services as one of the businesses that must be carried out. The research design used in this research is quantitative. The population and sample used for this study were all patients who were treated at the Berkah Sehat Primary Clinic, totaling 200 patients. All of the 200 patients who sought treatment at the Berkah Sehat Pratama Clinic between March 2023 and April 2023 comprised the population and sample for this study. The study's objective was to examine the impact of the clinic's doctor, pharmaceutical, laboratory, and patient loyalty quality levels. Data analysis used Structural Equation Modeling (SEM) analysis with the Amos application version 24, Excel, and Spss. With a factor loading value of 0.989, assurance receives the best ranking for doctor services. With a factor loading value of 0.957, assurance receives the best grade in the pharmaceutical services category. With a factor loading value of 0.982, reliability receives the highest ranking for laboratory technician services. Product quality has the greatest factor loading value for patient satisfaction, at 0.965. The statement that I won't visit any clinic because I am satisfied with the services offered at the Berkah Sehat Primary Clinic with a loading factor value of 0.798 and the statement that if one day my family or friends need medical care, I would advise them to visit the Berkah Sehat Pratama Clinic with a loading factor value of 0.798 represent the highest assessments of patient loyalty. The results of the direct impact analysis show that doctors service quality, pharmacy service quality, and laboratory technician service quality influence patient loyalty. Patient satisfaction can influence the impact of the quality of service of doctors, pharmaceutical companies and laboratory technicians on loyalty at Berkah Sehat Primary Clinic.
TikTok Marketing Communication and Purchase Intention Through Brand Awareness, Brand Engagement, and Perceived Value Aulia Sa’diah; Siti Dyah Handayani
INJECT (Interdisciplinary Journal of Communication) Vol. 11 No. 2 (2026)
Publisher : FAKULTAS DAKWAH UIN SALATIGA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18326/inject.v11i2.6917

Abstract

The objective of this study is to examine the effect of TikTok social media marketing on purchase intention through the mediating roles of brand awareness, customer brand engagement, and perceived value among consumers of local fashion brands. As digital communication platforms continue to influence consumer behavior, the psychological mechanisms through which social media marketing shapes purchase intention remain insufficiently understood. Using a quantitative approach, data were collected from 200 respondents and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results reveal that social media marketing significantly influences purchase intention both directly and indirectly through brand awareness, customer brand engagement, and perceived value. Among the three mediating variables, brand awareness emerged as the strongest mediator, followed by perceived value and customer brand engagement. These findings indicate that TikTok-based communication activities play an important role in helping consumers recognize, remember, and evaluate brands, which subsequently strengthens their purchase intention. This study contributes to digital communication and consumer behavior literature by explaining how social media marketing influences purchase intention through brand awareness, customer brand engagement, and perceived value in the context of Indonesian local fashion brands.
Co-Authors , Muhammad Fahreza Aliazzra Achmad Sani Supriyanto Agustina Widiawati Aulia Sa’diah Dewi Kusumawati Dimas Sigit Widodo Djumahir - Erik Kantona Fadhil Nouval Syaputra Firman Pribadi Helena Nurhayati Heri Sutanto Inna Sholihati Embrik Insani Khoirudin Jessica Kinantika May Istiqomah Maya Lestari Mintarti Rahayu Misbahul Anwar Mohammad Syafril Nusyirwan Nanang Handoko Nur Hidayah Prabowo Tejo Susetyo Prawita Megatama Qamari, Ika Nurul Qurratul 'Aini Retno Widowati Rico Anggit Aditya Sherin Nawang Nauroh Nazhifah Shohibul Umam Sugeng Riyanto Susanto Susanto Sutrisno Sutrisno Triana Helmawati Ubud Salim