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All Journal Jurnal Manajemen Dan Kewirausahaan COMSERVA: Jurnal Penelitian dan Pengabdian Masyarakat Asia Pacific Journal of Management and Education Jurnal Manajemen, Bisnis dan Organisasi (JUMBO) Journal of Innovative and Creativity Indonesia Berdampak: Jurnal Pengabdian Kepada Masyarakat
Samdin
Jurusan Manajemen, Fakultas Ekonomi Dan Bisnis, Universitas Halu Oleo
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Pelatihan Penggunaan Media Online dalam Penjualan Parang dan Pisau Pada Pengrajin Besi Di Pulau Binongko Samdin; Alida Palilati; Sudirman; Laxmi; Akifah; Rizky Nur Amalia; Wa Mirna; Muh. Reynaldi Ismail
Indonesia Berdampak: Jurnal Pengabdian kepada Masyarakat Vol. 1 No. 2 (2025): JULI-DESEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/nh1w1t15

Abstract

This community service program aims to enhance the digital marketing capabilities of blacksmith artisans in Binongko Island, a region known for its traditional craftsmanship of parang and knives. Limited market access and reliance on conventional sales methods have hindered the optimization of their economic potential. Through structured training, participants were introduced to various online media platforms, including Facebook, Instagram, and TikTok, to promote and sell their products more effectively. The training emphasized practical skills such as basic product photography, content creation, caption writing, audience engagement, and marketplace utilization. Hands-on sessions enabled artisans to upload product photos, create promotional videos, and interact with potential buyers. The results indicate a significant improvement in digital literacy, confidence, and motivation among participants to apply online marketing strategies. This program is expected to broaden market reach, increase product sales, and strengthen the cultural branding of Binongko’s traditional blacksmithing through digital platforms.
SWOT Analysis as a Strategy for Enhancing Nursing Officer Performance Through Leadership, Rewards, and Facilities Albert Muna; Usman Rianse; Samdin Samdin; Adius Kusnan; Nur Juliana
Asia Pacific Journal of Management and Education (APJME) Vol 8, No 1 (2025): March 2025
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/apjme.v8i1.3843

Abstract

RSUD Bahteramas Kendari, as a referral hospital, plays an essential role in providing health services. This study aims to analyze the strengths, weaknesses, opportunities, and threats related to the role of leadership, rewards, and facilities on the performance of nursing staff in 2024 and strategies for optimizing service satisfaction. This study used a qualitative descriptive method. The 20 respondents were selected using the snowball sampling technique. Data collection through interviews, observation, and documentation was analyzed using SWOT to identify internal and external factors. The results showed strengths in effective leadership (score 2,11), competitive reward systems, and modern health facilities. Weaknesses include a lack of leadership training (score 1,90) and compensation transparency, which needs to be improved. Externally, opportunities include adopting new technology and cooperation with educational institutions (score 1,37). Threats include competition from other hospitals and government policy pressure (score 1,44). The resulting strategy is quadrant II of the diversification strategy, which utilizes opportunities to overcome weaknesses. Optimizing leadership training, increasing rewards transparency, taking advantage of technological possibilities, and promoting educational cooperation are recommended to improve nurse performance and service satisfaction.
Co-Authors Abdul Hakim Abdul Razak Yusuf Adius Kusnan Adnan Hakim Agustinus Tangalayuk Agustinus Tangalayuk Aidin Hudani Awasinombu Akifah Akifah Akifah Albert Muna Alida Palilati Alidin, La Ode Asfahyadin Ansir Ansir Asniati Asniati Asrip Putera Awaluddin Awaluddin Ayuningtyas Putri Mumpuni Halim Asy’Ary Buyung Sarita Dedy Takdir Syaifuddin Endro Sukotjo Fatmah Yuyu Yuliana Frieddelia Wathilda Muhaling Harmin Harmin Hartini Hartini Helmi Helmi Ibnu Hajar Indra Frediansyah La Hatani La Ode Hasan Idris La Ode Kalimin La Ode Muhammad Fitrah Arsyad Laxmi Laxmi Monovatra Predy Rezky Muh. Jamsir Zibuka Muh. Mulyo Sugirmantoro Muh. Nur Muh. Reynaldi Ismail Muhammad Ing Nauffal Daharing Muhammad Masri Muksin Muksin Murdjani Kamaluddin Nasrul Nasrul Noval Nur Nur Juliana Rahmat Madjid Rizky Nur Amalia Rohayati Rohayati S., Nursaban Rommy Sahibuddin Sahibuddin Salma Saleh Sarni Sarni Sri Wiyati Mahrani Sudirman Sudirman Zaid Sujartono Hasyim Sujono Sujono Usman Rianse Valentinus Amstrong TN Wa Mirna Wahyuniati Hamid Wisna Wardani Sidik Wisnu Maulana Saputra Yusuf Montundu Yusuf Yusuf Zaluddin Zaluddin