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All Journal JAM : Jurnal Aplikasi Manajemen IMAGE Conference on Innovation and Application of Science and Technology (CIASTECH) JCRS (Journal of Community Research and Service) Jurnal Ilmu Manajemen Jurnal Manajemen dan Bisnis Kreatif Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Bulletin of Management and Business Widyagama National Conference on Economics and Business (WNCEB) Governors Journal of Public and Business Accounting Journal Community Service Consortium Abadi: Jurnal Ahmad Dahlan Mengabdi Pangripta Jurnal Ilmiah Kajian Perencanaan Pembangunan TGO Journal of Community Development Jurnal Pengabdian Masyarakat dan Riset Pendidikan Jurnal Pengabdian Nasional (JPN) Indonesia Clean and Sustainable Production Jurnal Ekonomi, Manajemen, Akuntansi Journal of Management Research and Studies Jurnal Ilmiah Manajemen Dan Kewirausahaan
Hanif Rani Iswari
Universitas Widyagama Malang
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Student Word of Mouth in Higher Education: A Systematic Review of Key Determinants and Implications for Underserved Regions Raya, Silfanus Lebu; Mulyono, Mulyono; Iswari, Hanif Rani
Bulletin of Management and Business Vol. 5 No. 2 (2024): October 2024
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Widya Gama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31328/bmb.v5i2.435

Abstract

Abstfac student word of mouth (WOM) plays a strategic role in enhancing the reputation and attractiveness of higher education institutions, particularly in regions with limited access to formal information such as Nusa Tenggara Timur (NTT). WOM represents a voluntary form of communication that reflects students’ authentic academic experiences and serves as a credible, cost-effective promotional channel for reaching prospective students. This study aims to identify key factors influencing the formation of WOM in higher education through a Systematic Literature Review (SLR) approach. A total of 52 peer-reviewed articles published between 2020 and 2024 were analyzed thematically. The findings reveal that academic service quality, perceived value, and institutional image are the most dominant determinants of positive student WOM. Academic service quality contributes to student satisfaction, perceived value acts as a cognitive-affective bridge that strengthens students’ intention to recommend their institution, and institutional image reinforces student trust and long-term loyalty. These findings offer practical implications for higher education institutions seeking to expand student recruitment from underserved regions such as NTT. By prioritizing high-quality academic services and fostering strong perceptions of value, institutions can organically stimulate WOM as a sustainable and impactful marketing strategy to attract students from these areas.
Makna Akuntansi dan Persepsi Nilai dalam Startup Bricolage: Etnografi Mikro-Kontekstual atas Praktik Keuangan Subjektif dan Interaksi Konsumen di Malang Sodik, Sodik; Iswari, Hanif Rani; Wulandari, Wahju
Journal of Public and Business Accounting Vol. 6 No. 2 (2025): Juli-Desember
Publisher : Program Studi Akuntansi, Fakultas Ekonomi dan Bisnis, Universitas Widya Gama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31328/jopba.v6i2.414

Abstract

Penelitian ini mengkaji dinamika praktik keuangan subjektif dalam startup komunitas teknologi melalui pendekatan mikro-etnografi. Studi ini menyoroti bagaimana sistem keuangan informal tidak hanya berfungsi sebagai alat administratif, melainkan juga sebagai medium representasi nilai sosial dan pengelolaan kolektif. Praktik-praktik tersebut membentuk model konseptual yang terdiri dari tiga pilar utama: narrative-based accountability, behavioral anchoring in collective finance, dan perceived integrity of informal financial communication. Temuan menunjukkan bahwa akuntansi dijalankan dengan bahasa moral, tidak hanya memfasilitasi pengambilan keputusan internal tetapi juga membentuk kepercayaan eksternal melalui narasi transparansi. Dimensi seperti pelabelan kas berbasis nilai, bias perilaku adaptif, serta respon konsumen terhadap komunikasi nonformal menjadi elemen penting dalam membentuk siklus akuntabilitas partisipatif. Model konseptual yang dihasilkan membuka kontribusi baru dalam literatur behavioral accounting dengan menekankan pentingnya konteks komunitas, narasi sosial, dan bias terinternalisasi dalam merancang sistem keuangan. Penelitian ini juga menawarkan arah riset lanjutan untuk mengeksplorasi keterhubungan antara keuangan subjektif, loyalitas konsumen, dan strategi pemasaran berbasis nilai dalam ekosistem usaha kecil.
Bootstrapping as a Survival Strategy Amid Psychological Pressure and Trust Crisis among Digital Startup Founders in Malang City Iswari, Hanif Rani; Mas, Nasharuddin; Zahroh, Viony Alfiyatu
Bulletin of Management and Business Vol. 5 No. 2 (2024): October 2024
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Widya Gama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31328/bmb.v5i2.437

Abstract

The rise of fraud cases among Indonesian startups has triggered a trust crisis within the funding ecosystem, affecting both investors and entrepreneurs. In this context, some founders opt for bootstrapping not merely due to resource constraints, but as a deliberate response to external pressures and a desire to maintain integrity and business direction. This study employs a descriptive qualitative approach through in-depth interviews with three digital startup founders in Malang City who are currently practicing or have previously practiced bootstrapping strategies. The findings reveal that the decision to reject external funding is influenced by psychological pressure, the need to preserve autonomy, and behavioral biases such as overconfidence and illusion of control. Furthermore, concerns about excessive intervention and reputational risks due to associations with fraudulent practices also reinforce the choice to bootstrap. These findings indicate that financial decisions within startups cannot be separated from the psychological and social contexts surrounding them. Therefore, a more empathetic funding approach that aligns with the personal values of founders is necessary to restore trust and support the holistic sustainability of startups.
Reflective Financial Awareness for Student Bootstrapping Founders: A Community Engagement Approach Iswari, Hanif Rani; Zahroh, Viony Alfiyatu; Nur, Ayu Wandani Mustika Rahma Baits
TGO Journal of Community Development Vol. 3 No. 1 (2025): January - June
Publisher : Trescode Green Organization

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56070/jcd.2025.002

Abstract

This community service initiative aims to cultivate reflective financial behavior among student startup founders who rely on bootstrapping as their primary funding strategy. Conducted over four months, the program engaged a student-led startup operating in both private tutoring and catfish farming sectors. The initiative addressed common behavioral finance biases—such as overconfidence, sunk cost fallacy, and status quo bias—through contextualized education, reflective journaling, decision-mapping, and low-cost tools like pre-mortem analysis and behavioral checklists. The results revealed tangible improvements in financial self-awareness, decision quality, and emotional regulation. Participants began implementing structured pause points before making financial commitments, differentiated financial logic between service-based and production-based businesses, and revised pricing strategies based on both operational realities and psychological insight. The program also fostered a psychologically safe environment for discussing financial anxiety and learning from failure. This intervention demonstrates that reflective financial education can serve as an impactful and scalable early-stage support model for young entrepreneurs. Its low-barrier, behaviorally-informed approach can be replicated across educational institutions and community-based startup ecosystems, particularly those lacking formal financial mentorship structures. The outcomes suggest that empowering founders to understand their financial behavior is just as crucial as teaching them to manage financial tools.
Developing Malang City Tourism: A Qualitative Analysis of Opportunities, Challenges, and Sustainability Strategies Iswari, Hanif Rani; Baits Nur, Ayu Wandani Mustika Rahma; Rusdianti, Imanita Septian
PANGRIPTA Vol. 8 No. 2 (2025): Pangripta Jurnal Ilmiah Kajian Perencanaan Pembangunan
Publisher : Badan Perencanaan Pembangunan Kota Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (738.654 KB) | DOI: 10.58411/fhssnr41

Abstract

Malang City possesses diverse tourism potential, ranging from thematic villages, culinary and educational tourism, to emerging halal tourism destinations. However, the city is often perceived merely as a transit point for visitors heading to Batu or Mount Bromo, limiting its positioning as a primary destination. This study aims to analyze tourism development strategies for Malang City using a qualitative descriptive approach supported by primary and secondary data. Primary data were collected through in-depth interviews with thematic village managers, culinary business owners, and representatives of the Malang City Tourism Office, while secondary data were drawn from statistical reports and scholarly literature. Findings reveal that Malang’s tourism development can be strengthened through five key strategies: differentiation of attractions (creative, culinary, and halal tourism), improvement of infrastructure and public facilities, multi-stakeholder collaboration, empowerment of local communities, and digital promotion. The study highlights that sustainable and inclusive planning is critical for transforming Malang from a mere stopover into a leading tourism destination in East Java, with broader socio-economic benefits for local communities.
Pengaruh Profitabilitas dan Ukuran Perusahaan terhadap Nilai Perusahaan yang Dimediasi oleh Struktur Modal: Studi Kasus pada Perusahaan Sub Sektor Makanan dan Minuman Nanda Apriliya; Alfiana Alfiana; Hanif Rani Iswari
Jurnal Ilmiah Manajemen dan Kewirausahaan Vol. 4 No. 3 (2025): September: Jurnal Ilmiah Manajemen dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimak.v4i3.4908

Abstract

This study aims to analyze tehe effect of profitability and firm size on firm value with capital structure as a mediating variable. The study was conducted on food and beverage sub-sector companies listed on the Indonesia Stock Exchange during 2020-2023. The variables used in this study include Return on Assets (ROA), frim size (SIZE), Dept to Equity Ratio (DER), and Price to Earnings Ratio (PER). Path analysis was applied to test the relationsips. The results show that booth profitability and firm size significantly influence capital structure. Pprofitability and firm size also directly affect firm value. Furthemore, capital structure ppartially mediates the relationship between profitabilitiy, firm size, and firm value. These findings highlight the importance of strategic capital structur management to enhance corporate financial performance and long-term value, especially in the food and beverage sector.
CSR inhibiting factors in Student Start-up Business Iswari, Hanif Rani; Sudarmiatin, Sudarmiatin; Hermawan, Agus
GOVERNORS Vol. 1 No. 3 (2022): December 2022 issue
Publisher : Yayasan Cita Cendekiawan Al Khwarizmi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/governors.v1i3.1893

Abstract

The purpose of this study is to investigate the factors inhibiting CSR in student start-up businesses in Malang. Startups are businesses that are currently skyrocketing even though the storm of startup layoffs has started recently. This startup business is dominated by many young people with brilliant business ideas. Malang City, which is an education city, also has a growth in start-up businesses, one of which is dominated by young people who are still studying in higher education. Running a start-up business for business people who are still studying is not without obstacles. One of them is about their business activities related to social responsibility. This research is a quantitative approach with a survey method on student start-up businesses in Malang. The sample population taken was 128 respondents. Questionnaires are distributed using a likert scale. Data analysis uses SmartPLS version 3 to determine the confirmatory analysis. The findings of this study obtained CSR inhibiting factors for student startups in Malang are the lack of availability CSR information and knowledge, lack of availability of resources, lack of time availability of CSR activities and the level of awareness and benefits of CSR for companies. In addition, obstacles are also obtained from employee commitment to CSR. There are five CSR obstacles faced by student startups in Malang City.
Optimalisasi Literasi Pengetahuan Manajemen Organisasi Pada UMKM Echo Poll Anam, Choirul; Hanif Rani Iswari; Dian Candra Dewi; Niken Paramita
Ahmad Dahlan Mengabdi Vol 2 No 1 (2023): ABADI: Jurnal Ahmad Dahlan Mengabdi Edisi Maret 2023
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Teknologi dan Bisnis Ahmad Dahlan Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58906/abadi.v2i1.88

Abstract

Program pengabdian kepada masyarakat ini bertujuan untuk mengoptimalkan literasi manajemen organisasi bagi UMKM Echo Poll. Kegiatan ini dilaksanakan selama tiga hari (19–21 Januari 2023) dengan menggunakan pendekatan pemberdayaan yang secara aktif melibatkan peserta melalui tahapan pre-test, sosialisasi, dan post-test. Hasil kegiatan menunjukkan adanya peningkatan pemahaman peserta, khususnya dalam manajemen sumber daya manusia, keuangan, dan pemasaran. UMKM Echo Poll diketahui memiliki kebutuhan tinggi terhadap literasi manajemen. Oleh karena itu, strategi seperti peningkatan pelatihan karyawan, pemanfaatan teknologi informasi, dan pembangunan jaringan kolaboratif direkomendasikan. Keberhasilan strategi ini memerlukan komitmen kuat dari pemilik dan karyawan UMKM, serta evaluasi rutin untuk perbaikan berkelanjutan.
PELATIHAN DAN PENDAMPINGAN DIGITAL MARKETING PADA INDUSTRI KECIL MENENGAH (IKM) KUE PIA KABUPATEN PASURUAN YANG TERDAMPAK COVID-19 Iswari, Hanif Rani; Sopanah, Ana
Journal of Community Research and Service Vol. 5 No. 2: July 2021
Publisher : Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/jcrs.v5i2.28641

Abstract

Pandemi Covid-19 menjadi biang masalah besar baik nasional maupun internasional bagi beberapa sector ekonomi strategis. Oleh karena itu pelaku Industri Kecil dan Menengah (IKM) perlu memikirkan cara untuk menghadapi sebuah kendala seperti ini untuk dapat bertahan selama pandemi. IKM Kue Pia merupakan salah satu dari sekian kategori IKM keunggulan Kabupaten Pasuruan yang mengalami dampak pandemi covid-19. Dari sekian IKM Kue Pia di Kabupaten Pasuruan terdapat salah satu yang terkenal dan menjadi keunggulan di Kabupaten Pasuruan sebagai oleh-oleh khas yakni Produk Pia Manna. Selama ini Pia Manna menjual produknya melalui offline store yang berada di jalur strategis Pasuruan-Gempol dan ketika dihadapkan dengan pandemic hampir 2 tahun ini telah banyak upaya yang dilakukan untuk tetap survive. Melalui kegiatan pengabdian masyarakat serta analisis kondisi, maka diadakannya pelatihan digitalisasi marketing dengan mengoptimalisasikan penggunaan media sosial dan marketplace untuk memasarkan produk selama pandemi covid-19. Tujuan daripada pelaksanaan kegiatan ini adalah untuk meningkatkan penjualan selama pandemi dengan memanfaatkan digital marketing. Hal ini dapat dimanfaatkan pelaku IKM khususnya Pia Manna untuk memasarkan produknya secara online. Metode pelaksanaan program ini dilakukan selama 6 bulan dengan kegiatan pelatihan hingga pendampingan optimalisasi media sosial dan marketing yang dilakukan secara daring dan luring. Setalah program ini, Pia Manna saat ini telah memiliki akun media sosial dan akun di marketplace yang dapat dioptimalisasi untuk melakukan penjualan secara online. Selain itu, pemanfaatan SEO dan iklan-iklan berbayar juga dilakukan. Hasilnya selama program berjalan, penjualan yang dihasilkan meningkat terutama penjualan secara ritel melalui pemanfaatan marketplace dengan beberapa program-program seperti free ongkir hingga program seperti 9.9 dan lainnya.Kata Kunci:  Covid-19, IKM, Digitalisasi Marketing
PENYULUHAN PERENCANAAN KEUANGAN SEBAGAI FONDASI KETAHANAN KELUARGA SELAMA PANDEMI COVID-19 Iswari, Hanif Rani
Journal of Community Research and Service Vol. 6 No. 1: January 2022
Publisher : Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/jcrs.v6i1.32536

Abstract

AbstrakWanita dalam sebuah keluarga yakni seorang ibu memiliki peran besar selama pandemi covid-19. Pandemi Covid-19 telah berlangsung hampir 3 tahun lamanya dan berdampak signifikan terhadap ekonomi dan tatanan sosial dan selama itu wanita dalam keluarga yakni seorang ibu dituntut untuk mampu menghadapi permasalahan yang muncul walau dengan ketidaksempurnaan pengetahuan dan keterampilan. Tidak terkecuali ibu-ibu Dawis Bougenville 1 Madyopuro Kota Malang yang tinggal di Kawasan Perumahan FLPP di Kota Malang juga merasakan dampak tersebut. Pengabdian ini bertujuan untuk memberikan tambahan pengetahuan dan ketrampilan dalam lingkup perencanaan keuangan keluarga. Dilakukan dengan metode yang terbagi atas 3 tahapan dan dilaksanakan dari bulan September hingga Desember 2021. Setiap tahapan dilengkapi dengan evaluasi pre-test dan post-test. Setelah dilakukan kegiatan penyuluhan diperoleh dampak yang positif yakni meningkatnya kesadaran akan pentingnya perencanaan keuangan keluarga, meningkatnya kemampuan menyusun skala prioritas dan anggaran keuangan keluarga. Dengan adanya program ini juga mendukung ketahanan keluarga selama pendemi covid-19. Manfaat lain setelah diadakan kegiatan pengabdian ini adalah adanya kesadaran para kepala keluarga yakni suami untuk membersamai para istri (ibu) dalam mengelola keuangan keluarga serta munculnya semangat menciptakan usaha walau dengan skala kecil. Keberlangsungan program sesuai kebutuhan obyek pengabdian adalah membuat pelatihan pembukuan sederhana untuk usaha kecil yang dirintis.Kata Kunci: perencanaan keuangan, katahanan keluarga, covid-19
Co-Authors Agus Hermawan Ahmad Syifaudin Ainun, Siti Nur Alfiana Alfiana Ana Sopanah, Ana Arief Purwanto Atim Djazuli Aulia, Elcyntha Azis, Santika Abd Baits Nur, Ayu Wandani Mustika Rahma Budi Eko Soetjipto Chaerani, Aura Choirul Anam Choirul Anam AM Diponegoro Cipto Wardoyo Ery Tri Djatmika RWW Fadilah, Mega Fianita Fauziah, Riris Zahrotul Hamida, Ika Fitria Nur Hendry Kurniawan Heni Pujiastuti Heri Pratikto I Gusti Bagus Wiksuana Ika Fitria Nur Hamida Imanita Septian Rusdianti Indriani, Tantri Intyas, Yekti Khasanah, Rizki Dwi Farotul Khojanah Hasan Kirana, Prambayu Candra Lely Dista Safitri M. Yusuf Bahtiar, M. Yusuf Maya Ratnasari Mulyono Mulyono Nanda Apriliya Nasharuddin Mas Niken Paramita Niken Paramita Nur, Ayu Wandani Mustika Rahma Ba'its Nur, Ayu Wandani Mustika Rahma Baits Nurasiah Nurasiah Nurika Restuningdiah Puji Handayati Purnomowati, Wiwin Rahayu Puji Suci Rahmawati, Widiya Ratnasari, Maya Raya, Silfanus Lebu Safitri, Lely Dista Salamah, Salafiatus Sodik Sodik, Sodik Sudarmiatin Sudiyono Sudiyono Survival SURVIVAL - - Syaadzan, Daiva Permana Ardanu Ubud Salim Ulfi Alifatu Solihah Wahju Wulandari Yekti Intyas Rahayu Yuni Agung Nugroho Zahroh, Viony Alfiyatu Zulkifli