Article Per Year (5 Year)
p-Index From 2020 - 2025
5.283
P-Index
This Author published in this journals
All Journal JAM : Jurnal Aplikasi Manajemen IMAGE Conference on Innovation and Application of Science and Technology (CIASTECH) JCRS (Journal of Community Research and Service) Jurnal Ilmu Manajemen Jurnal Manajemen dan Bisnis Kreatif Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Bulletin of Management and Business Widyagama National Conference on Economics and Business (WNCEB) Governors Journal of Public and Business Accounting Journal Community Service Consortium Abadi: Jurnal Ahmad Dahlan Mengabdi Pangripta Jurnal Ilmiah Kajian Perencanaan Pembangunan TGO Journal of Community Development Jurnal Pengabdian Nasional (JPN) Indonesia Clean and Sustainable Production Jurnal Ekonomi, Manajemen, Akuntansi Journal of Management Research and Studies Jurnal Ilmiah Manajemen Dan Kewirausahaan
Hanif Rani Iswari
Universitas Widyagama Malang
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Social Sciences Other

Published : 36 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 36 Documents
Search

 1   2   3   4 
Pengaruh Citra Merek dan Electronic Word Of Mouth Terhadap Keputusan Pembelian Yang Dimediasi Kepercayaan Konsumen Ulfi Alifatu Solihah; Rahayu Puji Suci; Yekti Intyas Rahayu; Hanif Rani Iswari
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 3 No. 3: Maret 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v3i3.3072

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh digital citra merek dan electronic word of mouth terhadap keputusan pembelian yang dimediasi kepercayaan konsumen pada konsumen Mie Gaga pengguna media sosial Twitter/X. Populasi dalam penelitian ini adalah konsumen Mie Gaga yang menggunakan media sosial Twitter/X. Sampel sebanyak 97 responden diambil menggunakan metode non-probability sampling dengan teknik purposive sampling. Pengumpulan data dilakukan melalui penyebaran kuesioner. Analisis data menggunakan software SmartPLS Versi 3. Hasil penelitian ini menunjukan bahwa: 1) Citra merek berpengaruh positif dan signifikan terhadap keputusan pembelian; 2) e-WOM berpengaruh positif dan signifikan terhadap keputusan pembelian; 3) Citra merek berpengaruh positif dan signifikan terhadap kepercayaan konsumen; 4) e-WOM berpengaruh positif dan signifikan terhadap kepercayaan konsumen; 5) Kepercayaan konsumen berpengaruh positif dan signifikan terhadap keputusan pembelian; 6) Kepercayaan konsumen mampu memediasi hubungan antara citra merek dengan keputusan pembelian; dan 7) Kepercayaan konsumen mampu memediasi hubungan antara e-WOM dengan keputusan pembelian.
MOTIF PENGGUNAAN STRATEGI FINANCIAL BOOTSTRAPPING PADA STARTUP DI KOTA MALANG Iswari, Hanif Rani; Mas, Nasharuddin; Zahroh, Viony Alfiyatu; Ainun, Siti Nur
Conference on Innovation and Application of Science and Technology (CIASTECH) Vol. 7 No. 1 (2024): CIASTECH 2024 Potensi dan Dampak Artificial Intelligence (AI) di Era Society 5.
Publisher : Universitas Widyagama Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31328/ciastech.v7i1.6916

Abstract

Penelitian ini bertujuan untuk mengidentifikasi motif utama yang mendorong startup di Kota Malang menggunakan strategi financial bootstrapping, terutama dalam menghadapi keterbatasan akses pendanaan eksternal. Financial bootstrapping melibatkan pemanfaatan sumber daya internal untuk pembiayaan bisnis, yang memungkinkan perusahaan menjaga otonomi dalam pengambilan keputusan dan meminimalkan risiko terkait modal eksternal. Studi ini menggunakan pendekatan kualitatif studi kasus, data dikumpulkan melalui wawancara mendalam, observasi, dan analisis dokumen, serta dianalisis secara tematik dengan triangulasi data dan dengan menganalisis tiga startup yang sedang berkembang di bidang cyber security, software house dan animation studio. Temuan penelitian menunjukkan bahwa motif utama meliputi keinginan untuk mempertahankan kontrol penuh atas bisnis, efisiensi operasional, dan fleksibilitas dalam menghadapi ketidakpastian ekonomi. Selain itu, faktor budaya perusahaan yang menekankan kreativitas dan efisiensi juga mempengaruhi adopsi strategi ini. Temuan ini menegaskan bahwa bootstrapping bukan hanya alternatif saat modal sulit diperoleh, tetapi juga bagian integral dari manajemen keuangan yang berkelanjutan. Penelitian ini memberikan kontribusi pada literatur terkait financial bootstrapping dan menawarkan rekomendasi praktis bagi pengusaha serta pembuat kebijakan untuk mendukung ekosistem startup yang lebih inklusif dan berdaya tahan.
PENGEMBANGAN BOARD GAME UNTUK PENGELOLAAN P4S BUMIAJI SEJAHTERA: STRATEGI GLOCALIZATION Purwanto, Arief; Iswari, Hanif Rani; Nugroho, Yuni Agung; Zahroh, Viony Alfiyatu; Ainun, Siti Nur
Conference on Innovation and Application of Science and Technology (CIASTECH) Vol. 7 No. 1 (2024): CIASTECH 2024 Potensi dan Dampak Artificial Intelligence (AI) di Era Society 5.
Publisher : Universitas Widyagama Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31328/ciastech.v7i1.6972

Abstract

P4S Bumiaji Sejahtera merupakan sebuah lembaga pelatihan berbasis masyarakat yang berlokasi di Kota Batu, Jawa Timur. Program pengabdian ini bertujuan meningkatkan daya tarik pertanian melalui strategi glocalization, yang memadukan nilai-nilai lokal dengan inovasi global. Pendekatan ini dikemas dalam bentuk board game interaktif bernama "Glocal Ladders," yang mengenalkan manajemen pertanian secara menyenangkan. Board game ini terdiri dari tiga fase: Fase Pengetahuan, untuk memperkenalkan konsep dasar pertanian dan pentingnya lingkungan; Fase Strategi Pertanian, yang memberikan wawasan tentang manajemen lahan dan pengendalian hama berkelanjutan; dan Fase Ekosistem Bisnis Agrowisata, yang mengajarkan manajemen bisnis agroeduwisata, mulai dari branding hingga pemasaran produk. Hasil awal menunjukkan bahwa metode edukasi ini efektif dalam meningkatkan pemahaman dan keterampilan manajemen pertanian pada generasi muda, sekaligus memperkuat identitas lokal desa sebagai daya tarik wisata. Pendekatan ini berpotensi diterapkan di wilayah lain dengan tantangan regenerasi serupa.
VALUE-ADDED CREATION IN FINANCIAL PERSPECTIVE BY COLLABORATION OF INTELLECTUAL CAPITAL AND CORPORATE POLICY Iswari, Hanif Rani; Salim, Ubud; Djazuli, Atim
Jurnal Aplikasi Manajemen Vol. 17 No. 4 (2019)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2019.017.04.20

Abstract

This study aimed to analyse and test the creation of optimisation value-added by intellectual capital that collaborates with company policies in the property and real estate sector companies listed on the Indonesia Stock Exchange. The sampling method uses purposive sampling and obtained sample of 15 companies. This study uses path analysis. Intellectual capital is measured by Value Added Intellectual Coefficient (VAIC); Funding decisions are measured by Debt to Equity Ratio (DER); Dividend decisions are measured by Dividend Payout Ratio (DPR); Investment decisions are measured using a combined Investment Opportunity Set (IOS). The value of the firm is measured using Tobin's Q, and the financial performance is measured using Return on Assets (ROA). The results of this study conclude that intellectual capital can improve financial performance but reduce the value of the firm. Funding decisions and dividend decisions reduce financial performance, but investment decisions improve financial performance. Only dividend decisions can increase value of the firm, while investment decisions reduce value of the firm. Even funding decisions do not affect value of the firm. Financial performance has not been able to mediate the flow of value-added creation. From the results of the study, the flow of creating value-added from intellectual capital supported by company policy through the financial performance in property and real estate companies has not been able to increase value of the firm optimally.
The Relationship between Leadership, Organizational Culture, and Human Capital in Organizations: Bibliometric Choirul Anam; Arief Purwanto; Hanif Rani Iswari
Journal of Management Research and Studies Vol. 1 No. 2: July - December (2023)
Publisher : Optima Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61665/jmrs.v1i2.39

Abstract

Leadership, organisational culture, and human capital have important roles in every organisation. The purpose of this study is to reveal the relationship between leadership, organizational culture, and human capital in organisations with a bibliometric. The bibliometric method is used to provide a complete picture of the development of research related to a particular topic so that researchers can understand the topic at a macro level. Bibliometric studies help identify macro research gaps (sub-sub topics that have not been researched, emerging topic trends). The researcher focused on bibliometric analysis: co-authorship with the first author unit of analysis and co-occurrence with the keyword unit of analysis. The findings show that organisational culture variables, although a minority, still exist in the last 15 years to be researched further. On the other hand, human capital and leadership with emphasis on leadership style can be associated with other variables, such as competence, entrepreneurship, information-communication technology. This research also has limitations, namely in the literature sources obtained, increasing there are still few researchers who review leadership, organisational culture, and human capital.
PENGUATAN KETAHANAN UMKM PADA DESTINASI COMMUNITY BASED TOURISM (CBT) KAMPUNG EKOLOGI KECAMATAN TEMAS KOTA BATU Iswari, Hanif Rani; Anam, Choirul
Journal Community Service Consortium Vol 3 No 1 (2023): Journal Community Service Consortium
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/consortium.v3i1.3651

Abstract

UMKM tidak terkecuali UMKM yang berada pada Kota Batu telah terbukti menjadi tulang punggung penggerak perekonomian. Kota Batu berkembang pesat dalam pariwisata, salah satunya wisata berbasis Community Based Tourism (CBT) seperti Kampung Ekologi Temas Kota Batu. Perkembangan UMKM di CBT Kampung Ekologi Temas menghadapi beberapa kendala berupa belum tersedianya literasi keuangan dan pencatatan keuangan sederhana, belum adanya manajemen produksi berbasis Minimum Viable Product, dan belum adanya pengolahan limbah organik. Metode pelaksanaan pengabdian masyarakat menggunakan observasi yakni wawancara, dan participatory rural appraisal, penyuluhan, pelatihan hingga pendampingan. Hasil pelaksanaan pengabdian masyarakat menunjukkan bahwa tingkat literasi keuangan semakin meningkat dengan ditandai dengan pemahaman pentingnya tentang transparansi dan catatan keuangan sederhana. Selain itu, melalui pendampingan pencatatan keuangan sederhana, UMKM susu kambing etawa telah memiliki neraca saldo. Kegiatan lainnya seperti penyuluhan manajemen produksi mendapatkan tanggapan yang baik dengan terjualnya produk hasil produksi berbasis MVP pada bazar yang bertujuan test pasar pada UMKM Keripik Buah dan Sayur Glory. Kegiatan lainnya untuk menyelesaikan permasalahan limbah organik, UMKM Keripik Singkong Mekar Jaya dilatih mengolah limbah menggunakan eco-enzyme yang hasilnya bisa menjadi pupuk organik bagi tanaman-tanaman yang ada di Kampung Ekologi Temas Kota Batu.
Bibliometric Analysis and Visualization of Bootstrapping Strategy Articles by Indonesian Authors Suci, Rahayu Puji; Iswari, Hanif Rani; Purwanto, Arief; Sodik, Sodik; Kirana, Prambayu Candra; Ainun, Siti Nur
Bulletin of Management and Business Vol. 4 No. 2 (2023): October 2023
Publisher : Universitas Widyagama Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31328/bmb.v5i1.316

Abstract

This research aims to analyze bibliometric characteristics and trends of crowdfunding bootstrapping strategy articles indexed by Indonesian authors. Information was extracted from the Google Scholar database. The study employed bootstrapping and its variations as search terms, with Indonesian author affiliations considered. Simple statistical techniques were applied, and VOS Viewer software was utilized for bibliometric analysis. In this study, patterns of keyword co-occurrence, document citations, citation relationships, and bibliographic coupling were visualized. The results indicate that the main trend in current startup research is the adoption of bootstrapping strategy, particularly network-based bootstrapping, due to its ability to support startup growth without relying on external funding but rather on a network.
Keputusan Keuangan Berbasis Nilai: Interaksi Bias Keuangan dan Praktik Akuntansi Subjektif pada Startup Bootstrapping di Malang Iswari, Hanif Rani; sodik, sodik
Journal of Public and Business Accounting Vol. 6 No. 1 (2025): Januari-Juni
Publisher : Program Studi Akuntansi, Fakultas Ekonomi dan Bisnis, Universitas Widya Gama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31328/jopba.v6i1.412

Abstract

Penelitian ini mengeksplorasi bagaimana bias keuangan dan praktik akuntansi subjektif mempengaruhi pengambilan keputusan bootstrapping oleh pendiri startup di Malang. Dengan menggunakan pendekatan fenomenologi eksistensial, studi ini mendalami pengalaman subjektif pendiri dalam merespons keterbatasan sumber daya dan tekanan keberlanjutan usaha. Temuan menunjukkan bahwa bias seperti loss aversion, mental accounting, dan overconfidence bukan sekadar penyimpangan kognitif, melainkan refleksi nilai-nilai otonomi, kontrol, dan keberanian eksistensial. Praktik akuntansi dilakukan secara naratif dan interpretatif untuk membingkai risiko, memperkuat kohesi sosial, dan menjaga legitimasi internal. Studi ini juga menyoroti praktik bricolage, di mana pendiri tidak mengandalkan sistem keuangan standar, melainkan menyusun struktur pelaporan dan pengendalian berdasarkan nilai moral, etika komunitas, dan relasi sosial. Bricolage dalam konteks ini mencerminkan strategi adaptif yang menghubungkan idealisme usaha dengan keterbatasan nyata dan tuntutan keberlanjutan. Kontribusi utama penelitian ini terletak pada integrasi antara bias keuangan, akuntansi subjektif, dan bricolage sebagai kerangka interpretatif yang memposisikan keputusan finansial startup sebagai ekspresi eksistensial yang dibentuk oleh nilai, makna lokal, dan realitas budaya. Dengan demikian, studi ini memperluas cakrawala behavioral accounting dan finance ke arah pendekatan yang lebih kontekstual, bermakna, dan humanistik.
Mediating Customer Satisfaction: Examining The Impact of Service Quality, Product Quality, and Price Perception on Consumer Loyalty at D’gunung Angkringan Malang Iswari, Hanif Rani; Ainun, Siti Nur
Bulletin of Management and Business Vol. 5 No. 1 (2024): March 2024
Publisher : Universitas Widyagama Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31328/bmb.v5i1.321

Abstract

This study explores the pivotal role of customer satisfaction as a key aspect of the business strategy, investigating its mediation among service quality, product quality, pricing, and customer loyalty at modern coffee shop D’Gunung Angkringan Malang. Modern coffee shop, a renowned local Indonesian brand, offers a diverse array of coffee beverages. Employing a quantitative descriptive approach and Structural Equation Modeling (SEM) analysis, this research examines the intricate interplay among service quality, product quality, pricing, customer satisfaction, and customer loyalty. With non-probability accidental sampling involving 50 respondents, regression analysis uncovers a significant direct correlation among the variables. Additionally, indirect effects highlight the substantial impact of the independent variables on customer loyalty, mediated by customer satisfaction. The findings underscore the importance of customer satisfaction in the coffee shop industry, crucial for retaining loyal customers. Notably, product quality, service, and pricing emerge as sensitive factors significantly contributing to customer satisfaction. Therefore, prioritizing attention to these aspects in coffee shop business can fortify customer loyalty and bolster overall business performance. This study provides valuable insights into consumer behavior dynamics within café settings, offering strategic implications for strengthening customer relations and improving business performance.
Network-Based Entrepreneurial Marketing Through Strategic Collaboration With Sez Singhasari: a Case Study of Animation Startups in Malang Raya Suci, Rahayu Puji; Iswari, Hanif Rani
Bulletin of Management and Business Vol. 6 No. 1 (2025): March 2025
Publisher : Universitas Widyagama Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31328/bmb.v6i1.413

Abstract

This study explores how creative startups in Malang Raya utilize entrepreneurial marketing strategies within the ecosystem of SEZ Singhasari—Indonesia’s first Special Economic Zone focused on digital and creative industries. While traditional marketing frameworks often fail to address the contextual needs of early-stage creative businesses, this research adopts a qualitative thematic approach to understand how collaboration, local value integration, and network-based bootstrapping enhance startup visibility, engagement, and differentiation. Using in-depth interviews with animation startup founders, the study identifies three key strategic patterns: (1) the role of SEZ infrastructure as a catalyst for resource optimization and lean marketing, (2) co-marketing through mutual digital platforms and network-based content creation, and (3) integration of local cultural narratives into branding to create culturally resonant products. These themes are discussed through the lens of entrepreneurial marketing theory, resource advantage theory, and cultural branding. Findings suggest that SEZ Singhasari plays a significant enabling role by facilitating co-created campaigns, shared branding platforms, and cultural legitimacy—allowing bootstrapped startups to compete beyond resource limitations. The study highlights that marketing within creative economies is not only a transactional function but also a social and cultural process, shaped by ecosystemic interdependence. Practical implications are offered for SEZ planners, creative policymakers, and local entrepreneurs seeking to foster sustainable, place-based business strategies.
Co-Authors Ahmad Syifaudin Ainun, Siti Nur Alfiana Alfiana Ana Sopanah, Ana Arief Purwanto Atim Djazuli Aulia, Elcyntha Azis, Santika Abd Baits Nur, Ayu Wandani Mustika Rahma Budi Eko Soetjipto Chaerani, Aura Choirul Anam Choirul Anam AM Diponegoro Cipto Wardoyo Ery Tri Djatmika RWW Fauziah, Riris Zahrotul Hamida, Ika Fitria Nur Hendry Kurniawan Heni Pujiastuti Heri Pratikto I Gusti Bagus Wiksuana Ika Fitria Nur Hamida Indriani, Tantri Intyas, Yekti Khasanah, Rizki Dwi Farotul Khojanah Hasan Kirana, Prambayu Candra Lely Dista Safitri Maya Ratnasari Mulyono Mulyono Nanda Apriliya Nasharuddin Mas Niken Paramita Nur, Ayu Wandani Mustika Rahma Baits Nurasiah Nurasiah Nurika Restuningdiah Puji Handayati Purnomowati, Wiwin Rahayu Puji Suci Rahmawati, Widiya Ratnasari, Maya Raya, Silfanus Lebu Rusdianti, Imanita Septian Safitri, Lely Dista Salamah, Salafiatus Sodik Sodik, Sodik Survival SURVIVAL - - Syaadzan, Daiva Permana Ardanu Ubud Salim Ulfi Alifatu Solihah Wahju Wulandari Yekti Intyas Rahayu Yuni Agung Nugroho Zahroh, Viony Alfiyatu Zulkifli