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All Journal JAM : Jurnal Aplikasi Manajemen IMAGE Conference on Innovation and Application of Science and Technology (CIASTECH) JCRS (Journal of Community Research and Service) Jurnal Ilmu Manajemen Jurnal Manajemen dan Bisnis Kreatif Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Bulletin of Management and Business Widyagama National Conference on Economics and Business (WNCEB) Governors Journal of Public and Business Accounting Journal Community Service Consortium Abadi: Jurnal Ahmad Dahlan Mengabdi Pangripta Jurnal Ilmiah Kajian Perencanaan Pembangunan TGO Journal of Community Development Jurnal Pengabdian Nasional (JPN) Indonesia Clean and Sustainable Production Jurnal Ekonomi, Manajemen, Akuntansi Journal of Management Research and Studies Jurnal Ilmiah Manajemen Dan Kewirausahaan
Hanif Rani Iswari
Universitas Widyagama Malang
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Mengungkap Peran Minat Beli: Mediasi antara Citra Merek dan Viral Marketing dalam Mendorong Keputusan Pembelian Azis, Santika Abd; Suci, Rahayu Puji; Zulkifli, Zulkifli; Iswari, Hanif Rani
Image : Jurnal Riset Manajemen Vol 11, No 2 (2023): Image : Jurnal Riset Manajemen
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/image.2023.022

Abstract

This research discusses the decline in purchasing decisions at Deliwafa Store Malang Branch in the last few months, as an indication of changes in consumer purchasing behavior which can have an impact on overall business performance. The focus of the research is the influence of brand image and viral marketing on purchasing interest, as well as the implications for purchasing decisions. The research method used is quantitative with explanatory research type, using smart partial least squares (PLS) for data analysis. The research results show that brand image does not have a positive and significant influence on purchasing decisions, while viral marketing and purchase interest have a positive and significant influence on purchasing decisions. This highlights the important role of viral marketing and purchase intention in influencing consumer purchasing decisions, and suggests that brand image may not be the only determining factor in the purchasing process.
PELATIHAN DAN PENDAMPINGAN DIGITAL MARKETING PADA INDUSTRI KECIL MENENGAH (IKM) KUE PIA KABUPATEN PASURUAN YANG TERDAMPAK COVID-19 Iswari, Hanif Rani; Sopanah, Ana
Journal of Community Research and Service Vol 5, No 2: July 2021
Publisher : Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/jcrs.v5i2.28641

Abstract

Pandemi Covid-19 menjadi biang masalah besar baik nasional maupun internasional bagi beberapa sector ekonomi strategis. Oleh karena itu pelaku Industri Kecil dan Menengah (IKM) perlu memikirkan cara untuk menghadapi sebuah kendala seperti ini untuk dapat bertahan selama pandemi. IKM Kue Pia merupakan salah satu dari sekian kategori IKM keunggulan Kabupaten Pasuruan yang mengalami dampak pandemi covid-19. Dari sekian IKM Kue Pia di Kabupaten Pasuruan terdapat salah satu yang terkenal dan menjadi keunggulan di Kabupaten Pasuruan sebagai oleh-oleh khas yakni Produk Pia Manna. Selama ini Pia Manna menjual produknya melalui offline store yang berada di jalur strategis Pasuruan-Gempol dan ketika dihadapkan dengan pandemic hampir 2 tahun ini telah banyak upaya yang dilakukan untuk tetap survive. Melalui kegiatan pengabdian masyarakat serta analisis kondisi, maka diadakannya pelatihan digitalisasi marketing dengan mengoptimalisasikan penggunaan media sosial dan marketplace untuk memasarkan produk selama pandemi covid-19. Tujuan daripada pelaksanaan kegiatan ini adalah untuk meningkatkan penjualan selama pandemi dengan memanfaatkan digital marketing. Hal ini dapat dimanfaatkan pelaku IKM khususnya Pia Manna untuk memasarkan produknya secara online. Metode pelaksanaan program ini dilakukan selama 6 bulan dengan kegiatan pelatihan hingga pendampingan optimalisasi media sosial dan marketing yang dilakukan secara daring dan luring. Setalah program ini, Pia Manna saat ini telah memiliki akun media sosial dan akun di marketplace yang dapat dioptimalisasi untuk melakukan penjualan secara online. Selain itu, pemanfaatan SEO dan iklan-iklan berbayar juga dilakukan. Hasilnya selama program berjalan, penjualan yang dihasilkan meningkat terutama penjualan secara ritel melalui pemanfaatan marketplace dengan beberapa program-program seperti free ongkir hingga program seperti 9.9 dan lainnya.Kata Kunci:  Covid-19, IKM, Digitalisasi Marketing
PENYULUHAN PERENCANAAN KEUANGAN SEBAGAI FONDASI KETAHANAN KELUARGA SELAMA PANDEMI COVID-19 Iswari, Hanif Rani
Journal of Community Research and Service Vol 6, No 1: January 2022
Publisher : Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/jcrs.v6i1.32536

Abstract

AbstrakWanita dalam sebuah keluarga yakni seorang ibu memiliki peran besar selama pandemi covid-19. Pandemi Covid-19 telah berlangsung hampir 3 tahun lamanya dan berdampak signifikan terhadap ekonomi dan tatanan sosial dan selama itu wanita dalam keluarga yakni seorang ibu dituntut untuk mampu menghadapi permasalahan yang muncul walau dengan ketidaksempurnaan pengetahuan dan keterampilan. Tidak terkecuali ibu-ibu Dawis Bougenville 1 Madyopuro Kota Malang yang tinggal di Kawasan Perumahan FLPP di Kota Malang juga merasakan dampak tersebut. Pengabdian ini bertujuan untuk memberikan tambahan pengetahuan dan ketrampilan dalam lingkup perencanaan keuangan keluarga. Dilakukan dengan metode yang terbagi atas 3 tahapan dan dilaksanakan dari bulan September hingga Desember 2021. Setiap tahapan dilengkapi dengan evaluasi pre-test dan post-test. Setelah dilakukan kegiatan penyuluhan diperoleh dampak yang positif yakni meningkatnya kesadaran akan pentingnya perencanaan keuangan keluarga, meningkatnya kemampuan menyusun skala prioritas dan anggaran keuangan keluarga. Dengan adanya program ini juga mendukung ketahanan keluarga selama pendemi covid-19. Manfaat lain setelah diadakan kegiatan pengabdian ini adalah adanya kesadaran para kepala keluarga yakni suami untuk membersamai para istri (ibu) dalam mengelola keuangan keluarga serta munculnya semangat menciptakan usaha walau dengan skala kecil. Keberlangsungan program sesuai kebutuhan obyek pengabdian adalah membuat pelatihan pembukuan sederhana untuk usaha kecil yang dirintis.Kata Kunci: perencanaan keuangan, katahanan keluarga, covid-19
MEMPREDIKSI NIAT KEWIRAUSAHAAN: PENERAPAN THE THEORY OF PLANNED BEHAVIOR Hanif Rani Iswari; Choirul Anam; Wiwin Purnomowati; Survival; Dian Candra Dewi
Jurnal Manajemen dan Bisnis Kreatif Vol 8 No 1 (2022): JURNAL MANAJEMEN DAN BISNIS KREATIF
Publisher : LPPM Universitas Buana Perjuangan Karawang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36805/manajemen.v8i1.2962

Abstract

ABSTRAK Tujuan makalah ini adalah menjelaskan sebab akibat antara theory of planned behavior dengan entrepreneurial intentions. Pendekatan ekplanatory dengan populasi dan sampel mahasiswa Fakultas Ekonomi dan Bisnis Universitas Widyagama Malang sebanyak 220 responden menggunakan teknik random sampling. pengumpulan data menggunakan kuesioner. sedangkan alat analisis menggunakan software Smart-PLS 3. Temuan penelitian pertama menunjukkan bahwa attitude toward entrepreneurship berpengaruh signifikan positif terhadap entrepreneurial intentions. Kedua, subjective norms berpengaruh signifikan positif terhadap entrepreneurial intentions. Ketiga, subjective norms berpengaruh signifikan positif terhadap entrepreneurial intentions Kata kunci: theory of planned behavior, attitude toward entrepreneurship, subjective norms, perceived behavioral control, entrepreneurial intentions ABSTRACT The purpose of this paper is to explain the causation between the theory of planned behavior and entrepreneurial intentions. The explanatory approach with the population and sample of students of the Faculty of Economics and Business, Widyagama University of Malang as many as 220 respondents used random sampling techniques. data collection using questionnaires. while the analysis tool uses Smart-PLS 3 software. The findings of the first study show that attitude towards entrepreneurship has a significant effect on entrepreneurial intentions. Second, subjective norms have a significant effect on entrepreneurial intentions. Third, subjective norms have a significant effect on entrepreneurial intentions Keywords: theory of planned behavior, attitude toward entrepreneurship, subjective norms, perceived behavioral control, entrepreneurial intentions
Digital Marketing Training through the 4C Formula Copywriting Method in Kampung Gerabah Penanggungan Chaerani, Aura; Rahmawati, Widiya; Syaadzan, Daiva Permana Ardanu; Salamah, Salafiatus; Iswari, Hanif Rani
TGO Journal of Community Development Vol. 1 No. 2 (2023): July - December
Publisher : Trescode Green Organization

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56070/jcd.2023.017

Abstract

This community service initiative focused on enhancing the digital marketing skills of the residents in Kampung Gerabah Penanggungan through a 10-day training program. Twenty community members participated in the program, where they received training on fundamental aspects of digital marketing, such as social media marketing and search engine optimization (SEO). Additionally, the participants were equipped with knowledge and skills in employing the 4C formula copywriting method, a proven approach for crafting compelling marketing content. The results of the study showed that the training program was effective in improving the participants' knowledge and skills in digital marketing. The participants were able to create effective marketing content for their products and services. They were also able to use social media to reach a wider audience.
Increasing Financial Literacy in Empowering Women Bead Craftsmen in Jodipan Colorful Village Hamida, Ika Fitria Nur; Safitri, Lely Dista; Ratnasari, Maya; Iswari, Hanif Rani
TGO Journal of Community Development Vol. 2 No. 1 (2024): January - June
Publisher : Trescode Green Organization

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56070/jcd.2024.005

Abstract

Jodipan Colorful Village is one of the popular tourist destinations in Malang City, East Java. Behind its beauty, there is a community of women bead craftsmen who are still struggling to improve their economic welfare. Lack of financial literacy is one of the factors inhibiting the village's progress. This community service aims to increase financial literacy and empower women bead craftsmen in Jodipan Colorful Village. Activities carried out include socialization regarding basic financial concepts, financial management, and marketing strategies for bead products. The activity evaluation method is carried out through pre-test and post-test at each session. Apart from that, in-depth interviews and thematic analysis were also carried out with activity participants. To triangulate the data, in-depth interviews were also conducted with KWJ administrators. The results of the service show that the financial literacy of women bead craftsmen in the Jodipan Colorful Village has increased. This is evidenced by their increased knowledge of basic financial concepts, financial management and marketing strategies for bead products.
Assistance in Increasing the Efficiency of the Cost of Goods Sold for Herbal Medicine Fauziah, Riris Zahrotul; Khasanah, Rizki Dwi Farotul; Iswari, Hanif Rani
TGO Journal of Community Development Vol. 2 No. 1 (2024): January - June
Publisher : Trescode Green Organization

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56070/jcd.2024.006

Abstract

The Community Service Program (PKM) aims to increase production efficiency and cost management in traditional herbal medicine businesses. Through a series of training and mentoring, this program focuses on implementing more effective and efficient cost management strategies, with the hope of increasing the competitiveness of herbal medicine products in the market. A qualitative approach was used to understand the obstacles and challenges faced by herbal medicine entrepreneurs in managing production costs. Qualitative data was collected through in-depth interviews with herbal medicine entrepreneurs and direct observation of the production process. Meanwhile, a quantitative approach is used to measure cost efficiency before and after the intervention. Quantitative data is collected through financial document analysis and surveys. The results of this program show a significant increase in production cost efficiency and participants' understanding of business financial management. The conclusion of this activity indicates that by implementing the right strategy, traditional herbal medicine businesses can further develop and compete in a wider market. Recommendations in the long term, product diversification and wider market penetration can be strategies to increase business sustainability. With a commitment to increasing efficiency and innovation, Satrio Turonggo Jati can continue to develop and make a positive contribution to the local and national economy.
Opportunities and Challenges for Developing Thematic Villages for the Independence of Malang City Iswari, Hanif Rani; Indriani, Tantri
PANGRIPTA Vol. 7 No. 1 (2024): Pangripta Jurnal Ilmiah Kajian Perencanaan Pembangunan
Publisher : Badan Perencanaan Pembangunan Kota Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1045.313 KB) | DOI: 10.58411/zx13yz43

Abstract

This research reviews the phenomenon of thematic village development in Malang City as an innovative solution to increase the city's independence and sustainability. The aim of the research is to identify opportunities and challenges related to the development of thematic villages and explore their impact on the tourism sector, local economy and community quality of life. The method used is descriptive qualitative with a SWOT analysis approach, which allows identifying strengths, weaknesses, opportunities and threats related to the development of thematic villages. The research results show that thematic villages have significant potential for further growth and development, but are also faced with challenges such as limited infrastructure and threats such as competition and policy changes. The proposed development strategy includes infrastructure improvements, more aggressive promotion, training for local communities, and risk mitigation efforts. With a holistic approach and support from various related parties, the development of thematic villages in Malang City can make a positive contribution to local tourism and the economy of the local community.
The Effect of Product Availability and Pricing on Customer Loyalty mediated by Purchase Decision Aulia, Elcyntha; Suci, Rahayu Puji; Intyas, Yekti; Iswari, Hanif Rani
Clean and Sustainable Production Vol. 2 No. 1 (2024): January - June
Publisher : PT. AHS Konsultan dan Pelatihan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62406/csp.2024.003

Abstract

The approach in this research is in the form of quantitative descriptive research. This research uses primary and secondary data. The sample consisted of 45 egg resellers at UD. Sari Laut Blitar City using nonprobability sampling techniques. The research results show that: (1) Good product availability cannot increase customer loyalty (2) Good pricing cannot increase customer loyalty, (3) Good product availability can increase purchasing decisions (4) Good pricing can increase purchasing decisions, (5) Purchasing decisions made by egg resellers at UD. Sari Laut can increase customer Loyalty, (6) Purchasing decisions do not have a mediator role in the relationship between product availability and customer loyalty, (7) Increased purchasing decisions act as a mediator in the influence of pricing on customer loyalty.
Governance Assistance to Reinforce Sharia Financial in Sharia-Based Learning Management System (LMS) Startups Mas, Nasharuddin; Iswari, Hanif Rani; Ainun, Siti Nur
TGO Journal of Community Development Vol. 2 No. 2 (2024): July - December
Publisher : Trescode Green Organization

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56070/jcd.2024.014

Abstract

Sharia-based financial management has become a necessity for many startups, especially those serving Islamic schools, pesantren, and foundations, given the Islamic values that underpin their operations. This article discusses the implementation of Sharia governance in startups providing Learning Management System (LMS) platforms for Islamic schools, pesantren, and foundations. This mentoring initiative identified the main challenges faced by startups, in particular limited understanding of Sharia principles in financial systems, difficulties in Sharia business contracts as syirkah, mudharabah, etc, and financial recording. Through a community service approach, we provide practical solutions to address these challenges to support the sustainability of Sharia-based startup businesses.
Co-Authors Ahmad Syifaudin Ainun, Siti Nur Alfiana Alfiana Ana Sopanah, Ana Arief Purwanto Atim Djazuli Aulia, Elcyntha Azis, Santika Abd Baits Nur, Ayu Wandani Mustika Rahma Budi Eko Soetjipto Chaerani, Aura Choirul Anam Choirul Anam AM Diponegoro Cipto Wardoyo Ery Tri Djatmika RWW Fauziah, Riris Zahrotul Hamida, Ika Fitria Nur Hendry Kurniawan Heni Pujiastuti Heri Pratikto I Gusti Bagus Wiksuana Ika Fitria Nur Hamida Indriani, Tantri Intyas, Yekti Khasanah, Rizki Dwi Farotul Khojanah Hasan Kirana, Prambayu Candra Lely Dista Safitri Maya Ratnasari Mulyono Mulyono Nanda Apriliya Nasharuddin Mas Niken Paramita Nur, Ayu Wandani Mustika Rahma Baits Nurasiah Nurasiah Nurika Restuningdiah Puji Handayati Purnomowati, Wiwin Rahayu Puji Suci Rahmawati, Widiya Ratnasari, Maya Raya, Silfanus Lebu Rusdianti, Imanita Septian Safitri, Lely Dista Salamah, Salafiatus Sodik Sodik, Sodik Survival SURVIVAL - - Syaadzan, Daiva Permana Ardanu Ubud Salim Ulfi Alifatu Solihah Wahju Wulandari Yekti Intyas Rahayu Yuni Agung Nugroho Zahroh, Viony Alfiyatu Zulkifli