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PENGARUH AKSESIBILITAS DAN KUALITAS PRODUK TERHADAP PERTUMBUHAN BISNIS ONLINE (Studi Kasus Bisnis Kosmetik Mahasiswa Fakultas Ekonomi Universitas Negeri Makassar) Sriyuni S.; Agus Syam; Muhammad Rakib; Rahmatullah Rahmatullah; Muhammad Dinar
Indonesian Journal of Social and Educational Studies Vol 1, No 2 (2020): Indonesian Journal of Social and Educational Studies
Publisher : Indonesian Journal of Social and Educational Studies

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (535.482 KB) | DOI: 10.35580/ijses.v1i2.16204

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh aksesibilitas dan kualitas produk terhadap pertumbuhan bisnis online (Studi Kasus Bisnis Kosmetik Mahasiswa Fakultas Ekonomi Universitas Negeri Makassar). Penelitian ini menggunakan pendekatan kuantitatif dan jenis penelitian korelasional. Teknik pengumpulan data dilakukan dengan observasi, wawancara, dokumentasi dan penyebaran angket (kuisioner). Populasi dalam penelitian ini mahasiswa Fakultas Ekonomi dan ditarik sampe sebanyak 62 mahasiswa. Teknik analisis yang digunakan yaitu regresi linear berganda. Hasil penelitian menunjukkan bahwa secara parsial, variabel Aksesibilitas berpengaruh positif terhadap Pertumbuhan Bisnis Online, dan variabel Kualitas Produk berpengaruh positif terhadap Pertumbuhan Bisnis Online Kosmetik Mahasiswa Fakultas Ekonomi Universitas Negeri Makassar, sedangkan secara simultan variabel Aksesibilitas dan Kualitas Produk berpengaruh positif terhadap Pertumbuhan Bisnis Online Kosmetik Mahasiswa Fakultas Ekonomi Universitas Negeri Makassar.
Pengaruh Praktik Pengalaman Lapangan (PPL) dan Motivasi Belajar Terhadap Kompetensi Profesional Mahasiswa Pendidikan Ekonomi STKIP Pembangunan Indonesia Irham Maulana Yunus; Muhammad Rakib; Harti Oktarina
Phinisi Integration Review Volume 5 Nomor 2 Tahun 2022
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pir.v5i2.34432

Abstract

This study aims to determine: the effect of field experience practice (PPL) and learning motivation on the professional competence of STKIP Pembangunan Indonesia's economic education students, either partially or simultaneously. This type of research is quantitative research with a total population of 152 students of economic education class 2018 who have participated in PPL. The sampling technique was done randomly (random sampling) with a sample of 110 students. The data collected were analyzed using multiple linear regression analysis techniques with the help of the SPSS program. The results of the analysis show that the practice of field experience (PPL) and learning motivation have a significant effect on the professional competence of students of STKIP Pembangunan Indonesia's economic education, either partially or simultaneously.
CREATIVE INDUSTRY DEVELOPMENT BASED ON ENTREPRENEURSHIP TRAINING IN DEVELOPING LOCAL ECONOMY IN PAREPARE CITY Muhammad Rakib; Muchtar Yunus; Nur Amin
Oikos : Jurnal Ekonomi dan Pendidikan Ekonomi Vol 2 No 1 (2018)
Publisher : Fakultas Keguruan Dan Ilmu Pendidikan Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (191.513 KB) | DOI: 10.23969/oikos.v2i1.923

Abstract

This study aims to determine the development of creative industries, the usefulness of the implementation of entrepreneurship training, the factors that support and inhibit, and formulate a creative industry development strategy based on entrepreneurship training in an effort to develop local economic areas in the city of Parepare. This research is a type of evaluation research using a qualitative approach. This research was conducted in Parepare Town of South Sulawesi. The subjects of the study were the participants of entrepreneurship training in Kota Parepare, and the Department of Manpower of Parepare City as the manager and implementer of training through UPTD BLK Kota Parepare. Data collection techniques used are Document study, observation, and interview. Data analysis techniques include: (a) Data processing, which consists of categorization and data reduction, (b) data presentation, (c) data interpretation, and (d) drawing conclusions/verifications. The results show that (1) The development of creative industries through entrepreneurship training includes: Information and Communication Technology, Garment Apparel, Beauty, Building, Electrical Engineering, Electronic Engineering, Refrigeration, Manufacturing Engineering, and Welding Technique; (2) The usefulness of the implementation of entrepreneurship training that can shorten the learning period, improve business performance, establish attitudes, help solve business operational problems, prepare entrepreneurs to acquire expertise in certain fields, and produce output that has the ability and knowledge that qualified (3) There are several factors that support and hinder the development of creative industries through entrepreneurship training in developing creative industries, both internal and external factors, and (4) development strategy based creative industry entrepreneurship in an effort to develop the local economy of recruitment and selection of trainees, selection of training instructors, the provision of facilities and infrastructure, curriculum development, and the provision of funds or training budgets.
Pemanfaatan Media Dalam Promosi Pariwisata Sebagai Upaya Peningkatan Pendapatan Asli Daerah Kabupaten Kepulauan Selayar (Studi Pada Dinas Pariwisata dan Kebudayaan Kabupaten Kepulauan Selayar) Regal Vedrian; Muhammad Rakib; Mustari Mustari; Muhammad Dinar; Muhammad Ihsan Said Ahmad
Economic Education and Entrepreneurship Journal Vol 5, No 2 (2022): Economic Education and Entrepreneurship Journal (E3J)
Publisher : FKIP Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

ABSTRACTThis study aimed towas to determine the utilization of tourism promotion media used by the Tourism and Culture Office of the Selayar Islands Regency in an effort to increase Regional Original Income. This study uses a descriptive qualitative approach. Informants in this study were officials of the Department of Tourism and Culture of the Selayar Islands Regency and tourists who visited tourist attractions in the Selayar Islands. Collecting data using interview, observation, and documentation methods. The results showed that the Department of Tourism and Culture of the Selayar Islands Regency in promoting tourism uses 4 promotion mixes, namely advertising, sales promotion, personal selling, and public relations. However, promotional activities have not been able to increase the Regional Original Income  of the tourism sector through the number of tourist visits. Regional levies for the tourism sector are only able to contribute no more than 0.5% of the Regional Original Income (PAD) of the Selayar Islands Regency.Keywords: Promotional Mix, Tourism Promotion Media, Tourist Visits, Regional Original Income ABSTRAKTujuan penelitian ini untuk mengetahui pemanfaatan media promosi pariwisata yang digunakan oleh Dinas Pariwisata dan Kebudayaan (Disparbud) Kabupaten Kepulauan Selayar dalam upaya peningkatan Pendapatan Asli Daerah (PAD). Penelitian ini menggunakan pendekatan kualitatif deskriptif. Informan dalam penelitian ini yaitu pejabat Dinas Pariwisata dan Kebudayaan (Disparbud) Kabupaten Kepulauan Selayar dan wisatawan yang berkunjung ke objek wisata di Kepulauan Selayar. Pengumpulan data menggunakan metode wawancara, observasi, dan dokumentasi. Hasil penelitian menunjukkan bahwa Dinas Pariwisata dan Kebudayaan (Disparbud)  Kabupaten Kepulauan Selayar dalam mempromosikan pariwisatanya menggunakan 4 bauran promosi yaitu periklanan, promosi penjualan, penjualan pribadi, dan hubungan masyarakat. Namun kegiatan promosi belum mampu meningkatkan Pendapatan Asli Daerah (PAD) sektor pariwisata melalui jumlah kunjungan wisatawan. Retiribusi daerah sektor pariwisata hanya mampu meyumbang tidak lebih dari 0,5% terhadap Pendapatan Asli Daerah (PAD) Kabupaten Kepulauan Selayar.Kata Kunci : Bauran Promosi, Media Promosi Pariwisata, Kunjungan Wisatawan, Pendapatan Asli Daerah (PAD)
Pengaruh Lingkungan Keluarga, Pengetahuan Kewirausahaan dan Minat Berwirausaha Terhadap Perilaku Berwirausaha Siswa SMK Negeri 1 Bantaeng Kasmawati Kasmawati; Muhammad Rakib; Rahmatullah Rahmatullah
JEKPEND: Jurnal Ekonomi dan Pendidikan Vol 5, No 1 (2022): Januari
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/jekpend.v5i1.27648

Abstract

The study aims to discover the influence of the family environment, entrepreneurial knowledge on entrepreneurial behavior which is mediated by the entrepreneurial interest of students majoring ini Online Business and Marketing at SMKN 1 Bantaeng. The type of this study is quantitative research with a total population of 102 students in classes XI and XII of Online Business and Marketing at SMKN 1 Bantaeng. Random sampling technique was employed and obtained 81 students as the research sample. Data were collected and processed by using path analysis tecnique. This study showed that each variable tested was valid and reliable and feasible in terms of model based on path analysis test so this study could be conducted. The results of the analysis prove that the variables of family environment, entrepreneurial knowledge, and interest in entrepreneurship have a positive and significant influence on entrepreneurial behavior and the role of interest in entrepreneurship is able to mediate the family enironment and entrepreneurial knowledge on entrepreneurial behavior. This means that the family environment variables and entrepreneurial knowledge have a positive and significant influence on entrepreneurial behavior mediated by entrepreneurial interest.
Latar Belakang Keluarga dan Pembelajaran Kewirausahaan Pengaruhnya Terhadap Kesiapan Berwirausaha Mahasiswa Andi Kurniawati; Muhammad Rakib; Agus Syam; Marhawati Marhawati; Muhammad Ihsan Said Ahmad
JEKPEND: Jurnal Ekonomi dan Pendidikan Vol 3, No 2 (2020): Juli
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/jekpend.v3i2.14294

Abstract

This study aims to determine the effect of family background and entrepreneurial learning on entrepreneurial readiness of Economic Education Students at State University of Makassar. This study is categorized as a quantitative descriptive study with a population of 350 students, with a total sample of 78 students of Economic Education State University of Makassar 2016-2018 generation. The method of data collection is done by observation, documentation and questionnaire. The analysis technique used is multiple linear regression analysis using SPSS Version 22 software. The results showed that family background and entrepreneurial learning simultaneously had a positive and significant effect on entrepreneurial readiness of Economic Education students at Makassar State University. Partially there is a significant influence between family background and Entrepreneurship Learning on entrepreneurial readiness of Economic Education Students at State University of Makassar
Diversifikasi Produk Olahan Singkong Frozen dalam Meningkatkan Pendapatan Masyarakat di Era Pandemi Covid 19 Muhammad Rakib; Marhawati Najib; Agus Halid; Hajar Dewantara
Seminar Nasional Pengabdian Kepada Masyarakat SEMINAR NASIONAL 2021 : PROSIDING EDISI 4
Publisher : Seminar Nasional Pengabdian Kepada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (250.033 KB)

Abstract

Abstrak. Mitra Program Kemitraan Masyarakat (PKM) ini adalah Kelompok Mitra Usaha Mammiri di Kelurahan Barombong Kecamatan Tamalate Kota Makassar. Kelompok mitra tersebut mengalami masalah yaitu: (1) mitra menghentikan proses produksinya karena hasil produksinya tidak laku di pasar akibat menurunnya daya beli masyarakat akibat pandemi, (2) kurangnya pengetahuan tentang pengolahan singkong frozen yang higinies dan bernilai ekonomi, (3) kurangnya keterampilan membuat singkong frozen yang tahan lama dan bernilai ekonomi, dan (4) rendahnya kualitas produksi singkong frozen karena tidak dikemas dengan baik. Sasaran eksternal adalah produk singkong frozen berkwalitas dan dikemas dengan baik untuk dipasarkan di toko-toko moderen atau swalayan. Metode yang digunakan adalah ceramah, demonstrasi, diskusi, tanya jawab, praktik dan pendampingan. Hasil yang dicapai adalah (1) mitra telah melakukan proses produksi kembali walaupun sifatnya terbatas untuk dipasarkan di toko-toko frozen, (2) mitra memiliki pengetahuan tentang manfaat mengkonsumsi singkong bagi manusia, (3) mitra memiliki keterampilan untuk membuat singkong frozen yang higinies dan bernilai ekonomi, dan (4) mitra memiliki produk singkong frozen yang berkualitas dan dikemas dengan menggunakan teknologi. Kata kunci: diversifikasi, singkong frozen, kualitas, bernilai ekonomi, pendapatan masyarakat
The Influence of Creativity and Innovation on Business Performance (Studies on Online Business Actors in Makassar) Indra Rukmala Nur; Inanna Inanna; Muhammad Rakib; Muhammad Hasan; Rahmatullah Rahmatullah
HUMAN: South Asian Journal of Social Studies Vol 1, No 1 (2021): Human: South Asean Journal of Social Studies
Publisher : HUMAN: South Asian Journal of Social Studies

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (577.72 KB) | DOI: 10.26858/human.v1i1.19928

Abstract

. This study aims to describe the creativity, innovation and performance of online businesses in Makassar and the influence of creativity and innovation on business performance (a study of online business people in Makassar). This research uses a quantitative approach and a type of correlational research. The data collection technique is done by observing, documenting and distributing questionnaires (questionnaires). The population in this study is an unknown number of online business people in the city of Makassar and the number of samples needed in this study is as many as 64 people who are considered to be able to describe or answer the aims and problems of the researcher. The analysis technique used is multiple linear regression. The results showed that online business people in the city of Makassar had a level of creativity, innovation and business performance dominated by the medium category. Partially, the creativity variable has a positive effect on business performance, and the innovation variable has a positive effect on the business performance of online business people in Makassar, while simultaneously the creativity and innovation variables have a positive and significant effect on the business performance of online business people in the city of Makassar
Kelayakan Ekonomi dan Strategi Pengembangan Usaha Pertanian Perkotaan KWT Anggrek di Kota Makassar Nurhanis Abdullah; Muhammad Rakib; Muhammad Hasan; Nurdiana Nurdiana; Tuti Supatminingsih
Ideas: Jurnal Pendidikan, Sosial dan Budaya Vol 8 No 4 (2022): Ideas: Pendidikan, Sosial, dan Budaya (November)
Publisher : Ideas Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32884/ideas.v8i4.1069

Abstract

Urban agriculture is part of agricultural activities that are specifically carried out in urban areas and not a few of these urban activities are used as business or business land by urban communities where this gives rise to many businesses established by urban farming actors, so it is necessary to analyze efforts so that the business is feasible to run and can provide benefits for the urban farming actors. This study aims to see the economic feasibility of urban farming, namely the Women s Orchid Farmer s Group in terms of production, marketing and financial aspects and to formulate a good strategy used by the Orchid Women Farmer Group to develop its business. This research was conducted at the Orchid Women Farmer Group in Lorong 4 Bara-Barayya Village, Makassar District, Makassar City by analyzing every aspect with the interview, observation and documentation methods and using Net Present Value and Payback Period analysis to calculate economic feasibility in the financial aspect and using the Forum Group. Discussion in formulating what are the weaknesses, strengths, opportunities and threats of the Orchid Women Farmer Group. The results obtained are that in the production aspect it can be said to be feasible, in the marketing aspect it can be said to be feasible and in the financial aspect, especially in the calculation of the Net Present Value it produces -8.350.133 and is said to be not feasible in accordance with the provisions of the NPV and the Payback Period calculation shows decent results. of 1.94 means that it takes as much as 1 year, 9 months and 4 days to return the investment capital that has been issued and is said to be feasible to continue. In addition, one of the formulations for a business development strategy was produced, one of which was creating innovative products from agricultural plant products.
MENUMBUHKAN JIWA KEWIRAUSAHAAN BAGI SISWA SEKOLAH MENENGAH KEJURUAN MUHAMMAD RAKIB; MARHAWATI NAJIB; MUHAMMAD TAUFIK
COMMUNITY : Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 2 (2022)
Publisher : Pusat Pengembangan Pendidikan dan Penelitian Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51878/community.v2i2.1560

Abstract

The problems experienced by SMK Negeri 1 Sidenreng Rappang currently are (1) the curriculum used is not in line with the competencies according to graduate users (link and match) so that it has not been able to meet the demands of the world of work, industry and business, (2) the quantity of graduates Unabsorbed in the business world and industry is quite high due to the low competence of graduates, incompatibility of competencies trained with the needs of the company/industry/business world and the lack of mental readiness to work graduates, (3) Lack of number and quality of productive teachers, (4) Lack of educational facilities and infrastructure, lack of competency test facilities and vocational certification facilities, and (5) Lack of cooperation between companies, government agencies, business and industry in the implementation of dual system education, namely the establishment of synergy between SMK and industry. The approach used in the application of science and technology is participatory (participatory learning) with an emphasis on the principle of learning by doing which is packaged through the stages of observation, testing, training, and evaluation. While the problem-based learning method is through lectures, discussions, questions and answers, and assignments (practice). The results achieved are (1) this community partnership program seen from the participation of partners can be categorized as very good, seen from the availability of a very adequate training place, the availability of learning tools or media such as computers, LCDs, and so on, and the selection of representative training participants from five the areas of expertise and activity of the trainees are categorized as very active, measured by the level of attendance, activeness in discussions, activeness in practice; (2) Overall training participants have understood the basic concepts and nature of entrepreneurship, Indonesia's future challenges, Indonesia's future in the hands of young people, and become entrepreneurs in the era of society 5.0, the success and failure factors of entrepreneurs, and business planning; and (3) the trainees have skills in making business plans.. ABSTRAKPermasalahan yang dialami oleh SMK Negeri 1 Sidenreng Rappang saat ini adalah (1) Kurikulum yang digunakan tidak selaras dengan kompetensi sesuai pengguna lulusan (link and match) sehingga belum mampu memenuhi tuntutan dunia kerja, dunia industri dan dunia usaha, (2) Kuantitas lulusan yang tidak terserap di dunia usaha dan dunia industri cukup tinggi disebabkan rendahnya kompetensi lulusan, ketidaksesuaian kompetensi yang dilatih dengan kebutuhan perusahaan/dunia industri/dunia usaha dan kurangnya kesiapan mental bekerja lulusan, (3) Kurangnya jumlah dan kualitas guru produktif, (4) Kurangnya fasilitas sarana dan prasarana pendidikan, kurangnya fasilitas uji kompetensi dan fasilitas sertifikasi SMK, dan (5) Kurangnya kerjasama perusahaan, lembaga pemerintah, dunia usaha dan dunia industri dalam pelaksanaan pendidikan sistem ganda yaitu terjalinnya sinergi antara SMK dan industri. Pendekatan yang digunakan dalam penerapan IPTEKS ini adalah partisipatif (participatory learning) dengan menekankan pada prinsip learning by doing yang dikemas melalui tahap observasi, testing, pelatihan, dan evaluasi. Sedangkan metode pembelajaran berbasis masalah melalui teknik ceramah, diskusi, tanya jawab, dan penugasan (praktik). Hasil yang dicapai adalah (1) program kemitraan masyarakat ini dilihat dari partisipasi mitra dapat dikategorikan sangat baik, dilihat dari tersedianya tempat pelatihan yang sangat memadai, tersedianya alat atau media pembelajaran seperti komputer, LCD, dan sebagainya, dan terpilihnya peserta pelatihana secara representatif dari lima bidang keahlian dan keaktifan peserta pelatihan dikategori sangat aktif diukur dari tingkat kehadiran, keaktifan dalam diskusi, keaktifan dalam praktik; (2) Peserta pelatihan secara keseluruhan telah memahami konsep dasar dan hakikat kewirausahaan, tantangan Indonesia masa depan, masa depan Indonesia di tangan anak muda, dan menjadi entrepreneur di era society 5.0, faktor keberhasilan dan kegagalan para wirausaha, dan perencanaan bisnis; dan (3) peserta pelatihan memiliki keterampilan dalam pembuatan perencanaan bisnis.