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Journal : Catharsis

Ethno-Eco-Design for ‘Literapreneurship’ in Screen Printing in Semarang Eko Sugiarto; Kemal Budi Mulyono; Bangkit Sanjaya; Muh Fakhrihun Naam; Retnoningrum Hidayah; Arif Fiyanto
Catharsis Vol. 14 No. 1 (2025): June 2025
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/catharsis.v14i1.26421

Abstract

This study explores the concept of Ethno-Eco-Design as a strategic approach to empower literapreneur start-ups in the screen printing and apparel industry in Semarang. Based on preliminary surveys and related studies, these start-ups face two major challenges in 21st-century entrepreneurship: low ecological awareness in their production and business practices, and limited market segmentation, particularly in reaching millennial consumers. Using a participatory action research method, this study examines how the integration of local cultural elements (ethno-design) with environmentally friendly design practices (eco-design) can enhance the sustainability and market relevance of these start-ups. As a result, a design framework was developed that not only supports green entrepreneurship (ecopreneurship) but also expands the literacy and creative capacity of young business actors in a competitive and environmentally conscious market.
Batik Santri: Training, Education, and the Creative Economy Potential of Islamic Boarding School–Based Initiatives in Kudus Regency Sugiarto, Eko; Fiyanto, Arif; Retnoningrum Hidayah; Anung Gunarto; Achmad Zairin; Muhammad Rijalul Azka Arifin
Catharsis Vol. 14 No. 2 (2025): November 2025
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/catharsis.v14i2.44892

Abstract

Islamic boarding schools (pesantren) possess strategic potential for advancing the creative economy grounded in cultural and community-based resources, particularly through the batik industry. Pondok Pesantren Al-Mawaddah in Kudus Regency has established a batik business unit since 2018 as part of its pesantren entrepreneur program; however, it has not yet demonstrated optimal competitiveness. This study aims to develop a model for strengthening the pesantren-based creative economy through entrepreneurship training, eco-religious–based santri batik product innovation, and digital branding strategies. This study employs an action research approach encompassing the stages of planning, action, observation, and reflection. Data were collected through participatory observation, interviews, and documentation, and analyzed using descriptive qualitative methods. The findings indicate that (1) pesantren possess strong human resource potential for batik industry development, (2) entrepreneurship training and education enhance the technical and managerial competencies of santri, (3) eco-ethnic and eco-religious–based santri batik product innovation generates a distinctive product identity, (4) santri-preneur competencies improve in the domains of production, entrepreneurship, and digital marketing, and (5) digital branding strategies expand market reach and strengthen the position of santri batik within the creative economy ecosystem. This study affirms the strategic role of pesantren as centers for culturally grounded creative economy development and proposes an integrative model for strengthening santri entrepreneurship through education, training, product innovation, and digital branding.