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PELATIHAN BRANDING BAGI USAHA MIKRO DAN KECIL Dhini Suryandari; Retnoningrum Hidayah; S Sukirman; Trisni Suryarini
D'edukasi: Jurnal Pengabdian Masyarakat Vol 2, No 2 (2022)
Publisher : Universitas PGRI Madiun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25273/dedukasi.v2i2.15035

Abstract

Branding menjadi hal yang sangat penting di era saat ini. Segala kegiatan penjualan dan pembelian dapat berjalan lancar apabila brand sudah dikenal masyarakat. Namun, bagi sector UMKM terlebih khusus pada sector mikro, kesadaran akan branding  masih sangat minim.  Oleh karena itu Tim Pengabdian FE memiliki tujuan untuk memberikan kesadaran akan pentingnya branding bagi usaha mikro kecil di era masa kini.  Adapun sasaran pada pengabdian masyarakat ini adalah para perempuan di wilayah Kelurahan Sukorejo khususnya wilayah Dawis Bougenvil. Program pengabdian ini akan dilaksanakan selama kurun waktu 6 bulan. Metode yang digunakan dalam pengabdian ini adalah sosialisasi dan pelatihan pembuatan branding untuk meningkatkan omset penjualan. Hasil kegiatan pengabdian ini yaitu para pelaku usaha mikro kecil telah sadar akan pentingnya branding. Kedua, telah berhasilnya para pelaku usaha kecil mikro membuat branding untuk produk barang atau jasa mereka secara menarik. Hal ini telah mampu meningkatkan omset penjualan dikarenakan produk mereka semakin dikenal oleh masyarakat. Oleh karena untuk program kedepannya diharapkan adanya kolaborasi dengan pihak pemerintah untuk mampu meningkatkan kemampuan para pelaku usaha mikro kecil didalam penguatan branding.
Stakeholder Pressure and Its Effect on Sustainability Report Indah Fajarini Sri Wahyuningrum; Muhammad Ihlashul’amal; Retnoningrum Hidayah; Fitrarena Widhi Rizkyana
Jurnal Presipitasi : Media Komunikasi dan Pengembangan Teknik Lingkungan Vol 20, No 2 (2023): July 2023
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/presipitasi.v20i2.494-506

Abstract

The quality of corporate sustainability reports in Indonesia is unfortunately found to be lacking, with a rating of only 53.6%. This is significantly lower compared to the average of other Southeast Asian countries. However, stakeholders are becoming more aware of their role in encouraging public companies to disclose sustainability information. This study intends to look at the quality of sustainability reports released by Indonesian public firms, as well as the impact of stakeholder pressure on these reports' quality. Data from annual and sustainability reports of businesses listed on the Indonesia Stock Exchange between 2016 and 2020 are used in the research, which is based on GRI's G4 guidelines and the GRI Standards 2016. The study looks at numerous stakeholder pressures, including pressure from creditors, media exposure, the Big Four accounting firms, employees, consumers, environmentally sensitive industries, and shareholders. The results show that companies with significant media coverage typically produce sustainability reports of high quality. However, pressure from other stakeholders has not been found to have a significant impact on the quality of these reports. This study provides valuable insights into the state of sustainability reporting in Indonesia and aims to encourage stakeholders to actively participate in promoting a sustainable industry.   
Type of Industry and Environmental Disclosure Quality: Evidence from Developing Country Retnoningrum Hidayah; M Akmal; Dhini Suryandari; Indah Fajarini Sri Wahyuningrum; Trisni Suryarini; I N Kayati; Linda Agustina; Fian Tri Rohmah; Anwar Zahid; Prabowo Yudo Jayanto
Economic Education Analysis Journal Vol 1 No 1 (2023): Economic Education Analysis Journal [Special Issue]
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/eeaj.v1i1.75480

Abstract

The activities of company give a distinct pollution on the natural environment and communities. This paper aims to examine how the role of type of industry influences the quality of environmental disclosures with multi-theories. The research population is non-financial companies listed on the Indonesia Stock Exchange (IDX). The results point out that profitability could not effects on the environmental disclosure quality. Moreover, type of industry has no effect on environmental disclosure quality. In addition, the type of industry cannot moderate the relationship between profitability and the quality of environmental disclosures. This research proves the type of industry is unable to guarantee the level of quality of environmental disclosure by companies. The level of environmental disclosure quality tends to depend on management awareness in each management. This study give contribution for literature review that legitimacy theory could not be implemented. The large companies do not always prioritize environmental disclosure quality.
The Implementation Of Discretionary Fixed Costs For Textile Waste Craftsman Retnoningrum Hidayah; Trisni Suryarini; Dhini Suryandari; Ima Nur Kayati; Monita Bayu Islamiatun
Indonesian Journal of Devotion and Empowerment Vol. 6 No. 1 (2024): June
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/hv0m7846

Abstract

Competition in the business world is an interesting thing to always observe. The rapid spread of micro, small, and medium enterprises (MSMEs) has led to high levels of competition. This service activity aims to provide an understanding regarding the calculation of discretionary fixed costs so that producers can calculate the desired profit level. The ability of MSME actors in this matter will be very beneficial for the development of their business. The target of this service activity is textile waste craftsmen who are in Menguneng Village, Pekalongan. Activities were carried out with the lecture method and practice calculations. Activities begin with initial coordination with partners to determine implementation time and equipment. Next, training was carried out in lectures and question and answer methods as well as calculation practice. Finally, monitoring and evaluation is carried out periodically. The results of the program show that the craftsmen understand the importance of calculating discretionary fixed costs for MSMEs. Furthermore, the craftsmen have been able to calculate the selling price of the product according to the profit target. Furthermore, it is hoped that there will be a positive synergy between the government and MSME craftsmen to increase product marketing.
Ethno-Eco-Design for ‘Literapreneurship’ in Screen Printing in Semarang Eko Sugiarto; Kemal Budi Mulyono; Bangkit Sanjaya; Muh Fakhrihun Naam; Retnoningrum Hidayah; Arif Fiyanto
Catharsis Vol. 14 No. 1 (2025): June 2025
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/catharsis.v14i1.26421

Abstract

This study explores the concept of Ethno-Eco-Design as a strategic approach to empower literapreneur start-ups in the screen printing and apparel industry in Semarang. Based on preliminary surveys and related studies, these start-ups face two major challenges in 21st-century entrepreneurship: low ecological awareness in their production and business practices, and limited market segmentation, particularly in reaching millennial consumers. Using a participatory action research method, this study examines how the integration of local cultural elements (ethno-design) with environmentally friendly design practices (eco-design) can enhance the sustainability and market relevance of these start-ups. As a result, a design framework was developed that not only supports green entrepreneurship (ecopreneurship) but also expands the literacy and creative capacity of young business actors in a competitive and environmentally conscious market.
The Effect of Non-Executive Directors and Institutional Ownership on Firm Size: The Role of Audit Committee as a Moderating Variable Hidayah, Retnoningrum; Ratmono, Dwi
Accounting Analysis Journal Vol. 14 No. 1 (2025)
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/aaj.v14i1.22553

Abstract

Purpose: The study explores the influence of non-executive directors (NED) and institutional ownership on firm size. Additionally, it examines the role of the audit committee as a moderating variable. Method: The research uses data from the annual reports on the Indonesia Stock Exchange (IDX). The research focuses on the banking industry from 2019 to 2023 with 105 units of analysis. The study employs moderated regression analysis (MRA) to assess the relationship among the variables. Findings: The results indicate that non-executive directors and institutional ownership have a negative effect on firm size. In addition, the audit committee significantly contributes to moderating the relationship between non-executive directors (NED), institutional ownership, and firm size. This study contributes to companies where the audit committee can mitigate the adverse effects of corporate governance and reinforce governance structures to promote firm growth. Novelty: As far as the researcher’s knowledge, this is the first research that examines the role of the audit committee as a moderating variable on the framework of the relationship between non-executive directors, institutional ownership, and firm size.
Optimalisasi Pemasaran Multi-Platform sebagai Strategi Pengembangan UMKM Reswari, Ardhana; Hidayah, Retnoningrum; Yanto, Heri
Dedikasi: Jurnal Pengabdian Lentera Vol. 2 No. 08 (2025): Agustus 2025
Publisher : Lentera Ilmu Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59422/djpl.v2i08.1024

Abstract

Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan kapasitas pelaku Usaha Mikro, Kecil, dan Menengah (UMKM) serta masyarakat umum di Desa Giling, Kecamatan Pabelan, Kabupaten Semarang, dalam memahami dan menerapkan strategi pemasaran berbasis digital. Pelatihan difokuskan pada pemanfaatan berbagai platform pemasaran seperti Instagram, Facebook, WhatsApp Business, dan Shopee, yang dirancang agar mudah diakses dan diaplikasikan oleh pelaku usaha lokal. Metode kegiatan terdiri dari empat tahapan, yaitu: pra kegiatan (riset kebutuhan pelatihan), persiapan (penyusunan materi dan logistik), pelaksanaan (sosialisasi dan praktik langsung), serta pasca kegiatan (pendampingan dan evaluasi). Pelatihan dilaksanakan pada Sabtu, 5 Juli 2025 dengan pendekatan interaktif dan partisipatif. Hasil kegiatan menunjukkan bahwa peserta memperoleh pemahaman baru serta kepercayaan diri untuk memasarkan produk secara digital. Beberapa peserta mulai aktif mempromosikan produknya melalui media sosial dan platform e-commerce. Kegiatan ini diharapkan menjadi langkah awal dalam mendorong transformasi digital UMKM desa serta menciptakan ekosistem wirausaha yang lebih adaptif terhadap perkembangan teknologi.