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All Journal Jurnal Kedokteran Brawijaya Jurnal Ilmu Komunikasi Wacana, Jurnal Sosial dan Humaniora Jurnal Pembangunan dan Alam Lestari Interaktif: Jurnal Ilmu-Ilmu Sosial Nomosleca Jurnal IUS (Kajian Hukum dan Keadilan) JISPO (Jurnal Ilmu Sosial dan Ilmu Politik) Jurnal Studi Komunikasi ARISTO PRofesi Humas Wikrama Parahita : Jurnal Pengabdian Masyarakat Syntax Literate: Jurnal Ilmiah Indonesia Sahafa Journal of Islamic Communication Jurnal Pendidikan Sejarah dan Riset Sosial Humaniora (KAGANGA) JURNAL KOMUNIKATIO SANGKEP: Jurnal Kajian Sosial Keagamaan Sospol : Jurnal Sosial Politik MEDIAKOM: Jurnal Ilmu Komunikasi LINIMASA: JURNAL ILMU KOMUNIKASI Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) International Journal of Science and Society (IJSOC) Ranah Research : Journal of Multidisciplinary Research and Development Jurnal Netnografi Komunikasi ENDLESS : International Journal of Future Studies
Maulina Pia Wulandari
Universitas Brawijaya
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Medicine & Pharmacology Public Health Social Sciences Transportation Other

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Journal : PRofesi Humas

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Managing and responding to the crisis of sexual harassment at the University of Argopuro Wulandari, Maulina Pia; Layna, Nadia Luitsa
PRofesi Humas Vol 9, No 2 (2025): February 2025
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/prh.v9i2.49698

Abstract

Background: Sexual harassment incidents at higher education institutions can trigger crises that have a detrimental impact on public trust and institutional reputation. Purpose: This study analyzes the crisis management and reaction approach employed by the University of Argopuro in the aftermath of a sexual harassment event involving its Rector. Methods: The study employed a qualitative case study approach and collected data through in-depth interviews with senior administrators and document analysis. Results: The findings reveal that the university implemented a five-step crisis management model, integrating adaptive strategies with Image Restoration Theory (IRT) and Situational Crisis Communication Theory (SCCT). These strategies focused on transparency, accountability, and victim protection. The study highlights those key methods, including appointing a spokesperson, issuing press releases, forming a crisis management team, and establishing a Gender Studies Centre to foster systemic reform and prevention. The study offers four novel crisis response strategies: attitude statements for transparency, victim protection plans, organizational accountability mechanisms, and follow-up initiatives to sustain cultural transformation. While SCCT and IRT provided a foundational framework, this study highlights the limitations of the frameworks in addressing the deeper systemic issues surrounding sexual harassment, emphasizing the need for long-term cultural change. Moreover, the results highlight the need to integrate crisis communication theories with adaptive, victim-centered approaches to address preventable crises effectively. Conclusions: The study concludes that a comprehensive and transparent crisis management process can mitigate reputational damage, restore stakeholder trust, and promote systemic reforms.  Implications: The study contributes to public relations literature by establishing the applicability of combined theoretical and adaptive strategies in complex academic crises, recommending practical insights for public relations practitioners in higher education institutions worldwide. Future research should expand the application of these strategies across diverse cultural and organizational contexts to validate their effectiveness.
Co-Authors Abdillah, Muzakky Amalia Fibrianty Amanda, Fakhirah Anang Sujoko Andi Afrilliya Ani Angela Ervina Ansahnarmi, Annisa Antoni Antoni Antoni Antoni Argyanti, Talitha Arsih Amalia Chandra Permata Azizah Des Derivanti Bambang Dwi Prasetyo Bambang Dwi Prasetyo Bambang Dwi Prasetyo Chusnul Chotimah Chusnul Chotimah Daffa Yudhistira Darmawati, Surya Ervina, Angela Fairuza Arindra Fajaria Menur Widowati Fakhirah Amanda Fitri H Oktaviani Fitria Avicenna Habibi Za’idatul Ma’muriyah Husnu, Lalu Nurcholis Imon Dwi Budi Ajianto Imon Dwi Budi Ajianto, Imon Dwi Budi Indri Wisudawati Patiung Isni Tri Lestari Istikhana Nurulhuda Ivan Bimantoro Wachid Jukiabtari, Serly Novita Lalu Nurcholis Husnu Layna, Nadia Luitsa Leonard Davinci Elain Koten Maharina Novia Zahro Moch. Adi Surahman Mohammad Annur Tri Putra Muhammad Daffa Putra Mahmudi Muhammad Syukron Anshori Nia Miftakhul Jannah Nikmatus Sholikah Novita Anggraini Nurlaily Romadhoni Prasetya, Bambang Dwi Prihantoro, Danang Mandala Putra, Mohammad Annur Tri Rachmat Kriyantono Rachmat Kriyantono Rachmat Kriyantono Rachmat Kriyantono Rahayu, Winda Dewi Retnaningrum, Stevany Eryna Reza Nugraha, Reza Reza Safitri Reza Safitri Ridy Sulhana Sahawi Saffanah Fajar Kurniawan Sahawi, Ridy Sulhana Salsabila, Laluna Sari, Diaz Sasela, Mirel Imelda Stevany Eryna Retnaningrum Sujoko, Anang Surya Darmawati Suryadi Syaiful Azhary Sylvatri, Hapsari Dian Taqi, Naila Tri Suharto Wachid, Ivan Bimantoro Yassaroh, Lora Sabila Yuarko, Nike Virgawati Zahro, Maharina Novia Zuhri, Mochamad Fernanda Abuzar Zulkarnain Nasution Zulkarnain Nasution Zulkarnain Nasution Zulkarnain Zulkarnain