Article Per Year (5 Year)
p-Index From 2021 - 2026
5.582
P-Index
This Author published in this journals
All Journal Jurnal Kedokteran Brawijaya Jurnal Ilmu Komunikasi Wacana, Jurnal Sosial dan Humaniora Jurnal Pembangunan dan Alam Lestari Interaktif: Jurnal Ilmu-Ilmu Sosial Nomosleca Jurnal IUS (Kajian Hukum dan Keadilan) JISPO (Jurnal Ilmu Sosial dan Ilmu Politik) Jurnal Studi Komunikasi ARISTO PRofesi Humas Wikrama Parahita : Jurnal Pengabdian Masyarakat Syntax Literate: Jurnal Ilmiah Indonesia Sahafa Journal of Islamic Communication Jurnal Pendidikan Sejarah dan Riset Sosial Humaniora (KAGANGA) JURNAL KOMUNIKATIO SANGKEP: Jurnal Kajian Sosial Keagamaan Sospol : Jurnal Sosial Politik MEDIAKOM: Jurnal Ilmu Komunikasi LINIMASA: JURNAL ILMU KOMUNIKASI Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) International Journal of Science and Society (IJSOC) Prosiding Seminar Nasional Pengabdian Kepada Masyarakat Ranah Research : Journal of Multidisciplinary Research and Development Jurnal Netnografi Komunikasi ENDLESS : International Journal of Future Studies
Maulina Pia Wulandari
Universitas Brawijaya
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Medicine & Pharmacology Public Health Social Sciences Transportation Other

Published : 55 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Nomosleca

 1 
STRATEGI KOSMONITA MALANG UNTUK MENGOPTIMALISASI KONTEN PROGRAM PEREMPUAN DALAM MEMPERTAHANKAN POSITIONING SEBAGAI RADIO BERSEGMEN PEREMPUAN Sylvatri, Hapsari Dian; Safitri, Reza; Wulandari, Maulina Pia
Jurnal Nomosleca Vol 5, No 1 (2019): April 2019
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/nomosleca.v5i1.2784

Abstract

Abstract This study aims to optimize the content of women's programs in the form of inserts on Kosmonita radio Malang. This research is an action research study, that focuses on actions that involve researchers and community members, organizations that want to be studied. The purpose of action research is to produce changes with certain actions to refer to social change. The object of this research is Radio Kosmonita Malang, and focuses on radio marketing strategy theory by using STP theory (segmentation, targeting, positioning) and also using SWOT analysis (Strength, Weakness, Opportunity, and Thread) as supporting theories in order to find the right strategy to optimize women's content programs in Kosmonita radio Malang. Data collection was conducted with Focus Group Discussion, interviews, making radio inserts, and conducting surveys on Kosmonita radio’s listeners in Malang. The results showed that before there was an insert, the inspiring woman program was not optimal, but after the insert, there was an optimization of women's program content. The conclusion of this study is the addition of inspiring women's content, which contains the success stories of female in various fields, increasingly optimizing this program. Based on these conclusions, the researchers suggested to mak the insert as a talk show program that broadcast regularly on Kosmonita radio Malang and the second is regular research or survey so that it could provide new innovations for broadcast programs on Kosmonita radio Malang. Keywords: radio, marketing strategy, swot analysis, action research.DOI : https://doi.org/10.26905/nomosleca.v5i1.2784
Co-Authors Abdillah, Muzakky Amalia Fibrianty Amanda, Fakhirah Anang Sujoko Andi Afrilliya Ani Angela Ervina Ansahnarmi, Annisa Antoni Antoni Antoni Antoni Argyanti, Talitha Arsih Amalia Chandra Permata Azizah Des Derivanti Bambang Dwi Prasetyo Bambang Dwi Prasetyo Bambang Dwi Prasetyo Chusnul Chotimah Chusnul Chotimah Cinta Manda Roudhotun Daffa Yudhistira Darmawati, Surya Ervina, Angela Fairuza Arindra Fajaria Menur Widowati Fakhirah Amanda Fitri H Oktaviani Fitria Avicenna Habibi Za’idatul Ma’muriyah Husnu, Lalu Nurcholis Imon Dwi Budi Ajianto Imon Dwi Budi Ajianto, Imon Dwi Budi Indri Wisudawati Patiung Isni Tri Lestari Istikhana Nurulhuda Ivan Bimantoro Wachid Jukiabtari, Serly Novita Lalu Nurcholis Husnu Layna, Nadia Luitsa Leonard Davinci Elain Koten M. Andy Bagus Izzulhaq Maharina Novia Zahro Moch. Adi Surahman Mohammad Annur Tri Putra Muhammad Daffa Putra Mahmudi Muhammad Syukron Anshori Nia Miftakhul Jannah Nikmatus Sholikah Novita Anggraini Nurlaily Romadhoni Nurzila Fadilah Putri Prasetya, Bambang Dwi Prihantoro, Danang Mandala Putra, Mohammad Annur Tri Rachmat Kriyantono Rachmat Kriyantono Rachmat Kriyantono Rachmat Kriyantono Rahayu, Winda Dewi Retnaningrum, Stevany Eryna Reza Nugraha, Reza Reza Safitri Reza Safitri Ridy Sulhana Sahawi Rizki Bimo Santoso Saffanah Fajar Kurniawan Safira Aqmarina Putri Isnaini Sahawi, Ridy Sulhana Salsabila, Laluna Sari, Diaz Sasela, Mirel Imelda Stevany Eryna Retnaningrum Sujoko, Anang Surya Darmawati Suryadi Syaiful Azhary Sylvatri, Hapsari Dian Taqi, Naila Tri Suharto Wachid, Ivan Bimantoro Yassaroh, Lora Sabila Yuarko, Nike Virgawati Zahro, Maharina Novia Zuhri, Mochamad Fernanda Abuzar Zulkarnain Nasution Zulkarnain Nasution Zulkarnain Nasution Zulkarnain Zulkarnain