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All Journal Jurnal Teknologi Industri Pertanian J@TI (TEKNIK INDUSTRI) Agrointek JURNAL PASTI (PENELITIAN DAN APLIKASI SISTEM DAN TEKNIK INDUSTRI) Jurnal Intelektualita: Keislaman, Sosial, dan Sains OPERATION EXCELLENCE: Journal of Applied Industrial Engineering Abdimas Talenta : Jurnal Pengabdian Kepada Masyarakat Journal of Saintech Transfer Jurnal Ilmiah Teknik Industri Jurnal Sistem Teknik Industri Journal La Multiapp AJARCDE (Asian Journal of Applied Research for Community Development and Empowerment)
Juliza Hidayati
Universitas Sumatera Utara
Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Education Energy Engineering Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Social Sciences Transportation Other

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Bobabox SME Development Strategy Based on the Influence of Supply Chain Resilience Variables on Company Performance Dhede Pristi Afrinda; Matondang, Nazaruddin; Hidayati, Juliza
Jurnal Sistem Teknik Industri Vol. 27 No. 4 (2025): JSTI Volume 27 Number 4 September 2025
Publisher : TALENTA Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/jsti.v27i4.22904

Abstract

Supply chain resilience refers to the capacity of a supply chain to develop adequate responsiveness, readiness, and recovery strength so it can handle risks and disruptions and restore its operations to their previous condition or achieve an even better state. Bobabox faced challenges such as fluctuating sales, the closure of six outlets, shifting customer demand, and increasing competition. This study involved 81 boba drink outlets in Medan using purposive sampling. Data were collected through questionnaires and an interview with the Bobabox CEO, then analyzed using Smart-PLS 4 to test relationships between variables. SWOT and QSPM methods were applied to formulate strategies. The findings show that supply chain resilience significantly influences company performance. The IE matrix placed Bobabox in quadrant V (hold and maintain), suggesting that the company should preserve its current market position and focus on efficiency rather than aggressive expansion. The study identified 11 internal factors (IFE score: 2.73636) and 8 external factors (EFE score: 2.67857). The SWOT matrix produced nine alternative marketing strategies. Based on the QSPM results, the most recommended strategy is reducing supplier dependency through multi-sourcing to mitigate geopolitical risks (W2, T3).
Co-Authors Abdul Rahim Matondang Adventi, Fransiska Alfin Fauzi Malik Ami Dilham Aulia Agung Dermawan Aulia, Dwira Nirfalini Buchari Dhede Pristi Afrinda Dimas Akmarul Putera Elisabeth Gultom Ginting, Nurlisa Glory Riama Hosianna Haniza Haniza Haniza Harmein Nasution Hasibuan, Abdurrozzaq Hasibuan, Shelvy RG Elsa Hutapea, Benyamin Tangihon Julian Helmi Kimberly Febrina Kodrat Lubis, Dinda Agustina Muhammad Zulfin Nazaruddin M Nazaruddin Matondang Nazaruddin Nazaruddin Noviwiyocha, Riza Nurzainah Ginting Pangaribuan, Mery Andani Parsaulian R, Rahmad Rafi Dio Renita Manurung Rini Anggraini Riski Arifin Rita Sundari Rosdanelli Hasibuan Rosnani Ginting Sawarni Hasibuan Sugih Arto Pujangkoro Sukaria Sinulingga Sukaria Sinulingga Utomo Hadi Utomo Hadi, Utomo