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All Journal Ekonomi Bisnis Indonesian Journal of Business and Entrepreneurship (IJBE) Jurnal Ilmiah Universitas Batanghari Jambi JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) SEIKO : Journal of Management & Business OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Journal of Humanities and Social Studies Jurnal Ilmiah Edunomika (JIE) International Journal of Educational Management and Innovation (IJEMI) ETNIK : Jurnal Ekonomi dan Teknik Journal of Tourism Sustainability Prosiding Konferensi Nasional PKM-CSR JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS Jurnal Atma Inovasia Jurnal Manajemen dan Pemasaran Jasa Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Eduvest - Journal of Universal Studies eProceedings of Management Serat Acitya Proceeding of Community Service and Engagement
Tri Widarmanti
Universitas Telkom
Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mechanical Engineering Neuroscience Nursing Public Health Social Sciences Other

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PENGARUH BRAND IMAGE DAN BRAND LOVE TERHADAP BRAND COMMITMENT DAN POSITIVE WORD-OF-MOUTH PADA KONSUMEN SOMETHINC Widarmanti, Tri; Anita yulianti
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 10 No 3 (2023): JMBI UNSRAT Volume 10 Nomor 3
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v10i3.52350

Abstract

Oral communication, known as "word of mouth", It’s considered the largest and foremost customer communication tool. It can influence the choice of where to buy, the products purchased, and the customer's opinion of certain goods and services. As a form of mass communication, positive word of mouth can arise when customers already have brand commitment as represented by their brand image and brand love. This research is to analyze the impact of brand love and brand image for brand commitment empirically on word of mouth. Our research was conducted using Somethinc objects with a sample of Somethinc product consumers. This descriptive and quantitative method was used in this study using the Partial Least Squares method. Collected data is done by using a questionnaire with an ordinal scale. The respondents' characteristics showed that the majority were somethinc product users with a percentage of female gender as much as 95.2%, age 21-24 years 57.4%, and have jobs as students as much as 67%. The analytical results show a positive relationship between brand love to brand image, brand commitment, and positive WOM, a positive relationship between brand love to brand commitment and positive WOM, to brand commitment to positive WOM, and a positive relationship between brand commitment to positive WOM.
PEMBUATAN SMART KOLAM LELE DALAM MENINGKATKAN EKONOMI MASYARAKAT KAMPUNG CYBER Lhaksmana, Kemas Muslim; Kusnayat, Agus; Widarmanti, Tri; Damayanti, Dida Diah; Doyo Yekti, Yusuf Nugroho; Rahayu, Mira; Sumargo, Seto
Prosiding Konferensi Nasional Pengabdian Kepada Masyarakat dan Corporate Social Responsibility (PKM-CSR) Vol 6 (2023): INOVASI PERGURUAN TINGGI & PERAN DUNIA INDUSTRI DALAM PENGUATAN EKOSISTEM DIGITAL & EK
Publisher : Asosiasi Sinergi Pengabdi dan Pemberdaya Indonesia (ASPPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37695/pkmcsr.v6i0.2190

Abstract

Desa Citeureup terletak di Kecamatan Dayeuhkolot, Kabupaten Bandung memiliki luas 205 ha yang ditempati sekitar 20.537 penduduk. Sebagai Perguruan Tinggi yang terletak di antara Desa Citeureup dan Desa Sukapura, Universitas Telkom mengadakan kegiatan pengabdian kepada masyarakat dengan tema Digital Community Service Engagement (Digital CSE) untuk pemberdayaan ekonomi masyarakat mandiri melalui implementasi teknologi di Desa Citeureup. Tema pengabdian tersebut merupakan amanat dari Pemerintah Provinsi Jawa Barat, yang telah menetapkan Desa Citeureup sebagai salah satu lokasi Kampung Cyber. Transformasi digital tidak hanya terkait dengan teknologi dan digitalisasi, namun yang terutama adalah memberikan solusi atas permasalahan utama masyarakat dengan berbasiskan teknologi. Oleh karena itu, kegiatan pengabdian kepada masyarakat yang dilakukan berupa pembuatan kolam “cerdas” budidaya lele untuk meningkatkan ekonomi warga sebagai kegiatan pengabdian yang berkelanjutan CSE hingga tiga tahun. Tujuan kegiatan pengabdian masyarakat adalah untuk meningkatkan ekonomi masyarakat Desa Citeureup melalui pembuatan kolam lele berbasis SMART (Specific, Measurable, Achievable, Relevant, Time-bound). Kolam lele merupakan salah satu potensi pengembangan ekonomi di wilayah tersebut, namun banyak warga yang menghadapi kendala dalam pengelolaan kolam lele yang efisien dan berkelanjutan. Metode SMART digunakan untuk merancang kolam lele yang tepat sasaran dan berdaya saing, sehingga dapat meningkatkan produktivitas dan pendapatan masyarakat setempat.
PENGARUH SALES PROMOTION DAN HEDONIC SHOPPING MOTIVATION TERHADAP IMPULSIVE BUYING Fauzan, Muhammad Rizki; Widarmanti, Tri
Jurnal Ilmiah Ekonomi Bisnis Vol 29, No 1 (2024)
Publisher : Universitas Gunadarma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35760/eb.2024.v29i1.8469

Abstract

Penjualan online menjadi alternatif mudah, tetapi juga memicu impulsive buying. Hedonic shopping motivation serta sales promotion berperan penting dalam mempengaruhi impulsive buying tanpa mempertimbangkan utilitas jangka panjang. Adapun tujuannya yakni untuk memahami pengaruh yang ada di hedonic shopping motivation serta sales promotion, serta bagaimana sales promotion mempengaruhi hedonic shopping motivation di antara pelanggan H&M yang berbelanja secara online. Penelitian ini dilakukan dengan metode kuantitatif menggunakan analisis struktural equation model (SEM) dan partial least square (PLS). Data dikumpulkan melalui kuesioner yang diisi oleh 100 responden yang valid. Hasil analisis menunjukkan bahwa hedonic shopping motivation memiliki pengaruh signifikan positif terhadap impulsive buying. Sales promotion juga memiliki pengaruh signifikan positif terhadap impulsive buying. Selanjutnya, sales promotion memiliki pengaruh signifikan positif terhadap hedonic shopping motivation. Bagi perusahaan, hasil penelitian ini diharapkan dapat digunakan perusahaan untuk menjaga dan mengembangkan penjualan perusahaan untuk menarik dan memotivasi konsumen untuk membeli produk dari perusahaan.
The Influence Of Social Media Marketing On Destination Image And Intention To Visit Tourist Destinations (Study On Belitar Seberang Tourism Village) Widarmanti, Tri; Nugraha, Muhammad Rakha
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 3, No 2 (2019): Journal of Humanities and Social Studies
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v7i3.8818

Abstract

Technological developments have changed society; this is in line with the presence of social media, which offers broad benefits and potential. This study aims to test and analyze how social media marketing influences destination image, how social media marketing influences visit intentions, how destination image influences visit intentions, and how social media marketing influences visit intentions mediated by destination image. Data was collected through an online questionnaire, and the population in this study, namely followers from the official Instagram account of the Belitar Seberang Tourism Village, a total of 155 valid questionnaires were obtained and analyzed using partial least squares structural equation modeling (PLS-SEM) with WarpPLS 7.0 software. The findings positively support the direct effect of social media marketing on destination image and visit intentions. In addition, the results of this study confirm the positive influence of the mediating role of destination image on social media marketing and the intention to visit. This study offers views on the role of social media marketing in increasing the intention to visit tourist destinations, either directly or through the image of the destination.
Leveraging Social Media Data for Sustainable Tourism Development: Spatial Analysis of Tourist Destinations Widarmanti, Tri; Ramantoko, Gadang; Rifaldi Windya Giri , Refi
Journal of Tourism Sustainability Vol. 4 No. 3 (2024): Volume 4 Number 3 (2024)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jtospolban.v4i3.132

Abstract

The COVID-19 pandemic significantly disrupted the tourism industry by restricting social activities and raising concerns about overcrowding at popular destinations. To address these challenges, effective strategies are needed to manage visitor distribution. This study analyzes social media data from a travel platform, including reviews and ratings, to assess the distribution and popularity of tourist destinations in West Java. The research explores the potential of social media as a resource for local tourism planning and development, aiming to enhance West Java's rich offerings in arts, culture, culinary experiences, and adventure tourism. Findings reveal visitor patterns, with a concentration of tourists in urban areas compared to districts, and highlight the popularity of natural attractions in Bogor, Sukabumi, Bandung, Garut, and Pangandaran. Additionally, Cirebon emerges as a key hub for cultural tourism and transit. By leveraging reviews and spatial data, this study underscores the role of social media in supporting sustainable tourism strategies. Tools like ArcGIS are recommended to visualize tourist patterns, promote ecotourism, and achieve West Java's green tourism goals in the post-pandemic era.
Edukasi dan Aksi: Program Pengelolaan Sampah untuk Lingkungan Pesantren dalam Peningkatan Ekonomi Sirkular Arum Inawati, Wahdan; Rr. Sri Saraswati; Tri Widarmanti; Hilda; Fajra Octrina
Jurnal Atma Inovasia Vol. 5 No. 2 (2025)
Publisher : Lembaga Penelitian dan Pengabdian pada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/jai.v5i2.10559

Abstract

Sampah merupakan permasalahan yang dihadapi oleh semua golongan masyarakat, salah satunya manajemen pondok pesantren. Walaupun bergerak dalam sektor pendidikan, pondok pesantren harus peduli pada sampah yang dihasilkannya. Terbatasnya pengetahuan dan fasilitas pengelolaan sampah merupakan kendala krusial yang dihadapi oleh Pondok Pesantren Modern Assuruur Kabupaten Bandung. Tujuan pengabdian masyarakat ini adalah memberikan sosalisasi mengenai pengelolaan sampah yang baik yang dapat dilakukan di lingkungan pondok pesantren. Hasil kegiatan abdimas adalah sebagian besar peserta menilai bahwa kegiatan abdimas ini berguna dan berharap akan dilanjutkan kembali dengan praktik pengelolaan sampah secara langsung.
LDA-Topic Modeling: Menggunakan Ulasan Pengguna Untuk Meningkatkan User Experience (Studi pada PeduliLindungi) Amaradiena, Khansa; Widarmanti, Tri
SEIKO : Journal of Management & Business Vol 6, No 1 (2023): January - Juny
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v6i1.4227

Abstract

Pemanfaatan aplikasi tracking COVID-19 PeduliLindungi sebagai salah satu upaya untuk menekan angka penyebaran virus semakin banyak digunakan. Dengan semakin banyak masyarakat yang menggunakan, maka muncul ulasan terkait pemanfaatan aplikasi pada media sosial, salah satunya Twitter. Penelitian bertujuan untuk mengetahui topik yang disebutkan dan topik yang paling sering dibicarakan oleh pengguna aplikasi PeduliLindungi berdasarkan data pada media sosial Twitter. Selain itu, tujuan lain dari penelitian ini untuk mengetahui topik muncul yang berkaitan dengan user experience. Topik terkait user experience tersebut kemudian dikelompokan berdasarkan UX HEART metrics. Penelitian menggunakan data UGC dari tweets pada Twitter dengan kata kunci “pedulilindungi”. Data diambil dalam rentan waktu 1 – 31 Desember 2021. Data kemudian dianalisis menggunakan metode LDA-Topic Modeling untuk mengetahui topik dan kata pada dokumen. Hasil penelitian menunjukan terdapat 9 topik yang disebutkan. Selain itu, topik yang paling sering dibicarakan terkait penggunaan aplikasi PeduliLindungi. Berdasarkan analisis UX HEART metrics dapat diketahui terdapat 4 metrics yaitu happiness, engagement, retention, dan task success. Diharapkan dari hasil penelitian dapat menjadi evaluasi bagi pengembang aplikasi untuk meningkatkan kualitas aplikasi, seperti mengurangi error, melakukan pembaharuan data vaksin secara cepat, dan menyebarkan informasi untuk pengguna tentang cara melakukan input tanggal saat log in atau saat melakukan klaim sertifikat vaksin. Kata Kunci: Ulasan Pengguna, Text Mining, Topic Modeling, Pengalaman Pengguna.
The Effect Of Electronic Word Of Mouth (E-WOM) On Online Purchase Intention: A Case Study Of Consumer Of Barenbliss Nurfadillah, Aisya; Widarmanti, Tri
eProceedings of Management Vol. 11 No. 6 (2024): Desember 2024
Publisher : eProceedings of Management

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The cosmetics industry is one of the leading sectors in Indonesia. Industrial development and progress are increasinglyrapid. The rapid progress of the industrial sector has given rise to increasingly tight levels of business competition.The cosmetics sector has greatly benefited from the rapid development of e-commerce. Sociolla is the largest beautye-commerce platform in Indonesia used by Barenbliss cosmetic products. The use of e-commerce is closely related toelectronic word of mouth and online purchasing activities. The purpose of this research is to determine the influenceof Electronic Word of Mouth on Online Purchases on Purchase Interest in Barenbliss products. The research wasconducted using quantitative methods, data was collected from 110 respondents using a Google form questionnaire.The data was then processed using SPSS version 29. The research results show that Information Quality, InformationQuantity, Information Credibility, Information Usefulness, and Information Adoption influence Purchase Intentions.Beauty products should be able to provide quality information, in this case information that is understandable, clearand in accordance with the facts and relevant to consumer needs, the credibility of the information, and informationthat can help consumers make purchasing decisions will greatly influence purchase intentions. Keyword-electronic word-of-mouth, online purchase intention, information quality, information quantity, informationusefulness, information adoption, Barenbliss
The Influence of Artificial Intelligence in Digital Marketing on Generation Z Consumer Decision Making Shiddieqy, Azka Zharfan Ash; Widarmanti , Tri
Eduvest - Journal of Universal Studies Vol. 5 No. 9 (2025): Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v5i9.51509

Abstract

This study aims to examine the impact of Artificial Intelligence (AI) usage in digital marketing on Generation Z consumers' decision-making. In the rapidly growing digital era, the implementation of AI in marketing strategies has become crucial in attracting attention and influencing consumer behavior. This research employs a modified Technology Acceptance Model (TAM) to analyze the factors affecting Generation Z's purchase intention, with independent variables including ad personalization, Chatbots, AI-based recommendations, and AI-supported Augmented Reality (AR). Additionally, the study examines mediating variables such as trust in AI technology and moderating variables such as loyalty toward platforms using AI. The research employs a quantitative approach using a questionnaire as the data collection instrument. The respondents are 384 Generation Z consumers who actively shop online and interact with AI technology. Data analysis techniques include PLS-SEM (Partial Least Squares Structural Equation Modeling) to test relationships between variables and IPA (Importance-Performance Analysis) to assess the performance and importance of variables related to purchase intention. The analysis results indicate that the use of AI technology in digital marketing has a significant positive impact on Generation Z consumers' decision-making, with trust in AI technology serving as a significant mediating variables. Moreover, loyalty to brands using AI plays a moderating role in this influence.
Pengaruh Social Media Marketing Instagram Terhadap Keputusan Pembelian Ulang Produk Scarlett Whitening Afina, Alya; Widarmanti, Tri
Jurnal Etnik: Ekonomi-Teknik Vol 1 No 9 (2022): ETNIK : Jurnal Ekonomi dan Teknik
Publisher : Rifa'Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54543/etnik.v1i9.108

Abstract

Marketing activities using social media are widely used by business actors to introduce or promote goods and services. Indonesia is one of the countries with the most Instagram social media users in 2021 with a total of 93 million users, Scarlett Whitening is a local skincare brand owned by an Indonesian artist that was founded in 2017. The sale of this product is only done online through Instagram as a promotional tool. This study aims to determine the influence of social media marketing on Instagram on value equity, brand equity, relationship equity, and repurchase. This research uses descriptive quantitative with Structural Equation Modeling (SEM) which is analyzed using SmartPLS 3.0 and SPSS software to process the data. The results showed that the social media marketing activity had a positive and significant effect on value equity, brand equity, and relationship equity. Also, brand equity and relationship equity had a positive and significant effect on repurchase decisions. While value equity has no effect on repurchase decisions. The effect of social media marketing activities is significant on value equity, brand equity and relationship equity. While Value equity has no effect on repurchase decisions, Brand equity and relationship equity also have a positive and significant effect on repurchase decisions.
Co-Authors Afina, Alya Agus Kusnayat Aisyah Munisera Alauddin, Muhammad Hafizh Amaradiena, Khansa Anggraini, Ridia Anita yulianti Arif Partono Prasetio Arry Mustikawan Clarissa Safira Maharani Deni Sukma Eka Atmaja Denny Darlis Dida Diah Damayanti Dino Caesaron Fajra Octrina Fauzan, Muhammad Rizki Franciskus Antonius Alijoyo Gadang Ramantoko Hilda Kemas Muslim Lhaksmana Klacia Rizky Pratama Maharani, Diva Lutfia Maria Apsari Sugiat Mira Rahayu Mufrihah Fitriyani Murman Dwi Praseti Nugraha, Muhammad Rakha Nurfadillah, Aisya Pratama, Klacia Rizky Rachel Anggraini Alamsyah Refi Rifaldi Windya Giri Rino Andias Anugraha Rr Sri Saraswati Salsabila, Alpama Saragih, Romat Seto Sumargo Shiddieqy, Azka Zharfan Ash Sudartha, Doddi Wahdan Arum Inawati Widya Amalia Cahyani Yusuf Nugroho Doyo Yekti