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All Journal Marwah: Jurnal Perempuan, Agama dan Jender Jurnal Al-Iqtishad Dinamisia: Jurnal Pengabdian Kepada Masyarakat Publika Martabe : Jurnal Pengabdian Kepada Masyarakat Syarikat : Jurnal Rumpun Ekonomi Syariah Management Studies and Entrepreneurship Journal (MSEJ) IJBEM : Indonesian Journal of Business Economics and Management Jurmas Azam Insan Cendikia PROCEEDING OF INTERNATIONAL CONFERENCE ON BUSINESS MANAGEMENT AND ACCOUNTING
Zulhaida, Zulhaida
Universitas Islam Negeri Sultan Syarif Kasim Riau
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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Efektivitas Bantuan Sosial Program Keluarga Harapan (PKH) Dan Dampaknya Bagi Kesejahteraan Masyarakat Di Kota Pekanbaru Provinsi Riau Deswimar, Devi; Zulhaida, Zulhaida; Nasution, Fitria Ramadhani Agusti
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 6 No. 6 (2025): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v6i6.10301

Abstract

Kemiskinan masih menjadi permasalahan sosial yang kompleks di Indonesia, termasuk Kota Pekanbaru yang masih terdapat Rumah Tangga sangat Miskin. Penelitian ini bertujuan untuk Mendeskripsikan dan menganalisis efektivitas Program Keluarga Harapan (PKH) dan dampaknya terhadap kesejahteraan Keluarga Penerima manfaat (KPM) di Kota Pekanbaru. Pendekatan kuantitatif dengan sampel 100 KPM melalui teknik random sampling. Data dikumpulkan melalui angket dengan regresi sederhana untuk menguji variabel X (efektifitas PKH) dan Variabel Y (Kesejahteraan ) . Hasil penelitian menunjukkan bahwa pelaksanaan PKH telah berjalan efektif dengan capaian sebesar 87, 26% % dan dampak PKH terhadap kesejahteraan mencapai 87,12 %. Hasil uji F menunjukkan bahwa nilai F hitung sebesar 20,052 dengan tingkat signifikansi 0,000 (< 0,05). Hal ini menunjukkan bahwa model regresi yang digunakan signifikan secara simultan, sehingga dapat disimpulkan bahwa Program bantuan sosial PKH secara bersama-sama berpengaruh terhadap kesejahteraan KPM PKH di Kota Pekanbaru. PKH terbukti signifikan dalam peningkatan kesejahteraan KPM PKH karena berdampak terhadap pemenuhan kebutuhan dasar kebutuhan dasar keluarga miskin, khususnya dalam bidang pendidikan dan kesehatan, meskipun masih terdapat kendala seperti ketidaktepatan sasaran dan besaran bantuan yang terbatas. Temuan ini menegaskan pentingnya peningkatan validasi data, sosialisasi yang lebih intensif, dan optimalisasi pendampingan agar PKH dapat memberikan dampak yang lebih berkelanjutan terhadap kesejahteraan masyarakat
Optimizing Digital Platform Marketing Strategies: Analysis of Impuls Purchase Behavior in Live Streaming Commerce on Gen Z In Pekanbaru, Indonesia Eravia, Diana; Lahamid, Qomariah; Zulhaida, Zulhaida; Zahirah, Qonitah Rifda
International Conference on Business Management and Accounting Vol 4 No 1 (2025): Proceeding of International Conference on Business Management and Accounting
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35145/icobima.v4i1.5463

Abstract

This study aims to analyze the effectiveness of live streaming commerce marketing strategies in encouraging spontaneous purchases among Generation Z in Pekanbaru, Indonesia. Using a quantitative approach through Structural Equation Modeling (SEM)-PLS on 124 respondents, the study tested the influence of real-time interactivity, host credibility, and entertainment atmosphere on impulsive purchase intent through customer engagement as a mediating variable. The results revealed that host credibility significantly affected customer engagement (β = 0.294, p = 0.021), while real-time interactivity and entertainment atmosphere showed no significant direct influence. Customer engagement showed a strong positive influence on impulse purchase intent (β = 0.758, p = 0.000) and mediated a full relationship between host credibility and impulse purchase. This model explains a 56.6% variation in impulsive buying intent (R² adjusted = 0.566). These findings suggest that a successful live streaming commerce strategy should prioritize building host credibility and increasing customer engagement over just entertainment features or interactive functionality. The research provides practical implications for digital marketers to optimize their live streaming commerce strategies with a focus on developing authentic hosts and meaningful customer engagement initiatives, particularly in targeting the Gen Z demographic in emerging markets like Indonesia. Keywords: Digital Marketing, Live Streaming Commerce, Impulse Purchases, Customer Engagement, Host Credibility, Generation Z
EDUKASI POLA HIDUP BERSIH DAN SEHAT SERTA PENERAPAN ADAPTASI KEBIASAAN BARU PASCA PANDEMI COVID19 Al Sukri, Saipul; Zulfahmi, Zulfahmi; Ridha, Irfan; Ilosa, Abdiana; Zulhaida, Zulhaida; Hayani, Nurrahmi; Rahmadeni, Rahmadeni; Darni, Darni; Wahyudi, Hakmi
Martabe : Jurnal Pengabdian Kepada Masyarakat Vol 4, No 1 (2021): Martabe : Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jpm.v4i1.274-281

Abstract

E-Warong Berkah Harapan is one of the places where the SEMBAKO program aid packages are distributed, which serves nearly 400 aid recipients every month. The crowd that occurred was not impossible to cause a new transmission clutser for Covid19. Therefore, the service team from UIN Sultan Syarif Kasim conducted counseling on "Education on Healthy Lifestyle and the application of Adaptation to New Life Habits Post-Covid19 Pandemic". Before the counseling was carried out, the SEMBAKO package distribution activities neglected to maintain a minimum distance of 1 meter, did not use a mask and did not yet provide adequate hand washing facilities. The pre-test results about the management's knowledge also showed that the average test score was quite low, amounting to 49.77. After counseling, the post-test results showed a fairly high increase with an average score of 91.14. This increase shows that the management's knowledge has increased from the previous one. The service activity was also accompanied by the handing over of personal protective equipment for administrators in the form of face shields, masks, hand sanitizers, hand washing soap, plastic gloves and hand washing vats. It is hoped that the covid19 transmission chain can be broken and e-Warong administrators can do their job well and smoothly.
Co-Authors Abdiana Ilosa Abdiana Ilosa, Abdiana Abdiana, Ella Ainun Mardiah Alfaruqhi, Muhammad Darni Darni Deswimar, Devi Diana Eravia Dwirianto, Sabarno Febrian, Wenny Desty Hadi Gunawan, Hadi Hafiz, Julizul Afdal Hakmi Wahyudi Henni Indrayani Identiti Liyana, Ayu Mahyarni - Mustiqowati Ummul Fithriyyah Nasution, Fitria Ramadhani Agusti Nurjana, Mike Nurrahmi Hayani Qomariah Lahamid Rahmadeni Rahmadeni Ridha, Irfan Roza Linda Saipul Al Sukri Sentosa, Selamet Wenny Desty Febrian Zahirah, Qonitah Rifda Zulfahmi Zulfahmi