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All Journal Dharmakarya : Jurnal Aplikasi Ipteks Untuk Masyarakat JFMR (Journal of Fisheries and Marine Research) JURNAL AGRIBISAINS Jurnal E-Bis: Ekonomi Bisnis Jurnal Kolaboratif Sains Jurnal Ilmiah Manajemen, Ekonomi dan Akuntansi International Journal of Economics (IJEC) Journal of Economic Education and Entrepreneurship Studies Jurnal Ekonomi dan Bisnis International Journal of Economic Research and Financial Accounting International Journal of Economics and Management Sciences
Sri Astuty
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Journal : JURNAL AGRIBISAINS

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Strategy for Developing Vegetable Commoditiies Based on Urban Farming Fahmi, Ainul Wahdania; Dwi Hastuti, Diah Retno; Kamaruddin, Citra Ayni; Abd. Rahim; Sri Astuty
JURNAL AGRIBISAINS Vol. 11 No. 2 (2025): Jurnal AgribiSains
Publisher : Universitas Djuanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30997/jagi.v11i2.21728

Abstract

The rapid growth of urban populations in Makassar City poses significant challenges to agricultural land availability and food security. Urban farming offers an innovative solution by utilizing limited spaces for vegetable cultivation. This study aims to formulate strategies for developing vegetable commodities based on urban farming by identifying internal and external factors and determining strategic priorities. A quantitative approach was employed, with data collected through questionnaires, interviews, observations, and documentation. SWOT analysis was applied to map strengths, weaknesses, opportunities, and threats, while the Analytical Hierarchy Process (AHP) was used to determine the main strategies. The findings reveal that urban farming development is positioned in an aggressive quadrant (quadrant I), indicating that internal strengths can be optimized to seize external opportunities. The priority strategies include leveraging the strategic locations of women farmer groups (KWT) to enhance distribution and marketing of harvests, both directly and through digital platforms, and optimizing production facilities and government support to improve vegetable quality and quantity. This study concludes that developing vegetable commodities through urban farming in Makassar City has high potential to strengthen food security and improve community welfare.
Co-Authors Abd. Rahim Abdul Rahim Abdul Rajab Andi Muhammad Adriansyah Sam Andi Samsir Annisya, Nurul Bara' Tiku, Intan Basri Bado Citra Ayni Kamaruddin Diah Retno Dwi Hastuti Dirga Pradita Dwi Melda Teresia Fahmi, Ainul Wahdania Fiddy Semba Prasetiya Fitri Suci Ramadhani Helah Hesegem Ibnu Faizal Indah Riyantini Irwandi Irwandi Irwandi Irwandi Irwandi Kamaruddin, Citra Ayni Mochamad Rudyansyah Ismail Mochamad Untung Kurnia Agung Muh. Jamil Muhammad Ilyas Thamrin Tahir Muhammad Syafri Mutiara Pratiwi Putri Rahim, Abd Regina Regina Sheila Zalessa Sri Devi Syamsu Alam Tania Tri Wahyuni Taha Yusuf Arief Nurrahman