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<![CDATA[Pengaruh Dimensi Kualitas Pelayanan Terhadap Loyalitas Penumpang Trans Padang ]]>
<![CDATA[Aris Agung Wicaksono]]>;
<![CDATA[Okki Trinanda]]>
<![CDATA[ Jurnal Ecogen Vol 3, No 4 (2020): Jurnal Ecogen ]]>
Publisher : <![CDATA[Universitas Negeri Padang ]]>
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DOI: 10.24036/jmpe.v3i4.10501
<![CDATA[The aim of this study was to determine the impact of service quality in passenger retention in Trans Padang. These researchs were descriptive and quantitative. The study consist of residents in Padang, who frequently use the Trans Padang Pasar Raya – Lubuk Buaya route. The data used were primary and secondary data. We used questionnaires and documents. The sample of this technique was a targeted sample with a total sample size of 100 respondents. This analysis method had been use repeatedly with SPSS version 23 regrression analysis. The hypothesis study uses in this data analysis such as validation, reliability, normality, multicollinearity, heterogeneity, F-test, and T-statistic test at a = 0.05. the result of this study show that 1)Reliability had a significant negative impact on passenger loyality in Trans Padang. 2)Responsibility had a significant positive impact on the loyality of Trans Padang. 3)assurance had a significant positive impact on the loyality of Trans Padang. 4) Empathy had a significant positive impact on the loyality of Trans Padang. 5)Tangible had a significant negative impact on the loyality of Trans Padang passengers.Keywords : reliability, responsiveness, assurance, empathy, tangible and loyalty ]]>
<![CDATA[PENGARUH CUSTOMER ENGAGEMENT TERHADAP LOYALITAS NASABAH DENGAN KEPUASAN PELANGGAN SEBAGAI VARIABEL INTERVENING (STUDY KASUS PADA BANK BRI UNIT BELIMBING PADANG) ]]>
<![CDATA[Regi Erlan Marta]]>;
<![CDATA[Abror Abror]]>;
<![CDATA[Okki Trinanda]]>
<![CDATA[ Jurnal Ecogen Vol 2, No 2 (2019): Jurnal Ecogen ]]>
Publisher : <![CDATA[Universitas Negeri Padang ]]>
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DOI: 10.24036/jmpe.v2i2.6676
<![CDATA[The purpose of this research are to analyze (1) the influence of Customer Engagement and Customer Satisfaction on Customer Loyalty (2) Influence Customer Engagement on Customer Satisfaction. This type research of causative, research was conducted in the city Padang. The population in this Customer Bank BRI Unit. The population in this study customer Bank BRI Unit Belimbing Padang. The sampel use was 200 people using purposive sampling. Types of data in this primer and sekunder. Using SmartPLS versi 3.0. The results of this research show (1) Customer Engagement has a positive and significant on Customer satisfaction (2) Customer Engagement has a positive and significant on Customer loyalty (3) Customer Satisfaction has a positive and significant on Customer LoyaltyKeywords : Customer Engagement, Customer Satisfaction, Customer Loyalty]]>
<![CDATA[THE INFLUENCE OF E-SERVICE QUALITY, E-SATISFACTION, AND E-WORD OF MOUTH TOWARD REVISIT INTENTION ON TOKOPEDIA WEBSITE IN PADANG CITY ]]>
<![CDATA[Jerri Andrian]]>;
<![CDATA[Okki Trinanda]]>
<![CDATA[ Jurnal Ecogen Vol 2, No 1 (2019): Jurnal Ecogen ]]>
Publisher : <![CDATA[Universitas Negeri Padang ]]>
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DOI: 10.24036/jmpe.v2i1.6135
<![CDATA[Purpose - This research aims to analyze: (1) The Influence of E-Service Quality toward E-Satisfaction on Tokopedia Website in Padang city (2) The Influence of E-Service Quality toward E-Word of Mouth on Tokopedia Website in Padang city (3) The Influence of E-Satisfaction toward E-Word of Mouth on Tokopedia Website in Padang city (4) The Influence of E-Word of Mouth toward Revisit Intention on Tokopedia Website in Padang city. Methodology - The type of this research is Causative research. The population on this research is all the consumer of Tokopedia in Padang who revisit Tokopedia website with the total sample is 150 person which was taken by using purposive sampling due to unknown the number of population. Finding - Regarding the causal model proposed, the data confirm the relationship set out in the hypothesis. It can therefore be stated that (1) E-Service Quality has a positive effect and significant to E-Satisfaction (2) E- Service Quality has a positive effect and significant to E-Word of Mouth (3) E-Satisfaction has a positive effect and significant to E-Word of Mouth (4) E-Word of Mouth has a positive effect and significant to Revisit Intention. Conclusion - The analysis highlights the positive influence which taking part in the E-Service Quality, E- Satisfaction and E-Word of Mouth toward Revisit Intention. This is the clearly shows in this relationship from the empirical point-of-view. Limitation - This research only limit with the some variableKeyword: E-Service Quality, E-Satisfaction, E-Word of Mouth, Revisit Intention]]>
<![CDATA[THE INFLUENCE OF ELECTRONIC WORD OF MOUTH TOWARD DESTINATION TRUST AND TRAVEL INTENTION ON SIRANDAH ISLAND IN PADANG CITY ]]>
<![CDATA[Putra Deta Mutaqin]]>;
<![CDATA[Okki Trinanda]]>
<![CDATA[ Jurnal Ecogen Vol 2, No 2 (2019): Jurnal Ecogen ]]>
Publisher : <![CDATA[Universitas Negeri Padang ]]>
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DOI: 10.24036/jmpe.v2i2.6146
<![CDATA[This research aims to find out: (1) The influence of electronic word of mouth toward travel intention on Sirandah Island in Padang City (2) The influence of electronic word of mouth toward destination trust on Sirandah Island in Padang City (3) The influence of destination trust toward travel intention on Sirandah Island in Padang City. The type of this research is causative research. The population on this research is all Padang city society who have read online reviews of Sirandah Island in the internet and have never visited Sirandah Island whose numbers are unknwon. Data were collected through questionnaires and 170 questionnaires were analyzed by performing structural equation modeling (SEM) in SmartPLS 3.2.7. The result of this research show that (1) electronic word of mouth has a significant influenced on travel intention at Sirandah Island in Padang City (2) electronic word of mouth has a significant influenced on destination trust at Sirandah Island in Padang City (3) destination trust has a significant influenced on travel intention at Sirandah Island in PadangCity.Keyword: Electronic Word of Mouth, Destination Trust, Travel Intention]]>
<![CDATA[Pengaruh Promosi dan Website Quality Terhadap Impulse Buying Pada E-Commerce Lazada di Kota Padang ]]>
<![CDATA[Aan Satria]]>;
<![CDATA[Okki Trinanda]]>
<![CDATA[ Jurnal Ecogen Vol 2, No 3 (2019): Jurnal Ecogen ]]>
Publisher : <![CDATA[Universitas Negeri Padang ]]>
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DOI: 10.24036/jmpe.v2i3.7418
<![CDATA[The e-commerce business has now developed rapidly, the impact of development is that the number of prosuct varies and easily earned. The ease of such information will result in consumers will be more consumptive infulfilling their needs, even they tend to make impuse buying. As one of the emerest e-commerece in Indonesia, Lazada should be able to see this as a great opportunity in as effort to increase the company’s sales and sustainability. One effort in increasing impulse buying is of external factors ranging from the promotion and quality of websites that are launched on e-commerce bussines. This study aims to know and prove how much influence promotion and website quality to impulse buying e-commerce Lazada in Padang City. The samples were taken using Cochran formula with 100 respondents. This sampling technique is based on nonprobability sampling method. The type of data used in this study is primary data. Data analysis technique used multiple regression analysis technique using SPSS version 20. The results of this study indicate that: (1) Promotion has positive influence and significant effect toward impulse buying e-commerce Lazada in Padang city (0,014 < 0,05). (2) Website Quality has positive influence and significant effect toward impulse buying e-commerce Lazada in Padang city (0,046 < 0,05)Keyword: promotion, website quality, impulse buying.]]>
<![CDATA[Pengaruh Electronic Word of Mouth dan Customer Experience terhadap Brand Trust Transmart Carrefour Kota Padang ]]>
<![CDATA[Geny Syahdiany]]>;
<![CDATA[Okki Trinanda]]>
<![CDATA[ Jurnal Kajian Manajemen dan Wirausaha Vol 1, No 1 (2019): Jurnal Kajian Manajemen dan Wirausaha ]]>
Publisher : <![CDATA[Universitas Negeri Padang ]]>
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DOI: 10.24036/jkmw0255150
<![CDATA[Purpose - The purpose of this study was to find out consumer responses to electronic word ofmouth, customer experience, and brand trust and influence partially and simultaneouslyelectronic word of mouth and customer experience on Transmart Carrefour brand trust inPadang City.Methodology - The data used in this study were obtained from questionnaires and directinterviews with related parties. The analysis technique used is multiple regression usinghypothesis testing, namely F test and T test.Finding - Regarding the causal model proposed, the data confirm the relationship set out in thehypothesis. It can therefore be stated that (1) Brand personality has a positive effect andsignificant to repurchase intention (2) Service quality has a positive effect and significant torepurchase intention and (3) Store Atmosphere has a positive effect and significant torepurchase intentionConclusion - Based on the T test, electronic word of mouth has a positive and not significanteffect on brand trust, customer experience has a positive and significant impact on brand trust.Keywords: Electronic Word of Mouth, Customer Experience, Brand TrustLatar Belakang]]>
<![CDATA[Pengaruh Customer Dissatisfaction dan Word of Mouth (WOM) Terhadap Brand Switching pada California Fried Chicken (CFC) ke Fast Food Merek Lain (Studi Kasus pada Masyarakat Kota Padang) ]]>
<![CDATA[Mufira Widianti]]>;
<![CDATA[Okki Trinanda]]>
<![CDATA[ Jurnal Kajian Manajemen dan Wirausaha Vol 1, No 1 (2019): Jurnal Kajian Manajemen dan Wirausaha ]]>
Publisher : <![CDATA[Universitas Negeri Padang ]]>
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DOI: 10.24036/jkmw0254410
<![CDATA[This research is motivated by the emergence of the phenomenon of society that tends to shift brands especially in the fast food category. This research aims to analyze the effect of customer dissatisfaction and word of mouth (WOM) on brand switching in humanity of Padang city. The population in study are humanity of Padang city who had consumed fast food CFC then switched to another brand. While the sample is determined by purposive sampling method, in order to obtain a sample of 100 respondents. Data used in this research are primary ones which obtained from questionnaire. Data analysis method used multiple regression analysis and tested using the SPSS version 15.0 application. This study founds that the independent variables that have significant effect and the probability of dependent variables. The result showed accurately prediction as much as 45,2%. Keywords: Brand Switching, Customer Dissatisfaction, Word of Mouth (WOM)]]>
<![CDATA[The Influence of Consumer Dissatisfaction, Product Quality, and Competitor Advertisement toward Brand Switching ]]>
<![CDATA[Ronaldo Diego Irviandra]]>;
<![CDATA[Okki Trinanda]]>
<![CDATA[ Jurnal Kajian Manajemen dan Wirausaha Vol 2, No 1 (2020): Jurnal Kajian Manajemen dan Wirausaha ]]>
Publisher : <![CDATA[Universitas Negeri Padang ]]>
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DOI: 10.24036/jkmw0284910
<![CDATA[The purpose of this research were to analyze: (1) The effect of Customer Dissatisfaction on Brand Switching for IPHONE users (2) The effect of Product Quality on Brand Switching for IPHONE users (3) The effect of Competitor Advertisement on Brand Switching for IPHONE users. The type of this research was causative research. The population on this research was college student who previously used IPHONE users and have switched to another brands. The total sample of this research was 150 person which was taken by using purposive sampling due to unknown the number of population. The result of research shows that (1)Consumer Dissatisfaction has significant effect on Brand Switching IPHONE smartphones (2)Product Quality has significant effect on Brand Switching IPHONE smartphones (3)Competitor Advertisement has significant effect on Brand Switching IPHONE smartphones. The conclusion is Consumer Dissatisfaction, Product Quality and Competitor Advertisement have significant effect on Brand Switching. Competitor Advertisement has higher influence on Brand Switching in this research. For the future research is better to explore more about variable that can inluence Brand Switching. ]]>
<![CDATA[EMOTIONAL INTELLIGENCE, PERCEPTIONS OF ORGANIZATIONAL SUPPORT AND ORGANIZATIONAL CLIMATE ON ORGANIZATIONAL CITIZENSHIP BEHAVIOR ]]>
<![CDATA[Ressa Indah Sari]]>;
<![CDATA[okki trinanda]]>
<![CDATA[ Human Resource Management Studies Vol. 2 No. 2 (2022): Human Resource Management Studies ]]>
Publisher : <![CDATA[Universitas Negeri Padang ]]>
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DOI: 10.24036/hrms.v2i2.96
<![CDATA[This research analyzes (1) the influence of Emotional Intelligence on Organizational Citizenship Behavior at PT. Bank Pembangunan Daerah Sumatera Barat Lubuk Alung Branch (2). The influence of Perceived Organizational Support on Organizational Citizenship Behavior at PT. Bank Pembangunan Daerah Sumatera Barat Lubuk Alung Branch (3). The influence of Organizational Climate on Organizational Citizenship Behavior at PT. Bank Pembangunan Daerah Sumatera Barat Lubuk Alung Branch . This research is a causal research. The population in this study were all employees of PT. Bank Pembangunan Daerah Sumatera Barat cabang Lubuk Alung with total 52 people. The sampling technique in this study is Total Sampling, where the number of samples is the entire population.. Collecting data using a questionnaire with a Likert scale. The analysis technique used is Multiple Linear Regression through SPSS Ver Software. 22.0 This study resulted in (1) positive and significant influence of emotional intelligence on Organizational Citizenship Behavior. (2) positive and significant influence of Perception of Organizational Support on Organizational Citizenship Behavior. (3) positive and significant influence of organizational climate on Organizational Citizenship Behavior]]>
<![CDATA[The Influence of Electronic Word of Mouth Toward Destination Trust and Travel Intention on Sirandah Island in Padang City ]]>
<![CDATA[Okki Trinanda]]>;
<![CDATA[Putra Deta Mutaqin]]>
<![CDATA[ eCo-Buss Vol. 1 No. 3 (2019): Global Competition ]]>
Publisher : <![CDATA[Komunitas Dosen Indonesia ]]>
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DOI: 10.32877/eb.v1i3.60
<![CDATA[This research aims to analyze: (1) The influence of electronic word of mouth toward travel intention on Sirandah Island in Padang City (2) The influence of electronic word of mouth toward destination trust on Sirandah Island in Padang City (3) The influence of destination trust toward travel intention on Sirandah Island in Padang City. The type of this research is causative research. The population on this research is all Padang city society who have read online reviews of Sirandah Island in the internet and have never visited Sirandah Island whose numbers are unknwon. Data were collected through questionnaires and 170 questionnaires were analyzed by performing structural equation modeling (SEM) in SmartPLS 3.2.7. The result of this research show that (1) electronic word of mouth has a significant influenced on travel intention at Sirandah Island in Padang City (2) electronic word of mouth has a significant influenced on destination trust at Sirandah Island in Padang City (3) destination trust has a significant influenced on travel intention at Sirandah Island in Padang City]]>
