Claim Missing Document
Check
Articles

Found 12 Documents
Search

Pengaruh Online Customer Review Dan Customer Rating Melalui Aplikasi Gojek Fitur Gofood Terhadap Keputusan Pembelian Pada Restoran Ikimura Food Risnawati Risnawati; Wulan Muazizah; Ginola Tri Shindy; Abdul Basyid; Yusrizal Yusrizal
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 4 No. 2: Januari 2025
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v4i2.7015

Abstract

Tujuan penelitian ini adalah untuk mengetahui pengaruh online customer review dan customer rating melalui aplikasi gojek fitur gofood terhadap keputusan pembelian pada restoran ikimura food. Sampel yang digunakan pada penelitian ini 139 responden dengan menggunakan teknik non probability sampling yaitu purposive sampling. Metode yang di gunakan dalam penelitian ini adalah kuantitatif. objek penelitian ini adalah konsumen yang sudah pernah membeli direstoran ikimura food. Hasil penelitian ini menujukan bahwa variabel (X1) online customer review berpengaruh secara parsial terhadap keputusan pembelian pada restoran ikimura food. Dengan mendapatkan hasil dalam uji t dimana t (hitung) sebesar 3,690 > t_tabel 1,977 dengan nilai signifikan 0,000 < 0,05 dan variabel (X2) customer rating berpengaruh secara parsial terhadap keputusan pembelian dengan mendapatkan hasil dalam uji t yaitu t_hitung sebesar 5,763 > t_tabel 1,977 dengan nilai signifikan 0,000 < 0,05. Berdasarkan hasil penelitian disimpulkan bahwa online customer review dan customer rating melalui aplikasi gojek fitur gofood berpengaruh secara simultan terhadap keputusan pembelian pada restoran ikimura food. Dengan menggunakan uji f maka diperoleh nilai f_hitung sebesar 34,242 > f_tabel 3,061dengan nilai signifikan 0,000 > 0,05.
Analisis Persepsi dan Strategi Pengawasan Akuntansi Syariah oleh OJK dalam Mencegah Praktik Keuangan Ilegal pada Industri Fintech Syariah di Indonesia Sabila Zahra; Yusrizal Yusrizal; Waizul Qarni
Jurnal Riset Akuntansi Vol. 3 No. 4 (2025): November: Jurnal Riset Akuntansi
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jura-itb.v3i4.4531

Abstract

This study aims to analyze the effectiveness of sharia accounting supervision by the Financial Services Authority (OJK) in preventing illegal financial practices in the Islamic fintech industry in Indonesia, as well as to identify the factors influencing public trust, the weaknesses of the supervisory strategy, and strategic recommendations for strengthening governance and consumer protection. This research uses a qualitative descriptive method with primary data from in-depth interviews with an OJK representative in North Sumatra and secondary data from literature studies, regulations, and previous research. The findings indicate that OJK's multi-layer supervision, which includes pre-operational and operational stages as well as coordination with the Sharia Supervisory Board (DPS), is quite effective but still requires improvement in regulatory adaptation speed to keep up with the rapid innovation of illegal fintech actors (regulatory lag). The three dominant factors influencing public trust are information transparency, the track record of fintech organizers, and community experiences. The main weaknesses of supervision are regulatory lag and low reporting rates by victims due to lack of knowledge or fear. Sharia financial literacy is emphasized as the first line of defense, and OJK North Sumatra has actively conducted education programs reaching Islamic boarding schools and religious study groups. This study recommends structured and continuous communication forums among regulators, fintech organizers, and the public, as well as strengthening technology-based reporting systems and empowering the community as part of the supervision mechanism.