Article Per Year (5 Year)
p-Index From 2020 - 2025
3.011
P-Index
This Author published in this journals
All Journal Bioedukasi: Jurnal Pendidikan Biologi SEIKO : Journal of Management & Business Jurnal Pengabdian Masyarakat Bumi Raflesia Jurnal Penelitian Ekonomi Manajemen dan Bisnis Jurnal Publikasi Ilmu Manajemen Jurnal Manajemen dan Ekonomi Kreatif Trending: Jurnal Manajemen dan Ekonomi Masip: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Riset Ilmu Manajemen Bisnis dan Akuntansi Dinamika Publik: Jurnal Manajemen dan Administrasi Bisnis Jurnal Penelitian Ilmu Ekonomi dan Keuangan Syariah Neraca Manajemen, Akuntansi, dan Ekonomi Intellektika: Jurnal Ilmiah Mahasiswa
Endah Kurniawati
Unknown Affiliation
Arts Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

Published : 21 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan

 1 
Pengaruh Cita Rasa, Pengalaman Pelanggan, Digital Marketing terhadap Minat Beli Ulang Pelanggan Narita Gayatri; Aprilia Dian Evasari; Endah Kurniawati
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 3 No. 5 (2025): OKTOBER : Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/maeswara.v3i5.2253

Abstract

This study aims to analyze the influence of taste, customer experience, and digital marketing on repurchase intention at Mie Ayam Panggang Demi Apa in Kediri. In the increasingly competitive culinary industry, business owners are required to maintain taste consistency, create memorable customer experiences, and optimally utilize digital platforms in their marketing strategies. These three factors are believed to play an essential role in shaping consumer behavior, particularly in encouraging repeat purchases. The research applied a quantitative survey method involving 90 respondents selected using Slovin’s formula. Respondents were customers who had made at least two purchases within the last month. Data analysis was conducted using SPSS version 26 with several statistical tests, including validity and reliability tests, classical assumption tests, multiple linear regression, t-test, F-test, and coefficient of determination (R²). The findings indicate that taste, customer experience, and digital marketing each have a positive and significant influence on repurchase intention, both partially and simultaneously. The R² value of 0.447 shows that 44.7% of the variation in repurchase intention is explained by these three variables. Therefore, it is recommended that business owners consistently maintain product quality, enhance customer experience, and optimize digital marketing to build customer loyalty and ensure long-term business sustainability.
Co-Authors Ahmad Akbar Husna M Aprilia Dian Evasari Bagas Angger Mukti Wibowo Bintang Febryansyah Brahma Wahyu Kurniawan Bram Septa Syailendra Darmiati Debrio Vega Setiawan Diahayu Novita Sari Evi Nur Indah Sari Ghifary Muhammad Heru Sutapa Indah Yuni Astuti, Indah Mawar Ratih K Miftahul Munir, Miftahul Nadia Triana Wati Narita Gayatri Nia Variesta Aprilia Niken Bayu Argaheni Nosi Purwanti Nur Laili Nuril Aulia Munawaroh Ongky Wijaya Ramadhinik Nanda Putri Ririn Wahyu Arida Selina Ayu Febriyanti Septiana Juwita Suseno Hendratmoko Suseno Hendratmoko Vevbi Verra Vina Fiatul Laila Wardhani, Rike Kusuma Yesinta Priyastiani