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All Journal International Journal of Electrical and Computer Engineering TEKNOLOGI: Jurnal Ilmiah Sistem Informasi Jurnal Teknologi Informasi dan Ilmu Komputer Pro Bisnis Telematika Seminar Nasional Informatika (SEMNASIF) MIX : Jurnal Ilmiah Manajemen Sinkron : Jurnal dan Penelitian Teknik Informatika JURNAL MEDIA INFORMATIKA BUDIDARMA Matrix : Jurnal Manajemen Teknologi dan Informatika JITK (Jurnal Ilmu Pengetahuan dan Komputer) Building of Informatics, Technology and Science Jurnal Audience Journal of Innovation Information Technology and Application (JINITA) Jurnal Pengabdian kepada Masyarakat Nusantara Jurnal Teknik Informatika (JUTIF) Journal of Applied Data Sciences Jurnal Pendidikan dan Teknologi Indonesia Decode: Jurnal Pendidikan Teknologi Informasi BIOS : Jurnal Teknologi Informasi dan Rekayasa Komputer Jurnal Ilmiah IT CIDA : Diseminasi Teknologi Informasi Jurnal Pengabdian Mitra Masyarakat (JPMM) CSRID
Berlilana Berlilana
Universitas Amikom Purwokerto
Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Languange, Linguistic, Communication & Media Mathematics Mechanical Engineering Medicine & Pharmacology Social Sciences Other

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Journal : Journal of Applied Data Sciences

 1 
Exploring the Impact of Discount Strategies on Consumer Ratings: An Analytical Study of Amazon Product Reviews Berlilana, Berlilana; Wahid, Arif Mu’amar; Fortuna, Dewi; Saputra, Alfin Nur Aziz; Bagaskoro, Galih
Journal of Applied Data Sciences Vol 5, No 1: JANUARY 2024
Publisher : Bright Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47738/jads.v5i1.163

Abstract

This research delves into the influence of discount strategies on consumer ratings within the e-commerce landscape, particularly on Amazon. A logistic regression model assessed how discount percentages and product categories affect consumer ratings. The study followed a rigorous methodology, beginning with comprehensive data collection across diverse product categories on Amazon. This was succeeded by a detailed exploratory data analysis (EDA), data preprocessing, and subsequent model building. The model was then subjected to an extensive evaluation process, encompassing accuracy, precision, recall, F1-score, and ROC-AUC metrics. The evaluation revealed that the model achieved an accuracy of 74.94%, a precision of 72.69%, and a recall of 74.94%. The F1 score was calculated at 69.26%, and the ROC-AUC score was notably 78.24%. These metrics underscore the model’s capability to accurately predict consumer ratings influenced by discount strategies. Key findings highlighted the significant predictive power of discount percentages and specific product categories, particularly 'Home Kitchen', suggesting a complex relationship between discounts, product types, and consumer responses. Theoretically, the study enriches the understanding of consumer behavior in e-commerce, highlighting the nuanced impact of discount strategies on consumer satisfaction, especially in online retail contexts. For e-commerce businesses and marketers, the findings underscore the importance of strategically employing discount strategies and tailoring marketing approaches to specific product categories. This study emphasizes managing customer expectations and maintaining product quality alongside discounts. This research provides valuable insights for optimizing e-commerce strategies and paves the way for future investigations. It opens up avenues for further exploration into factors like product quality, brand reputation, shipping times, and the potential of consumer segmentation and sentiment analysis in enhancing marketing effectiveness. The study marks a significant contribution to the field by linking discount strategies with consumer ratings, using advanced data analytics to inform e-commerce practices in the digital age.
Sentiment Analysis on Slang Enriched Texts Using Machine Learning Approaches Prastyo, Priyo Agung; Berlilana, Berlilana; Tahyudin, Imam
Journal of Applied Data Sciences Vol 6, No 2: MAY 2025
Publisher : Bright Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47738/jads.v6i2.626

Abstract

This study explores sentiment analysis of slang-enriched user reviews using machine learning techniques, specifically Naive Bayes, Support Vector Machine (SVM), and Random Forest, to classify user sentiment into Positive, Negative, and Neutral categories while addressing challenges posed by informal and conversational language through slang normalization. A lexicon-based scoring method was employed to standardize slang terms such as “gak,” “aja,” and “banget,” ensuring consistency in sentiment analysis. The results indicate that Neutral sentiment dominates the dataset (51%), followed by Negative (28%) and Positive (21%), with lexicon-based scores confirming this distribution. Negative sentiment exhibits a broader intensity range, reflecting user dissatisfaction primarily related to network quality, service reliability, and pricing, as evident from recurring terms like “sinyal” (signal), “jaringan” (network), and “mahal” (expensive). Word cloud visualizations reinforce these findings, highlighting the prevalence of these concerns in user feedback. Performance evaluation of the machine learning models reveals that SVM and Random Forest achieved the highest accuracy (96%), significantly outperforming Naive Bayes (73%), demonstrating their effectiveness in handling high-dimensional text data and accurately classifying slang-rich content. These findings underscore the importance of slang normalization in preprocessing, as it significantly enhances sentiment classification accuracy. This study provides actionable insights for service providers, helping them identify and address key sources of user dissatisfaction. Future research can explore deep learning models such as BERT and LSTM to further enhance sentiment analysis by capturing contextual relationships within text data, while topic modeling techniques could uncover deeper thematic patterns in user feedback, enabling data-driven strategies to improve customer satisfaction.
Enhancing Digital Marketing Strategies with Machine Learning for Analyzing Key Drivers of Online Advertising Performance Berlilana, Berlilana; Hariguna, Taqwa; El Emary, Ibrahiem M. M.
Journal of Applied Data Sciences Vol 6, No 2: MAY 2025
Publisher : Bright Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47738/jads.v6i2.658

Abstract

The rapid growth of digital advertising has underscored the need for data-driven strategies to optimize campaign performance. This study applies machine learning techniques to analyze online advertising data, aiming to identify key performance drivers and provide actionable insights for optimizing marketing strategies. The dataset includes metrics such as clicks, displays, costs, and revenue, which were preprocessed, analyzed, and modeled using ensemble methods, including Random Forest and Gradient Boosting. These ensemble methods were chosen for their ability to handle high-dimensional data, mitigate overfitting, and capture complex, nonlinear relationships between variables. Random Forest, with its bagging approach, enhances generalization by reducing variance, while Gradient Boosting incrementally corrects errors by focusing on hard-to-predict instances, improving overall predictive performance. Descriptive analysis revealed significant variability in campaign outcomes, with cost and user engagement emerging as primary predictors of revenue. Machine learning models demonstrated strong predictive accuracy, with Random Forest achieving 92% accuracy and an F1-score of 89%. Visualizations such as feature importance charts, correlation heatmaps, and learning curves validated the robustness of the models and highlighted key insights, including inefficiencies in cost allocation and the limited impact of certain categorical features like placement. The study emphasizes the potential of machine learning to optimize digital marketing strategies by identifying critical factors that influence campaign success. The findings provide a scalable framework for resource allocation, audience targeting, and strategic decision-making in online advertising. Future research could further enhance predictions by incorporating additional features, such as audience demographics and temporal trends, to provide deeper insights into campaign dynamics.
Co-Authors Agnis Nur Afa Zumaroh Alif Yahya Syafaat Andi Dwi Riyanto Anggi Zahriyatun Anisa Antonius Agung Hartono Ayuni, Ratih Azhari Shouni Barkah Bagaskoro, Galih Bagus Adhi Kusuma Dewi Fortuna Dhanar Intan Surya Saputra Dhanar Surya Saputra, Dhanar Surya Didit Suhartono Eko Priyanto El Emary, Ibrahiem M. M. Emha Taufiq Luthfi Erliyana Nurrahma Fandy Setyo Utomo Fiby Nur Afiana Fikri Ramadhan Giat Karyono Harimanto, Bambang Harimato, Bambang Hasri Akbar Awal Rozaq Hendra Marcos Imam Tahyudin Imam Tahyudin Ipo Novianto istiqomah istiqomah Khoirul Abbi Rokhman M. Suyanto Melia Dianingrum Min Tsai Lai Muhamad, Nurita Murtiyoso Murtiyoso Nanjar, Agi Nur Aini Nurdiyansa, Zhafran Afif Pambudi, Rahmat Prastyo, Priyo Agung Prayoga, Fandhi Dhuga Primandani Arsi Putri, Eka Ardiya Rahman Rosyidi Rinda Utami Rizki Wahyudi Rona Sepri Ananda Rujianto Eko Saputro Saekhu, Ahmad Santi Dwi Astuti Saputra, Alfin Nur Aziz Sarmini - Sarmini Setiyawan, Dillyana Tugas Seto Wahyu Widayat, Seto Wahyu Sumartono Sumartono Taqwa Hariguna Taqwa Hariguna Taqwa Hariguna Tri Astuti Tri Wahyuningsih Trisna Maulida Udianti, Asih Wahid, Arif Mu’amar Wenti Risma Damayanti Wiga Maulana Baihaqi Yuli Purwati Zanuar Rifai