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Digital Marketing Transformation by Implementing SEO Concepts in MSMEs. Case Study: CV Asa Nusantara Resources Malang Diovianto Putra Rakhmadani; Maliana Puspa Arum
Manajemen Bisnis Vol. 12 No. 01 (2022): April
Publisher : Universitas muhammadiyah malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/mb.v12i01.15875

Abstract

Marketing is an activity that spearheads a business, without a proper marketing strategy, a business will find it difficult to get good sales. In the industrial era 4.0, competition between businesses is getting tighter, this underlies the need for a digital marketing transformation to increase the level of competition with other business players. Digital Marketing is an effort to promote a brand using digital media that can reach consumers in a timely, personal, and relevant manner. This type of digital marketing includes many of the techniques and practices contained in the internet marketing category. MSME players certainly want to develop their business following industry 4.0 trends, especially in the marketing sector. The marketing digitalization movement replaced the activities they had been doing such as marketing through billboards, banners, and word of mouth promotion. This will begin to erode along with the widespread use of technology as a marketing medium. In addition, with the high level of competition, it is necessary to carry out digital marketing transformation efforts for MSMEs to increase competitiveness, brand awareness and marketing strategies. This study uses a website development method with SEO (Search Engine Optimization) techniques and produces a store website that can be used to display MSME business profiles and shop searches that are indexed on google search with SEO techniques so as to produce a digital marketing model that works better than conventional marketing.
Rancang Bangun Sistem Informasi Tanggap Pendatang Berbasis Web Studi Kasus : Desa Karangagung Kabupaten Tuban Diovianto Putra Rakhmadani; Dayal Gustopo Setiadjit; Syarif Hidayatullah; Faisal Dharma Adhinata
Journal ICTEE Vol 2, No 1 (2021): Januari
Publisher : Universitas Teknokrat Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33365/jictee.v2i1.1037

Abstract

Kejahatan kian marak terjadi di lingkungan masyarakat, baik itu kejahatan terencana maupun tidak. Berdasarkan beberapa data, pola kejahatan marak dimulai dari adanya suatu migrasi penduduk dari satu wilayah ke wilayah lain. Dalam hal ini, kemungkinan para pelaku kejahatan untuk masuk ke dalam suatu wilayah dan membaur dengan warga akan sangat membahayakan bagi warga sekitar, tak terkecuali bagi warga Desa Karangagung Kabupaten Tuban. Selama beberapa tahun ke belakang, mereka kerap kali menemukan adanya beberapa pendatang yang memasuki hingga tinggal di daerah mereka selama suatu kurun waktu tertentu tanpa melalui suatu skema pelaporan yang telah diatur sebelumnya. Hal tersebut mengakibatkan munculnya kekhawatiran bagi warga masyarakat terhadap aktifitas para pendatang dan menimbulkan berbagai pertanyaan mengenai status mereka. Adapun alur pelaporan secara manual yang ada mempunyai beberapa kendala seperti lamanya delay disposisi surat hingga sulitnya para pihak yang berwenang untuk ditemui dalam hal pengurusan surat pelaporan pendatang. Oleh karena itu masyarakat desa Karangagung membutuhkan sebuah sistem terkomputerisasi berbasis web yang mampu menggantikan peran sistem secara manual. Penelitian ini menggunakan metode pengembangan proyek perangkat lunak model Waterfall dan menghasilkan sebuah sistem informasi tanggap penduduk berbasis web yang mampu diakses oleh warga desa Karangagung Kabupaten Tuban.
Pengujian Usability untuk Mengetahui Kepuasan Pengguna pada Website Perpustakaan Institut Teknologi Telkom Purwokerto Jahfal Rizqi Putra Pradhana; Metha Khafifah Isty Rikhanah; Renna Nur Injiyani; Wildan Hanif Ardiansah; Zanuar Rahmat Saputra; Faisal Dharma Adhinata; Diovianto Putra Rakhmadani
Journal ICTEE Vol 2, No 1 (2021): Januari
Publisher : Universitas Teknokrat Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33365/jictee.v2i1.1038

Abstract

The coronavirus pandemic makes human activities, in particular work, change. At first, when working face-to-face for discussions or other supporting activities, now everyone requires using an online virtual system that can be accessed from anywhere to prevent the spread of the coronavirus. Website-based information systems are no stranger to society because most have accessed information through certain websites. Institut Teknologi Telkom Purwokerto created a web-based application to support book lending activities or libraries' activities. This website requires testing to determine the level of user satisfaction in accessing the website, whether it is according to user expectations or not. One of the testing techniques to assess the feasibility of a website from user responses is usability testing. We created a questionnaire to look at several aspects of the test: learnability, flexibility, effectiveness, and attitude. The test results from 12 respondents showed that the ITTP library website usability test reached 79.45%, which means that this website is suitable for use.
Pengujian Blackbox Menggunakan Teknik Equivalence Partitions pada Aplikasi Petgram Mobile Bagus Bayu Sasongko; Fajar Malik; Febry Ardiansyah; Ajeng Fitria Rahmawati; Faisal Dharma Adhinata; Diovianto Putra Rakhmadani
Journal ICTEE Vol 2, No 1 (2021): Januari
Publisher : Universitas Teknokrat Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33365/jictee.v2i1.1012

Abstract

Software testing aims to evaluate whether an application is functioning correctly or some errors must be fixed so that the quality of the application is said to be good. Some of the testing methods include Blackbox testing and Whitebox testing, which are often used by testers to evaluate the application according to stakeholder needs or not. This article will examine the Blackbox testing method for evaluating the Petgram mobile application. Evaluations are carried out on the Petgram mobile application on the functional register, login, and make posts. One of the Blackbox method techniques is Equivalence Partitions, a test based on input on each form in the Petgram mobile application, where there are expected results and actual results and successful or failed conclusions. The study results show that there are still some functional failures, especially in the functional register and making posts. The hope is that with the results of this test, the developer can improve it so that the Petgram mobile application becomes of good quality.
Rancang Bangun Permainan Edukasi Anak Berbasis Android Dengan Penerapan Metode STM / LTM Diovianto Putra Rakhmadani; Alon Jala Tirta Segara; Faisal Dharma Adhinata
Journal ICTEE Vol 2, No 1 (2021): Januari
Publisher : Universitas Teknokrat Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33365/jictee.v2i1.1015

Abstract

Anak-anak merupakan generasi penerus masa depan dari suatu bangsa. Oleh karena itu, tumbuh kembangnya seorang anak harus dibentuk sejak dini. Sesuai dengan perkembangan jaman, kini penggunaan aplikasi maupun permainan berbasis android kian digemari oleh anak-anak. Selain sebagai faktor hiburan, kehadiran sebuah permainan yang mampu mengasah ingatan anak diharapkan mampu melatih ingatan mereka. Penelitian ini menggunakan metode pengembangan Game Development Life Cycle (GDLC) yang menggabungkan metode penangkapan pola Long-Term-Memory dan Short-Term-Memory pada anak. Luaran dari penelitian ini adalah sebuah aplikasi permainan berbasis android yang mampu digunakan oleh anak-anak untuk melatih kemampuan ingatan mereka baik kemampuan ingatan jangka pendek maupun jangka panjang.
Pengembangan Mobile Learning Management System Dengan User Centered Design (UCD) Menggunakan Flutter Framework Condro Kartiko; Ariq Cahya Wardhana; Diovianto Putra Rakhmadani
JURNAL MEDIA INFORMATIKA BUDIDARMA Vol 6, No 2 (2022): April 2022
Publisher : STMIK Budi Darma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30865/mib.v6i2.3524

Abstract

The Learning Management System is a supporter of online learning management so that the teaching and learning process remains quality like face-to-face. This study aims to develop a mobile learning management system application using the flutter framework for students at the Telkom Purwokerto Institute of Technology with the User Centered Design method. This research creates a mobile-based Learning Management System that can be accessed and functions according to the needs of users, namely students. The application test results show that all functions run according to user needs so that this system can help make online learning easier via smartphones.
Optimisasi Kata Kunci SEO Untuk Peningkatan Pemasaran Digital Denny Purnomo; Diovianto Putra Rakhmadani; Manda Rahmat Husein Lubis; Maliana Puspa Arum; Muhammad Eka Purbaya
Jurnal Studi Manajemen dan Bisnis Vol 9, No 1 (2022): Juni
Publisher : Trunojoyo University of Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/jsmb.v9i1.15233

Abstract

Para pelaku bisnis mulai gencar melakukan pemasaran digital dengan harapan untuk memenangi kompetisi bisnis di era society 5.0 ini, pemanfaatan website untuk bisnis merupakan sebuah solusi yang harus mulai dilakukan agar dapat meningkatkan fungsi digitalisasi dari suatu bisnis, tak terkecuali di bidang pemasaran. Pemasaran digital merupakan usaha untuk mempromsikan sebuah merek dengan menggunakan media digital yang dapat menjangkau konsumen secara tepat waktu, pribadi, dan relevan. Rental Mobil Arbitrans merupakan sebuah bisnis persewaan mobil dan motor yang mulai melakukan pemasaran digital melalui website dengan menerapkan pendekatan Search Engine Optimization(SEO). Penelitian ini menggunakan metode pengembangan website denganmenerapkan teknik SEO dan menghasilkan sebuah website bisnis yang dapat digunakan untuk menampilkan profil usaha bisnis dan pencarian bisnis yang terindeks di mesin pencarian Google, sehingga dapat menghasilkan sebuah model pemasaran digital yang bekerja lebih baik daripada pemasaran secara konvensional.
Deteksi Berita Palsu Menggunakan Metode Random Forest dan Logistic Regression Nur Ghaniaviyanto Ramadhan; Faisal Dharma Adhinata; Alon Jala Tirta Segara; Diovianto Putra Rakhmadani
JURIKOM (Jurnal Riset Komputer) Vol 9, No 2 (2022): April 2022
Publisher : STMIK Budi Darma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30865/jurikom.v9i2.3979

Abstract

Fake news is information that is presented incorrectly or falsely. Of course, if the spread of fake news continues, it can result in wrong knowledge of the information obtained. One of the efforts to prevent the spread of fake news is by detecting whether the news is genuine or fake in order to provide an explanation to the readers of the related news. This study aims to detect fake news using a supervised learning random forest model. The news dataset used contains 6256 rows of titles that have a fake or real class. The dataset first goes through a cleaning, tokenization, and stemming process to break sentences into words. The results obtained using the random forest model of 84%, this result is higher than using the logistic regression model of 77%.
Penerapan Metode Technology Acceptance Model (TAM) Dalam Penggunaan Aplikasi Linkaja Hasada Satria Putra Pratama; Diovianto Putra Rakhmadani
JURIKOM (Jurnal Riset Komputer) Vol 9, No 2 (2022): April 2022
Publisher : STMIK Budi Darma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30865/jurikom.v9i2.3940

Abstract

Financial technology is a financial service where the government and the public really expect its usefulness to increase users of the financial service system, for example the LinkAja application. LinkAja is an e-wallet or digital wallet application that allows users to make non-cash transactions, such as offline shopping or other offline transactions. Based on feedback data in several digital service stalls, the LinkAja application is known to have a lot of negative perceptions about its usefulness and there are also many who have difficulty operating the application, including the Telkom Institute of Technology Purwokerto (ITTP). The purpose of this study is to see the acceptance of the LinkAja application at the Telkom Institute of Technology Purwokerto with the Technology Acceptance Model (TAM) method from indicators of perceived usefulness, ease of use, behavioral interest in using, and actual system use. To obtain data when compiling this final project, the data collection instruments used were observation and distributing questionnaires using statistical data processing software (SPSS). In this study, it was found that the direct influence with the highest level of significance value was perceived usefulness on actual system use of 0.582 > 0.05 and the most dominant indirect effect or with the highest total value, namely perceived ease of use on Actual System Use. through behavioral intention to use with a total of 0.39
Sistem Informasi Jasa Cuci Interior Rumah dan Mobil Menggunakan Metode User Acceptance Test Muhammad Arif Bastari; Darmansah Darmansah; Diovianto Putra Rakhmadani
JURIKOM (Jurnal Riset Komputer) Vol 9, No 2 (2022): April 2022
Publisher : STMIK Budi Darma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30865/jurikom.v9i2.3926

Abstract

At this time, the development of science and technological progress is increasing and sophisticated, especially the use of computers and mobile phones that almost use them and have a significant impact. The usefulness of information technology becomes a management of information that is easier to use. The same is felt by the owner of Wowo Clean Solution, wanting to feel an easier dissemination of information but still experiencing a shortage of information and ordering systems that have not been computerized, resulting in the people of Purwokerto not knowing much about home and car interior cleaning services, thereby reducing orders for cleaning the interior of the house and car. Therefore, researchers build a system using the Waterfall Method or the waterfall method is a model developed for software development. The Waterfall method was chosen because this method can help the author to develop the first stage software system that will be built according to the needs of the user (user). This researcher builds a website using the PHP and MYSQL programming languages. The final result of this research is to analyze the response of using the wowo clean solution website. The response to the use of the webiste from the community uses the User Acceptance Test (UAT) model testing. UAT aims to determine the functionality of software testing. The final result of this research is to produce an information system, namely the wowo clean solution website and the results of the examiner's assessment using the user acceptance test with an average score of 80% so that it gets good criteria.