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Journal : Jurnal Sosio Agribisnis

Analisis Pengaruh Bauran Pemasaran Terhadap Keputusan Pembelian Kopi Instan Merek Kopi Tolaki di Kota Kendari Nurnaningsi Nurnaningsi; Bahari Bahari; Budiyanto Budiyanto
Jurnal Sosio Agribisnis Vol 7, No 1 (2022): JSA April
Publisher : Universitas Halu Oleo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33772/jsa.v7i1.22651

Abstract

This study aims to analyze the effect of the marketing mix on purchasing decisions for instant coffee of the Kopi Tolaki brand in Kendari city. The sample was determined using the formula Hair et al (2010) so that a sample of 80 respondents who were consumers of Kopi Tolaki was obtained by using accidental sampling technique. Descriptive analysis is used to determine the description of the marketing mix and purchasing decisions according to the perceptions of respondents (consumers), while path analisis is used to determine the direct and indirect effects simultaneously on several independent variables (X), is product (X1), price (X2), location/distribution (X3) and promotion (X4) on the dependent variable, is the purchase decision (Y)T. The result showed that the description of the implementation of the marketing mix and purchasing decisions for Kopi Tolaki in Kendari city according to consumer perceptions was in the high category, meaning that the implementation was quite good. The marketing mix (X) simultaneously has a significant positive effect on purchasing decisions (Y). Partially product (X1), price (X2) and promotion (X4) have a significant positive effect on purchasing decisions with the total direct and indirect effects of each produk (X1) being 8,63%, price (X2) 2,25% and promotion (X4) 7,52%, while the location/distribution (X3) variable has no effect significantly negative on purchasing decisions (Y) with a total direct and indirect effect of -0,06%. Of all the marketing mix research variables, the product (X1) is the variable that has the most significant effect on purchasing decisions (Y).Keywords: mixed marketing; purchasing decisions; path analysis; Kopi Tolaki
Kemandirian Petani dan Keberlanjutan Usahatani Padi Sawah Di Kecamatan Konda Kabupaten Konawe Selatan Irianingsih Irianingsih; Bahari Bahari; Budiyanto Budiyanto
Jurnal Sosio Agribisnis Vol 7, No 2 (2022): JSA Oktober
Publisher : Universitas Halu Oleo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33772/jsa.v7i2.28293

Abstract

The purpose of this study was to determine and analyze the independence of farmers, the sustainability of lowland rice farming, and the relationship between farmers' independence and the sustainability of lowland rice farming in Konda District, South Konawe Regency. Data sourced from lowland rice farmers in Konda District. The basis for consideration of making two villages the subject of this research is that the two villages are the villages with the highest number of lowland rice farmers in Konda District. The population of this research is 120 farmers of lowland rice in Cialam Jaya village and 80 farmers in Lawoila village. The research sample size was determined using the Slovin formula and the respondents were determined using cluster random sampling. Data analysis used descriptive analysis and Pearson correlation analysis. The results showed that the level of independence of farmers was included in the less independent category, which was 41.9 and the sustainability of farming was included in the less sustainable category, which was 37.0. The implication of the results of this study is that the independence of lowland rice farmers is one of the determining factors for the sustainability of lowland rice farming in Konda District in particular and South Konawe Regency in general.Keywords: farmer independence; sustainability of farming; rice paddy farming.
Analisis Fungsi Produksi dan Efisiensi Penggunaan Input pada Usahatani Jagung di Kecamatan Kabawo Kabupaten Muna Wa Ode Ifana; Usman Rianse; Weka Gusmiarty Abdullah; R. Marsuki Iswandi; Budiyanto Budiyanto; Ine Fausayana
Jurnal Sosio Agribisnis Vol 6, No 2 (2021): JSA Oktober
Publisher : Universitas Halu Oleo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33772/jsa.v6i2.19215

Abstract

This study aims to determine the factors that influence the production of corn farming, and to determine the efficiency of corn farming. The population in this study were all corn farmers in Kabawo District, Muna Regency. The sample in this study amounted to 85 farmers. Sampling was carried out using a stratified random sampling technique. The analytical method used is multiple nonlinear regression with the Cobb-Douglas production function model, data envelopment analysis (DEA) and marginal value product. The results showed that the factors that had a significant effect on the production of corn farming were seed production, land area, seeds, herbicides, labor and farming skills. Production factors that have no significant effect on corn farming are fertilizers, insecticides, number of dependents, farming experience and access to information. Analysis of technical efficiency through the production function Data Envelopment Analysis (DEA), shows that the average production value achieved by technical efficiency is 0.855 or 88.5%. In terms of price efficiency through the calculation of price efficiency analysis, the input use of land area and seeds is not efficient, while the input use of fertilizers, insecticides, herbicides and labor is not efficient. Economically, the use of land inputs, seeds, fertilizers, herbicides, insecticides and labor is not efficient.Keywords: corn farming; Cobb-Douglas; production factors; efficiency
PROSPEK PENGEMBANGAN USAHA IKAN KERAPU SUNU (Plektropomus leopardus) PADA KARAMBA JARING APUNG BERBASIS AGRIBISNIS Seffyan Hendratno; Azhar Bafadal; Budiyanto Budiyanto
Jurnal Sosio Agribisnis Vol 1, No 1 (2016): JSA Maret
Publisher : Universitas Halu Oleo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (374.42 KB) | DOI: 10.33772/jsa.v1i1.1831

Abstract

Penelitian ini dilaksanakan pada bulan Agustus 2015 sampai Desember 2016 di Perairan Kecamatan Tanggetada Kabupaten Kolaka. Penelitian ini bertujuan menganalisis prospek usaha budidaya kerapu sunu dengan sistem KJA dan menganalisis strategi pengembangan usaha budidaya ikan kerapu sunu dengan sistem KJA di Kecamatan Tanggetada Kabupaten Kolaka di masa yang akan datang. Metode penelitian ini menggunakan metode sensus dan data yang digunakan dalam penelitian dilakukan secara deskriptif (aspek teknis, aspek managerial, aspek pasar) dan kuantitatif dilakukan untuk menganalisis data finansial (R/C Ratio). Jenis data yang digunakan data primer dan data sekunder. Hasil penelitian dari beberapa kondisi aspek teknis, aspek managerial, dan aspek pasar layak untuk dikembangkan dan hasil perhitungan Revenue Cost Ratio diperoleh nilai sebesar 3,79, dimana usaha budidaya ikan kerapu sunu di Kecamatan Tanggetada Kabupaten Kolaka layak dibudidayakan karena melihat penerimaan yang cukup tinggi. Hasil analisis SWOT berada pada strategi difersifikasi dimana usaha budidaya ikan kerapu sunu di Kecamatan Tanggetada walaupun menghadapi tantangan berat namun perlu meningkatkan kualitas dan kuantitas produk untuk menjamin keberlajutan dari usaha budidaya kerapu sunu di Kecamatan Tanggetada.Kata Kunci: Faktor Internal, Faktor Eksternal, Prospektif, Budidaya Kerapu Sunu, KJA.
ANALISIS KEUNGGULAN KOMPARATIF DAN KOMPETITIF USAHA PENGOLAHAN SAGU DI KABUPATEN KONAWE Sarty Syarbiah; Ayub M. Padangaran; Darwis Darwis; Budiyanto Budiyanto
Jurnal Sosio Agribisnis Vol 2, No 1 (2017): JSA April
Publisher : Universitas Halu Oleo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (494.912 KB) | DOI: 10.33772/jsa.v2i1.7951

Abstract

The purposes of this research were to analyse the level of comparative and competitive advantage of sago processing enterprises in Konawe Regency; to analyse the impact of government policy on the comparative and competitive superiority of sago processing enterprises in Konawe regency. This study was conducted from March to June 2013 on 30 samples as the source of data. The data were collected from interview, and the method of sago processing was analyzed with Policy Analysis Matrix (PAM). The results of the study shown that the level of comparative and competitive superiority of sago processing enterprises in Konawe regency was at DRCR = 0,38 and PCR = 0,45. The local government policy concerning inputs in comparative and competitive superiority of sago processing enterprises shown a decrease of EPC = 0,77, and the policy regarding the price for sago processing outputs was Rp. -1.188.000, which suggested that the government policy has not been in favor of the sago processing enterprises. Keywords: sago, processing enterprises, comparative, competitive, advantages
DINAMIKA KEBIJAKAN FISKAL DAN KINERJA SEKTOR PERTANIAN PADA KABUPATEN/KOTA DI SULAWESI TENGGARA La Ode Jabuddin; Ayub M. Padangaran; Azhar Bafadal; Budiyanto Budiyanto
Jurnal Sosio Agribisnis Vol 4, No 1 (2019): JSA April
Publisher : Universitas Halu Oleo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (260.821 KB) | DOI: 10.33772/jsa.v4i1.7408

Abstract

This study aims to analyze the dynamics of fiscal policy objectives and the performance of the agricultural sector in the districts/cities in Southeast Sulawesi. The data used in this study is a kind of time series in 2005-2013 in the aggregate, were analyzed descriptively. The results showed that the dynamics of fiscal policy at the district/city in Southeast Sulawesi each year has increased, while the performance of the agricultural sector from the aspect of the GDP and investments also increased, but labor and poor population decreased. By it, in achieving the development goals, the government must increase the number of direct expenditure in the days to come, which is allocated to the provision of public goods, production, and consumption effectively, so that the strategic development targets can be achieved to the fullest.Keywords: dynamics of  fiscal policy; the performance of the agricultural sector; direct expenditure
THE INDONESIAN AGRICULTURAL PERFORMANCES UNDER CHINA-ASEAN FREE TRADE AREA: GO UP OR GO DOWN? Case of Agriculture Raw Material and Food Product Nasrudin Nasrudin; Budiyanto Budiyanto
Jurnal Sosio Agribisnis Vol 2, No 2 (2017): JSA Oktober
Publisher : Universitas Halu Oleo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (740.246 KB) | DOI: 10.33772/jsa.v2i2.7594

Abstract

As an agricultural country, the Indonesian agricultural sector should obtain a positive impact of the regional economic integration. Since in 2004 by the Early Harvest Program (EHP) of China-ASEAN Free Trade Agreement (CAFTA), most agricultural commodities have lowered tariff, indeed some have been zero percent.Unfortunately, the performance of the agricultural sector has not shown tangible improvement. Then beforethe rates was released for all commodities, should be evaluated and re-defined policies that should be taken. This paper purposesto examine the impact of the implementation of CAFTA on the Indonesian agricultural performances. The objectives will be achieved by compare the performance preand post-CAFTA; predict the performance if CAFTA is fully implemented, by performing simulations and econometric models. By using time series data 1990-2011, agriculture can be divided into two categories; agricultural raw materials and food products. The estimation result of econometric modeling by simultaneous equations, the Indonesian agricultural sector performance after CAFTA is not better than before implementation. Predicted will decrease when the entire rates later free. Keywords: agriculture raw material; foods product; agriculture performance; economic integration
Kelayakan Finansial Usaha Pengolahan Daging Rajungan di Kabupaten Bombana (Studi Kasus: Mini Plant Bombana Jaya) Mira Wati; Budiyanto Budiyanto; Ine Fausayana
Jurnal Sosio Agribisnis Vol 5, No 2 (2020): JSA Oktober
Publisher : Universitas Halu Oleo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33772/jsa.v5i2.10500

Abstract

This study aims to analyze the financial feasibility of the crab meat processing business at the Bombana Jaya Mini Plant in Bombana Regency, Southeast Sulawesi Province. The method used is a case study by collecting data and information from business owners, previous research results and related agencies. To determine the financial feasibility of crab meat processing business used analysis of Net Present Value (NPV), Net Benefit Cost Ratio (NBCR), Internal Rate of Return (IRR), Payback Period and sensitivity. The results of the study show that financially, the crab meat processing business at the Bombana Jaya Mini Plant is feasible to develop.Key words: crab; mini plant; feasibility
Analisis Permintaan Beras Merah di Kota Baubau Muhamad Iksan; Sitti Aida Adha Taridala; Budiyanto Budiyanto
Jurnal Sosio Agribisnis Vol 6, No 1 (2021): JSA April
Publisher : Universitas Halu Oleo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33772/jsa.v6i1.10440

Abstract

The aim of this study is to analyze the factors that influence the demand for red rice at the household level, and  to analyze the degree of sensitivity of the factors that influence the demand for brown rice. The study was conducted in Baubau City from September 2019 to January 2020. The study population was households consuming brown rice. The sample was determined using accidental sampling technique. The number of samples selected was 45 households. Data analysis used multiple non-linear regression. The results showed that the variables of household income, number of household members, housewife education, age and taste all affected the demand for brown rice. Household income, housewife education, age, and taste have a significant effect on the demand for brown rice. The variables that most dominantly affect the demand for brown rice are the number of household members who like brown rice, the degree of sensitivity to changes in household income variables, the education of housewives, age and number of household members who like brown rice are inelastic.Keywords: brown rice; household; demand; Baubau
KAJIAN PRODUKSI DAN PENDAPATAN USAHATANI KAKAO PADA PROGRAM GERNAS (GERAKAN NASIONAL) KAKAO DI SULAWESI TENGGARA Finayah Akhirul­­; Taane La Ola; Azhar Bafadal; Budiyanto Budiyanto
Jurnal Sosio Agribisnis Vol 3, No 2 (2018): JSA Oktober
Publisher : Universitas Halu Oleo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (333.865 KB) | DOI: 10.33772/jsa.v3i2.7586

Abstract

The study was conducted from January to December 2015 in Andomesinggo Village, Besulutu District, Konawe Regency and Lambandia Village, Lambandia District, East Kolaka Regency. The study aims to examine the production and income of cocoa farming after the GERNAS Kakao program has been implemented. Determination of respondents was carried out in census. Data collected were analyzed descriptive quantitatively. The results of the study show that GERNAS Kakao program has been able to significantly increase cocoa farming production. The average production of cocoa farming in Southeast Sulawesi in 2015 was 871.80 kg per ha while the average production of cocoa beans produced by farming in the GERNAS Kakao program was 1,000.78 kg per ha. The average cocoa farming income in the GERNAS Kakao program is Rp 35,920,865, - per ha.Keywords: production; income; GERNAS Kakao program