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All Journal UNEJ e-Proceeding Bisma: Jurnal Bisnis dan Manajemen J-MKLI (Jurnal Manajemen dan Kearifan Lokal Indonesia) Batara Wisnu : Indonesian Journal of Community Services BISMA (Bisnis dan Manajemen) Jurnal Manajemen dan Pemasaran Jasa VALUE: Journal of Business Studies JPMA Jurnal Hasil Pengabdian Kepada Masyarakat Universitas Jember eJEBA
Ketut Indraningrat
Universitas Jember
Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences Other

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Pengaruh Visual Merchadising, Hedonic Shopping Value, Price Discount Terhadap Impluse Buying Produk Uniqlo di Indonesia Prasetyaningtyas, Susanti; Furqoni, Deurucci Sabda; Suroso, Imam; Mirzania, Alif Mirzania; Indraningrat, Ketut
VALUE: Journal of Business Studies Vol. 3 No. 1 (2024): VALUE: Journal of Business Studies
Publisher : Study Program of Management Faculty of Economics and Business University of Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/value.v3i1.47953

Abstract

Selama berlangsungnya kegiatan jual beli suatu barang atau produk, perilaku konsumen merupakan salah satu variabel yang sulit diprediksi. Perilaku pembelian tidak terencana berpotensi besar terjadi jika konsumen tidak terbiasa membuat daftar belanjaannya, yang biasa disebut dengan Impulse Buying. Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh Visual Merchandising, Hedonic Shopping Value, dan Price Discount terhadap Impulse Buying Produk Uniqlo di Indonesia. Penelitian ini menggunakan metode penelitian eksplanasi dengan menggunakan jenis data kuantitatif. Populasinya adalah seluruh konsumen produk Uniqlo di Indonesia dan sampelnya adalah beberapa responden yang berusia minimal 18 tahun dan pernah berkunjung dan berbelanja di Uniqlo dalam 6 bulan terakhir. Hasil penelitian menunjukkan bahwa Visual Merchandising, Hedonic Shopping Value, dan Price Discount berpengaruh signifikan terhadap Impulse Buying. Hal ini menunjukkan bahwa semakin baik Visual Merchandising, Hedonic Shopping Value, dan Price Discount maka semakin baik dalam membangun Impulse Buying.
PENGEMBANGAN USAHA BAGIAK (JAJANAN KHAS ETNIS OSING) MELALUI PRODUKSI BAGIAK KAYA SERAT DAN APLIKASI BUSSINES MODEL CANVAS (BMC) Herlina Herlina; Elok Sri Utami; Riska Rian Fauziah; Triana Lindriati; Pradiptya Ayu Harsita; Andi Eko Wiyono; Ketut Indraningrat
Jurnal Hasil Pengabdian kepada Masyarakat Universitas Jember Vol 1 No 2 (2022): Jurnal Hasil Pengabdian Kepada Masyarakat Universitas Jember
Publisher : LP2M Universitas Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/jpmunej.v1i2.211

Abstract

Kue bagiak merupakan kue tradisional khas Banyuwangi yang umumnya berbahan baku pati garut dan gula sehingga tidak mempunyai nilai fungsional kesehatan. Upaya untuk meningkatkan nilai fungsional kue bagiak perlu ditambahkan bahan lain seperti mocaf dan kelapa parut kering yang memiliki kandungan serat tinggi. Tujuan dari kegiatan pengabdian kepada masyarakat ini adalah untuk mensosialisasikan cara pembuatan kue bagiak kaya serat dan meningkatkan pendapatan masyarakat pedesaan, khususnya UD. Waining Jaya sebagai mitra kegiatan melalui penjualan bagiak kaya serat. Metode kegiatan yang digunakan adalah melalui metode tepat guna yang mudah diadopsi oleh masyarakat, yaitu demo pembuatan bagiak kaya serat, pelatihan penggunaan alat pencetak bagiak, dan aplikasi penggunaan BMC (Bussines Model Canvas) untuk mempermudah pengelolan usaha bagiak kaya serat. Hasil kegiatan menunjukkan bahwa: 1) masyarakat desa Gintangan kecamatan Blimbingsari, khususnya UD. Waining Jaya sangat antusias menerima rekomendasi produk yang dikembangkan pelaksana kegiatan; 2) metode dan komposisi pembuatan bagiak kaya serat, yaitu proporsi mocaf 50g dan kelapa parut kering 25g dengan karakteristik nilai kecerahan warna (lightness) 71,31, baking loss 15,37%, kadar air 2,73%, kadar lemak 13,87%, total serat 10,63% dan dengan uji organoleptik untuk kesukaan warna 4,73, aroma 4,70, rasa 4,60, keremahan 4,83, serta kekerasan 4,87; 3) pembuatan alat pencetak bagiak semi otomatis; dan 4) penyusunan BMC(Business Model Canvas) usaha kue bagiak.
PENGUATAN WIRAUSAHA TANI DALAM PENINGKATAN STATUS SOSIAL EKONOMI MELALUI PERAN PENTA HELIX PADA KELOMPOK TANI KOPI HUTAN DI DESA PANDUMAN Mawardi, Ahmad Ahsin Kusuma; Farida, Lilik; Endhiarto, Tatok; Sundari, Sri; Indraningrat, Ketut
Jurnal Pengabdian Masyarakat Applied Vol. 3 No. 2 (2024): JPMA Vol 3 No 2
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/jpma.v3i2.53597

Abstract

The Panduman Village Forest Coffee Farmers Group has great potential to develop but faces various problems in terms of production, human resources, institutions, marketing, and finance. This community service aims to 1) Increase the productivity of coffee production gardens through the socialization of Good Agricultural Practices (GAP) and Good Manufacturing Practice (GMP), 2) Increase knowledge of coffee farming entrepreneurs through nature schools, 3) Strengthen the institutionalization of coffee farming groups through mentoring for farming entrepreneurs, licensing and strengthening Bumdes, 3) Build a marketing network for farming entrepreneur partnerships, and 4) Build trust in funding sources through strengthening trust in banks and exporters. The methods used are lectures, discussions, demonstrations of methods, demonstrations of results, and evaluations. The results achieved from this community service activity are (1). Increased awareness of the care, maintenance, and harvesting processes (2). Strengthening farming entrepreneurs by processing coffee production gardens according to GAP SOPs and post-harvest processes through GMP SOP stages. (3). Some coffee farmers have proof of land ownership and Perhutani land cultivation letters, strengthening the entrepreneurial spirit of farmers, increasing the number of legal farmer entrepreneurs and strengthening the bargaining value of Bumdes as a business network partner for coffee farmer entrepreneurs. (4). Formal partnerships have been established, (5) There are partnerships between farmer groups, Bumdes, banks and exporters mediated by coffee farmer associations, (6) there is a realization of the disbursement of working capital funds from banks to coffee farmer groups and documented coffee farmers.
Pengaruh Reputasi Perusahaan Dan Keamanan Terhadap Keputusan Membeli Secara Online Di Lazada Yang Dimediasi Oleh Kepercayaan Farid Afandi, Mochammad; Indraningrat, Ketut; Ayniyah, Zaqiyatul
Jurnal Manajemen dan Kearifan Lokal Indonesia Vol 3 No 2 (2019)
Publisher : Asosiasi Peneliti Manajemen Adat Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26805/jmkli.v3i2.45

Abstract

Artikel ini bertujuan untuk mengetahui mengetahui adanya pengaruh reputasi perusahaan dan keamanan terhadap keputusan membeli dengan kepercayaan sebagai variabel intervening pada konsumen pembeli Lazada di Jember. Metode pengumpulan data dilakukan dengan melakukan wawancara lalu memberikan kuesioner kepada 120 responden konsumen pembeli Lazada di Jember dengan teknik purposive sampling. Metode analisis data yang diguanakan adalah analisis jalur. Data yang digunakan dalam penelitian ini berupa data primer yaitu wawancara dan kuesioner. Hasil penelitian menunjukkan bahwa variabel yang digunakan yaitu reputasi perusahaan dan keamanan berpengaruh terhadap keputusan membeli dengan kepercayaan sebagai variabel intervening pada konsumen pembeli Lazada di Jember.
Analisis Pengaruh Dimensi Jingle Iklan Sepeda Motor Honda Beat di Televisi Terhadap Keputusan Pembelian di Wilayah Perkotaan Jember Ayunda Nurul Nirmala; Adi Prasodjo; Ketut Indraningrat
e-Journal Ekonomi Bisnis dan Akuntansi Vol. 1 No. 1 (2014)
Publisher : UPT Penerbitan Universitas Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/ejeba.v1i1.557

Abstract

The research aimes to analyse the impact of jingle of Honda Beat motorcycle advertisement on buying decision in Jember . This research used independent variable that consist of memorability, meaningfulness, likability, adaptability and protectability as the dimension of jingle and buying decision as the dependent variable. This research used logistic regression analysis. The sampling method was a non-probability sampling. Using a purposive sampling, 100 respondents of the citizen of Jember were selected. The results showed that memorability influenced Honda Beat motorcycle buying decision. Whereas, meaningfulness, likability, adaptability and protectability did not influence the buying decision. This results mean that any increase in memorability on Honda Beat jingle advertising will increase in the probability of the buying decision on Honda Beat motorcycle.
Analisis Pengaruh Variabel Kualitas Layanan Terhadap Kepuasan Pelanggan Apotek Kimia Farma Jember Choirunnisa' Kurnia Safitri; Ketut Indraningrat; Imam Suroso
e-Journal Ekonomi Bisnis dan Akuntansi Vol. 4 No. 1 (2017): e-JEBA Volume 4 Nomor 1 Tahun 2017
Publisher : UPT Penerbitan Universitas Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/ejeba.v4i1.4573

Abstract

This research aimed to analyze the effect of variable quality services to customer satisfaction in Kimia Farma PharmacyJember. The population in this research are customers of Kimia Farma Pharmacy Jember. Sampling method used is purposivesampling with the number of respondents 108 people. Variables used are 5 variables. This research located in Kimia FarmaPharmacy Jember. Primary data used in this research is the answer of the questionnaire, while secondary data in this study is ageneral overview of Kimia Farma, literature from many sources, and also from previous research. The analysis tool usedAnalysis Structural Equestion Modelling (SEM). The results showed that: 1) Physical evidence significantly effect oncustomer satisfaction in Kimia Farma Pharmacy Jember; 2) Reliability significantly effect on customer satisfaction in KimiaFarma Pharmacy Jember, and; 3) Responsiveness significantly effect on customer satisfaction in Kimia Farma PharmacyJember; 4) Assurance a significantly effect on customer satisfaction in Kimia Farma Pharmaciy Jember; 5) Empathysignificantly effect on customer satisfaction in Kimia Farma Pharmacy Jember.
Persepsi Mahasiswa Terhadap E-commerce melalui Facebook di: Kecamatan Sumbersari Kabupaten Jember Senna Saflianda Cendikia Putra; Ketut Indraningrat; Abdul Halim
e-Journal Ekonomi Bisnis dan Akuntansi Vol. 4 No. 1 (2017): e-JEBA Volume 4 Nomor 1 Tahun 2017
Publisher : UPT Penerbitan Universitas Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/ejeba.v4i1.4593

Abstract

This study aimed to describe the students’ perceptions of E-commerce via Facebook in the subdistrict Sumbersaridistrict of Jember. Research approach used in this study is a qualitative research, study subjects are set in a waythat amounted to 7 Sampling Snowball informants students. Informants were selected based on experience using theE-commerce via Facebook and advised his colleagues who had similar experiences to serve as the next informant.The method used is Triangulation of data, whereas the method of analysis using descriptive analysis aims todetermine the depiction of the condition of the research is based on interviews of informants answer. The datacollection process begins with interviews and retrieval of documents directly to the informant. The results showedabout their perceptions of E-commerce via Facebook divided into two groups, namely that the E-commerce viaFacebook is a trend to shop online nowadays, and is considered very good, effective and efficient. Also obtainedinformation that the majority of informants using E-commerce via Facebook on its own initiative and rest on therecommendation of a friend.
Komparasi Pengaruh Langsung dan Tidak Langsung Merek dan Kualitas Produk terhadap Kepercayaan Konsumen dan Loyalitas Pelanggan Produk Tas Elizabeth di Wilayah Kota Jember Evrylia Tri Purnama Sari; Imam Suroso; Ketut Indraningrat
e-Journal Ekonomi Bisnis dan Akuntansi Vol. 5 No. 2 (2018): e-JEBA Volume 5 Nomor 2 Tahun 2018
Publisher : UPT Penerbitan Universitas Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/ejeba.v5i2.8650

Abstract

This study aimed to compare the direct and indirect influence between the brand, the quality of product to consumer confidence and customer loyalty in a bag branded products in the Elizabeth City area is categorized as research Jember.Penelitian explanation (explanatory research). The population in this study quantified by means of indicator multiplied by 15 parameters so that the sample n = 7 × 15 = 105, with a purposive sampling bag subscribers Elizabeth City Regional Jember. Data were collected using a questionnaire while the data analysis by SEM. The results of this study showed that the direct influence of brand on customer loyalty by 0.267 while not directly influence brand loyalty of 0.443 customers through customer confidence. Quality direct influence on customer loyalty by 1.022 while not directly influence the quality of the loyalty of 0.049 through trust. The conclusion in that brand and product quality influence on customer trust and customer loyalty Elizabeth bag products in the city of Jember. Companies need to pay attention to the quality of the product to increase the trust and loyalty of customers. Keywords: Quality Product, Brand, Trust, Loyalty
The Effect of Price, Ease of Transaction, Information Quality, Safety, and Trust on Online Purchase Decision Rizqi Maulana Ilham Akbar; Raden Andi Sularso; Ketut Indraningrat
e-Journal Ekonomi Bisnis dan Akuntansi Vol. 7 No. 1 (2020): e-JEBA Volume 7 Nomor 1 Tahun 2020
Publisher : UPT Penerbitan Universitas Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/ejeba.v7i1.14956

Abstract

This research aims to analyze the effect of price, ease of transaction, information quality, safety, and trust on online purchase decision. Applying purposive sampling technique, the sample was students of the Department of Management, Faculty of Economics and Business, University of Jember that consisted of 100 respondents. This study used quantitative data sourced from primary data. Data were analyzed using multiple linear regression. Results showed that, both partially and simultaneously, the variables of price, ease, information quality, safety, and trust had a significant positive effect on online purchase decision.
PENGARUH KUALITAS INFORMASI DAN KEMUDAHAN PENGGUNAAN TERHADAP KEPUTUSAN PEMBELIAN MELALUI KEPERCAYAAN MEREK PADA E-COMMERCE Afandi, Mochammad Farid; Christian, Juan Berly; Indraningrat, Ketut; Destari, Fajar
Bisma: Jurnal Bisnis dan Manajemen Vol. 19 No. 2 (2025)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/bisma.v19i2.53809

Abstract

This study investigates the factors influencing online purchasing decisions among university students, with a particular emphasis on the roles of information quality and ease of use. It further examines trust as a mediating variable in the relationship between these factors and purchasing decisions. The rapid growth of online booking applications has shifted consumer behavior, particularly among younger demographics, making it essential to understand how current behavior may predict future trends. An explanatory research design was employed, targeting university students in East Java who had used online booking applications during the 2023–2024 period. Data were collected through an online questionnaire distributed using purposive sampling, resulting in 380 valid responses. The analysis was conducted using path analysis with the support of SPSS version 25.The results indicate that both information quality and ease of use significantly influence students' purchasing decisions through the mediating role of trust. These findings highlight the importance of building user trust to enhance the effectiveness of online booking platforms. The implications, limitations, and recommendations for future research are discussed in detail.
Co-Authors Abdul Halim Achmad Zamroni Hazim Adi Prasodjo Afandi, Mochammad Farid Agus Priyono Ahmad Ahsin Kusuma Mawardi Alif Mirzania Andi Eko Wiyono, Andi Eko Ayniyah, Zaqiyatul Ayu Sukmawati Ayunda Nurul Nirmala Bambang Irawan Chaerul Saleh Chairul Saleh Chairul Saleh Choirunnisa' Kurnia Safitri Christian, Juan Berly Deasy Wulandari Destari, Fajar Dewi Prihatini Diah Yulisetiarini Didik Pudjo Musmedi Eka Bambang Gusminto Elok Sri Utami Elok Sri Utami Evrylia Tri Purnama Sari Fajar Destari Farid Afandi, Mochammad Furqoni, Deurucci Sabda Gusti Ayu Wulandari Hafifatul Hijriah Hari Sukarno Herlina Herlina Herlina Herlina Imam Suroso Kristanto, Okta Dwi Kristian Suhartadi Widi Nugraha Lilik Farida Marmono Singgih Maulita Nanda Nilam Putri Mirzania, Alif Mirzania N. Ari Subagio Nanda Fatimatuzzahrah Nila Anindya Anggraini Nyoman Gede Krishnabudi Pradiptya Ayu Harsita Prasetyaningtyas, Susanti Raden Andi Sularso, Raden Andi Riska Rian Fauziah Rizqi Maulana Ilham Akbar Senna Saflianda Cendikia Putra Sundari, Sri Susanti Prasetiyaningtiyas Tatok Endhiarto Tria Apriliana, Tria Triana Lindriati Utami, Mega Yuli Wibowo