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All Journal PARADIGMA Gaung Informatika KEMADHA Educational Management Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal SENI Buletin Poltanesa Jurnal Pengabdian Teknologi Tepat Guna Jurnal Teknologi Sistem Informasi Amarasi : Jurnal Desain Komunikasi Visual Proceeding of International Conference on Science, Education, and Technology Jurnal MAIYAH Jurnal Asosiatif Kemadha
Arif Yulianto
Universitas Sahid Surakarta
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Public Health Social Sciences

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LANDSCAPE FOTOGRAFI SEBAGAI MEDIA PROMOSI PANTAI DI KABUPATEN PACITAN Hero Nugraha Saputra; Arif Yulianto; Ahmad Khoirul Anwar
JURNAL KEMADHA Vol. 11 No. 1 (2021): Kemadha Vol 11 No 1 April 2021
Publisher : Universitas Sahid Surakarta

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Abstract

Pemilihan landscape fotografi sebagai media promosi pantai Pacitan karena landscape fotografi merupakan cabang fotografi yang mengkhususkan pada alam. Awalnya adalah salah satu jenis fotografi yang memotret alam tanpa mementingkan unsur manusia. Menciptakan karya fotografi yang didalamnya menceritakan keindahan Pantai Pacitan kepada wisatawan dengan menggunakan medium foto, essay sebagai pelengkap untuk menceritakan apa yang tidak ada didalam foto. Keindahan yang ingin ditampilkan ialah tentang Foto landscape merupakan foto-foto mengenai bentangan alam yang terdiri dari unsur langit, daratan dan air, sedangkan manusia, hewan dan tumbuhan hanya menjadi unsur pendukung dalam foto ini. Media sosial digunakan sebagai alat promosi karena memiliki respon secara langsung dengan penggunanya. Teknik pengambilan gambar dengan teknik landscape fotografi menggunakan kamera Canon EOS 60D. Filter yang digunakan ND 1000 dan GND Soft 0.9. Sedangkan software (perangkat lunak) berupa program grafis Correl Draw dan Adobe Photoshop. Hasil dari Landscape fotografi ini berupa media utama yaitu poster, feed instagram dan feed facebook sebagai media promosi Pantai di Kabupaten Pacitan.
PERANCANGAN WEB SEBAGAI MEDIA PROMOSI BRAND ROWN DIVISION Dimaz Triananda; Henny Evelyne Lukitasari; Arif yulianto
JURNAL KEMADHA Vol. 11 No. 1 (2021): Kemadha Vol 11 No 1 April 2021
Publisher : Universitas Sahid Surakarta

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Abstract

Hampir semua industri, baik menengah maupun kecil, telahmenggunakan teknologi untuk mempromosikan produk-produknya dengan berbagai cara term asuk menggunakan media web yang berbasis internet. Rown Division hadir di kota Solo sebagai industri pakaian dengan segmentasi remaja. Media promosi yang rutin dilakukan oleh brand ini berupa media cetak, namun kesulitan untuk mendapatkan pasar di luar kota karena tidak memiliki web yang bersifat bisa diakses dimana dan kapan saja. Perancangan website sebagai media promosi dan transaksi ini diterapkan pada brand Rown Division dengan unsur-unsur desain pada web seperti bidang, ruang, ukuran, warna akan menjadi brand image. Pemilihan tipografi, foto, ikon, dan layout yang ditampilkan pada web harus berdasarkan segmentasi. Perancangan website sebagai media promosi diharapkan akan meningkatkan konsumen brand Rown Division.
Fotografi Produk Sebagai Media Promosi Banyumili Store Rifdan Musyaffa, Muhammad; Lukitasari, Evelyne Henny; Yulianto, Arif
JURNAL KEMADHA Vol. 13 No. 1 (2023): Jurnal Kemadha Vol. 13 No. 1 April 2023
Publisher : Universitas Sahid Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47942/ke.v13i1.1322

Abstract

Fotografi produk merupakan salah satu faktor yang sangat penting dalam mempromosikan sebuah perusahaan, dengan fotografi yang menarik dapat meningkatkan nilai brand produk baik dalam citra di mata masyarakat maupun perkembangan suatu perusahaan. Melihat betapa pentingnya peranan fotografi produk, maka Banyumili Store yang sedang merintis usaha dalam bidang produk distro di wilayah Ponorogo tentu memerlukannya. Tujuan perancangan ini adalah untuk mengenalkan perusahaan melalui fotografi produk sebagai media promosi kepada masyarakat, sehingga mampu bersaing dengan perusahaan distro lainnya. Fotografi produk Banyumili Store dirancang sesuai dengan visi misi dan citra perusahaan yang ingin ditampilkan sehingga dihasilkan forografi produk yang modern namun tetap tidak meninggalkan ciri khasnya. Metode perancangan yang digunakan dalam perancangan ini adalah kualitatif dengan melakukan pengumpulan data ke lokasi perusahaan dan mewawancarai pemilik perusahaan, hasil perancangan ini menyatakan bahwa Banyumili Store memerlukan fotografi produk sebagai media promosi dalam media visual seperti katalog digital, katalog cetak, x banner, poster dan merchandise.
Perancangan Komik Digital Wayang Hanoman Setiyawan, Doni; Henny Lukitasari, Evelyne; Yulianto, Arif
JURNAL KEMADHA Vol. 13 No. 1 (2023): Jurnal Kemadha Vol. 13 No. 1 April 2023
Publisher : Universitas Sahid Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47942/ke.v13i1.1396

Abstract

ABSTRACT The puppet show comic is a typical Indonesian comic whose story is taken from the Indonesian or Indian version of the Mahabharata and Ramayana stories. Most Indonesian people quite well know this story. This design aims to design effective and attractive i llustrations and create digital comics that are conceptualized and adapted to the target reader. The design method used digital comic media so children can read comics through gadgets daily. On the other hand, the work of designing digital comics for wayang hanoman is expected to teach children about the moral messages in the puppet show of hanoman stories, and it can be imitated in their daily habits. Keywords: Comics, Puppet Show of Comics, Digital Comics, Design
Perancangan Diorama Sebagai Media Promosi Toko Mainan Fabian Hot Wheels di Surakarta Aditya Firmansyah, Baqoh; Henny Lukitasari, Evelyne; Yulianto, Arif
JURNAL KEMADHA Vol. 13 No. 1 (2023): Jurnal Kemadha Vol. 13 No. 1 April 2023
Publisher : Universitas Sahid Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47942/ke.v13i1.1397

Abstract

Abstract Hot wheels are a type of miniature car with metal and plastic materials. Shapes and colours Design are made to resemble the original cars of many brands. The selling value of Hot Wheels products is the limited number of productions, so it makes them rare. Fabian Hot Wheels has been in the Hot Wheels product business for a long time and has become an alternative store for Hot Wheels products in Solo. It is due to the prices offered are relatively cheap. The rise of consumer interest in Hot Wheels car products has resulted in many similar competitors. This is indicated by the inclusion of Hot Wheels products at Gramedia and toy stores at the Mall. Efforts to attract new consumers and retain old customers require something exciting. Moreover, they have cultural and geographical values close to the surrounding community's values in the form of a Hot Wheels car track diorama. The design method for this diorama marketing media is data collection and interviews with related parties. Diorama as a promotional medium for hot wheels is expected to increase interest in Hot Wheels. Keywords Design, Diorama, Hot Wheels
Perancangan Digital Book Sejarah Kabupaten Boyolali Guntur Adi Wijaya; Anwar, Ahmad Khoirul; Yulianto, Arif
JURNAL KEMADHA Vol. 13 No. 1 (2023): Jurnal Kemadha Vol. 13 No. 1 April 2023
Publisher : Universitas Sahid Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47942/ke.v13i1.1399

Abstract

Abstract This final project is based on the lack of media knowledge about the history of the Boyolali district and exciting information for the public. Therefore, the ignorance about the history of Boyolali is fading over time. The design of this final project aims to reintroduce the history of Boyolali to the public, especially the millennial generation. Boyolali Regency is a regency located in the province of Central Java. The history of the establishment of Boyolali started with Sunan Kalijogo's preaching, so Ki Ageng Pandan Arang was aware of sangkan paraning dumadi. Thus he sincerely left his wealth and position in Semarang and wanted to travel Sufis from Semarang to Mount Jabalkat Bayat, Klaten Regency. Books are one of the print media that can be read repeatedly with more complex explanations and are more comfortable to read accompanied by interesting pictures in accordance with the theme of the book. This book can make an introduction or knowledge of information about the history of Boyolali district completely, so people understand what is being informed without any confusion. This book uses digital drawing techniques to make it more modern and attractive to the public, especially the millennial generation. Keywords: Design, Digital Book, History, Boyolali Regency.
Perancangan Visual Branding OM Cuppu Barbershop di Gondangrejo Karanganyar Umar Ilham Harttadi, Muhammad; Henny Lukitasari, Evelyne; Yulianto, Arif
JURNAL KEMADHA Vol. 13 No. 1 (2023): Jurnal Kemadha Vol. 13 No. 1 April 2023
Publisher : Universitas Sahid Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47942/ke.v13i1.1400

Abstract

Abstract Om Cuppu Barbershop is a barbershop that provides barber services, offers various services, and sells various other products, namely pomade and hair tonic. The various virtue of Om Cuppu Barbershop is not enough to instil consumer loyalty to come, even though they are already well known in Gondangrejo. However, most people think that Om Cuppu barbershop is the same as other barbershops because most of the visitors come from the community base and the promotion method is still through word of mouth. The unique concept and virtue of Om Cuppu Barbershop can't be represented very well if the distribution is only spread by word of mouth without visualization that can attract people's attention to come. Based on the existing problems, the proper solution to promote Om Cuppu Barbershop is through Visual Branding Design as an effective and attractive promotional tool. This promotional media for Om Cuppu Barbershop aims to be able to attract more consumers to use the services of Om Cuppu Barbershop. The design of the visual branding of Om Cuppu Barbershop was carried out because there was no clear brand image, identity, and segmentation position in the minds of the public, so people became less interested in coming to use the cutting services of Om Cuppu Barbershop. Om Cuppu Barbershop's visual branding design uses SWOT analysis to get a visual brand that matches the character of Om Cuppu Barbershop. The visual branding design is done by creating a brand identity (colour, letter shape, graphic elements), changing the logo, and applying it to the media plan. It is hoped that this visual branding can create a comfortable and elegant image of Om Cuppu Barbershop in the minds of the people in Gondangrejo. The design method starts with thinking about ideas for design, surveying Om Cuppu Barbershop to take the required photos, conducting a brief by collecting data from observations, conducting brainstorming, which is an effort to develop ideas with consultation by the supervisor, and doing creative brief to produce a design that fits the background. Keywords: Om Cuppu Barbershop, Visual Branding, Brand, Image, Identity
Desain Kaos Sebagai Promosi Wisata di Kabupaten Ngawi Choirul Wicaksono, Hafish; Henny Lukitasari, Evelyne; Yulianto, Arif
JURNAL KEMADHA Vol. 13 No. 1 (2023): Jurnal Kemadha Vol. 13 No. 1 April 2023
Publisher : Universitas Sahid Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47942/ke.v13i1.1401

Abstract

ABSTRACT Tourism is a way to relieve fatigue from daily activities and functions as an educational activity in some issues. However, all tourist attractions in Indonesia are not well known by local and foreign tourists. Bali dominates the destination of foreign tourists because it offers cultural tourism and natural beauty different from other regions in Indonesia, such as tourism from Ngawi Regency in East Java. They are not well known to the public, so it views less of visitors. The study aims to design a t-shirt concept as a tourism promotion medium in Ngawi Regency and to design a t-shirt as a tourism promotion medium in Ngawi Regency. The result of designing this Ngawi tourism t- shirt illustration is in the form of the main media, namely Ngawi tourism t-shirts and supporting media, namely Instagram feeds, posters, roll banners, hoodies, catalogues, hats, tote bags, stickers, waist bags, and instruction cards. Supporting media was created to expand the dissemination of information regarding the existence of T-shirts and the design of Ngawi tourism illustrations. Various supporting media can increase public awareness and interest in the design. It makes Ngawi very suitable to be used as a tourism place and can also provide opportunities for its people to sell unique souvenirs to attract tourists' attention. Keywords: Ngawi tourism t-shirt design
Kajian Bentuk Estetis dari Karakter Totto pada Buku Cerita Anak Totto-chan: Gadis Cilik di Jendela Arief Rahman, Jias; Wibowo, Yudi; Yulianto, Arif
JURNAL KEMADHA Vol. 13 No. 1 (2023): Jurnal Kemadha Vol. 13 No. 1 April 2023
Publisher : Universitas Sahid Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47942/ke.v13i1.1470

Abstract

Novel Totto Chan: Gadis Cilik di Jendela adalah buku yang diangkat dari kisah nyata pengarangnya, Tetsuko Kuroyanagi. Totto-Chan digambarkan sebagai anak yang kurang dalam akademik, namun mendapat pelajaran sosial yang baik karena selaras dengan pendidikan Jepang yang menerapkan nilai-nilai holistic. Nilai keindahan desain karakter Totto di kaji dengan ilmu estetika dengan teori The Liang Gie. Penelitian ini menggunakan metode kualitatif yang menyediakan pembuktian hipotesis berupa data deskriptif dan diharapkan mampu menjelaskan dengan uraian secara komprehensif dan utuh. Dari hasil penelitian, diperoleh bahwa buku Totto-chan memenuhi nilai estetika menurut The Liang Gie, yaitu Nilai Instrumental, Nilai Inheren, Nilai Kontributif, dan Nilai Intrinsik. Namun, karena buku tersebut merupakan novel autobiografi, Tetsuko mengadopsi ilustrasi Chihiro Iwasaki dengan minim pewarnaan, sehingga buku tersebut tidak dipenuhi banyak warna seperti buku anak pada umumnya. Sedangkan tata letak yang digunakan pada cover buku tersebut adalah Picture Window Layout, yaitu jenis desain layout yang digunakan untuk menampilkan gambar atau foto ukuran yang besar dan dominan pada halaman utama. Kata kunci –Estetika; Desain Karakter; Pendidikan; Visual
Perancangan Visual Branding Toko Batik Werkudoro Surakarta Wijaya, Hanzel Calvinus; Henny Lukitasari, Evelyne; Yulianto, Arif
JURNAL KEMADHA Vol. 14 No. 1 (2024): Jurnal Kemadha Vol. 14 No. 1 April 2024
Publisher : Universitas Sahid Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47942/ke.v14i1.1817

Abstract

Batik is one of the typical Indonesian fabric motifs that is famous internationally. Surakarta is known as the Batik City because it is one of the largest batik producing cities in Indonesia. Werkudoro batik shop is one of the batik shops in Surakarta. The Werkudoro batik shop brand is not famous among Surakarta residents. This is due to the weak visual branding of the Werkudoro batik shop and the lack of promotions carried out. This work aims to produce a redesign of the visual identity, namely the logo which is applied to various applications such as stationery, merchandise, packaging, and promotional displays. Using the redesign of the visual identity and promotional media for the Werkudoro batik shop, it is expected that it will attract people's attention and be remembered so that it can build people's interest and motivation for purchasing.
Co-Authors Aditya Firmansyah, Baqoh Adnan Rosyid, Rohadi Ahmad Khoirul Anwar Ahmad Khoirul Anwar Ahmad Khoirul Anwar Andhika Bayusena Arief Rahman, Jias Ashsidiq, Muhammad Fadhlan Ravi Cahyo Budi Utomo Choirul Wicaksono, Hafish Dahlan Susilo Dimaz Triananda Emawati, Sri Evelyne Henny Lukitasari Fatahillah Rais Fathoni Fera Riskia Dewi Fikri Ardian Guntur Adi Wijaya Hanik, Kumila Henny Evelyne Lukitasari Henny Lukitasari, Evelyne Henny Tri Hastuti Hasana Hero Nugraha Saputra Heru Prastowo Iis Pradesan Jilang Rahmadania Marwahyudi Marwahyudi Meydiasya Huda Aqilla Miranda, Bunga Muhammad Aziiz Al Rasyid Nur Laily Purnama, Christian Roy Purnomo, Suwito Eko Resandy, Alvin Rifdan Musyaffa, Muhammad Ruswanti, Diyah Setiyawan, Doni Tri Suminar Umar Ilham Harttadi, Muhammad W, Yudi Wibowo, Yudi Wijaya, Hanzel Calvinus Wijaya, Meirisca