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All Journal JAM : Jurnal Aplikasi Manajemen Proceeding Seminar LPPM UMP Tahun 2014 Fokus Ekonomi BBM (Buletin Bisnis dan Manajemen) Jurnal STIE Semarang (Edisi Elektronik) Jurnal Ilmiah Fokus Ekonomi, Manajemen, Bisnis & Akuntansi (EMBA) Fokus Abdimas MANGGALI
Lies Indriyatni
Program studi Manajemen STIE Pelita Nusantara. Jl. Slamet Riyadi No. 40 Gayamsari Semarang
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences

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ANALISIS PEGARUH DIGITAL MARKETING DAN LAYANAN CASH ON DELIVERY (COD) TERHADAP KEPUTUSAN PEMBELIAN DENGAN KEPERCAYAAN SEBAGAI VARIABEL INTERVENING (Studi Kasus Pada Konsumen E-Commerce Shopee di Kota Semarang) Feriyanto, Agus; Indriyatni, Lies
Jurnal Ilmiah Fokus Ekonomi, Manajemen, Bisnis & Akuntansi (EMBA) Vol 4, No 01: April 2025
Publisher : STIE PENA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/emba.v4i01.1289

Abstract

AbstractThis study aims to determine the influence of Digital Marketing and Cash On Delivery (Cod) Services on Trust as an Intervening Variable in Shopee E-Commerce Consumers in Semarang City. The sample of this study was 114 people with a non-probability sampling technique with a purposive sampling approach, namely the researcher subjectively selected the purposive sample. The method of data collection is with a questionnaire distributed through google forms. The types of data used are primary data and secondary data. The research method used in this study is Path Analysis. The results of this study show that Digital Marketing has an effect on Trust and Cash On Delivery Service has an effect on Trust. Digital Marketing affects Purchase Decisions and Cash On Delivery Services do not affect Purchase Decisions. Digital Marketing and Cash On Delivery Services affect Purchase Decisions with Trust as an intervening variable for Shopee E-Commerce Consumers in Semarang City.Keywords: Digital Marketing, Cash On Delivery Services, Trust and Purchase Decisions.
Pengembangan Model Pelatihan Kewirausahaan untuk Perempuan Pengangguran di Kabupaten Demak Indriyatni, Lies; Purwanto, Agus Budi; Wahyuningsih, Panca
Jurnal Aplikasi Manajemen Vol. 13 No. 2 (2015)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/

Abstract

This Research aims to find entrepreneurship training model for unemploymentwomen in Demak regency. The Research model can be used as a reference for the implementationof the entrepreneurship training program in various formal and informal institutions.It is also useful for management entrepreneurship training program. The method uses in thisstudy follows the ten stages of R & D developed by Borg, et al. (2007). In this study, the tenstages modified into eight stages in order to adjust with the research context. The steps wereresearch and information collection and preliminary stages of testing in the field throughFocus Group Discussion (FGD). The implementation of entrepreneurship training uses problem-based learning (PBL) method. Based on data collected from all respondents, they hadfollowed training programs or entrepreneurial skills that comes from the state budget, butthey were not be able to create new entrepreneurs. This is due to the organizer programs didnot include supporting entrepreneurship in the curriculum program that they perform. Entrepreneurshiptraining models that developed in this research are covering: 1) system ofselection participants, 2) material and training method, 3) apprenticeship, 4) capital management,5) mentoring for business, 6) evaluation and report.
Pengaruh Promosi dan Harga terhadap Loyalitas Konsumen dengan Kepuasan Konsumen sebagai Variabel Intervening (Studi Pada Konsumen Sepeda Motor Honda di Temanggung) Surahman, Surahman; Indriyatni, Lies; Wahyuningsih, Susanti
Jurnal Ilmiah Fokus Ekonomi, Manajemen, Bisnis & Akuntansi (EMBA) Vol 1, No 2: Agustus 2022
Publisher : STIE PENA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/emba.v1i2.508

Abstract

The purpose of this study was to determine the effect of promotion and price on consumer satisfaction as an intervening variable, and the effect of promotion, price, and customer satisfaction on consumer loyalty. The research method used in this research is path analysis. The research population is Honda motorcycle consumers. The sample of this study was 120 people with a non-probability sampling technique with a purposive sampling approach, namely the researcher chose a purposive sample subjectively. The method of collecting data is by using a questionnaire distributed through the gppgle form. The type of data used is primary data. The results of this study indicate that promotion has an effect on consumer satisfaction and price has an effect on consumer satisfaction. Promotions and prices affect consumer loyalty, consumer satisfaction affects consumer loyalty. Promotion and price affect consumer loyalty with consumer satisfaction as an intervening variable.Keywords: Promotion, price, consumer satisfaction, and consumer loyalty
MOTIVASI DAN KEPUASAN KERJA PENGARUHNYA TERHADAP KINERJA KARYAWAN KOPERASI SERBA USAHA (KSU) KENCANA MULYA SEMARANG Astutik, Windi; Indriyatni, Lies
Jurnal Ilmiah Fokus Ekonomi, Manajemen, Bisnis & Akuntansi (EMBA) Vol 1, No 3: Desember 2022
Publisher : STIE PENA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/emba.v1i3.633

Abstract

This study was structured to examine the effect of work motivation and job satisfaction on the employees performance of cooperative in Semarang. The sample used in the study were 67 employees of the Koperasi Serba Usaha (KSU) Kencana Mulya Semarang. The data collection method used is using a questionnaire distributed to respondents who are in the city of Semarang by using google forms via personal cell phones. The sampling technique used is the census sampling method or commonly called saturated sampling. The method used in this study is multiple linear. Based on the results of the analysis, it shows that partially the motivation and job satisfaction variables have a significant effect on the Cooperative Employee Performance in Semarang.Keywords: Work Motivation, Job Satisfaction, Employee Performance
Pendampingan Penguasaan Digital Marketing Untuk Meningkatkan Pendapatan Usaha Yuliati, Yuliati; Wahyuningsih, Susanti; Widodo, Untung; Indriyatni, Lies
Manggali Vol 4 No 1 (2024): Manggali
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat, Universitas Ivet

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31331/manggali.v4i1.3051

Abstract

Pengabadian masyarakat ini dilakukan dengan tujuan membuka wawasan anggota UNIQUE TAILOR agar dapat memperluas pemasaran tidak hanya secara konvensional tetapi juga secara online dengan harapan dapat menjangkau pasar yang lebih luas dan usaha yang semakin sukses, disamping itu juga menumbuhkan kreativitas dan kemandirian serta solusi bagaimana memanage usaha dengan lebih baik dan benar, sesuai dengan kaidah ilmu manajemen yang ada. Adapun metode yang digunakan adalah penyuluhan/ceramah dan pelatihan/work shop serta pendampingan dalam memulai usaha digital marketing. Dari hasil pengabdian masyarakat yang dilakukan di UNIQUE TAILOR. diperoleh gambaran bahwa sebagian peserta tersebut masih belum ada keberanian untuk melakukan pemasaran secara online (Digital Marketing), kurang motivasi untuk berkreasi dan masih kurang memahami pengelolaan (memanage) pemasaran secara benar sehingga sering mengakibatkan timbulnya ketakutan masalah pemasaran. Simpulan yang bisa diberikan adalah pentingnya pemberian pelatihan tentang tip menerapkan digital marketing secara benar sehingga akan menjadikan usaha semakin sukses,memberikan motivasi serta pengetahuan tentang memanage pemasaran bagi anggota, yang diharapkan akan dapat menumbuhkan minat dan keberanian memulai usaha digital marketing untuk mencapai keberhasilan dalam berwirausaha sesuai dengan yang diharapkan, serta sedapat mungkin menghindarkan mereka dari risiko kesulitan memasarkan prodak yang dihasilkan.
STRATEGI PEMASARAN DAN MANAJEMEN UMKM EFEKTIF DALAM MENINGKATKAN DAYA SAING DI ERA PASAR ONLINE PADA PELATIHAN KECAKAPAN WIRAUSAHA DI LKP KAWAICI NN KABUPATEN DEMAK Widodo, Untung; Indriyatni, Lies; Wahyunigsih, Susanti; Yuliati, Yuliati
Fokus ABDIMAS Vol 4, No 2: Oktober 2025
Publisher : STIE Pelita Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/abdimas.v4i2.1584

Abstract

This community service activity aims to improve the skills and understanding of entrepreneurship training participants at LKP Kawaici NN, Demak Regency, in implementing effective marketing strategies in the digital era. The methods used include training sessions, mentoring, and hands-on practice in utilizing social media and online marketplaces as marketing platforms. The results of the activity show an increase in participants’ understanding of digital marketing concepts, their ability to create promotional content, and their confidence in selling products online. Therefore, this training has had a positive impact on enhancing the participants’ competitiveness in the online market.
Co-Authors ., Suprawikno Adi Nugroho Agus Budi Purwanto Ainiyah, Ghonimah Zumroatun Alfianti, Nur Kasanah Astutik, Windi Damayanti Damayanti Dyanti, Anis Nur Endang Kurniawati, Endang Eva Hertnacahyani Herraprastansi Feriyanto, Agus Ghifari, Muhammad Al Gunawan, Helmi Isnain, Ariyantiano Bagus Muchamad Jannah, Diah Riyadlil Korawan, Agus Dwi Kusuma, Putri Indah Lastoni Wibowo Maduretno Widowati MIFTAKHUL JANNAH Mudzkarroh, Siti Mutiarasari, Anggun Najikah, Niswatun Ningtias, Devi Rosita Nugroho, Yunias Insan Nurul Latifah Pancawardani, Nurul Latifah Panca Wahyuningsih Prabowo, Janitra Rahmawati, Icha Rifqi Firmansyah, Rifqi Salsabilla, Dea Saputro, Suryo Satrya, Rafi Nanda Saudah, Nurus Surahman Surahman Susanti Wahyuningsih, Susanti Untung Widodo, Untung Wahyunigsih, Susanti Wahyusari, Retno Widowati, Madurento Yuliati -