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All Journal Jurnal Administrasi Bisnis Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Journal on Education Community Development Journal: Jurnal Pengabdian Masyarakat The World of Financial Administration Journal The World of Business Administration Journal Jurnal Ekonomi Jurnal Minfo Polgan (JMP) Media Nusantara TEKNOLOGI NUSANTARA Jurnal Pemberdayaan Sosial dan Teknologi Masyarakat Apollo: Journal of Tourism and Business Innovative: Journal Of Social Science Research
Silvy Sondari Gadzali
Business Administration Department, Faculty Of Administrative Science, Universitas Subang, Jawa Barat, Indonesia
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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Journal : Apollo: Journal of Tourism and Business

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Determinants of Consumer Purchases in the Perspective of Business Psychology Silvy Sondari Gadzali
Apollo: Journal of Tourism and Business Vol. 1 No. 1 (2023): January 2023
Publisher : CV. Media Digital Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1916.457 KB) | DOI: 10.58905/apollo.v1i1.9

Abstract

Technology's quick advancement has compelled businesses to employ the most modern business practices, including e-commerce. However, a lot of businesses fail to take internal HR into account while aiming for company success. They believe that the machine is the key element. Since business goals are broad and include the welfare of many parties, the goal of this study is to examine the role of psychology in business. Because of this, it is crucial for a business to map the conceptual framework of consumer behavior using a variety of criteria. This is a library research project, and the data used is secondary data from various literatures. A qualitative descriptive method is used to assess the acquired data. According to the study's findings, business psychology is a field of study that examines how people behave in the workplace and approaches business from a human behavior perspective. Therefore, rather than machinery or manufacturing equipment, the function of humans in a firm or organization must be viewed as the primary factor in a business' success. Additionally, the application of psychology in business takes into account a number of elements that businesses must comprehend in order to draw in customers, at the very least through understanding their motivations, attitudes, and perception.
Basic Capital of Creative Economy: The Role of Intellectual, Social, Cultural, and Institutional Capital Abu Muna Almaududi Ausat; Tareq Al Bana; Silvy Sondari Gadzali
Apollo: Journal of Tourism and Business Vol. 1 No. 2 (2023): May 2023
Publisher : CV. Media Digital Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1139.135 KB) | DOI: 10.58905/apollo.v1i2.21

Abstract

In recent years, the creative economy's vital role in riding the wave of economic recovery caused by the pandemic has come to the fore. As a result, lawmakers and regulators are focusing on revitalizing the creative economy through initiatives like the online marketplace. However, the public still lacks understanding of the creative economy and what is the basic capital for the development of the creative economy. This research aims to explain the answers to the ignorance above in full. Thus, it can be used as a basis for decision making to contribute to the creative economy. This research is qualitative. Data collection techniques include listening and recording important information to conduct data analysis through data reduction, data display, and conclusion drawing. The study arrived at the conclusion that the creative economy is a concept that aims to achieve sustainable economic development based on creativity. Human capital, social capital, cultural capital, and structural institutional capital are the four types of capital that form the foundation of the creative economy. These results are expected to be an insight for the community to be more sensitive to opportunities in modern times. Because, one of the goals of the creative economy is not only to increase GDP, but also to create jobs.
Co-Authors Abdullah Akhyar Nasution Abu Muna Almaududi Ausat Achmad Choerudin Ade Nawawi Agustian Zen Ahmad Muhamad Ridwan Saiful Asep Mustopa Saputra Bambang Irawan Cornelis Deda Darwin Nahwan Dayanto Miliano Deddy Suhardi Deri, Rahmi Rismayani Devy Mayang Sari Diah Ayu Fitriah Diawati, Prety Diksi Metris Dini Aulia Ilmi Ely Agustin Gazalin, Junaid Hizbul Khootimah Azzaakiyyah Iin Rahayu Indra Rustiawan Indra Rustiawan Ine Mariene Ira Modifa Tarigan Irine Zaki Oktaviani Isniar Budiarti Ivonne Ayesha Iwan Satriyo Nugroho Kiki Farida Ferine Luki Natika Mahardhani, Ardhana Januar Marleni Marleni Mesri Welhelmina Nisriani Manafe Moch Irwan Hermanto Muammar Revnu Ohara Muhammad Ade Kurnia Harahap Nabila Bilqies Baruni Neng Sandra Fitriani Permata Hati Nia Kurniati Nida Hopia Noneng Nurhayani Nunung Siti Maryam Rafika Ratik Srimurni Rani Rahmawati Ratih Kusumastuti Rinandita Wikansari Sahtoni Sahtoni Selvi Marcellia Sonny Santosa Sri Nurul Janah Suherlan Suherlan, Suherlan Suparman, Ade Sutrisno, Sutrisno Tareq Al Bana Titin Kartini Udi Iswadi Veny Robiatul Saiddah Vicky Karina Warmasih Warmasih Widya Syafira Windi Angelina Yakub Malik Yanto Budi Prasetya Yayat Suharyat