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All Journal JINOP (Jurnal Inovasi Pembelajaran) Journal on Education Jurnal Bakti Masyarakat Indonesia Economic Reviews Journal Prosiding Seminar Nasional Pengabdian Kepada Masyarakat Jurnal Pendidikan Teknik dan Vokasional Journal of Social And Economics Research Jurnal Adijaya Multidisiplin Jurnal Pengabdian Masyarakat dan Riset Pendidikan EduInovasi: Journal of Basic Educational Studies journal of social and economic research
Dwi Atmanto
Universitas Negeri Jakarta
Religion Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Mechanical Engineering Public Health Social Sciences Transportation Other

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Journal : EduInovasi: Journal of Basic Educational Studies

 1 
Pengaruh Electronic Word of Mouth Melalui Media Sosial Tiktok Terhadap Minat Beli Produk Kosmetik Somethinc pada Mahasiswi di Jakarta Winny Asri Deviana; Jenny Sista Siregar; Dwi Atmanto
EduInovasi:  Journal of Basic Educational Studies Vol. 4 No. 3 (2024): EduInovasi:  Journal of Basic Educational Studies
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/edu.v4i3.4673

Abstract

The cosmetic brand Somethinc has achieved various milestones since 2019. However, some of its products still experience low sales. To remain competitive, Somethinc needs to develop an effective marketing strategy, with electronic word of mouth on TikTok potentially serving as a solution. This study aims to assess the impact of electronic word of mouth through TikTok on the purchase intention of Somethinc products among female students in Jakarta. This research employs a quantitative approach, combining survey and observational methods, with data collected through a questionnaire. The results reveal a t-test significance value of 0.000 (p < 0.05) and a t-value of 12.121, which exceeds the critical value of 1.984, confirming the rejection of the null hypothesis and the acceptance of the alternative hypothesis. These findings indicate a significant effect of electronic word of mouth through TikTok on the purchase intention of Somethinc products. The coefficient of determination (R-squared) is 0.600, meaning that electronic word of mouth through TikTok accounts for 60% of the variance in purchase intention for Somethinc products, while the remaining 40% is influenced by other variables not examined in this study.
Pengaruh Pengetahuan Tentang Manfaat Tabir Surya Terhadap Perilaku Penggunaan Tabir Surya pada Siswa Siswi SMA Dewi Sartika Jakarta Auriah Isahsyah Nathania; Neneng Siti Silfi Ambarwati; Dwi Atmanto
EduInovasi:  Journal of Basic Educational Studies Vol. 5 No. 1 (2025): EduInovasi:  Journal of Basic Educational Studies
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/edu.v5i1.5354

Abstract

The negative impact caused by prolonged exposure to the sun's UV rays causes health problems and other skin losses. The skin has a layer of melanin that can protect the skin from the sun's UV rays, including the facial skin, which tends to be more sensitive than other parts of the skin. One way to protect facial skin is by using sunscreen. Dewi Sartika High School is located in Jakarta. The climate of Jakarta is a tropical climate with a rainy season and a dry season. Students of SMA Dewi Sartika Jakarta really need to protect their facial skin from exposure to the sun's UV rays, moreover students of SMA Dewi Sartika Jakarta do a lot of outdoor activities with examples of sports, ceremonies, and extracurricular activities. This study was conducted to determine the effect of knowledge of the benefits of sunscreen on sunscreen use behavior. Sampling on 19 questions about knowledge and 20 statements about behavior. The results showed that between the knowledge variable (X) and the behavior variable (Y) (P=0.0898) so it can be concluded that Ha is rejected and Ho is accepted. This states that there is no significant influence between knowledge on usage behavior.
Co-Authors Adibah Muthi’ah Aniesa Puspa Arum Anjelin Putri Sukma Dewi Annida Salsabila Annisa Rusyda Hakim Aprilia Youdhiyan Maritie Astrid Sitompul Auriah Isahsyah Nathania Azura Dwi Pramesti Destiana Putri Fadhillah Dewi Puspa Mellenia Dokel Satiawan Jaya Elvyra Yulia Elvyra Yulia Erlina Putri Mailani Ernita Maulida Ernita Maulida Esti Suntari Eti Herawati Eti Herawati Eti Herawati Fahrani Manikkamila Assyar Halim Farah Fatmasari Farah Zhafirah Feisal Fatma Zahra Hanna Wahyudi Jenny Sista Siergar Jenny Sista Siregar Jenny Sista Siregar Khaliza Maryam Zukhaer Khansa Nafisa Mari Okatini Armandari Mari Okatini Armandari Mega Kartika Munandar Putri Nabila Nadya Shafa Athaya Neneng Siti Silfi Ambarwati Neneng Siti Silfi Ambarwti Nurina Ayuningtyas NURINA AYUNINGTYAS Nurul Hidayah Ria Maharani Rini Hastuti Sabitha Haeva Ruzali Usman Salvana Laviola Luciano Sarah Abigail Yuranian Sevita Putri Hertian Sitti Nursetiawati Siva Fauziah, Siva Sri Widjajanti TE, Yuni Tasmalina Titin Supiani Winny Asri Deviana Yulia, Elvyra Yuni Tasmalina TE