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All Journal Jurnal Komunikasi The Indonesian Journal of Communication Studies ANDHARUPA Jurnal Kajian Bahasa, Sastra dan Pengajaran (KIBASP) Wacana: Jurnal Ilmiah Ilmu Komunikasi Jurnal Ilmiah LISKI (Lingkar Studi Komunikasi) JURNAL LENSA MUTIARA KOMUNIKASI Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) JIIP (Jurnal Ilmiah Ilmu Pendidikan) Medium : Jurnal Ilmiah Fakultas Ilmu Komunikasi AJAD : Jurnal Pengabdian kepada Masyarakat Jurnal Indonesia Sosial Teknologi eProceedings of Management BERBAKTI: Jurnal Pengabdian Kepada Masyarakat Jurnal Indonesia : Manajemen Informatika dan Komunikasi Blockchain Frontier Technology (BFRONT) Jurnal Ilmiah Komunikasi dan Seni Desain Grafis
Dimas Satrio Wijaksono
Universitas Telkom
Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Social Sciences Other

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ASTRA DAIHATSU CUSTOMER VIRTUAL EVENT’S SPECIAL EVENT STRATEGY BY PT. MAHA KREASI INDONESIA Jasmine Dewi Nabila; Dimas Satrio Wijaksono
The Indonesian Journal of Communication Studies Vol 14, No 1 (2021): The Indonesian Journal of Communication Studies
Publisher : Department of Communication Studies, Faculty of Social and Political Sciences Universitas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/ijcs.v14i1.4780

Abstract

The spread of the Covid-19 pandemic in all parts of the world including Indonesia, resulted in most industrial sectors experiencing economic paralysis. Business people must do various ways to keep their business running and marketing activities carried out with innovations according to the situation. With all the limitations of movement, the emergence of various virtual events is a solution for marketing activities to keep going in this critical pandemic. Astra Daihatsu is one of the brands that is active in holding virtual events during the pandemic through PT. Maha Kreasi Indonesia as an alternative to their marketing activities during the pandemic. Customer virtual events are carried out to maintain Astra Daihatsu's communication with the community, and be active in continuing Astra Daihatsu's routine marketing activities, namely holding events. The purpose of this study was to identify the special event strategy implemented by PT. Maha Kreasi Indonesia as the organizer of the Astra Daihatsu virtual event. This study uses the theory of special event stages by Joe Goldblatt which consists of research, design, planning, coordination, and evaluation. The research method used is descriptive qualitative with a post-positivism paradigm and data collection was carried out by in-depth interviews, observative pastoral, documentation, and literature study. The results obtained explain the application of the special event stages in the implementation of the Astra Daihatsu virtual event by PT. Maha Kreasi Indonesia in carrying out its marketing activities.
KOMUNIKASI PEMASARAN PERUM PERHUTANI DALAM PROMOSI EKOTURISME KAWAH PUTIH Dimas Satrio Wijaksono
Lingkar Studi Komunikasi (LISKI) Vol 4 No 2 (2018): SEPTEMBER 2018
Publisher : Universitas Telkom

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/liski.v4i2.1507

Abstract

Pengembangan pariwisata yang dilakukan dengan baik akan mampu menarik wisatawan domestik untuk datang, begitu pula dengan Kawasan Wisata Kawah Putih yang dikelola Perum Perhutani sebagai potensi wisata menarik dan mengalami peningkatan wisatawan. Peneliti menggunakan metode penelitian kualitatif dengan paradigma konstruksivis pada penelitian ini, Berdasarkan pendekatan tersebut, maka selanjutnya pisau analisis yang penulis gunakan adalah studi kasus. Sedangkan teori pendukung yang digunakan adalah teori integrasi informasi dan perubahan sikap dengan konsep-konsep komunikasi pemasaran. Dalam penelitian ini penulis melibatkan enam orang informan.. Berdasarkan hasil penelitian menunjukan bahwa proses komunikasi pemasaran yang dilakukan Perum Perhutani dalam mempromosikan ekoturisme Kawah Putih berjalan efektif dengan menggunakan enam komponen promosi komunikasi pemasaran yaitu Advertising, Sales Promotion, Public Relation, Personal Selling, Direct Marketing dan Word Of Mouth
Representasi Kritik Sosial Kerusakan Lingkungan dalam Film Animasi Princess Mononoke Karya Hayao Miyazaki Rayna Radinka Laksonia; Dimas Satrio Wijaksono
Jurnal Kajian Bahasa, Sastra dan Pengajaran (KIBASP) Vol 6 No 1 (2022): Jurnal KIBASP (Kajian Bahasa, Sastra dan Pengajaran)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/kibasp.v6i1.4520

Abstract

Saat ini, masalah kerusakan lingkungan merupakan salah satu masalah terbesar yang ada di dunia. Sayangnya tidak semua orang menyadari bagaimana gentingnya permasalahan lingkungan yang saat ini terjadi. Oleh karena itu, film sebagai media penyampai pesan yang dapat diakses dengan mudah oleh berbagai kalangan, saat ini menjadi salah satu media yang digunakan untuk menyampaikan pesan maupun kritik sosial terhadap isu kerusakan lingkungan. Pada penelitian ini peneliti akan menggunakan film animasi Princess Mononoke karya Hayao Miyazaki yang menceritakan bagaimana Ashitaka, San dan hewan hutan lainnya berjuang untuk menyelamatkan hutan dari Lady Eboshi dan pasukannya yang ingin menguasai hutan demi keuntungan mereka sendiri. Penelitian dilakukan untuk melihat bagaimana karakter-karakter pada film ini merepresentasikan hal-hal yang dapat merusak lingkungan sebagai bentuk kritik sosial terhadap kerusakan lingkungan. Metode yang peneliti gunakan pada penelitian ini adalah metode kualitatif dengan teori Semiotika John Fiske yang terbagi menjadi tiga level yaitu level realitas, level representasi, dan level ideologi. Dari penelitian ini, diperoleh hasil yaitu kritik sosial terhadap kerusakan lingkungan dalam film Princess Mononoke diperlihatkan melalui kode ekspresi dan kode perilaku juga tindakan karakter pada level realitas, kemudian pada level representasi diperlihatkan melalui kode kamera dan dialog, lalu pada level ideologi, terlihat karakter pada film ini memiliki ideologi antroposentrisme. Kata Kunci: Film Animasi, Kerusakan Lingkungan, Kritik Sosial, Representasi, Semiotika
Pesan Moral dalam Drama Korea “It’s Okay not to be Okay” Dzannura Syahda; Dimas Satrio Wijaksono
Jurnal Kajian Bahasa, Sastra dan Pengajaran (KIBASP) Vol 6 No 1 (2022): Jurnal KIBASP (Kajian Bahasa, Sastra dan Pengajaran)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/kibasp.v6i1.4522

Abstract

Drama Korea I’ts Okay Not To Be Okay merupakan drama yang sempat ramai di masyarakat Korea dan Indonesia sesuai survei Nielsen Korea. Drama Korea ini mendapati rating puncak tertinggi dengan jumlah 7,6%. Dama Korea It’s Okay Not To Be Okay juga membawa persoalan mengenai kesehatan mental serta mencoba untuk mencari sisi lain dari pengidap autisme yang diperankan oleh tokoh Moon Sang-tae. Drama Korea ini juga mengemas ceritanya dengan baik menggunakan cerita bergenre romance untuk menarik perhatian lebih banyak seperti kebanyakan film atau drama bergenreromance yang populer di kalangan masyarakat. Seperti drama Korea yang sekarang banyak diminati oleh khalayak. Dalam drama Korea tidak hanya menceritakan mengenai percintaan, persahabatan atau permusuhan saja. Drama Korea tersebut juga mempunyai nilai dan pesan moral untuk khalayak yang menyaksikannya. Penelitian ini menggunakan metode kualitatif dan analisis semiotika Charles Sanders Peirce yaitu segitiga makna yang di dalamnya terdapat representament, object dan interpretant dengan paradigma konstruktivisme. Hasil penelitian ini menunjukkan bahwa drama Korea It’s Okay Not To Be Okay terdapat pesan moral di dalamnya yaitu berupa menghadapi trauma masa lalu, mempunyai simpati dan empati, kasih sayang orang tua, tidak berbohong, menerima dan menghargai perbedaan, jangan terjebak di zona nyaman, jangan egois, rendah hati, mengungkapkan emosi dan perasaan, hidup harus tetap berjalan, keterbukaan diri dan stigma negatif mengenai autisme. Kata Kunci: Drama Korea, Pesan moral, Semiotika Charles Sanders Peirce
Analisis Strategi Komunikasi Program Internship DDB Telkom dalam Minat Mahasiswa Bergabung ke PT Telkom Indonesia Agustin, Cindy Karina; Wijaksono, Dimas Satrio
JIIP - Jurnal Ilmiah Ilmu Pendidikan Vol. 5 No. 9 (2022): JIIP (Jurnal Ilmiah Ilmu Pendidikan)
Publisher : STKIP Yapis Dompu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (469.832 KB) | DOI: 10.54371/jiip.v5i9.882

Abstract

Penelitian ini dilaksanakan dengan tujuan untuk mengetahui bagaimana strategi komunikasi Program Internship DDB Telkom dalam minat mahasiswa untuk bergabung ke PT Telkom Indonesia. Metode yang digunakan adalah kualitatif dengan menggunakan pendekatan metode kualitatif dengan paradigma konstruktivis. Hasil penelitian ini adalah strategi komunikasi yang dilakukan Program Internship DDB Telkom berhasil berjalan sesuai dengan tujuan utamanya yakni mewujudkan misi Telkom dalam mengembangkan talenta digital unggulan. Pada tahapan perencanaan, Program Internship DDB Telkom berhasil memilih sasaran dan media komunikasi yang tepat sehingga dapat maksimal mencapai tujuan program. Pada tahapan implementasi, program ini berhasil merealisasikan perencanaan yang telah dirancang yakni menjadi wadah atau platform mahasiswa dalam mengembangkan skill bekerja di perusahaan digital. Pada tahapan evaluasi, Program Internship DDB Telkom membuat rumusan tujuan program secara spesifik dan dapat diukur melalui metode-metode pengumpulan data yang akan digunakan dalam mengambil keputusan selanjutnya.
Representasi Peran Tokoh Abuela Sebagai Nenek Dalam Film Animasi Encanto Arelle Nathania Sahulata; Dimas Satrio Wijaksono
WACANA: Jurnal Ilmiah Ilmu Komunikasi Volume 23, No. 1 June 2024
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v23i1.2666

Abstract

Encanto is a computer-animated family film with musical, comedy, and fantasy genres. The Encanto film won an Academy Award (Oscar) for Best Animated Film in 2022. As a mass communication medium, the Encanto film represents a unique reality where women play an important societal role. In the film Encanto, Abuela, the grandmother of the Madrigal family, plays an essential role in the existence of the Madrigal family and the community of Encanto. This reality generally differs from the reality of life, where men dominate essential societal roles. This study aims to describe the role of Abuela represented in the film Encanto at three levels of John Fiske's semiotics: the level of reality, the level of representation, and the level of ideology. The research used a qualitative method with an analysis of  John Fiske's semiotic theory based on constructivist paradigm. After conducting research, the researcher found that Abuela's roles in the film Encanto include family historian, teacher, head of the Madrigal family, and head of the community of Encanto. That role is represented by authoritative, firm, weak, and prone to wounds (melancholy) characteristics. In addition, a matriarch ideology was found as the basis of Abuela's role among the people of Encanto. 
Analisis Semiotika John Fiske Mengenai Representasi Maskulinitas Perempuan Dalam Film Disney Cruella Pranaya, Rolla Sancha; Wijaksono, Dimas Satrio
JURNAL LENSA MUTIARA KOMUNIKASI Vol. 7 No. 2 (2023): Jurnal Lensa Mutiara Komunikasi
Publisher : UNIVERSITAS SARI MUTIARA INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51544/jlmk.v7i2.3885

Abstract

Disney has been known to produce films with female main characters, not only Disney Princesses but also Disney Villains. This study aims to analyze the concept of female masculinity in the female main character of the Disney film Cruella, which we know as one of the Disney Villain characters. This study uses a qualitative research method with a constructivist paradigm, through John Fiske's semiotic analysis which has a level of reality, a level of representation, and a level of ideology. The results of the research through the reality level show that Cruella has masculine traits such as being dominant, aggressive, ambitious, analytical, able to rely on herself, able to protect herself, able to be a leader, able to make decisions at critical times, and dare to take risks for her actions. At the representation level, it is found that the meaning of masculinity in Cruella is also supported by the technique of taking pictures, audio, and characters in several cut scenes. At the ideological level, the film Cruella presents the ideology of third-wave feminism because this wave also voices recognition of masculine women and feminine men. Many women spread the ideology of feminism with the punk band style in this third wave, where this fashion style was also used by Cruella.
Komunikasi Negosiasi Dream Aviation dengan Lion Air Group untuk Mendapatkan Carter Pesawat Ibadah Umroh Azzahra, Aliifah Renissa Putri; Wijaksono, Dimas Satrio
JURNAL LENSA MUTIARA KOMUNIKASI Vol. 8 No. 1 (2024): Jurnal Lensa Mutiara Komunikasi
Publisher : UNIVERSITAS SARI MUTIARA INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51544/jlmk.v8i1.4838

Abstract

The increasing demand for airplane tickets for Umrah has made Dream Aviation collaborate with Lion Air Group to get charter flights for Umrah. Dream Aviation is one of Dream Tour's business units that specializes in charter flights for Umrah pilgrims departing from several major cities in Indonesia. The purpose of this research is to find out how the negotiation stages of Dream Aviation with Lion Air Group in obtaining airplane charters for Umrah worship. This research uses a descriptive qualitative method. The research data was collected through the interview method with two key informants from Dream Aviation. Based on the results of the research, the negotiation process between Dream Aviation and Lion Air Group to obtain an airplane charter for Umrah involves several stages described by Bill Scott (1993). These stages include exploration, offering, bargaining, settlement, and ratification. Through careful preparation and building a positive negotiation climate, Dream Aviation successfully submitted the first offer with consideration of market prices and field issues submitted to Lion Air Group. After the bargaining process, both parties reached an agreement with Lion Air Group agreeing to provide several seats under Dream Aviation's request. Thus, an agreement was reached with a win-win solution and was outlined in a contract letter valid for one season with the possibility of an extension for the following season.
Implementasi Pengelolaan Iklan dalam Karnaval SCTV (Pada Tayangan Commercial Break Produk Bejo Jahe Merah) Amanda, Sylvia; Arifputri, Aiza Nabilla; Wijaksono, Dimas Satrio; Melano, Fiqie Lavani
Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Vol 8 No 3 (2024): JULY-SEPTEMBER 2024
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jtik.v8i3.2184

Abstract

Television is the main medium for conveying marketing messages to the public. Managing advertisements during commercial breaks is very important to increase the attractiveness of the message to be conveyed to the audience. Through the SCTV Carnaval program, it has become one of the routine programs held every year with high appeal in the community. Therefore, commercial breaks are needed to support the SCTV Carnaval program. Through the work design “Implementation of Advertising Management in the SCTV Carnaval (On Commercial Break Bejo Jahe Merah Product)”. The author implements commercial break Bejo Jahe Merah based execute message style Armstrong & Kotler (2022) including a slice of life, lifestyle, mood or image, personality symbol, scientific evidence, and testimonial evidence for creating actual commercial break. Dara obtained from observations at the workplace, company documents, and literature studies. The result of this work design shows that the implementation of this theory can improve the quality of message execution in more up-to-date commercial break Bejo Jahe Merah.
Strategi Konten Marketing Innovation Day dalam Meningkatkan Engagement Pada Media Sosial Tiktok Putri, Tiara Imani Dirachma; Melano, Fiqie Lavani; Wijaksono, Dimas Satrio; Arifputri, Aiza Nabila
Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Vol 8 No 3 (2024): JULY-SEPTEMBER 2024
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jtik.v8i3.2185

Abstract

Innovation Day was founded in 2016 as a forum for Telkom employees to share knowledge. In the TikTok account @innovationday there is an engagement target that must be achieved every month. In September there was no significant increase in engagement. The factors behind the lack of engagement are the lack of intensity in uploading content and the absence of an editorial plan on TikTok @innovationday. Therefore, the author intends to increase engagement on TikTok Innovation Day social media. The data collection method for designing TikTok social media comes from the author's observations, analysis and existing data. The theories used to discuss strategies for increasing TikTok Innovation Day social media engagement are the theories of Mass Communication, Marketing Communication, Content Marketing, Engagement, Social Media, TikTok, Content and Content Production. Innovation Day achieved a significant increase in engagement rates on the TikTok platform of 14.5%. The content marketing strategy implemented on TikTok Innovation Day was able to create a strong attraction and stimulate a positive response from the audience.
Co-Authors Ade Irma Susanty ADRIO KUSMAREZA ADIM Agustin, Cindy Karina Aiza Nabila Arifputri Aiza Nabilla Arifputri Amanda, Sylvia Anisa, Safira Nur Arelle Nathania Sahulata Ariffananda, Nezar Audhira Nurul Fadilla Azzahra, Aliifah Renissa Putri Dhafin Hafizh Rafiandi Dzannura Syahda Egidia, Kezia Irene Febri Ikhtiarman, Awal Fiqie Lavani Melano Firdaus Freddy Yusanto Furqon, Al-fitra Hadi Trianto, Ramadhan Hadid, Al Araaf Nur Imanuela Winda Putri Indra Novianto Adibayu Pamungkas Jalesita Putri Pramitha Jannah, Fadiyatul Jasmine Dewi Nabila Maharani Dewi, Annisya Manurung, Normanela Tassel Epaphras Oki Achmad Ismail Pradipta Dirgantara Pramitha, Jalesita Putri Pranaya, Rolla Sancha Priharsa, Amir Taqiyuddin Putri, Tiara Imani Dirachma Rah Utami Nugrahani Rayna Radinka Laksonia Reni Nuraeni, Reni Rizca Haqqu Rizka Amalia Rumanggit, Amrico Afgan Simorangkir, Noel Yecsen Sylvie Nurfebiaraning Thoibah, Sufaira Zaxrie, Shifa Ainun