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Analisis Semiotika John Fiske Mengenai Representasi Maskulinitas Perempuan Dalam Film Disney Cruella Pranaya, Rolla Sancha; Wijaksono, Dimas Satrio
JURNAL LENSA MUTIARA KOMUNIKASI Vol. 7 No. 2 (2023): Jurnal Lensa Mutiara Komunikasi
Publisher : UNIVERSITAS SARI MUTIARA INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51544/jlmk.v7i2.3885

Abstract

Disney has been known to produce films with female main characters, not only Disney Princesses but also Disney Villains. This study aims to analyze the concept of female masculinity in the female main character of the Disney film Cruella, which we know as one of the Disney Villain characters. This study uses a qualitative research method with a constructivist paradigm, through John Fiske's semiotic analysis which has a level of reality, a level of representation, and a level of ideology. The results of the research through the reality level show that Cruella has masculine traits such as being dominant, aggressive, ambitious, analytical, able to rely on herself, able to protect herself, able to be a leader, able to make decisions at critical times, and dare to take risks for her actions. At the representation level, it is found that the meaning of masculinity in Cruella is also supported by the technique of taking pictures, audio, and characters in several cut scenes. At the ideological level, the film Cruella presents the ideology of third-wave feminism because this wave also voices recognition of masculine women and feminine men. Many women spread the ideology of feminism with the punk band style in this third wave, where this fashion style was also used by Cruella.
Komunikasi Negosiasi Dream Aviation dengan Lion Air Group untuk Mendapatkan Carter Pesawat Ibadah Umroh Azzahra, Aliifah Renissa Putri; Wijaksono, Dimas Satrio
JURNAL LENSA MUTIARA KOMUNIKASI Vol. 8 No. 1 (2024): Jurnal Lensa Mutiara Komunikasi
Publisher : UNIVERSITAS SARI MUTIARA INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51544/jlmk.v8i1.4838

Abstract

The increasing demand for airplane tickets for Umrah has made Dream Aviation collaborate with Lion Air Group to get charter flights for Umrah. Dream Aviation is one of Dream Tour's business units that specializes in charter flights for Umrah pilgrims departing from several major cities in Indonesia. The purpose of this research is to find out how the negotiation stages of Dream Aviation with Lion Air Group in obtaining airplane charters for Umrah worship. This research uses a descriptive qualitative method. The research data was collected through the interview method with two key informants from Dream Aviation. Based on the results of the research, the negotiation process between Dream Aviation and Lion Air Group to obtain an airplane charter for Umrah involves several stages described by Bill Scott (1993). These stages include exploration, offering, bargaining, settlement, and ratification. Through careful preparation and building a positive negotiation climate, Dream Aviation successfully submitted the first offer with consideration of market prices and field issues submitted to Lion Air Group. After the bargaining process, both parties reached an agreement with Lion Air Group agreeing to provide several seats under Dream Aviation's request. Thus, an agreement was reached with a win-win solution and was outlined in a contract letter valid for one season with the possibility of an extension for the following season.
Implementasi Pengelolaan Iklan dalam Karnaval SCTV (Pada Tayangan Commercial Break Produk Bejo Jahe Merah) Amanda, Sylvia; Arifputri, Aiza Nabilla; Wijaksono, Dimas Satrio; Melano, Fiqie Lavani
Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Vol 8 No 3 (2024): JULY-SEPTEMBER 2024
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jtik.v8i3.2184

Abstract

Television is the main medium for conveying marketing messages to the public. Managing advertisements during commercial breaks is very important to increase the attractiveness of the message to be conveyed to the audience. Through the SCTV Carnaval program, it has become one of the routine programs held every year with high appeal in the community. Therefore, commercial breaks are needed to support the SCTV Carnaval program. Through the work design “Implementation of Advertising Management in the SCTV Carnaval (On Commercial Break Bejo Jahe Merah Product)”. The author implements commercial break Bejo Jahe Merah based execute message style Armstrong & Kotler (2022) including a slice of life, lifestyle, mood or image, personality symbol, scientific evidence, and testimonial evidence for creating actual commercial break. Dara obtained from observations at the workplace, company documents, and literature studies. The result of this work design shows that the implementation of this theory can improve the quality of message execution in more up-to-date commercial break Bejo Jahe Merah.
Strategi Konten Marketing Innovation Day dalam Meningkatkan Engagement Pada Media Sosial Tiktok Putri, Tiara Imani Dirachma; Melano, Fiqie Lavani; Wijaksono, Dimas Satrio; Arifputri, Aiza Nabila
Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Vol 8 No 3 (2024): JULY-SEPTEMBER 2024
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jtik.v8i3.2185

Abstract

Innovation Day was founded in 2016 as a forum for Telkom employees to share knowledge. In the TikTok account @innovationday there is an engagement target that must be achieved every month. In September there was no significant increase in engagement. The factors behind the lack of engagement are the lack of intensity in uploading content and the absence of an editorial plan on TikTok @innovationday. Therefore, the author intends to increase engagement on TikTok Innovation Day social media. The data collection method for designing TikTok social media comes from the author's observations, analysis and existing data. The theories used to discuss strategies for increasing TikTok Innovation Day social media engagement are the theories of Mass Communication, Marketing Communication, Content Marketing, Engagement, Social Media, TikTok, Content and Content Production. Innovation Day achieved a significant increase in engagement rates on the TikTok platform of 14.5%. The content marketing strategy implemented on TikTok Innovation Day was able to create a strong attraction and stimulate a positive response from the audience.
Perancangan Manajemen Acara Expert Insight Special Episode Marketing Talks “Unlocking Marketing Potential: The Power Of AI” di Telkom Corpu Tahun 2023 Maharani Dewi, Annisya; Satrio Wijaksono, Dimas
Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Vol 8 No 4 (2024): OCTOBER-DECEMBER 2024
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jtik.v8i4.2532

Abstract

Event management plays an important role in the success of an event and should be implemented during its execution, especially for important events such as corporate events. This research was conducted to implement the event management design for the Expert Insight Special Episode Marketing Talks "Unlocking Marketing Potential: The Power of AI" at Telkom CorpU, a company that regularly organizes online webinar series. This research successfully attracted 306 participants, with 62.3% of 151 participants stating that they were very satisfied and 37.1% satisfied with this event. Additionally, 58% of participants liked the event based on the content provided, and 38.4% were interested in the event's speakers. This study was carried out using observation and documentation methods and utilized Goldblatt's event management theory to support the success of this event. The results of this study concluded that the event management design in this webinar successfully made the event more structured and organized in managing human resources, teamwork, and creativity.
Pelatihan Produksi Video Sebagai Aktivitas Komunikasi Digital bagi TP-PKK Kelurahan Baros Kecamatan Cimahi Tengah Kota Cimahi pada Media Digital Wijaksono, Dimas Satrio; Nuraeni, Reni; Pramitha, Jalesita Putri
BERBAKTI : Jurnal Pengabdian Kepada Masyarakat Vol 1 No 2 (2023): BERBAKTI: Jurnal Pengabdian Kepada Masyarakat | September 2023
Publisher : Fakultas Keguruan dan Ilmu Pendidikan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30822/berbakti.v1i2.2550

Abstract

The development of information and communication technology has a great impact on various fields of life, one of which is in the dissemination of information that is socialization. Digital media is not spared from information technology, one of which is in the use of video is a medium for delivering information used in the process of socializing programs owned by certain institutions and organizations using video. As one of the elements of community institutions that is an extension of information media from the central and regional governments, PKK is a strategic forum because of its scope that can touch the inner layers of society. The dissemination of information and government programs in realizing public welfare becomes more easily spread evenly through the PKK. This training aims to assist PKK members in delivering information in the form of making short videos that will be disseminated through digital media. The method used is in the form of delivering theory and direct practice by applying composition techniques and taking pictures through a smartphone camera. The result of this training is the increasing ability of PKK members to produce videos using smartphone cameras, and can help PKK in improving the quality of information provided on digital media as a form of delivering information to the public.
Pelatihan Desain Grafis 3D Menggunakan Sketchup bagi Siswa SMKS Mahaputra Cerdas Utama di Kabupaten Bandung Jalesita Putri Pramitha; Dimas Satrio Wijaksono; Reni Nuraeni; Thoibah, Sufaira; Zaxrie, Shifa Ainun; Simorangkir, Noel Yecsen; Hadid, Al Araaf Nur
BERBAKTI : Jurnal Pengabdian Kepada Masyarakat Vol 2 No 2 (2024): BERBAKTI: Jurnal Pengabdian Kepada Masyarakat | September 2024
Publisher : Fakultas Keguruan dan Ilmu Pendidikan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30822/berbakti.v2i2.3393

Abstract

Teknologi informasi dan desain grafis telah menjadikan pemahaman serta penguasaan perangkat lunak desain 3D menjadi aspek krusial dalam pendidikan siswa Sekolah Menengah Kejuruan Swasta (SMKS) khususnya dalam dunia industri. Keunggulan teknologi dalam SketchUp juga memberikan kemudahan dan pengalaman praktis yang berharga dalam menciptakan model 3D yang realistis sebagai bentuk dari komunikasi visual. Pelatihan ini bertujuan untuk meningkatkan keterampilan desain grafis dan pemahaman konsep tiga dimensi pada peserta, sehingga dapat mengasah kreativitas mereka dan mengaplikasikan pengetahuan desain dalam proyek-proyek kejuruan mereka. Metode pelatihan mencakup kuliah singkat, demonstrasi, serta sesi praktik langsung oleh peserta untuk meningkatkan keterampilan praktis mereka. Materi pelatihan didesain dengan mempertimbangkan kebutuhan spesifik dari pengurus OSIS, mencakup elemen-elemen desain grafis yang relevan dengan tugas dan tanggung jawab mereka dalam memvisualisasikan acara dan kegiatan sekolah dalam bentuk gambar. Hasil dari pelatihan ini adalah peserta dapat mengaplikasikan keterampilan yang diperoleh dalam kegiatan sehari-hari mereka di OSIS, meningkatkan kualitas desain promosi dan dokumentasi acara. Dengan menggunakan aplikasi SketchUp ini mereka dapat dengan mudah merealisasikan ide dan imajinasi mereka dalam sebuah gambar 3D yang nantinya dapat mereka presentasikan kepada pihak sekolah maupun pihak eksternal lainnya.
Implementasi Strategi Komunikasi Surya Citra Media pada Tiktok @indosiar_sports Priharsa, Amir Taqiyuddin; Wijaksono, Dimas Satrio
Jurnal Indonesia : Manajemen Informatika dan Komunikasi Vol. 5 No. 3 (2024): September
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) STMIK Indonesia Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jimik.v5i3.874

Abstract

Surya Citra Televisi is a national private television station in Indonesia founded on August 24, 1990, in Surabaya, later moved to Jakarta. PT INDOSIAR VISUAL MANDIRI is known to all Indonesians for its flagship programs such as soap operas, infotainment, sports, and special events. Social media Sports Indosiar is an essential aspect in promoting the programs at INDOSIAR. The presence of INDOSIAR social media creates interactions between the @indosiar_sports account and TikTok users, influencing engagement on the account. To achieve engagement targets, content is crucial for increasing the engagement of the TikTok @indosiar_sports account. This research aims to provide insight into the selection and content creation process to offer broad reach to TikTok users, especially followers of @indosiar_sports. The theoretical basis includes Communication Strategy, Marketing Communication, Social Media Content, The Circular Model of SoMe, TikTok, and Engagement. The data collection methods used are quantitative and qualitative, observation, and documentation.
PRODUKSI FILM DOKUMENTER “SPIRIT OF JAVA GAMELAN” Firdaus; Wijaksono, Dimas Satrio
Medium: Jurnal Ilmiah Fakultas Ilmu Komunikasi Vol 10 No 1 (2022): Medium: Jurnal Ilmiah Fakultas Ilmu Komunikasi Universitas Islam Riau
Publisher : Fakultas Ilmu Komunikasi Universitas Islam Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25299/medium.2022.vol10(1).9056

Abstract

Indonesian is a nation that has a diversity of cultures. One of the performing arts is yogyakarta gamelan festival. Yogyakarta gamelan festival is a festival that is held regularly for 25 years and on an international scale to accommodate the meeting of players and lovers of gamelan music around the world. The final task work in the form of a documenter film entitled "Spirit of Java Gamelan"aims to find out how the Yogyakarta Gamelan Festival event can be carried out consistently for 26 years. This documenter film is based on theory mass communication, persuasive communication, film, film documenter, cinematography, sound order, lighting and culture. Data collection uses methods of research, observation, library studies and interviews. The data was collected and then analyzed to be used in the form of a 17-minute documentary, this documenter tells about how Yogyakarta Gamelan Festival event can be held consistently for 26 years. Key Words: Culture; Film Documenter; Yogyakarta Gamelan Festival
Pemaknaan Kesetaraan Gender oleh Penonton dalam Film Mulan Audhira Nurul Fadilla; Wijaksono, Dimas Satrio
Medium: Jurnal Ilmiah Fakultas Ilmu Komunikasi Vol 10 No 1 (2022): Medium: Jurnal Ilmiah Fakultas Ilmu Komunikasi Universitas Islam Riau
Publisher : Fakultas Ilmu Komunikasi Universitas Islam Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25299/medium.2022.vol10(1).9527

Abstract

The rise of the issue of gender equality that has occurred until now is still a very important discussion in the society. The issue is then reviewed into an interesting story full of meaning in a film. Mulan is one of the films that raises the theme of gender equality and shows the contrast of gender inequality in society. This research itself intends to find out how the audience's reception regarding the message of gender equality embedded in the Mulan film. This research used a descriptive qualitative method through the Stuart Hall reception analysis approach. This research aims to analyze the position of the audience in interpreting the message of gender equality in the Mulan film according to three (3) readings of audience’s position through Stuart Hall’s theory of reception analysis. In this case, the three positions in question are: Dominant Reading, Negotiated Reading, and Oppositional Reading. The results showed that the reading of the audience’s position was in Dominant Reading. This position revealed how all informants as audiences could accept the meaning of the message conveyed in the Mulan film regarding the gender equality, although with various different perspectives. The position of the audience’s meaning was analyzed by looking at the emerging themes based on data from Focus Group Discussion (FGD) session, including: scenes, dialogues or verbal messages, environmental influences, thoughts, and message meanings. Keywords: Reception Analysis, Film, Gender Equality