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Perancangan Manajemen Acara Expert Insight Special Episode Marketing Talks “Unlocking Marketing Potential: The Power Of AI” di Telkom Corpu Tahun 2023 Maharani Dewi, Annisya; Satrio Wijaksono, Dimas
Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Vol 8 No 4 (2024): OCTOBER-DECEMBER 2024
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jtik.v8i4.2532

Abstract

Event management plays an important role in the success of an event and should be implemented during its execution, especially for important events such as corporate events. This research was conducted to implement the event management design for the Expert Insight Special Episode Marketing Talks "Unlocking Marketing Potential: The Power of AI" at Telkom CorpU, a company that regularly organizes online webinar series. This research successfully attracted 306 participants, with 62.3% of 151 participants stating that they were very satisfied and 37.1% satisfied with this event. Additionally, 58% of participants liked the event based on the content provided, and 38.4% were interested in the event's speakers. This study was carried out using observation and documentation methods and utilized Goldblatt's event management theory to support the success of this event. The results of this study concluded that the event management design in this webinar successfully made the event more structured and organized in managing human resources, teamwork, and creativity.
Pelatihan Produksi Video Sebagai Aktivitas Komunikasi Digital bagi TP-PKK Kelurahan Baros Kecamatan Cimahi Tengah Kota Cimahi pada Media Digital Wijaksono, Dimas Satrio; Nuraeni, Reni; Pramitha, Jalesita Putri
BERBAKTI : Jurnal Pengabdian Kepada Masyarakat Vol 1 No 2 (2023): BERBAKTI: Jurnal Pengabdian Kepada Masyarakat | September 2023
Publisher : Fakultas Keguruan dan Ilmu Pendidikan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30822/berbakti.v1i2.2550

Abstract

The development of information and communication technology has a great impact on various fields of life, one of which is in the dissemination of information that is socialization. Digital media is not spared from information technology, one of which is in the use of video is a medium for delivering information used in the process of socializing programs owned by certain institutions and organizations using video. As one of the elements of community institutions that is an extension of information media from the central and regional governments, PKK is a strategic forum because of its scope that can touch the inner layers of society. The dissemination of information and government programs in realizing public welfare becomes more easily spread evenly through the PKK. This training aims to assist PKK members in delivering information in the form of making short videos that will be disseminated through digital media. The method used is in the form of delivering theory and direct practice by applying composition techniques and taking pictures through a smartphone camera. The result of this training is the increasing ability of PKK members to produce videos using smartphone cameras, and can help PKK in improving the quality of information provided on digital media as a form of delivering information to the public.
Pelatihan Desain Grafis 3D Menggunakan Sketchup bagi Siswa SMKS Mahaputra Cerdas Utama di Kabupaten Bandung Jalesita Putri Pramitha; Dimas Satrio Wijaksono; Reni Nuraeni; Thoibah, Sufaira; Zaxrie, Shifa Ainun; Simorangkir, Noel Yecsen; Hadid, Al Araaf Nur
BERBAKTI : Jurnal Pengabdian Kepada Masyarakat Vol 2 No 2 (2024): BERBAKTI: Jurnal Pengabdian Kepada Masyarakat | September 2024
Publisher : Fakultas Keguruan dan Ilmu Pendidikan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30822/berbakti.v2i2.3393

Abstract

Teknologi informasi dan desain grafis telah menjadikan pemahaman serta penguasaan perangkat lunak desain 3D menjadi aspek krusial dalam pendidikan siswa Sekolah Menengah Kejuruan Swasta (SMKS) khususnya dalam dunia industri. Keunggulan teknologi dalam SketchUp juga memberikan kemudahan dan pengalaman praktis yang berharga dalam menciptakan model 3D yang realistis sebagai bentuk dari komunikasi visual. Pelatihan ini bertujuan untuk meningkatkan keterampilan desain grafis dan pemahaman konsep tiga dimensi pada peserta, sehingga dapat mengasah kreativitas mereka dan mengaplikasikan pengetahuan desain dalam proyek-proyek kejuruan mereka. Metode pelatihan mencakup kuliah singkat, demonstrasi, serta sesi praktik langsung oleh peserta untuk meningkatkan keterampilan praktis mereka. Materi pelatihan didesain dengan mempertimbangkan kebutuhan spesifik dari pengurus OSIS, mencakup elemen-elemen desain grafis yang relevan dengan tugas dan tanggung jawab mereka dalam memvisualisasikan acara dan kegiatan sekolah dalam bentuk gambar. Hasil dari pelatihan ini adalah peserta dapat mengaplikasikan keterampilan yang diperoleh dalam kegiatan sehari-hari mereka di OSIS, meningkatkan kualitas desain promosi dan dokumentasi acara. Dengan menggunakan aplikasi SketchUp ini mereka dapat dengan mudah merealisasikan ide dan imajinasi mereka dalam sebuah gambar 3D yang nantinya dapat mereka presentasikan kepada pihak sekolah maupun pihak eksternal lainnya.
Implementasi Strategi Komunikasi Surya Citra Media pada Tiktok @indosiar_sports Priharsa, Amir Taqiyuddin; Wijaksono, Dimas Satrio
Jurnal Indonesia : Manajemen Informatika dan Komunikasi Vol. 5 No. 3 (2024): September
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) STMIK Indonesia Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jimik.v5i3.874

Abstract

Surya Citra Televisi is a national private television station in Indonesia founded on August 24, 1990, in Surabaya, later moved to Jakarta. PT INDOSIAR VISUAL MANDIRI is known to all Indonesians for its flagship programs such as soap operas, infotainment, sports, and special events. Social media Sports Indosiar is an essential aspect in promoting the programs at INDOSIAR. The presence of INDOSIAR social media creates interactions between the @indosiar_sports account and TikTok users, influencing engagement on the account. To achieve engagement targets, content is crucial for increasing the engagement of the TikTok @indosiar_sports account. This research aims to provide insight into the selection and content creation process to offer broad reach to TikTok users, especially followers of @indosiar_sports. The theoretical basis includes Communication Strategy, Marketing Communication, Social Media Content, The Circular Model of SoMe, TikTok, and Engagement. The data collection methods used are quantitative and qualitative, observation, and documentation.
PRODUKSI FILM DOKUMENTER “SPIRIT OF JAVA GAMELAN” Firdaus; Wijaksono, Dimas Satrio
Medium: Jurnal Ilmiah Fakultas Ilmu Komunikasi Vol 10 No 1 (2022): Medium: Jurnal Ilmiah Fakultas Ilmu Komunikasi Universitas Islam Riau
Publisher : Fakultas Ilmu Komunikasi Universitas Islam Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25299/medium.2022.vol10(1).9056

Abstract

Indonesian is a nation that has a diversity of cultures. One of the performing arts is yogyakarta gamelan festival. Yogyakarta gamelan festival is a festival that is held regularly for 25 years and on an international scale to accommodate the meeting of players and lovers of gamelan music around the world. The final task work in the form of a documenter film entitled "Spirit of Java Gamelan"aims to find out how the Yogyakarta Gamelan Festival event can be carried out consistently for 26 years. This documenter film is based on theory mass communication, persuasive communication, film, film documenter, cinematography, sound order, lighting and culture. Data collection uses methods of research, observation, library studies and interviews. The data was collected and then analyzed to be used in the form of a 17-minute documentary, this documenter tells about how Yogyakarta Gamelan Festival event can be held consistently for 26 years. Key Words: Culture; Film Documenter; Yogyakarta Gamelan Festival
Pemaknaan Kesetaraan Gender oleh Penonton dalam Film Mulan Audhira Nurul Fadilla; Wijaksono, Dimas Satrio
Medium: Jurnal Ilmiah Fakultas Ilmu Komunikasi Vol 10 No 1 (2022): Medium: Jurnal Ilmiah Fakultas Ilmu Komunikasi Universitas Islam Riau
Publisher : Fakultas Ilmu Komunikasi Universitas Islam Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25299/medium.2022.vol10(1).9527

Abstract

The rise of the issue of gender equality that has occurred until now is still a very important discussion in the society. The issue is then reviewed into an interesting story full of meaning in a film. Mulan is one of the films that raises the theme of gender equality and shows the contrast of gender inequality in society. This research itself intends to find out how the audience's reception regarding the message of gender equality embedded in the Mulan film. This research used a descriptive qualitative method through the Stuart Hall reception analysis approach. This research aims to analyze the position of the audience in interpreting the message of gender equality in the Mulan film according to three (3) readings of audience’s position through Stuart Hall’s theory of reception analysis. In this case, the three positions in question are: Dominant Reading, Negotiated Reading, and Oppositional Reading. The results showed that the reading of the audience’s position was in Dominant Reading. This position revealed how all informants as audiences could accept the meaning of the message conveyed in the Mulan film regarding the gender equality, although with various different perspectives. The position of the audience’s meaning was analyzed by looking at the emerging themes based on data from Focus Group Discussion (FGD) session, including: scenes, dialogues or verbal messages, environmental influences, thoughts, and message meanings. Keywords: Reception Analysis, Film, Gender Equality
Representasi Peran Ayah dalam Film Ngeri-Ngeri Sedap (Analisis Semiotika John Fiske) Ariffananda, Nezar; Wijaksono, Dimas Satrio
ANDHARUPA: Jurnal Desain Komunikasi Visual & Multimedia Vol. 9 No. 02 (2023): June 2023
Publisher : Dian Nuswantoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33633/andharupa.v9i02.7887

Abstract

AbstrakPeran ayah di dalam sebuah keluarga merupakan sosok yang paling mendominasi karena memiliki tanggung jawab besar sebagai pemimpin keluarga. Hal tersebut merupakan kondisi sosial yang disebut budaya patriarki dimana kepemimpinan serta otoritas tertinggi dipegang dan didominasi oleh kaum laki-laki. Film Ngeri-Ngeri Sedap ini dibangun berdasarkan tropes orang Batak di dalam film yang sering menjadikan peran ayah sebagai penggerak cerita sekaligus sumber konflik di dalam keluarga. Berdasarkan fenomena tersebut, penelitian ini dilakukan untuk mengetahui bagaimana representasi peran ayah dalam film Ngeri-Ngeri Sedap menggunakan metode kualitatif dengan paradigma kritis. Penulis memilih enam belas scene untuk diteliti dengan teknik analisis semiotika John Fiske yang terbagi menjadi tiga level yaitu, level realitas, level representasi, dan level ideologi. Hasil dari penelitian ini ditemukan bahwa sosok ayah di representasikan sesuai dengan ciri budaya patriarki privat dan memiliki peran sebagai seorang protector (sebagai seorang pelindung dan pengontrol), decision maker (sebagai seorang pembuat keputusan), monitor and disciplinary (sebagai seorang pengawas dan memberikan pembelajaran), provider (sebagai seorang penyedia fasilitas), dan responsibility (sebagai seorang yang memenuhi kebutuhan) kepada keluarganya. Kata Kunci: film, patriarki, peran Ayah, representasi, semiotika John Fiske  AbstractIn a family, the most dominating role figure is the father because he has a great responsibility as the family leader. This social condition is called patriarchal culture where the highest leadership and authority is held and dominated by men. This Ngeri-Ngeri Sedap film is based on the tropes of the Batak people which often make the father's role as the driving force of the story as well as the source of the conflict within the family. Based on this phenomenon this conducted research is to find out how the representation of the father's role in the Ngeri-Ngeri Sedap film uses qualitative methods with a critical paradigm. The researcher chooses sixteen scenes to be examined by John Fiske's semiotic analysis divided into three levels; the reality, representation, and ideology levels. The study found that the father figure is represented according to the characteristics of private patriarchal culture and has a role as a protector (to protect and control), the decision maker, to monitor, and disciplinary (as a supervisor and provides learning), provider, and as someone who fulfills needs of the family. Keywords: film, patriarchal, representation,  semiotics John Fiske, the role of fathers
Execution of Blockchain in The World of Archive Dimas Wijaksono, Satrio; Hadi Trianto, Ramadhan; Febri Ikhtiarman, Awal; Amalia, Rizka; Jannah, Fadiyatul
Blockchain Frontier Technology Vol. 2 No. 1 (2022): Blockchain Frontier Technology
Publisher : IAIC Bangun Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/bfront.v2i1.115

Abstract

Archiving certification, especially in electronic archiving, remains a problem in the archiving world. The solution to this problem is the blockchain technology first used in digital currencies. Blockchain is believed to have had a significant impact on archive management. This study aims to consider the application of blockchain technology in archiving, including Features, application examples, opportunities, and challenges related to blockchain technology inconsistencies in archive science. This study uses a qualitative approach using literature data sources from various disciplines related to the basic concepts of archival science as the basis for analysis. The results of this study show that various possibilities can be developed on the blockchain. The contradiction between the implementation issues, especially in Indonesia, and the basic concepts of blockchain technology and archive science. This study concludes that further research is needed to ensure that blockchain technology adheres to archive science's basic concepts and principles, especially concerning reliability.
Pelatihan Fotografi Produk bagi Pelaku UMKM di Kelurahan Baros, Kecamatan Cimahi Tengah Wijaksono, Dimas Satrio; Nuraeni, Reni; Yusanto, Freddy; Melano, Fiqie Lavani; Pramitha, Jalesita Putri
AJAD : Jurnal Pengabdian kepada Masyarakat Vol. 5 No. 1 (2025): APRIL 2025
Publisher : Divisi Riset, Lembaga Mitra Solusi Teknologi Informasi (L-MSTI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59431/ajad.v5i1.450

Abstract

Product photography training for MSMEs in Baros Village, Central Cimahi, aims to improve the visual and digital skills of business owners in marketing their products. This activity was carried out through three main stages: pre-production, production, and post-production. In the pre-production stage, material preparation, consultation with MSME players, and provision of tools were carried out. The production stage includes theory delivery, hands-on practice, and evaluation of photography skills. Meanwhile, the post-production stage focused on documentation, publication of results, and assessment to ensure the sustainability impact of the training. The results of the training showed a significant improvement in participants' ability to take quality product photos, which supported product branding and promotion through digital platforms. The program also helped reduce MSMEs' dependence on external services, thus optimizing their operational budget. With improved digital literacy, MSME players are able to reach a wider market, strengthen competitiveness, and support local economic inclusion.
Analisis Penerapan Bauran Promosi Sebagai Komunikasi Pemasaran Pt Bhineka Rahsa Nusantara Dalam Mempromosikan Produk Rahsa Nusantara Di Kota Bandung Furqon, Al-fitra; Wijaksono, Dimas Satrio
eProceedings of Management Vol. 11 No. 4 (2024): Agustus 2024
Publisher : eProceedings of Management

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The Covid-19 outbreak has changed many people's lifestyles, including healthy consumption patterns. Although manyindustries have been harmed by the pandemic, the herbal industry has actually increased and has bright prospects forthe future. This study aims to describe the application of the promotion mix by PT Bhineka Rahsa Nusantara inmarketing Rahsa Nusantara products in Bandung City. Using descriptive qualitative research methods with aninterpretive paradigm, as well as Kotler and Armstrong's Promotion Mix theory (2008), data was collected throughinterviews, observations, and documentation. The results showed that PT Bhineka Rahsa Nusantara has implementedthe five elements of the promotion mix well. In the Advertising indicator, they use online and offline channels, such asads on social media and flyers at certain events. In Sales Promotion, they offer discounts, vouchers, cashback, freebies,and mini size products. For Public Relations, they hold webinars on health issues and collaborate with relevant mediaand communities. For Personal Selling, they participated in several events to sell products directly. Finally, for DirectMarketing, they send email and WhatsApp blasts to notify consumers of promotions. Keywords-herbal drinks, promotion mix, Rahsa Nusantara.