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All Journal Dimas: Jurnal Pemikiran Agama untuk Pemberdayaan ANIDA : Aktualisasi Nuansa Ilmu Dakwah Communicatus: Jurnal Ilmu Komunikasi ETNOSIA : Jurnal Etnografi Indonesia Prosiding Magister Ilmu Komunikasi Paradigma POLISTAAT: Jurnal Ilmu Sosial dan Ilmu Politik Reputation : Jurnal Hubungan Masyarakat JIVA: Journal of Behaviour and Mental Health Tamkin: Jurnal Pengembangan Masyarakat Islam Ulumul Syar’i : Jurnal Ilmu-Ilmu Hukum dan Syariah Annaba: Jurnal Ilmu Jurnalistik
Betty Tresnawaty, Betty
UIN Sunan Gunung Djati Bandung
Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Neuroscience Physics Public Health Social Sciences Other

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Strategi Pemberitaan Media Harian Haluan Dalam Menghadapi Persaingan Media Online mariyam, siti; Tresnawaty, Betty; Hardi, Nora Meilinda
Annaba: Jurnal Ilmu Jurnalistik Vol. 9 No. 1 (2024): ANNABA: Jurnal Ilmu Jurnalistik
Publisher : Jurusan Ilmu Komunikasi, Fakultas Dakwah dan Komunikasi, UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/annaba.v9i1.37520

Abstract

This study aims to find out how the Haluan Daily media strategy faces the fierce competition of online media that continues to emerge by using Everett M. Rogers' Innovation Diffusion theory which explains how new ideas, products, or practices spread in society through various stages. Where these stages are Relative Advantage, Complexity, Trialability, Observability, and Compatibility. This study uses a qualitative approach with a descriptive method. The results of the study show that the media reporting strategy of Haluan Daily is in accordance with the theory of Innovation Diffusion. Starting from the Relative Advantage stage by highlighting the benefits or added value of the news conveyed. Complexity is seen in the web system it runs. Trialability is seen in interactive web views. Observability, by optimizing visibility on Google's search engine. Compatibility where the Haluan Daily has a format adjustment in the form of rules or Journalistic principles that he holds.
Pemberdayaan Perempuan Korban Kekerasan Seksual Melalui Dinas Pemberdayaan Perempuan Dan Perlindungan Anak Kota Bandung Anjani, Awalia; Solahudin, Dindin; Tresnawaty, Betty
Tamkin: Jurnal Pengembangan Masyarakat Islam Vol. 9 No. 3 (2024): Tamkin: Jurnal Pengembangan Masyarakat Islam
Publisher : Jurusan Pengembangan Masyarakat Islam, Fakultas Dakwah dan Komunikasi, UIN Sunan Gunung Dj

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/tamkin.v9i3.32344

Abstract

Penelitian ini memiliki beberapa tujuan diantaranya adalah a. mengetahui proses penyadaran  yang dilakukan oleh DP3A Kota Bandung kepada  perempuan korban kekerasan seksual, b. meengetahui bagaimana proses pembentukan keamampuan korban kekerasan seksual oleh DP3A Kota Bandung dalam hal tertentu, c. mengetahui bagaimana proses transformasi terhadap pemberdayaan korban kekerasan seksual yang dilakukan oleh DP3A Kota Bandung. Metode penelitian yang digunakan dalam penelitian ini adalah Metode penelitian dalam penelitian ini, metode yang digunakan adalah kualitatif dengan melakukan penelitian deskriptif. Teori yang digunakan dalam penelitian ini adalah teori hubungan antar manusia, yang dipelopori oleh Elton Mayo, dan teori dari Karls yaitu teori pemberdayaan perempuan. Pemberdayaan yang dilakukan oleh DP3A Kota Bandung kepada perempuan korban kekerasan seksual dilakukan sesuai dengan kebutuhan masing-masing korban. Dalam melaksanakan kegiatan pemberdayaan, DP3A Kota Bandung juga bekerjasama dengan instansi yang terkait, guna memaksimalkan pemberdayaan yang dilakukan.
A Community Outreach Initiative: Fostering Religious Values Among Elderly Residents of Gili Iyang Island, Sumenep, East Java Tresnawaty, Betty; Risdayah, Enok; Kusnawan, Aep
Dimas: Jurnal Pemikiran Agama untuk Pemberdayaan Vol. 24 No. 2 (2024)
Publisher : LP2M of Institute for Research and Community Services - UIN Walisongo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/dms.v24i2.22751

Abstract

The residents of Gili Island, better known as Oxygen Island, have an age composition with more than 40% of its residents being over 100 years old. This condition has sparked the curiosity of many researchers regarding its cause. Based on this background, an observation was conducted in the Gili area. Using several concepts from Asset-Based Community Development, it can be identified that Oksigen Island has many assets that must be developed. These assets consist of tangible and intangible objects. In contrast to previous results, which stated that the influence of clean oxygen with a level of 20.9% is what affects the longevity of the residents of Gili Island, the results of this service conclude that in addition to the beneficial oxygen levels, the determining aspect is obtained from intangible assets, namely the level of religiosity or religiousness of the island's residents which is good. The indicator can be seen from their activities, at every time the words of Tayyibah adorn their lives.
Utilization of Webinars and Live Instagram As Tokocrypto Marketing Communication Media Al-Razi, Muhammad Rif’at; Tresnawaty, Betty; Suminar, Jenny Ratna; Aristi, Nindi
Communicatus: Jurnal Ilmu komunikasi Vol. 6 No. 2. December (2022): Communicatus: Jurnal Ilmu Komunikasi
Publisher : Fakultas Dakwah dan Komunikasi UIN Sunan Gunung Djati Bandung Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/cjik.v6i2.21304

Abstract

Employers' use of communication technology is practical, fast, efficient, and effective. Among the communication technology tools that can be used to support business activities are the Zoom application, Google Meet for webinars, and social media such as Instagram, which is used as a marketing medium. This study aims to determine the use of webinars and live Instagram as a medium of business communication in Tokocrypto marketing. This research uses a qualitative approach with a case study approach. The study results show that, First, during the Covid-19 Pandemic, online media such as webinars and live Instagram were very effective as a medium for Tokocrypto's marketing communications. Using online media is one of the best ways to reach an audience. Applications used by Meeting, Youtube, and Instagram by Tokocrypto as a platform for buying and selling cryptocurrency assets. This is a convenience during a pandemic like today. Second, Tokocrypto utilizes webinars and live Instagram as a means of creativity in promoting, marketing, and educating cryptocurrencies on the Tokocrypto platform, with exciting material, competent sources, and dible guest stars so that Tokocrypto can create an ecosystem for users or Tokocrypto. Third, Tokocrypto was able to effectively and efficiently utilize webinars and live Instagram in publishing to audiences during the Covid-19 Pandemic. 
FENOMENA VALIDASI DIGITAL: ANALISIS KOLERASI ANTARA KETERLIBATAN MEDIA SOSIAL DAN TENDENSI NARCISSISTIC PERSONALITY PADA GENERASI Z Putri, Anggun Pratama; Rizbiyanti, Dita Rahma; Tresnawaty, Betty
JIVA: Journal of Behaviour and Mental Health Vol 6, No 1 (2025)
Publisher : Institut Agama Islam Negeri (IAIN) Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30984/jiva.v6i1.4023

Abstract

ABSTRAKValidasi digital melalui mekanisme seperti like dan komentar di platform media sosial telah berkembang menjadi komponen utama interaksi sosial bagi generasi Z, kelompok yang lahir dan tumbuh di Tengah kemajuan teknologi informasi. Meskipun memberikan konfirmasi sosial cepat, fenomena ini berisiko mengganggu kesejahteraan psikologis ,termasuk meningkatnya Tingkat kegelisahan dan kecenderungan  Narcissistic Personality Disorder (NPD). latar belakang penelitian ini berpijak pada perubahan pola interaksi digital yang membentuk identitas diri dan memengaruhi dinamika psikologis pengguna muda. Dengan menggunakan pendekatan kuantitatif melalui survei terhadap 92 Responden, penelitian ini menilai empat variable: validasi digital,teendensi Narcissistic Personality Traits, Kesehatan mental, serta perilaku digital. Hasil analisis menunjukkan bahwa kebutuhan akan pengakuan sosial secara daring tergolong tinggi, namun kecenderungan narsistik ekstrem tetap rendah, dan dampak terhadap Kesehatan mental berada pada Tingkat moderat. Temuan ini menegaskan bahwa validasi digital berperan dalam pembentukan identitas dan kesejahteraan psikologis, namun efeknya tidak selalu mengarah pada narsisme patologis.Kata Kunci: Validasi Digital, Like-Comment, Generasi Z, Narcissistic Personality Traits, Kesehatan Mental.
EXPLORING THE SOUL OF ALGORITHMS: A DEEP DIVE INTO THE RISE OF VIRTUAL IN-FLUENCERS IN INDONESIA Betty Tresnawaty; Muhammad Rif’at Al-Razi; Maylanny Christin
Paradigma POLISTAAT: Jurnal Ilmu Sosial dan Ilmu Politik Vol. 8 No. 2 (2025): Paradigma POLISTAAT: Jurnal Ilmu Sosial dan Politik
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Pasundan Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/paradigmapolistaat.v8i2.39681

Abstract

The emergence of digital technologies initiated never-before-seen changes in the field of marketing, such as the introduction of virtual influencers. Cutting-edge computer animation techniques produce these personalities and are carefully crafted to interact with and sway the opinions of people online. This study intends to analyze the emerging virtual influencer phenomenon that is gradually unfolding in Indonesia’s digital economy, giving particular attention to its evolution, effects, and specific strategies employed in contemporary marketing communication. The purpose is to chart the evolution of virtual influencers in Indonesia and assess their effectiveness as novel digital marketing tools. The approach taken in this study is qualitative descriptive to capture the virtual influencer phenomenon holistically in the context of Indonesia's digital landscape. The results of this study are expected to provide insights and recommendations for digital marketing actors, companies, practitioners, and researchers in designing effective marketing campaigns by utilizing virtual influencers. Computer-generated influencers, also referred to as virtual influencers, have heavy followings which are substantial in number. They are expanding the phenomenon of influencer marketing. These characters are very proficient in endorsing various products and services on different digital platforms, making them valuable marketing assets.
Komik Strip Sebagai Sarana Kritik Sosial Mubarok, Muchammad Bilal; Fakruroji, Moch; Tresnawaty, Betty
Annaba: Jurnal Ilmu Jurnalistik Vol. 6 No. 1 (2021): ANNABA: Jurnal Ilmu Jurnalistik
Publisher : Jurusan Ilmu Komunikasi, Fakultas Dakwah dan Komunikasi, UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/annaba.v6i1.22193

Abstract

This study aims to provide an overview of the three signs in comics that discuss the topic of social criticism, while the signs are representamen, object and interpretant. The study method used is semiotics initiated by Charles Sanders Peirce, while the concept states that in carrying out an identification it is necessary to look at a sign such as a representamen, object and interpretant. The results of the study show that the Faktap Comics Instagram account can be used as a social control tool on the grounds that the Faktap Comics Instagram account is a social media that can provide important information and contains messages of social criticism in every post. Social criticism is an important part of a control that exists in society.
Prinsip Kearifan Lokal dalam Pengembangan Strategi Kehumasan pada Pemerintah Daerah Kabupaten Bandung Tresnawaty, Betty
Communicatus: Jurnal Ilmu komunikasi Vol. 4 No. 2. December (2020): Communicatus: Jurnal Ilmu Komunikasi
Publisher : Fakultas Dakwah dan Komunikasi UIN Sunan Gunung Djati Bandung Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/cjik.v4i2.10566

Abstract

Public Relations of the Bandung Regency Government realizes that its area has a lot of potential for various local wisdom and has a heterogeneous society. This study aims to explore and analyze the values of local knowledge in developing public relations strategies in the government of Bandung Regency, West Java province. This study uses a constructivist interpretive (subjective) paradigm through a case study approach. The results showed that the Bandung Regency Government runs its government based on local wisdom. Bandung Regency Public Relations utilizes local insight and the region's potential to develop a public relations strategy to build and maintain a positive image of Bandung Regency. The impact of this research is expected to become a source of new scientific references in the development of public relations strategies in every region of Indonesia, which is very rich with various philosophies.Humas Pemerintah Kabupaten Bandung menyadari wilayahnya memiliki banyak potensi kearifan lokal yang beragam, serta memiliki masyarakatnya yang heterogen. Penelitian ini bertujuan menggali dan menganalisis nilai-nilai kearifan lokal dalam pengembangan strategi kehumasan di pemerintahan Kabupaten Bandung provinsi Jawa Barat.  Penelitian ini menggunakan paradigma interpretif (subjektif) konstruktivis melalui pendekatan studi kasus. Hasil penelitian menunjukkan bahwa Pemerintah Kabupaten (Pemkab) Bandung menjalankan pemerintahannya berlandaskan pada kearifal lokal. Humas Pemkab Bandung memanfaatkan kearifan lokal dan potensi wilayahnya untuk mengembangkan strategi humas dalam membangun dan mempertahankan citra positif Kabupaten Bandung.Dampak penelitian ini diharapkan menjadi sumber rujukan ilmiah baru dalam pengembangan strategi kehumasan di setiap daerah Indonesia yang sangat kaya dengan beragam filosofi. 
Co-Authors Aep Kusnawan, Aep Agus Setiaman Ahmad Fuad Al-Razi, Muhammad Rif’at Al-Razi, Muhammad Rif’at Anjani, Awalia Anugrah, Dadan Asep Saeful Muhtadi, Asep Saeful aziza, elza Dadan Suherdiana, Dadan Dera Alfiani Dinar Fadillah Dindin Solahudin, Dindin Encep Dulwahab, Encep Enjang AS Fakruroji, Moch Fauziah, Safira Fauziawati, Rodia Febrianti, Sherly Putri Fidriyanti, Siti Hanif Huzaima, Salsa Ihsan, Rais Maulana Imron Rosyidi, Imron Jenny Ratna Suminar Ma'arif, Abdul Aziz Maylanny Christin Moch. Fakhruroji Mubarok, Muchammad Bilal Muhaemin, Enjang Muhammad Rif’at Al-Razi Nindi Aristi Nora Meilinda Hardi, Nora Meilinda Pamungkas, Akbar Doni Putri, Anggun Pratama Resna Handayani Risdayah, Enok Rizbiyanti, Dita Rahma Sari, Ulfi Nopita Siti Mariyam Slamet Mulyana solihah, Sopiyani Sri Ramadani Intan Sasmita syawal febrian darisman Ujang Saepullah Zaenal Mukarom