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All Journal Jurnal Komunikasi Pembangunan Buletin Penelitian Sosek Journal of Humanities and Social Studies Media Bahasa, Sastra, dan Budaya Wahana Jurnal Profetik Jurnal Penelitian Sosial Ilmu Komunikasi JURNAL MANAJEMEN PENDIDIKAN International Journal of Engagement and Empowerment (IJE2) Jurnal Pemberdayaan Masyarakat Warta LPM Filosofi: Publikasi Ilmu Komunikasi, Desain, Seni Budaya CommLine JHSS (Journal of Humanities and Social Studies)
Layung Paramesti Martha
Universitas Pakuan
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Veterinary Other

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ANALISIS STRATEGI KOMUNIKASI DINAS SOSIAL KOTA BOGOR DALAM MENANGGULANGI ANAK JALANAN DI KOTA BOGOR Arie Ardiwijaya; Wiranta Yudha Ginting; Layung Paramesti Martha
Jurnal Penelitian Sosial Ilmu Komunikasi Vol 4, No 1 (2020): Volume 4 Nomor 1 Tahun 2020
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (421.225 KB) | DOI: 10.33751/jpsik.v4i1.1803

Abstract

The purpose of this research is to analyze communication strategy of Bogor Social Office on establishing communication with street children in Bogor. This research used qualitative descriptive method to reveal Bogor Social Office’s situation and problem in implementing communication strategy in dealing with street children. This research took place in Bogor Social Office located in Jalan Raya Merdeka No. 142, Ciwaringin, Central Bogor, on November 2018 until April 2019. There are two subjects on this research, two key informants and two ordinary informants. Data collection technique used in this research includes depth interviews, observation, and documentation. Data validity technique was using source triangulation to compare both data collected from observation and data collected from depth interview. Source triangulation in this research is Rumah Merah Putih, one of the social foundation in Bogor. Results showes theory that been used in analyzing Strength, Weakness, Opportunity, and Threat (SWOT) are able to represent street children handling which currently done by Bogor Social Office.Keywords: communication strategy, tramp, SWOT analysis.
EFEKTIVITAS KAMPANYE PROGRAM BOGOR TANPA KANTONG PLASTIK DALAM MEMBANGUN KEPEDULIAN MASYARAKAT PADA LINGKUNGAN Fierda Ayu Utami; Dwi Rini Sovia; Layung Paramesti Martha
Jurnal Penelitian Sosial Ilmu Komunikasi Vol 4, No 2 (2020): Volume 4 Nomor 2 Tahun 2020
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (387.749 KB) | DOI: 10.33751/jpsik.v4i2.2509

Abstract

This research aims to identify the influence of individual characteristics of people in East Bogor district and the effectiveness of the campaign program Bogor Without Plastic Bag to the community's concern on the environment. This study uses a descriptive quantitative approach, which is conducted in the House of residents in the Ciliwung River basin of East Bogor subdistrict. The results of research based on T test showed that there is no influence between the individual characteristics of the community of Bogor Timur (X1) consisting of age, gender, occupation, education, ethnic, and long stay in Bogor to concern Society in the Environment (Y), except on gender indicator, especially women shows have a partial influence on environmental concern. Meanwhile, based on the effectiveness program campaigns of Bogor without plastic bags (X2) significantly affects the Community's awareness on the environment (Y). The F test result indicates that the variable (X1) and (X2) affect the stimulant of the variable (Y). Result of the calculation of coefficient of determination (R2) of 47.8%, meaning not only the individual characteristics factor of the community and the effectiveness of the Bogor program without plastic bags that affect the Community's awareness of the environment.
STRATEGI KOMUNIKASI PEMASARAN AGROWISATA TAMAN KUPU-KUPU SINARWANGI PARK LAND BOGOR DALAM MEMBENTUK BRAND AWARENESS Dimas Agung Laksono Raharjo; Layung Paramesti Martha; Prasetyo Adinugroho
Jurnal Penelitian Sosial Ilmu Komunikasi Vol 3, No 2 (2019): Volume 3 Nomor 2 Tahun 2019
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (450.042 KB) | DOI: 10.33751/jpsik.v3i2.1300

Abstract

ABSTRACTThis study aims to find out how the marketing communication strategy carried out by Taman Kupu-Kupu Sinarwangi Park Land Bogor in Forming Brand Awareness and to find out what factors are supporting and inhibiting the implementation of marketing communication strategies in Taman Kupu-Kupu Sinarwangi Park Land Bogor. This study uses a qualitative research approach that produces descriptive data in the form of written words and the data methods used are primary data and secondary data. Data collection techniques in this study were interviews, observation, and documentation.The results of this study emphasize the marketing communication strategy that has been carried out by Taman Kupu-Kupu Sinarwangi Park Land Bogor in forming brand awareness. Taman Kupu-Kupu Sinarwangi Park Land Bogor carries out a marketing communication strategy so that the Taman Kupu-Kupu Sinarwangi Park Land Bogor brand is recognized by the surrounding community, especially Bogor. The strategies used include identifying targets, determining communication objectives, designing messages, selecting personal and non-personal media communication channels, compiling a total communication budget, determining the promotion mix, implementing integrated marketing communication programs (IMC), and gathering feedback. There are supporting factors in the implementation of marketing communication strategies carried out by Taman Kupu-Kupu Sinarwangi Park Land Bogor, namely by presenting their superiority on social media Facebook and Instagram and utilizing school visits by interacting directly with teachers through information media through word of mouth. While the inhibiting factor is the limited costs and human resources. Keywords: Marketing Communication Strategy, Taman Kupu-Kupuwangi Park Land Bogor, Forming Brand Awareness
THE EFFECT OF CIBODAS BOTANICAL GARDEN OFFICIAL WEBSITE PUBLICITY ON DOMESTIC TOURISTS VISITING DECISIONS Layung Paramesti Martha; Prasetyo Adinugroho; Qamila Arianti Luthfindani
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 6, No 3 (2022): JHSS (Journal of Humanities and Social Studies)
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v6i3.6484

Abstract

The research to identify the influence of the Cibodas Botanical Garden  official website publicity on the visiting decision to domestic tourist which describe  how publicity on the official website of Cibodas Botanical Garden and analyze the  influence of official website publicity with visit decision of Cibodas Botanical  Garden domestic tourist. The research are use one independent variable which is  official website publicity and the visiting decision of domestic tourist as dependent  variable. The research uses survey techniques, which means that all member of the  research population were able as research respondents with a total of 100 domestic  tourist Cibodas Botanical Garden. To collect the research’s data were used techniques  questionnaire, observation and documentation. There were two data analyze  techniques, descriptive statistics (table and percentage) and non-parametric statistics  (Simple Linear Regression, F-Test, T-Test, Coefficient of Determination). The results  shown that there was a significant influence between Cibodas Botanical Garden  official website publicity and visiting decision to domestic tourist which are 41  percent. Then the other 59 percent are influenced by the other factor.
UNDERSTANDING ETNOGRAPHY: MAPPING SOCIAL ECONOMIC CULTURAL BARRIERS OF JAMU GENDONG TRADERS IN SENGKED VILLAGE Layung Paramesti Martha; Prasetyo Adinugroho
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 6, No 2 (2022): JHSS (Journal of Humanities and Social Studies)
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v6i2.5401

Abstract

Herbal or traditional medicine has become a mainstay sector in the cosmetic industry and blended herbs have a major contribution to the value of national exports and are capable of import substitution. However, the shift in culture and instant lifestyle has become a trend and has changed the character of traditional and modern society to shift from a culture of consuming traditional herbal medicine to being a consumer of factory/imported herbal medicine. This study aims to (1) Describe various social, cultural and economic practices of herbal medicine traders (jamu gendong traders) in Sengked Village which are built with verbal and nonverbal messages between jamu gendong traders and their consumers (2) Map out the economic, social and cultural barriers faced by jamu gendong traders. Sengked Village is an inland area of Bogor Regency where the characteristics of the local community are known to hold indigenous cultural traditions and local wisdom are the reasons that strengthen the research carried out in the village. The key informants in this study were herbal medicine traders in the category of early adulthood (26-35 years) to late elderly (56-65 years) (4). Meanwhile, the supporting informants from this study were community leaders, herbal consumers and the village officials of Sengked.
THE USE OF MULTIMEDIA AS AN EFFORT TO IMPROVE ELEMENTARY TEACHER COMPREHENSION ABILITY AND CREATIVE THINKING SKILLS IN FOLLOWING SCIENCE STUDY COURSES Yudhie Suchyadi; Eka Suhardi; Oding Sunardi; Layung Paramesti Martha
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 6, No 2 (2022): JHSS (Journal of Humanities and Social Studies)
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v6i2.5392

Abstract

The research objective was to improve the understanding and creative thinking skills of elementary teacher as prospective teachers in following science courses. The research design used is to make elementary teacher groups into small groups. During the learning process, observations about elementary teacher cooperation during learning with multimedia media were carried out to assess their understanding and creative thinking skills. The results of the observations of each cycle were evaluated as material for reflection in the next cycle to improve college student understanding and creative thinking skills in accordance with predetermined targets. Data analysis was carried out by descriptive quantitative. From the results of the T-test, the results, it was found that there were significant differences. This means that understanding of science process concepts and skills increases after prospective student teachers experience the learning process using multimedia. From the results of the average value of understanding the concept, increasing from 39.86%  to 88.22%. and science process skills increased the average value from 49.89% to 86.44%. 92% of college student gave a positive response, namely agreeing and strongly agreeing that the science lecture process using multimedia learning media can improve science process skills and understanding of material in science subjects for elementary teacher education college student. Keywords: multimedia; comprehension ability; creative thinking skills. 
The Correlation Between Land Ownership Status, Parents Occupation, and Future of Agriculture with the Youth Attitude who Work in Agricultural Sector (Case of Pamijahan Sub-District, Bogor District) Nugraha, Yogaprasta Adi; Martha, Layung Paramesti
Buletin Penelitian Sosial Ekonomi Pertanian Fakultas Pertanian Universitas Haluoleo Vol 22, No 2 (2020)
Publisher : Department of Agribusiness Halu Oleo University Kendari Southeast Sulawesi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (510.727 KB) | DOI: 10.37149/bpsosek.v22i2.13493

Abstract

The objectives of this research were (1) identifying parents’ land ownership status in Pamijahan Sub-District, Bogor District, (2) Identifying parents’ occupation in Pamijahan Sub-District, Bogor District, (3) Identifying the youth preference towards residency place in the future, (4) analyzing the correlation between land ownership status, parents’ occupation, youth future residency preference and rural-youth attitude towards agricultural sector. This research was performed in Ciasmara Village, Pamijahan Sub-District, Bogor District, from 2019 to 2020, using quantitative method and chi-square to identify the association between land ownership status, parents’ occupation, youth future residency preference, and rural-youth attitude towards agricultural sector. This research found that parents’ occupation and youth future preference towards residency place were correlated with rural-youth attitude towards agricultural sector
Communication Science in Digital Learning Studies Layung Paramesti Martha
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 7, No 1 (2023): JHSS (Journal of Humanities and Social Studies)
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v7i1.7338

Abstract

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THE EFFECT OF CIBODAS BOTANICAL GARDEN OFFICIAL WEBSITE PUBLICITY ON DOMESTIC TOURISTS VISITING DECISIONS Layung Paramesti Martha; Prasetyo Adinugroho; Qamila Arianti Luthfindani
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 6, No 3 (2022): JHSS (Journal of Humanities and Social Studies)
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v6i3.6484

Abstract

The research to identify the influence of the Cibodas Botanical Garden  official website publicity on the visiting decision to domestic tourist which describe  how publicity on the official website of Cibodas Botanical Garden and analyze the  influence of official website publicity with visit decision of Cibodas Botanical  Garden domestic tourist. The research are use one independent variable which is  official website publicity and the visiting decision of domestic tourist as dependent  variable. The research uses survey techniques, which means that all member of the  research population were able as research respondents with a total of 100 domestic  tourist Cibodas Botanical Garden. To collect the researchs data were used techniques  questionnaire, observation and documentation. There were two data analyze  techniques, descriptive statistics (table and percentage) and non-parametric statistics  (Simple Linear Regression, F-Test, T-Test, Coefficient of Determination). The results  shown that there was a significant influence between Cibodas Botanical Garden  official website publicity and visiting decision to domestic tourist which are 41  percent. Then the other 59 percent are influenced by the other factor.
UNDERSTANDING ETNOGRAPHY: MAPPING SOCIAL ECONOMIC CULTURAL BARRIERS OF JAMU GENDONG TRADERS IN SENGKED VILLAGE Layung Paramesti Martha; Prasetyo Adinugroho
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 6, No 2 (2022): JHSS (Journal of Humanities and Social Studies)
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v6i2.5401

Abstract

Herbal or traditional medicine has become a mainstay sector in the cosmetic industry and blended herbs have a major contribution to the value of national exports and are capable of import substitution. However, the shift in culture and instant lifestyle has become a trend and has changed the character of traditional and modern society to shift from a culture of consuming traditional herbal medicine to being a consumer of factory/imported herbal medicine. This study aims to (1) Describe various social, cultural and economic practices of herbal medicine traders (jamu gendong traders) in Sengked Village which are built with verbal and nonverbal messages between jamu gendong traders and their consumers (2) Map out the economic, social and cultural barriers faced by jamu gendong traders. Sengked Village is an inland area of Bogor Regency where the characteristics of the local community are known to hold indigenous cultural traditions and local wisdom are the reasons that strengthen the research carried out in the village. The key informants in this study were herbal medicine traders in the category of early adulthood (26-35 years) to late elderly (56-65 years) (4). Meanwhile, the supporting informants from this study were community leaders, herbal consumers and the village officials of Sengked.
Co-Authors ., Hafzotillah Adinda Adriansyah, Putri Nabila Amiruddin Saleh Andiningtia, Siti Nur Mustari Ane Sajahwa Arie Ardiwijaya Aryanto Pratama Asep Saepulrohman Ayunita Nur Kamila Budiana, Sandi Danang Prasetyo, Danang Danil Sabilah David Rizar Nugroho Dimas Agung Laksono Raharjo Dolly Priatna Dwi Rini Sovia Firdaus Eka Suhardi Fahmi Indra Wajdi Fierda Ayu Utami Hafzotillah Imani Satriani Indriani, Rini Sri Intan Tri Kusumaningtias Irma Suci Adiyasa Kusumaninngtias, Intan Tri Leny Heliawati Maulana, Egy Gilang Maya Aurellia Permanasari N. Nurjanah Nazilah, Siti Nurfauziyyah, Sifa Oding Sunardi Parlaungan Adil Rangkuti Prasetyo Adinugroho Qamila Arianti Luthfindani Roni Jayawinangun Sardi Duryatmo SATA YOSHIDA SRIE RAHAYU Setiawati Sulaeman, Fietri Tarmin Abdulghani Tiara Puspanidra Tosida , Eneng Tita Trini Handayani Wiranta Yudha Ginting Yogaprasta A Nugraha Yudhie Suchyadi Yuli Wahyuni Yusup, Muthia Khairunnisa Putri