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All Journal Jurnal Komunikasi Pembangunan Buletin Penelitian Sosek Journal of Humanities and Social Studies Media Bahasa, Sastra, dan Budaya Wahana Jurnal Profetik Jurnal Penelitian Sosial Ilmu Komunikasi International Journal of Engagement and Empowerment (IJE2) Jurnal Pemberdayaan Masyarakat Warta LPM Filosofi: Publikasi Ilmu Komunikasi, Desain, Seni Budaya CommLine JHSS (Journal of Humanities and Social Studies)
Layung Paramesti Martha
Universitas Pakuan
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Veterinary Other

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Analisis Strategi Komunikasi Pemasaran Terpadu Bioskop Platinum Cineplex Cibinong Square Dalam Menarik Minat Menonton Di Tengah Maraknya Video Streaming Maulana, Egy Gilang; Martha, Layung Paramesti; Kusumaninngtias, Intan Tri
CommLine Vol 7, No 2 (2022)
Publisher : Universitas Al Azhar Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36722/cl.v7i2.1348

Abstract

The phenomenon of closing cinemas during the Covid-19 pandemic changed the kebiasaans of some people in watching films. In the current new normal era, cinemas are gradually recovering to attract interest in watching amidst the rise of video streaming. This study aims to analyze the marketing communication strategy using Integrated Marketing Communication (IMC) at the Platinum Cineplex Cibinong Square cinema in attracting interest in watching amidst the rise of video streaming and to find out what obstacles and solutions are encountered in implementing the integrated marketing communication component. This research combines emic and etic perspectives. The data collection technique in this study was by conducting in-depth interviews, field observations, and checking the validity of the data using source triangulation.. The results in this study indicate that the integrated marketing communication strategy at the Platinum Cineplex Cibinong Square cinema in attracting interest in watching amidst the rise of video streaming uses eight promotion mix components, namely, (1) direct marketing, (2) sales promotion, (3) public relationss, (4) personal selling, (5) advertising, (6) word of mouth marketing, (7) events and experiences, (8) interactive marketing.
KOMUNIKASI PERSUASIF DALAM MENINGKATKAN LITERASI DAN NUMERASI DI DAERAH 3T (TERTINGGAL, TERDEPAN, TERLUAR) ., Hafzotillah; Martha, Layung Paramesti; Nugroho, David Rizar
Media Bahasa, Sastra, dan Budaya Wahana Vol 31, No 1 (2025): Volume 31 Nomor 1 Tahun 2025
Publisher : Universitas Pakuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/wahana.v31i1.12673

Abstract

Communication is a social event, an event that occurs when someone relates to others either face to face or using media as a means of communication. In order to understand the condition of an individual, the ability to communicate persuasively is needed. Lecturers and students observe the condition of the target school and create a literacy and numeracy program that will be implemented in the assigned school. The implementation of the program that has been planned since the beginning of the assignment cannot be separated from persuasive communication in implementing the program. Field supervisors and students need persuasive communication techniques so that the programs that have been released in the assigned school, literacy and numeracy in the modern era, are very easy to apply in the surrounding environment with the help of technology from several planned programs. This study aims to analyze the persuasive communication techniques used by field supervisors and students in the Kampus Mengajar program to improve literacy and numeracy in the 3T area. Using a qualitative descriptive approach, the study was conducted through interviews, FGDs, and observations of lecturers and students at Pakuan University and students at the target school. The results showed that the five persuasive communication techniques used included association, integration, reward, arrangement, and red-herring techniques. Each technique has its own challenges and effectiveness in practice in the field. Communication barriers were identified in the form of technical (facilities) and behavior (lack of student learning motivation). This study concluded that the use of persuasive communication techniques can significantly increase student participation in literacy and numeracy activities, as long as it is supported by appropriate and contextual implementation strategies.
A Scientometrics Analysis of The Research Productivity of Pakuan University As Evidenced In The Scopus Database From 2010 To 2024 Jayawinangun, Roni; Priatna, Dolly; Tosida , Eneng Tita; Martha, Layung Paramesti
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol. 9 No. 1 (2025): JHSS (Journal of Humanities and Social Studies)
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v9i1.27

Abstract

This study examines Pakuan University's scholarly output from 2010 to 2024 using Scopus data. The investigation encompassed research productivity, trends, subject areas, publication sources, author contributions, and collaborative efforts. Pakuan University produced 685 papers, with Scopus publications showing rapid growth, with a 32.7% yearly increase. An average citation count of 3,867 per document suggests a moderate impact. Among 1,780 contributing authors, only 12 papers were single-authored, emphasising the prevalence of collaborative research. The primary research domains include Engineering, Physics and Astronomy, Environmental Sciences, Social Science, and Computer Science. Recent research has focused on topics such as in silico, sustainability, job satisfaction, and smart villages. The main publication outlets are conference proceedings and journals, notably the IOP Conference Series, AIP Conference Proceedings, International Journal of Recent Technology and Engineering, and Journal of Engineering Science and Technology. The five most productive authors are Anna Permanasari, Diana Widiastuti, Eneng Tita Tosida, Johan Iskandar and Mochamad Yunus, whilst the most influential are Anna Permanasari, Diana Widiastuti, Eneng Tita Tosida and Dolly Priatna. The Faculty of Mathematics and Natural Sciences (FMIPA) leads in contributions, followed by the postgraduate school and the faculty of engineering. Collaborative publications are predominantly from Indonesian institutions, such as the Indonesian Education University and IPB University, with international partnerships including Japan, Malaysia, and China.
The Mediating Role Of Strengthened Organizational Culture In The Relationship Between Motivation, Job Satisfaction, And Organizational Commitment On Performance In Higher Education Institutions Suchyadi, Yudhie; Nasution, Yan Noviar; Martha , Layung Paramesti
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol. 9 No. 2 (2025): JHSS (Journal of Humanities and Social Studies)
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v9i2.80

Abstract

This study aims to examine the mediating role of organizational culture in the relationship between work motivation, job satisfaction, and organizational commitment on organizational performance at Universitas Pakuan. A quantitative approach with an explanatory research design was employed. Data were collected through questionnaires distributed to 150 permanent lecturers selected using purposive sampling. The research instrument was tested for validity and reliability, and data were analyzed using multiple linear regression and Sobel test for mediation through SPSS software. The results show that work motivation, job satisfaction, and organizational commitment have a positive and significant effect on organizational performance. These three variables also significantly influence organizational culture. Mediation analysis reveals that organizational culture significantly mediates the relationship between motivation, satisfaction, and commitment with organizational performance. These findings indicate that strengthening organizational culture plays a critical role in optimizing the impact of psychological factors on performance outcomes. The practical implication of this study suggests that enhancing organizational culture should become a key strategy in human resource development in higher education institutions. The study also contributes theoretically to the performance management literature in the academic sector and opens avenues for further exploration using qualitative approaches.
PENGARUH INTENSITAS MENONTON TAYANGAN PROGRAM ILOOK NET TV TERHADAP PERILAKU REMAJA DALAM BERBUSANA Ayunita Nur Kamila; Layung Paramesti Martha; Imani Satriani
Jurnal Penelitian Sosial Ilmu Komunikasi Vol 5, No 1 (2021): Volume 5 Nomor 1 Tahun 2021
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jpsik.v5i1.3286

Abstract

This research is aimed to identify the effects of the intensity of watching the programs of iLook NET TV show on youth behavior in clothing. The purpose of this study is to find out how the intensity of watching the programs iLook shows teenagers in their attire in the school of SMK Negeri 3 Kota Bogor. This research uses X variables in watching intensity and Y variables in behavior. This study is using quantitative methods. The population of this research is sophomores XII SMK Negeri 3 Kota Bogor. This study included 92 people. The data collection techniques used in this study were mainly from questionnaires and observations. The technique used non probability sampling. The research agrees with thehypotheses on sthe study, it states that there is a influence between the intensity of the watch on teenagers behavior. Based on a test of relationship strength of 0,381, it can be said that the intensity of the relationship is judged to be very strong and comes out that the intensity of watching the iLook program has an influence on teenagers behavior by 0,145 while the rest (100% - 14,5% ) is 85,5 rated by another factor.
ANALISIS STRATEGI KOMUNIKASI DALAM SOSIALISASI PROGRAM KARTU IDENTITAS ANAK Layung Paramesti Martha; Irma Suci Adiyasa
Jurnal Penelitian Sosial Ilmu Komunikasi Vol 6, No 1 (2022): Volume 6 Nomor 1 Tahun 2022
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jpsik.v6i1.5315

Abstract

This study aims to analyse how the communication strategy is applied in socializing the Child Identity Card program. The study was conducted at the Population and Civil Registry Office of Bogor Regency and Cibinong District Region. This research method uses a qualitative descriptive study using two concepts, namely the communication strategy concept of R. Wayne, et al in Effendy and communication strategy barriers Ruslan. The results of this study note that the communication strategy step adopted pays attention to all components in communication. Even so, the results of the study showed that the socialization of the Childrens Identity Card program was still included in the Dukcapil program of the Indonesian Movement to be Aware of Population Administration so that for the childs own identity card program currently the emphasis was on online media and the service went directly to the community. The process of achieving a communication strategy can be said to be good even though it is still not evenly distributed as a whole in the district of Bogor because there are still people who do not know the socialization carried out and are aware of the importance of the Child Identity Card program.
PENGARUH KESADARAN MEREK TERHADAP KEPUTUSAN PEMBELIAN DALAM PENGGUNAAN E-COMMERCE TRAVELOKA (Kasus Di Kelurahan Baranangsiang Bogor Timur) Fahmi Indra Wajdi; Layung Paramesti Martha; Intan Tri Kusumaningtias
Jurnal Penelitian Sosial Ilmu Komunikasi Vol 4, No 2 (2020): Volume 4 Nomor 2 Tahun 2020
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jpsik.v4i2.2513

Abstract

The aims of this study are determine the level of awareness of the Kelurahaan Baranangsiang community brand and to find out how the level of brand awareness influences the community purchasing decisions of Baranangsing Village towards Traveloka E-commerce. The method used in this study was descriptive quantitative using survey research. This research was conducted in Kelurahaan Baranangsiang, East Bogor District, Bogor City with a total of 100 respondents. The sampling technique used in this study is a non probability sampling technique with a purposive sampling method. Quantitative data is presented in the form of a frequency table. Statistical tests were carried out with the help of the SPSS version 25.0 program. Based on the results of the study, it was found that the level of brand awareness of the Baranangsiang Kelurahan community was dominated by people with brand awareness at the brand recognition level. It can be concluded that brand awareness has an influence but the influence given is not too significant. But at the peak level of mind towards the level of awareness of the Traveloka brand weakening, which shows that the peak of one's mind can change along with the development of E-commerce that exists today.  Keywords: E-Commerce, Traveloka, Brand Awareness Level, Purchasing Decision.
ANALISIS STRATEGI KOMUNIKASI DINAS SOSIAL KOTA BOGOR DALAM MENANGGULANGI ANAK JALANAN DI KOTA BOGOR Arie Ardiwijaya; Wiranta Yudha Ginting; Layung Paramesti Martha
Jurnal Penelitian Sosial Ilmu Komunikasi Vol 4, No 1 (2020): Volume 4 Nomor 1 Tahun 2020
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jpsik.v4i1.1803

Abstract

The purpose of this research is to analyze communication strategy of Bogor Social Office on establishing communication with street children in Bogor. This research used qualitative descriptive method to reveal Bogor Social Offices situation and problem in implementing communication strategy in dealing with street children. This research took place in Bogor Social Office located in Jalan Raya Merdeka No. 142, Ciwaringin, Central Bogor, on November 2018 until April 2019. There are two subjects on this research, two key informants and two ordinary informants. Data collection technique used in this research includes depth interviews, observation, and documentation. Data validity technique was using source triangulation to compare both data collected from observation and data collected from depth interview. Source triangulation in this research is Rumah Merah Putih, one of the social foundation in Bogor. Results showes theory that been used in analyzing Strength, Weakness, Opportunity, and Threat (SWOT) are able to represent street children handling which currently done by Bogor Social Office.Keywords: communication strategy, tramp, SWOT analysis.
EFEKTIVITAS KAMPANYE PROGRAM BOGOR TANPA KANTONG PLASTIK DALAM MEMBANGUN KEPEDULIAN MASYARAKAT PADA LINGKUNGAN Fierda Ayu Utami; Dwi Rini Sovia; Layung Paramesti Martha
Jurnal Penelitian Sosial Ilmu Komunikasi Vol 4, No 2 (2020): Volume 4 Nomor 2 Tahun 2020
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jpsik.v4i2.2509

Abstract

This research aims to identify the influence of individual characteristics of people in East Bogor district and the effectiveness of the campaign program Bogor Without Plastic Bag to the community's concern on the environment. This study uses a descriptive quantitative approach, which is conducted in the House of residents in the Ciliwung River basin of East Bogor subdistrict. The results of research based on T test showed that there is no influence between the individual characteristics of the community of Bogor Timur (X1) consisting of age, gender, occupation, education, ethnic, and long stay in Bogor to concern Society in the Environment (Y), except on gender indicator, especially women shows have a partial influence on environmental concern. Meanwhile, based on the effectiveness program campaigns of Bogor without plastic bags (X2) significantly affects the Community's awareness on the environment (Y). The F test result indicates that the variable (X1) and (X2) affect the stimulant of the variable (Y). Result of the calculation of coefficient of determination (R2) of 47.8%, meaning not only the individual characteristics factor of the community and the effectiveness of the Bogor program without plastic bags that affect the Community's awareness of the environment.
ANALISIS MANAJEMEN KOMUNIKASI DISKOMINFOSTANDI DALAM MENINGKATKAN KUALITAS PELAYANAN PEMKOT BOGOR (STUDI KASUS APLIKASI SI BADRA) Danil Sabilah; Tiara Puspanidra; Layung Paramesti Martha
Jurnal Penelitian Sosial Ilmu Komunikasi Vol 5, No 1 (2021): Volume 5 Nomor 1 Tahun 2021
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jpsik.v5i1.3290

Abstract

This study aims to describe how the communication management carried out by DISKOMINFOSTANDI in an effort to improve service quality through the Si Badra Application program. This  research  is  a  used  of  descriptive qualitative research methods. Data collection techniques through interviews, observation and documentation. The results showed that the communication management process carried out consisted of four stages, namely the analysis, planning, implementation, and control stages. In this stage DISKOMINFOSTANDI was less prepared in the implementation process, namely the training carried out. But it is very good in the other processes.
Co-Authors Amiruddin Saleh Andiningtia, Siti Nur Mustari Ane Sajahwa Arie Ardiwijaya Arif Yudistiro Aryanto Pratama Asep Saepulrohman Ayunita Nur Kamila Budiana, Sandi Danang Prasetyo, Danang Danil Sabilah David Rizar Nugroho Dimas Agung Laksono Raharjo Dolly Priatna Dwi Rini Sovia Firdaus Eka Suhardi Eneng Tita Tosida Fahmi Indra Wajdi Fierda Ayu Utami Fietri Setiawati Sulaeman Hafzotillah Imani Satriani Indriani, Rini Sri Intan Tri Kusumaningtias Irma Suci Adiyasa Kusumaninngtias, Intan Tri Leny Heliawati Maulana, Egy Gilang Maya Aurellia Permanasari N. Nurjanah Nurfauziyyah, Sifa Oding Sunardi Parlaungan Adil Rangkuti Prasetyo Adinugroho Putri Nabila Adinda Adriansyah Qamila Arianti Luthfindani Roni Jayawinangun Sardi Duryatmo SATA YOSHIDA SRIE RAHAYU Siti Nazilah Tarmin Abdulghani Tiara Puspanidra Trini Handayani Wiranta Yudha Ginting Yan Noviar Nasution Yogaprasta A Nugraha Yudhie Suchyadi Yuli Wahyuni Yusup, Muthia Khairunnisa Putri