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All Journal JIP (Jurnal Industri dan Perkotaan) Jurnal Pendidikan Sosiologi dan Humaniora Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Martabe : Jurnal Pengabdian Kepada Masyarakat NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Forest and Society Amalee: Indonesian Journal of Community Research & Engagement Maspul Journal of Community Empowerment Reswara: Jurnal Pengabdian Kepada Masyarakat Indonesian Journal of Social and Environmental Issues (IJSEI) Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Ilmiah Wahana Pendidikan Jurnal Iso Innovative: Journal Of Social Science Research Indonesian Journal of Education and Development Research Journal of Education Religion Humanities and Multidiciplinary Jurnal Ilmiah Manajemen Ekonomi Dan Akuntansi (JIMEA) ARIMA : Jurnal Sosial Dan Humaniora
Ashaluddin Jalil
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Nursing Public Health Social Sciences Transportation Other

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Consumer Behavior Online Shopping in Market Place (Study of Willingness to Buy UR, UIR, UIN and UMRI Riau Student Consumers) Othman, Lie; Fadli, Mashur; Heriyanto, Meyzi; Jalil, Ashaluddin
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 4, No 4 (2021): Budapest International Research and Critics Institute November
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v4i4.2707

Abstract

The purpose of this study was to investigate the factors that influence consumers' willingness to buy on an online platform with research locations on students from the University of Riau, UIR, UIN and UMRI Pekanbaru City and using an explanatory research methodology. This study uses PLS-SEM with Smart-PLS software in analyzing and processing data. Collecting data using a questionnaire using google form with a research sample of 100 consumer students. The results of the study explain that the relationship between perceived reputations (PREP) has no positive and significant effect on the WTB variable with a p-value of 0.093. The t-statistic value is 1.681, the perception of risk (PR) has no positive and significant effect on the WTB variable with a p-value of 0.143. The t-statistic value is 1.469, ease of use (EOU) has no positive and significant effect on the WTB variable with a p-value of 0.198. The t-statistic value is 1.289, the perceived size (PS) has no positive and significant effect on the WTB variable with a p-value of 0.430. The t statistic value is 0.789, the perception of the guarantee system (PSA) has a positive and significant effect on the WTB variable with a p-value of 0.000. The t-statistic value is 7.154, and the Perception of Privacy Information Protection (PPIP) has no positive and significant effect on the WTB variable with a p-value of 0.105. The value of t statistic is 1.623 the perception of the guarantee system (PSA) has a positive and significant effect on the WTB variable with a p-value of 0.000.
Co-Authors Achmad Hidir Adita, Rismauli Afriani, Sari Ahmad Dul Hadi Hutabarat Akbar Muhammad Fadli Ali Djamhuri Andini, Fitri Annur, Ulfa Ristika Anzalina, Freti Atika Anggraini Aulia Fatmawati Ayu Kartika Purba Ayu, Ayu Delisa Asma Desy Maya Sari, Desy Maya Devita Agustine Dewi Ningsih Dyah Lupitasari Efriani, Ressy Ellen Enzelina Simatupang Elva Manda Sari Entika, Windy Erlangga Noor Ersal, Adinda Zakiyah Fadli Miftahul Rizki Fadli, Mashur Febianti, Mutiara Febriani, Norlaila Friska Manik, Friska Gaol, Yoan S Lumban Harsilaningsih Harsilaningsih Hendry Revana Herawati " Herry Purnomo Hesti Asriwandari Hidayatullah, Haziq Jamal, Rido Arifin Kartika Lestari, Kartika Kiky Wulandari, R. Kurnianti, Yessi Kurniawan, Muhammad Dicky Laksono Trisnantoro Licena Mahroni Putri, Shifa Lie Othman Liga Anggelina JH, Liga Lily Suryani Lubis, Nopti Eliansi Br Mercy G Salindeho, Mercy G Meyzi Heriyanto Miftahul Rizki Monica Resta MUHAMMAD ARIFIN Muhammad Fandi Murni Nainggolan Nabilla Meilina Putri Nasya Okta Nurtiana Noni Kikies Sartiwi Norvi Rutari Nova Afrina Novita Sari Nurul Anjani Oktagina Feronica Patma Wati Pratama, Megi Fadli Puspitaloka, Dyah Putri Sion Siregar Putri, Aprilia Purnama Putri, Aulia Atika Putri, Rachma Widyana Raihan Rosman Randa, M. Gusti Rati Rahayu Resdati Resta, Monica Ria Sri Utami Safi’i, Muhammad Sahfitri, Rita Riati Seger Sugiyanto Selvia Rahma Dona Sigit Muamar Yusuf Simarmata, Raun Mochtar Harapan Simatupang, Yuni Paradetama Siti Halimah Tusadiah Siti Sofro Sidiq Sofia Aisya Sry Maisara Suci Eriani Sugiyanto, Seger Suhendra Suhendra Susi Widiarti Syafrizal Syafrizal Syafrizal Syafrizal Syamsul Bahri Syofia, Irma T. Romi Marnelly Tiarafica Rizki Friorita Tusadiah, Siti Halimah Usman, Fahruly Adha Wahyu Masytah Yanti Wiwit Indrayani Wulan Cahyati Yeni Dewi Andani, Yeni Dewi Yesi Yesi Yesi Yesi, Yesi Yoan S Lumban Gaol Yulia Rista Zatul, Pais