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Journal : Sigmagri

Pengaruh Persepsi Konsumen Terhadap Keputusan Pembelian Produk Pertanian Secara Online Pada Masa Pandemi Covid-19 di Kota Gorontalo Sri Dewi Palamani; Yuliana Bakari; Yuriko Boekoesoe
Sigmagri Vol 2 No 2 (2022): Desember (2022)
Publisher : Program Studi Agribisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/sigmagri.v2i02.867

Abstract

The objective of this research was to figure out the effect of consumers’ perception (information quality, service quality, convenience, and price) on online purchase decisions for agricultural products during the Covid-19 pandemic in Gorontalo City. This research was conducted in Gorontalo City from December 2021 to February 2022 with a total sample of 96 respondents. The research method employed a quantitative method, while the data analysis used multiple linear regression analysis. The research finding denoted that service quality, convenience, and price partially had a positive and significant effect on the purchase decisions. In the meantime, the information quality partially had a negative and insignificant effect on the value of 2.70, and s significant value was lower than 0.05, indicating that the information quality, service quality, convenience, and the price had a significant effect on online purchase decision for agricultural products during the Covid-19 pandemic in Gorontalo City
Co-Authors Abdul Mahris Bakue Adelin Septianingsih Herson Agustinus Moonti Ahmad, Sry Melisa Alfin Nasution Suaib Ali, Dinda Wahyuni Amelia Murtisari Amir Halid Amriyanti Ayuba Anak Agung Lis Sartika Angga Septian Fitra Harianto Aprilya, Lia Aril Mooduto Arsyad, Nur Hasrini Asda Rauf Bayu Rizki Moputi Biya, Ferdiyanto Bobihu, Nofita Bobihu, Rekawati Buluati, Vanly Cang, Putri Ahmad Dahlan Podungge Dako, Rizki Sempadani Daud, Risnawati Daud, Sofyani Desy Rahmawati Dian Ratnasari Djailani, Alfian Echan Adam Fadiilah Zalzabillah Lihawa Fahia Datau Fahrul S. Dunggio Fitriyanti Pioke Hardiyanti Lapamudi Harun, Fahrul Amshar Harun, Megawaty Hazra Abas Hein Mahmud Ibrahim, Abdul Muhlis Indara, Sofyan R Irwan Bempah Ishal Amili Ismail Hulopi Isra ismail Julia Gobel Jumarlan Congge Kandouw, Sintia Dewinta Kantu, Risky Kasim, Nitam Kolonta, Ronal Laiya, Risnawati H Larasati Sukmadewi Wibowo Lasena, Nurhayati Mahludin H. Baruwadi Mahmud, Candrawati Mahmud, Rustam Maneku, Atika Masenge, Cecenli Daeng Masni Masni Meilan Bobihu Meylan Dai Mobilingo, Sri Yolan Mohamad Ikbal Bahua Mohamad Zulkarnain Usman Mohammad Zubair Hippy Mooduto, Wilandri Muh Fadli Nuwa Napu, Husain Nibras K. Laya Nifta Loanga Novrianti Dotinggulo Nur Afni Lasaharu Paputungan, Muhamad Zidan Polinto, Yuspin Rahman Ibrahim Ramlan Mustafa Ratna Mohune Rauf, Suserla Ria Indriani Ria Indriani Rifkiawan Baba Rinaldi, I Made Ray Risnawati H Laiya Robiah Adhawiyah Selfian Abdurahman Siswatiana Rahim Taha Siti Rahmatia Machieu Sofyan R Indara Sri Dewi Palamani Sry Melisa Ahmad St Aisyah R St. Aisyah R Suhartarto, Suhartarto Suparmin Fathan Supriyo Imran Suwanda, Putri Windaryati Tuna, Acan Vivit Novriyanti R. Nani Wameto, Ariyahman Wawan K Tolinggi Yanti Saleh Yenni Umar Yuliana Bakari Yunita P. Djamil Yusuf Hasan Zulianti Gobel