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Journal : Widya Accarya

Quality of Education Services and Community Satisfaction with SDIT Using The Servqual Model Syska Lady Sulistyowatie; Arif Julianto Sri Nugroho; Abdul Haris; Agung Nugroho Jati; Tasari
Widya Accarya Vol 15 No 1 (2024): Widya Accarya
Publisher : Fakultas Keguruan dan Ilmu Pendidikan Universitas Dwijendra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46650/wa.15.1.1529.26-34

Abstract

This research develops a model through measuring the quality of educational services towards the competitive excellence of SDIT (Integrated Islamic Primary Schools). This research aims to test the gap scores for each dimension of each SDIT, thus it can determine the right marketing strategy to satisfy and increase the interest of new students’ parents who believe that their children will receive an education at an excellent Islamic Elementary School. The research was using a quantitative approach through respondent description, item validity and reliability, and ServQual model statistical tests. The population in the research was all people who believe in Integrated Islamic Primary School education in Klaten Regency. This research used a purposive sampling technique of 100 respondents. The attributes in the questionnaire were adapted from the ServQual concept which is suitable in the realm of educational research including tangibles, reliability, responsiveness, assurance and empathy. Quantitative tests include validity tests, item reliability and ServQual confirmation tests. The test results of validity and reliability were valid and reliable. The confirmation test score has a positive average value of 60.27 with the lowest positive value in the reliabilities dimension of 28.45, followed by tangibles 34.28, responsiveness 72.58 assurance 88.44 and empathy has the highest value of 127.60. Improvement efforts must continue to be made by the SDIT management with an emphasis on improving the value that still has the lowest positive dimension followed by the next positive value. Increasing the quality of SDIT's educational services by implementing the Total Quality Management concept optimally will lead to increased community satisfaction and strengthened SDIT's competitive performance in the future.
Co-Authors Abdul Haris Abdul Haris Abdul Manan Abidah Dwi Rahmi Satiti, Abidah Dwi Rahmi Adhi Pratomo, Sigit Aditya Budi Abimata Aditya Hidayat Adlirrahaman Hasfi Aji Agus Santoso Agustina Paramitha Akhmad Ghozali Amrulloh Almuchlisin Almuchlisin Ambarsari, Dwi Wanito Amir Syarifudin Andrew Brian Osmond Andy Ruhendy Putra Anis Marjukah Anna Febrianty S Arif Julianto Sri Nugroho Arif Julianto Sri Nugroho Arif Julianto Sri Nugroho, Arif Julianto Sri Asep Mulyana Asmianti Asrin Ayu Siti Aminah Aziz Maulana Arham Bagas Wara Rachmat Ramadhan Bendri Setiadi Siregar Budhi Irawan Budi Santosa, Gunawan Budi Syihabuddin Burhanuddin Dirgantoro Cahaya Nugrahani Casi Setianingsih Chintya Nermelita M Cucut Prakosa Dandang Setyawanti Darmo, M Pujo DB Putut Setiyadi Degas Rinaldo Denish Novenda Denny Darlis Dharma Anjarrahman Dian Kurniawan Duong, Dang Thi Anh Dwi Wahyuni Uningowati Elisabeth Patricia Chandra Endang Eko Djati S Erma Suryani, Yulinda Erwin Susanto F. Azmi Fadli Pradityo Faidhon Nur Fairuz Azmi Fajree Novyantoro Restyawan Firdha Affan Gunawan Budi Santoso Hafizha Akbar Disash Putranto Hanu Handriadma Hartanto Hartati, Nuraeni Hersulastuti Heru Murjito I Kadek Nuary Trisnawan Ibnu Muhammad Hamri Imam Azhari Imam Santosa IMAM SANTOSO Irfandri Zulkarnaini Ismai Ismai Iswan Riyadi Jarot Prasetyo Joao Amaral de Fatima Pereira julianto SN, arif Kuntrayanto, Oki Kusuma, Teja Ledya Novamizanti Leni Widia Nasution M Agung Baskoro M Pujo Darmo M Suranto M. Ghozy Nurcahyadi Malviandi, Muhamad Marzuqi Faladina Wibowo Maulana, Bagas Fabian Mirsa Bayu Prasetyo Mohammad Fakry Abdul Ghani Muhammad Ary Murti Muhammad Bagas Gigih Yuda Prasetyo Muhammad Faris Ruriawan Muhammad Iqbal Zulkifli Muhammad Nur Ramadhan Alam Muhammad Nurul Fikri Muhammad Rifan Muhammad Solihin Mulki Syahputra Muharram Murjito, Heru Nahdatin Hasanah Nanda Septiana Nasy'an Taufiq Al Ghifary Novera Istiqomah Novianty, Astri Nugraheni, Cahaya Oki Kuntaryanto Panji Purwanto Porman Pangaribuan Purnomo, Harri Purwo Haryono Raden Rogers Dwiputra Setiady Rahadian Nugraha Randy Erfa Saputra Rangga Aditia Ratnanik Restu Aulia Ulfah Rifqi Arridho Abid Rizky Windar Amelia Rizky Wiratama Robby Reza Sandy Mujiono Ajie Sarwono Nursito Septian Budi Asmara Setianingtyas, Anna Febrianty Setiyaningtyas, Anna Febrianty Sigit Adhi Pratomo Siti Fanny Azmiati Soraya Qonnita Aisyah Sri Nugroho , Arif Julianto SriNugroho, arifjulianto Sry Mai Della Sugiharto Sugiharto Suhendro Suhendro Suhud Eko Yuwono Sukasih Ratna Widayanti Supratikno Surya Michrandi Nasution Susyanti Susyanti, Susyanti Syska Lady Sulistyowatie T. W. Matha Tasari Tasari Tasari Tasari, Tasari Teguh Eggi Andriawan Tidar Haryo Sularso Titik Purwanti Tri Utami Tri Utami Trisnawan, I Kadek Nuary Tukiyo Umar Ali Ahmad Ummu Hany Almasitoh Unang Sunarya Zeta, Vania Miranda