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Journal : Annals of Human Resource Management Research

Mapping the quality competitiveness of human resource management programs: A positioning analysis Nugroho, Arif Julianto Sri; Marjukah, Anis; Setyawanti, Dandang; Jati, Agung Nugroho; Setianingtyas, Anna Febrianty; Almasitoh, Ummu Hany
Annals of Human Resource Management Research Vol. 5 No. 3 (2025): September
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/ahrmr.v5i3.2834

Abstract

Purpose: This study aims to assess the quality competitiveness of Human Resource Management (HRM) departments at four universities in the Soloraya region of Indonesia through a positioning strategy based on student perceptions of service quality. Research Methodology: Using a quantitative survey method, data were collected from 400 purposively selected students. Multidimensional Scaling (MDS) analysis was applied to ten dimensions of service quality, including trust, quality of education, academic integration, social integration, and various forms of commitment. Validity and reliability tests confirmed the suitability of the instrument, and the data were processed using SPSS software. Results: The analysis revealed three competitive quadrants: Sebelas Maret University in the relatively excellent quadrant, Muhammadiyah University of Surakarta and Batik Islamic University in the challenger quadrant, and Widya Dharma University in the economic cluster quadrant. The results demonstrate clear differentiation in the competitive positioning of HRM programs, influenced by both qualitative and quantitative service quality attributes. Conclusions: Findings highlight the importance of mapping perceptions to identify institutional strengths and weaknesses. Universities with lower positioning need to improve campus facilities, academic environments, and service quality to compete with leading institutions. Limitations: The research scope was limited to four universities in the Soloraya area, and the findings rely solely on student perceptions, which may limit generalizability across other regions or disciplines. Contribution: This study contributes to higher education competitiveness research by applying MDS to HRM programs, offering a novel model for positioning analysis. The results provide strategic insights for university administrators to develop targeted marketing, resource allocation, and quality improvement strategies.
Co-Authors Abdul Haris Abdul Haris Abdul Manan Abidah Dwi Rahmi Satiti, Abidah Dwi Rahmi Adhi Pratomo, Sigit Aditya Budi Abimata Aditya Hidayat Adlirrahaman Hasfi Aji Agus Santoso Agustina Paramitha Akhmad Ghozali Amrulloh Almuchlisin Almuchlisin Ambarsari, Dwi Wanito Amir Syarifudin Andrew Brian Osmond Andy Ruhendy Putra Anis Marjukah Anna Febrianty S Arif Julianto Sri Nugroho Arif Julianto Sri Nugroho Arif Julianto Sri Nugroho, Arif Julianto Sri Asep Mulyana Asmianti Asrin Ayu Siti Aminah Aziz Maulana Arham Bagas Wara Rachmat Ramadhan Bendri Setiadi Siregar Budhi Irawan Budi Santosa, Gunawan Budi Syihabuddin Burhanuddin Dirgantoro Cahaya Nugrahani Casi Setianingsih Chintya Nermelita M Cucut Prakosa Dandang Setyawanti Darmo, M Pujo DB Putut Setiyadi Degas Rinaldo Denish Novenda Denny Darlis Dharma Anjarrahman Dian Kurniawan Duong, Dang Thi Anh Dwi Wahyuni Uningowati Elisabeth Patricia Chandra Endang Eko Djati S Erma Suryani, Yulinda Erwin Susanto F. Azmi Fadli Pradityo Faidhon Nur Fairuz Azmi Fajree Novyantoro Restyawan Firdha Affan Gunawan Budi Santoso Hafizha Akbar Disash Putranto Hanu Handriadma Hartanto Hartati, Nuraeni Hersulastuti Heru Murjito I Kadek Nuary Trisnawan Ibnu Muhammad Hamri Imam Azhari Imam Santosa IMAM SANTOSO Irfandri Zulkarnaini Ismai Ismai Iswan Riyadi Jarot Prasetyo Joao Amaral de Fatima Pereira julianto SN, arif Kuntrayanto, Oki Kusuma, Teja Ledya Novamizanti Leni Widia Nasution M Agung Baskoro M Pujo Darmo M Suranto M. Ghozy Nurcahyadi Malviandi, Muhamad Marzuqi Faladina Wibowo Maulana, Bagas Fabian Mirsa Bayu Prasetyo Mohammad Fakry Abdul Ghani Muhammad Ary Murti Muhammad Bagas Gigih Yuda Prasetyo Muhammad Faris Ruriawan Muhammad Iqbal Zulkifli Muhammad Nur Ramadhan Alam Muhammad Nurul Fikri Muhammad Rifan Muhammad Solihin Mulki Syahputra Muharram Murjito, Heru Nahdatin Hasanah Nanda Septiana Nasy'an Taufiq Al Ghifary Novera Istiqomah Novianty, Astri Nugraheni, Cahaya Oki Kuntaryanto Panji Purwanto Porman Pangaribuan Purnomo, Harri Purwo Haryono Raden Rogers Dwiputra Setiady Rahadian Nugraha Randy Erfa Saputra Rangga Aditia Ratnanik Restu Aulia Ulfah Rifqi Arridho Abid Rizky Windar Amelia Rizky Wiratama Robby Reza Sandy Mujiono Ajie Sarwono Nursito Septian Budi Asmara Setianingtyas, Anna Febrianty Setiyaningtyas, Anna Febrianty Sigit Adhi Pratomo Siti Fanny Azmiati Soraya Qonnita Aisyah Sri Nugroho , Arif Julianto SriNugroho, arifjulianto Sry Mai Della Sugiharto Sugiharto Suhendro Suhendro Suhud Eko Yuwono Sukasih Ratna Widayanti Supratikno Surya Michrandi Nasution Susyanti Susyanti, Susyanti Syska Lady Sulistyowatie T. W. Matha Tasari Tasari Tasari Tasari, Tasari Teguh Eggi Andriawan Tidar Haryo Sularso Titik Purwanti Tri Utami Tri Utami Trisnawan, I Kadek Nuary Tukiyo Umar Ali Ahmad Ummu Hany Almasitoh Unang Sunarya Zeta, Vania Miranda