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All Journal Buletin Udayana Mengabdi Panggung Pustaka : Jurnal Ilmu-Ilmu Budaya International Journal of Multilingual Education and Applied Linguistics Panggung Aksara e-Journal of Linguistics
Ni Luh Kade Yuliani Giri
Prodi Sastra Jepang, Fakultas Sastra Dan Budaya, Universitas Udayana
Arts Humanities Computer Science & IT Education Languange, Linguistic, Communication & Media Public Health Social Sciences

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Journal : e-Journal of Linguistics

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Speech Acts in Multimodal Governance: A Linguistic Landscape Analysis of Regulatory Signage at Prof. Ngoerah Hospital, Bali Ni Luh Kade Yuliani Giri
e-Journal of Linguistics Vol. 20 No. 1 (2026): January
Publisher : The Doctoral Studies Program of Linguistics of Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/e-jl.2026.v20.i01.p09

Abstract

This study investigates regulatory signage at Prof. Dr. I.G.N.G. Ngoerah Denpasar hospital as a multimodal Linguistic Landscape (LL) that communicates institutional identity, authority, and behavioural norms in public space. LL research in Indonesia has largely focused on tourism, transportation hubs, and cultural sites, hospital environments remain underexplored despite their semiotic richness and governance function. The research aims to describe and interpret the multimodal composition of regulatory signs related to waste disposal. It also explains their communicative functions using LL, multimodality, and speech act theory. The study employs a qualitative approach based on documentation and descriptive analysis. Data were collected through field photography of signage within the hospital environment. The those were analysed using multimodal frameworks and pragmatic models. The analysis reveals three semiotic components—image, colour, and text—working cohesively to construct meaning. Institutional logo elements encode ideological values, colour palettes convey psychological reassurance and authority, while verbal constructions alternate between expressive acts (“thank you for disposing of waste properly”) and directive acts (“maintain cleanliness”). Findings indicate that signage serves as multimodal governance rather than mere instruction. Signs strategically balance visual authority and linguistic politeness to shape public behaviour. It supports theoretical claims that LL functions as discourse in place. The study concludes that hospital signage operates as a dynamic communicative system, integrating symbolic identity, persuasive emotion, and directive force to regulate conduct. These insights extend LL scholarship to healthcare contexts and demonstrate the relevance of speech act analysis in multimodal public communication
Co-Authors Arry Luh Ketut Prasthaningrum I Gede Oeinada I Gusti Ayu Dwinta Cahyani I Gusti Ayu Gede Sosiowati I Komang Triadi Merta Yasa I Made Budiana I Nengah Ariana I Nyoman Darma Putra I Nyoman Rauh Artana I WAYAN PASTIKA I Wayan Wahyu Cipta Widiastika Ida Ayu Laksmita Sari Kadek Sri Wahyuni Ketut Widya Purnawati Made Rahayu Dewi Made Ratna Dian Aryani Made Ratna Dian Aryani Maria Gorethy Nie Nie Ngurah Indra Pradhana Ni Luh Eka Meriani Ni Luh Putu Ari Sulatri Ni Made Andry Anita Dewi Ni Made Bulan Dwigitta Prativi Ni Made Devi Sucita Ni Made Wiriani Ni Nengah Sri Wahyuni Ni Putu Luhur Wedayanti Ni Putu Novi Prasanthi Ni Putu Winda Trisna Dewi Ni Wayan Desi Arista Ni Wayan Prismayanti Silvia Damayanti