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Pengaruh perceived organizational support dan organizational-based self esteem terhadap word engagement Aini, Oki Nurul; Johansyah, Johansyah; Ningsih, Kartina Eka
KINERJA Vol 20 No 4 (2023): November
Publisher : FEB Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/jkin.v20i4.14136

Abstract

Penelitian ini bertujuan untuk menguji dan menganalisis pengaruh Perceived Organizational Support dan Organizational-Based Self Esteem terhadap Word Engagement pada Bank Negara Indonesia Cabang Tenggarong. Populasi dalam penelitian ini adalah karyawan Bank Negara Indonesia Cabang Tenggarong dan sampel penelitian yang digunakan yaitu 25 orang karyawan Bank Negara Indonesia Cabang Tenggarong. Pengambilan sampel menggunakan teknik sensus dan alat analisis data menggunakan analisis regresi linear berganda dengan menggunakan software SPSS. Hasil penelitian menunjukan bahwa (1) Perceived Organizational Support dan Organizational-Based Self Esteem berpengaruh positif dan signifikan terhadap Word Engagement (2) Perceived Organizational Support berpengaruh positif dan signifikan terhadap Word Engagement (3) Organizational-Based Self Esteem berpengaruh positif dan signifikan terhadap Word Engagement.
PENGARUH STRATEGI DIGITAL MARKETING DAN BRAND IMAGE TERHADAP LOYALITAS PELANGGAN APLIKASI TIKTOK SHOP PADA MAHASISWA FAKULTAS EKONOMI DAN BISNIS UNIKARTA kartina Eka Ningsih; Johansyah Johansyah; Syahruddin S Syahruddin S; Sandy Febian Sakti; Salman Alfarisi
JEMI is managed and published by the Management Study Program, Faculty of Economics and Business, Kutai Kartanegara University. Institutional legality is reflected in the ISSN number: 1411-9560 published by LIPI in 2003 as a manifestation of the comm Vol 25 No 2 (2025)
Publisher : FAKULTAS EKONOMI DAN BISNIS UNIKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53640/3jzqrj38

Abstract

The purpose of this study was to determine the effect of digital marketing and brand image variables simultaneously on customer loyalty for the TikTok Shop application for students of the Faculty of Economics and Business, Unikarta. This study uses quantitative data obtained from questionnaire data. The number of research samples was 52 people with the method of taking by random sampling. The analysis tool uses multiple regression analysis and hypothesis testing using the F test and t test. From the ANOVA or F test, the calculated F value is 97.584, while the table F value is 2.79. This means that (F calculated 97.584 > F table 2.79) with a significance level of 0.000 < 0.05, so it can be concluded that the variables of digital marketing and brand image together have a significant influence on customer loyalty to the TikTok Shop application among students. Based on the coefficient b value, it shows that the digital marketing variable has the most dominant influence on customer loyalty (0.603) followed by the brand image variable (0.499).
Academic Perspectives on the Gayo-Language Translation of the Qur’an Saleh, Fauzi; Johansyah, Johansyah; Lukman Hakim; Fata Zakir
Jurnal Ilmiah Al-Mu'ashirah: Media Kajian Al-Qur'an dan Al-Hadits Multi Perspektif Vol. 23 No. 1 (2026)
Publisher : South East Asia Regional Intellectual Forum of Qoran Hadith (SEARFIQH)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22373/jim.v23i1.28619

Abstract

This study examines the perspectives of academics on the Gayo-language translation of the Qur’an as an effort to preserve local wisdom, while also identifying the challenges surrounding its production and use. The translation of the Qur’an into regional languages, particularly Gayo, holds a strategic position in safeguarding linguistic and cultural heritage; however, such efforts have not yet received sufficient academic attention. This research employs a qualitative approach, with data collected through document analysis and in-depth interviews. The data are analyzed using a sociolinguistic framework. The findings reveal three main points. First, academics view the Gayo Qur’anic translation as a form of tafsīr-based (interpretative) translation that reflects rational interpretation and is strongly influenced by Gayo cultural context, especially in diction and stylistic choices. Second, several challenges are identified, including achieving semantic accuracy in the target language, ensuring conformity with the intended meanings of Qur’anic verses, and addressing readers’ linguistic preferences and accessibility. Third, academics propose several solutions, such as maximizing reference to authoritative Qur’anic commentaries, considering the historical context of revelation (asbāb al-nuzūl), and adapting to ongoing developments in local linguistic usage.