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All Journal JURNAL ECONOMIA Jurnal Ekonomi Kuantitatif Terapan Jurnal Ilmiah Mahasiswa FEB E-Dimas: Jurnal Pengabdian kepada Masyarakat Panrita Abdi - Jurnal Pengabdian pada Masyarakat Hasanuddin Economics and Business Review Dinamisia: Jurnal Pengabdian Kepada Masyarakat CARADDE: Jurnal Pengabdian Kepada Masyarakat Jurnal Inovasi Hasil Pengabdian Masyarakat (JIPEMAS) Jambura Economic Education Journal Ecces: Economics, Social, and Development Studies Abdimas Universal Abdimas: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang Community Development Journal: Jurnal Pengabdian Masyarakat JIEB : Jurnal Ilmiah Ekonomi Bisnis Journal of Technopreneurship on Economics and Business Review (JTEBR) Jurnal AbdiMas Nusa Mandiri International Journal of Qualitative Research Journal of Asset Management and Public Economy Journal of Regional Economics and Development International Journal of Economics, Business and Innovation Research Optimum: Jurnal Ekonomi dan Pembangunan
Lustina Fajar Prastiwi
Universitas Negeri Malang
Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Health Professions Law, Crime, Criminology & Criminal Justice Mathematics Physics Public Health Social Sciences Other

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Journal : JURNAL ECONOMIA

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Driving Digital Adoption within Small Business: A Study Case of Indonesia Micro-Small-Medium Enterprises Dwiputri, Inayati Nuraini; Permana, Yudistira Hendra; Prastiwi, Lustina Fajar
Jurnal Economia Vol. 21 No. 2 (2025): June 2025
Publisher : Faculty of Economics and Business, Universitas Negeri Yogyakarta in collaboration with the Institute for

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/economia.v21i2.67494

Abstract

The urgency of going digital increases due to mobility restrictions in many areas to retain market share, hence surviving the COVID-19 pandemic. The digital adoption process is not easy because it requires high cost and long-term commitment, so larger firms may lead in this case. Therefore, this study wants to identify what variables can affect the digital adoption process by MSMEs. We survey 2,169 MSMEs across Indonesia using clustered convenience sampling and investigate the determinants of digital adoption by MSMEs. Using the fixed effect model for estimation, we find that the severity of COVID-19 cases and the number of laborers have a significant positive correlation to the digital adoption process by MSMEs. We find that MSME in urban areas leads to the use of digital technology, and the service-based MSME has more urgency to do so. These results can help MSMEs, and the government makes policies related to digital adoption by MSMEs.
Co-Authors Abbas, Muhammad Hasyim Ibnu Agus Sumanto Anita, Rossy Dwi Annisya Annisya' Annisya’, Annisya’ Anwar, Mila Maulidya Arisetyawan, Kukuh Ayu Kammawati Bajar, Jayson Troy Ferro Bernadus Ghawa Rado Billah, Ariq Syauqi Emma Yunika Puspasari Ermita Yusida Ernestina Lika Etty Soesilowati Fahnur Ari Wijaya Fanisa, Tania Putri Farid Abidin Farida Rahmawati Febry Wijayanti Firmansyah, Fajar Firmansyah, Syahrul Naufal Grisvia Agustin Hadi Sumarsono Handayani, Sri Imam Mukhlis Inayati Nuraini Dwiputri Isupova, Ekaterina Juniyar, Naufal Kammawati, Ayu Kawaye, Hopkins Henry Kiha, Emilia Khristina Kukuh Arisetywan Lubis, Firsty Ramadhona Amalia Magistyo Purboyo Priambodo Markhamah, Siti Nabila, Putri Meylin Azza Nada, Fitria Nasikh Novendra Priyo Subekti Nurinda, Mei Sulfia Nurwahidiyah, Erika Puji Qodri, Lutfi Asnan Qurrata, Vika Annisa Ruth Eviana Hutabarat Saadiyah, Risa shihab, habib Sri Handayani Sri Handayani Subekti, Novendra Priyo Sudjatmiko, Sudjatmiko Sugeng Hadi Utomo Sunil Kumar Chaudary Thomas Soseco Trianingsih Eni Lestari Wahyuningsih, Rani Destia Yudistira Hendra Permana