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All Journal MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN Jurnal Ekonomi dan Bisnis Jagaditha Ekuitas: Jurnal Pendidikan Ekonomi JUIMA : Jurnal Ilmu Manajemen Warmadewa Management and Business Journal (WMBJ) GANEC SWARA Jurnal Abdimas PHB : Jurnal Pengabdian Masyarakat Progresif Humanis Brainstorming WIDYA MANAJEMEN Enrichment : Journal of Management Jurnal Abdimas Sangkabira Jurnal Pengabdian Masyarakat Akademisi Jurnal Manajemen Widya Amerta Dedikasi: Jurnal Pengabdian Kepada Masyarakat Literasi: Jurnal Pengabdian Masyarakat dan Inovasi Dharma Bhakti Ekuitas Jurnal Pnedidikan Ekonomi
Putu Atim Purwaningrat
Universitas Hindu Indonesia
Religion Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mechanical Engineering Public Health Social Sciences Other

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Journal : Dharma Bhakti

 1 
EKSPLORASI POTENSI UMKM PELINGGIH STYLE BALI: STUDI KASUS PENERAPAN STRATEGI PEMASARAN DIGITAL Purwaningrat, Putu Atim; Putu Krisna Devy, Ida Ayu; Krisna Kepakisan, Ngurah; Bagus Denix Saputra, I Putu; Made Githa Cahyadi, I Gusti
Dharma Bhakti Vol. 3 No. 1 (2025): Dharma Bhakti
Publisher : Universitas Hindu Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32795/dharmabhakti.v3i1.6966

Abstract

Pelinggih Gaya Bali, which is part of the Balinese Hindu tradition, has great potential to be developed as a cultural product with high economic value. This research aims to explore the market potential of Pelinggih Gaya Bali through the implementation of digital marketing strategies. The methods used include mentoring, training, discussion, and evaluation carried out at UD Astanadi MSME, Denpasar. The results of the activities show that digital marketing, through social media and marketplaces, significantly helps MSMEs in expanding market share and building strong personal branding. In addition, digitalization provides opportunities for MSME players to reach global markets and increase competitiveness in the modern era. By integrating technology-based marketing strategies and a deep understanding of digital consumers, Balinese-style pelinggih products are expected to contribute to the growth of Bali's creative economy, while preserving ancestral cultural values.
MEMBANGUN IDENTITAS YANG KUAT: MEMANFAATKAN PERSONAL BRANDING UNTUK MEMPERLUAS PASAR BAGI UMKM DISABILITAS: DI GRAHA NAWASENA DENPASAR Purwaningrat, Putu Atim; Suputra, Gusti Alit; Adisti A W, Ni Luh; Surya D, Gde Indra; Agus W, I Wayan; Agus Y P, I Putu
Dharma Bhakti Vol. 2 No. 2 (2024): Dharma Bhakti
Publisher : Universitas Hindu Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32795/dharmabhakti.v2i2.5985

Abstract

Barriers to mobility and accessibility are the main factors for people with disabilities in carrying out economic activities. Graha Nawasena House of Hope for Disabilities, Denpasar City, Bali was established to facilitate people with disabilities so they can continue to innovate and inspire their entrepreneurial spirit. In general, this Community Service activity aims to solve problems as well as provide solutions to social and economic problems that occur in society, especially for people with disabilities at Graha Nawasena Denpasar. The aim of this Community Service activity is to develop self-confidence and branding; Optimizing the use of technology; Increasing market accessibility; Promote inclusion and equality
OPTIMALISASI BRANDING DESA WISATA MELALUI KAMPANYE DIGITAL DAN PEMANFAATAN ARTIFICIAL INTELLIGENCE DI DESA WISATA KERTALANGU Purwaningrat, Putu Atim; Premayani, Ni Wayan Wina; Wulandari, Ni Luh Adisti Abiyoga; Suartina, I Wayan; Purwaningtyas, Ni Wayan Mona; Saputri, Arista Dwi
Dharma Bhakti Vol. 3 No. 2 (2025): Dharma Bhakti
Publisher : Universitas Hindu Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32795/mpn97r15

Abstract

This community service program aims to optimize the branding of Kertalangu Tourism Village through the implementation of digital campaign strategies and the utilization of Artificial Intelligence (AI) technologies. Kertalangu Village, which holds rich cultural, educational, and natural tourism potential, requires promotional approaches that are adaptive to current digital advancements. Through a series of training and mentoring sessions, this program introduced techniques in social media campaigning, creative content production, and basic AI applications such as chatbots and digital data analysis to enhance promotional effectiveness and engagement with tourists. The outcomes of the program indicate an increase in the community’s understanding and skills in managing digital branding, alongside a growing awareness of the importance of innovation in local tourism development. Despite challenges such as limited infrastructure and digital literacy, this initiative has laid the groundwork for a sustainable digital transformation in Kertalangu Tourism Village. It is expected that this program can serve as a replicable model for other tourism villages aiming to strengthen community-based tourism through the integration of technology
Co-Authors Abiyoga VS, Ni Nyoman Adityarini Adi Mekarsari, Ni Ketut Adisti A W, Ni Luh Agus W, I Wayan Agus Y P, I Putu Andayani. W, Rai Dwi Arnatayasa, I Made Abdi Astawa, Putu Putra Bagus Denix Saputra, I Putu Dewa Nyoman Benni Kusyana Diputra, Gde Indra Surya I Gusti Agung Arista Pradnyani I Gusti Agung Ayu Pramita Indraswari I Gusti Ngurah Agung Suaryana I Made Endra Lesmana Putra I Wayan Suartina Ida Ayu Anggawulan Saraswathi Ida Ayu Putu Widani Sugianingrat Ida I Dewa Ayu Yayati Wilyadewi Kadek Dewi Padnyawati Komang Ary Pratiwi Komang Indra Apsaridewi Krisna Kepakisan, Ngurah Luh Nik Oktarini Luh Nik Oktarini Luh Nik Oktarini Luh Nik Oktarini Luh Nik Oktarini Luh Nik Oktarini Luh Nik Oktarini Made Gede Arthadana Made Githa Cahyadi, I Gusti Milla Permata Sunny Mirah Ayu Putri Trarintya, Mirah Ayu Putri Ni Ketut Muliati Ni Luh Adisti Abiyoga Wulandari Ni Made Wisni Arie Pramuki Ni Wayan Wina Premayani, Ni Wayan Wina Nila Rahayu Oktarini, Luh Nik Pramuki, Ni Made Wisni Arie Pramuki, Ni Made Wisni Arie Pratiwi, Komang Ary Pratiwi, Komang Ary Purwaningtyas, Ni Wayan Mona Putra, I Putu Indrayana Putu Krisna Devy, Ida Ayu Rai Dwi Andayani W Sanjaya, Kadek Oky Sanjaya Saputri, Arista Dwi Suputra, Gusti Alit Surya D, Gde Indra W, Rai Dwi Andayani Wilyadewi, Ida I Dewa Ayu Yayati Yasti, Ni Kadek Citra Dewi