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All Journal Buletin Udayana Mengabdi Buletin Studi Ekonomi MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN E-Jurnal Ekonomi dan Bisnis Universitas Udayana E-Jurnal Manajemen Universitas Udayana Jurnal Ilmu Sosial dan Humaniora International Journal of Social Science and Business Forum Manajemen JURNAL MANAJEMEN DAN BISNIS EQUILIBRIUM JPM: JURNAL PENGABDIAN MASYARAKAT Jurnal Kepariwisataan Jurnal Pengabdian kepada Masyarakat Indonesia (JPKMI) Inisiatif: Jurnal Ekonomi, Akuntansi Dan Manajemen International Journal of Management Research and Economics INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE International Journal of Economics, Management and Accounting International Journal Business, Management and Innovation Review International Journal of Business, Marketing, Economics & Leadership
Ni Wayan Ekawati
Fakultas Ekonomi Dan Bisnis, Universitas Udayana
Religion Aerospace Engineering Arts Humanities Astronomy Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Materials Science & Nanotechnology Medicine & Pharmacology Nursing Physics Public Health Social Sciences Transportation Other

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Journal : Jurnal Pengabdian kepada Masyarakat Indonesia (JPKMI)

 1 
Pelatihan Dan Pendampingan Pembuatan Promosi Media Sosial Bagi Usaha Kerajinan Tenun Ikat Tradisional Di Desa Semarapura Tengah Kabupaten Klungkung Yasa, Ni Nyoman Kerti; I G. A. Ketut Giantari; I Putu Gde Sukaatmadja; Ni Wayan Ekawati; I G. A. Dewi Adnyani; I G.N. Jaya Agung Widagda; Putu Laksmita Dewi Rahmayanti; Ketut Subawa
Jurnal Pengabdian kepada Masyarakat Indonesia (JPKMI) Vol. 3 No. 3 (2023): Desember : Jurnal Pengabdian Kepada Masyarakat Indonesia (JPKMI)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jpkmi.v3i3.2190

Abstract

Craft businesses engaged in traditional ikat weaving in Central Semarapura Village, Klungkung Regency, have faced intense competition in the last three years and have also experienced a decline in sales turnover. One way to overcome this condition is to carry out social media promotion. Based on the results of an initial interview with one of the actors in a fairly large traditional ikat weaving craft business in Central Semarapura Village, namely Mrs. Ketut Sriani, information was obtained about the decline in sales turnover and the solution was that they had carried out social media promotion but it was not optimal. This is due to their limitations in using social media. This condition is what encourages this community service activity to be carried out to equip business people in the traditional ikat weaving craft business in Central Semarapura Village, Klungkung Regency, to understand how important it is to promote products digitally, one of which is using social media optimally, using all existing social media platforms, following trends. consumer behavior in searching for information, and about designing the content of promotions. The aim of this community service is to equip traditional ikat craft business actors about the importance of social media promotion, getting to know the various existing social media platforms, designing promotional content on social media, as well as assisting in the creation of social media in a comprehensive manner including creating Facebook, Instagram, Line, Tik Tok, WhatsApp, in order to increase promotional capabilities and sales turnover.
Co-Authors A.A.S. Kartika Dewi Anak Agung Ayu Sriathi Anggra Lutfi Aprilian Mustofa Bagus Made Adi Suprapta Yasa Chatarina Puspita Gandhi Desak Made Ramya Pranihita Sukma Dewa Ayu Shita Setiari Dewa Ayu Sri Pradnya Wati Dzikrul Akbar Bayuadi Gede Bayu Rahanatha Gede Suparna Henny Rahyuda I Dewa Ayu Kalpika Dewi Utami I G. A. Dewi Adnyani I G. A. Ketut Giantari I G. A. Pt. Riana Pramesti Dewi I G.N. Jaya Agung Widagda I Gede Handre Haryantana I Gede Riana I Gede Sueca Arimbawa I Gede Wardana I Gede Yuda Hariyawan I Gst Ngurah Jaya Agung Widagda K I Gst. A. Kt. Gd. Suasana I Gusti Ayu Ketut Giantari I Gusti Ayu Tirtayani I Gusti Made Suwandana I Gusti Ngurah Bagus Hagita Indra Mas Setiadi I Gusti Ngurah Friday Palaguna I Ketut Rahyuda I Made Agastya Adiatmika Budhi I Made Edi Suryadarma I Nyoman Aditya Triatmaja I Nyoman Nurcaya I Nyoman Nurcaya I Putu Eka Astra Prasada I Putu Gde Sukaatmadja I Putu Pranadita Artawan I Putu Yudi Andika Putra I.B.K. Surya IGAK Giantari Intan Maitri Jasmine Maharani Novriari Kadek Kumala Dewi Ketut Subawa Komang Agus Satria Pramudana Krismawintari, N.P.D. Made Aryawan Made Caesar Surya Dwi Putra Made Mardhi Winata N.N.K. Yasa Ni Kadek Anggi Pratiwi Ni Kadek Indah Febyanthi Ni Kadek Sri Yunia Wahyuni Ni Ketut Seminari Ni Komang Desi Utami Ni Luh Gede Sari Marta Kyana Ni Luh Putu Anindya Putri Maharani Ni Luh Putu Erma Mertaningrum Ni Luh Putu Sari Wulandari Ni Made Putri Dewi Ni Made Sri Rastini . Ni Nyoman Kerti Yasa Ni Putu Candradita Revita Sudita Ni Putu Isma Cahyanti Ni Putu Khrisnia Suandari Ni Wayan Candra Yani Ni Wayan Sitiari Putu Arina Hermarani Putu Ayu Desy Trisnadewi Putu Yudi Setiawan Rahmayanti, Putu Laksmita Dewi Ria Karina Ginting S.Pd. M Kes I Ketut Sudiana . Syifa Pramitha Dewani Tjokorda Istri Dwi Pradnyawati Pemayun