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All Journal E-Jurnal Ekonomi dan Bisnis Universitas Udayana E-Jurnal Manajemen Universitas Udayana Jurnal Promkes: The Indonesian Journal of Health Promotion and Health Education Jurnal Kesehatan Vokasional International Journal of Social Science and Business Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal Jurnal Kesehatan MABIS: Manajemen dan Bisnis Jurnal Pelayanan dan Pengabdian Masyarakat (Pamas) Abdimas: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang Jurnal Aplikasi dan Inovasi Iptek (JASINTEK) Jurnal Peduli Masyarakat Jurnal Ilmu Perbankan dan Keuangan Syariah Jurnal Pengabdian kepada Masyarakat Nusantara Jurnal Abdimas Ilmiah Citra Bakti (JAICB) Jurnal Ekonomi Moneter : Jurnal Keuangan dan Perbankan Jurnal Bisnis dan Manajemen West Science West Science Interdisciplinary Studies West Science Interdisciplinary Studies Journal of Economics and Public Health UNBI Mengabdi
Vitalia Fina Carla Rettobjaan
Program Studi Bisnis Digital, Fakultas Bisnis, Sosial, Teknologi Dan Humaniora, Universitas Bali Internasional
Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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Journal : West Science Interdisciplinary Studies

 1 
The Impact of Digital Marketing, Price and Product Quality on Coffee Shopping Interest in The Coffee Shop Enjel Merry Barsilewin; Vitalia Fina Carla Rettobjaan; A A Ngurah Bagus Aristayudha
West Science Interdisciplinary Studies Vol. 2 No. 07 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i07.1078

Abstract

Bali is an exotic island in Indonesia, famous for its stunning natural beauty, rich in culture, the island is known as the “Dewata Island”. Besides its natural beauty Bali is also known as one of the best specialized coffee producers in the world. Bali Coffee has also become one of the leading agro industries in the Bali region. Bali coffee is a very promising commodity because its addictive nature makes it difficult for its fans to abandon this bitterly aspiring drink. The study aims to explore respondents' views on factors such as digital marketing, price and quality of products against interest in buying Coffee at Coffee Shop in Karangasem district. The research method used is quantitatively descriptive samples in this study are 100 people. On the results of the tests that have been carried out against the digital marketing variable (X1) against the buying interest variables (Y) where the influence that occurs is positive, on the result of the testing that has been done against the price variable, (X2) against the buy interest variable(Y), where the impact that occures is positive. On the test results that have taken place against the quality variable of the product (X3) against the purchase interest variabel (Y), digital marketing, price and quality of the products individually or jointly have a positive influence on the coffee shopping interest in the coffee shop in Karasemang district.
The Influence of Product Design and Beauty Vlogger Review on Serum Products Purchasing Decisions Ni Luh Putu Ayu Savitri Devi; Vitalia Fina Carla Rettobjaan; Ni Made Widnyani
West Science Interdisciplinary Studies Vol. 2 No. 09 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i09.1162

Abstract

In Indonesia, facial care has become a daily routine for women. The research was conducted in the city of Denpasar, the center of government, commerce, and culture in Bali, to understand the impact of product design and beauty vlogger review on serum purchase decisions amid increasing competition in the cosmetics industry. The problem formulation is, does product design influence product purchasing decisions? Does the beauty vlogger review affect the product purchase decision? Does product design and beauty vlogger review influence product purchasing decisions? The research method used was quantitatively descriptive, using surveys with research questionnaires, involving 100 respondents to collect data on serum purchase preferences. The research was analyzed using a double linear regression analysis method, then the data was processed using the help of SPSS software version 29. The results of the test on this study showed that the product design significance value is <0,001 < 0,05, the value of the beauty vlogger review significance is <0,001 < 0.05, so based on data analysis that product design and beauty vlogger review have a significant positive influence on the purchase decision of serum products in the City of Denpasar. In conclusion, attractive product design and positive reviews of beauty vloggers are important factors that influence serum purchase decisions, providing important insights for cosmetics companies in designing effective marketing strategies.
The Influence of Live Streaming Features And "Check First" COD Services on Promotion and Buying Interest of Shopee E-Commerce Consumers in Denpasar City Putu Febri Candra Dewi; Ni Luh Putu Surya Astitiani; Vitalia Fina Carla Rettobjaan
West Science Interdisciplinary Studies Vol. 3 No. 02 (2025): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v3i02.1695

Abstract

Tight competition in the E-Commerce industry causes E-Commerce companies to compete to carry out promotions by creating various new features on their platforms to attract consumer buying interest. This research was conducted to determine the direct and indirect influence of the Shopee Live Streaming feature, the "Check First" Cash on Delivery service and promotions on consumer buying interest. This research uses a purposive sampling technique. Purposive sampling technique is a sample selection technique used when the identity and population size are unknown. This research uses qualitative data. The data analysis technique used is the multiple linear regression analysis method which is carried out using the SPSS program. The results of this research show that the Shopee Live Streaming feature has a positive effect on promotions and consumer buying interest. The “Check First” Cash on Delivery service has a positive effect on promotions and consumer buying interest. The Shopee Live Streaming feature and the "Check First" Cash on Delivery service simultaneously have a positive effect on Promotions. Promotions have a positive effect on buying interest. Promotion positively mediates the influence of Shopee Live Streaming on consumer buying interest, and the influence of the "Check First" Cash on Delivery service on consumer buying interest. This means that the better the implementation of the Shopee Live Streaming Feature and the "Check First" Cash on Delivery service accompanied by good promotions, the more consumer buying interest will increase.
The Influence of Live Streaming Features And "Check First" COD Services on Promotion and Buying Interest of Shopee E-Commerce Consumers in Denpasar City Candra Dewi, Putu Febri; Surya Astitiani, Ni Luh Putu; Carla Rettobjaan, Vitalia Fina
West Science Interdisciplinary Studies Vol. 3 No. 02 (2025): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v3i02.1695

Abstract

Tight competition in the E-Commerce industry causes E-Commerce companies to compete to carry out promotions by creating various new features on their platforms to attract consumer buying interest. This research was conducted to determine the direct and indirect influence of the Shopee Live Streaming feature, the "Check First" Cash on Delivery service and promotions on consumer buying interest. This research uses a purposive sampling technique. Purposive sampling technique is a sample selection technique used when the identity and population size are unknown. This research uses qualitative data. The data analysis technique used is the multiple linear regression analysis method which is carried out using the SPSS program. The results of this research show that the Shopee Live Streaming feature has a positive effect on promotions and consumer buying interest. The “Check First” Cash on Delivery service has a positive effect on promotions and consumer buying interest. The Shopee Live Streaming feature and the "Check First" Cash on Delivery service simultaneously have a positive effect on Promotions. Promotions have a positive effect on buying interest. Promotion positively mediates the influence of Shopee Live Streaming on consumer buying interest, and the influence of the "Check First" Cash on Delivery service on consumer buying interest. This means that the better the implementation of the Shopee Live Streaming Feature and the "Check First" Cash on Delivery service accompanied by good promotions, the more consumer buying interest will increase.
The Impact of Digital Marketing, Price and Product Quality on Coffee Shopping Interest in The Coffee Shop Barsilewin, Enjel Merry; Carla Rettobjaan, Vitalia Fina; Aristayudha, A A Ngurah Bagus
West Science Interdisciplinary Studies Vol. 2 No. 07 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i07.1078

Abstract

Bali is an exotic island in Indonesia, famous for its stunning natural beauty, rich in culture, the island is known as the “Dewata Island”. Besides its natural beauty Bali is also known as one of the best specialized coffee producers in the world. Bali Coffee has also become one of the leading agro industries in the Bali region. Bali coffee is a very promising commodity because its addictive nature makes it difficult for its fans to abandon this bitterly aspiring drink. The study aims to explore respondents' views on factors such as digital marketing, price and quality of products against interest in buying Coffee at Coffee Shop in Karangasem district. The research method used is quantitatively descriptive samples in this study are 100 people. On the results of the tests that have been carried out against the digital marketing variable (X1) against the buying interest variables (Y) where the influence that occurs is positive, on the result of the testing that has been done against the price variable, (X2) against the buy interest variable(Y), where the impact that occures is positive. On the test results that have taken place against the quality variable of the product (X3) against the purchase interest variabel (Y), digital marketing, price and quality of the products individually or jointly have a positive influence on the coffee shopping interest in the coffee shop in Karasemang district.
The Influence of Product Design and Beauty Vlogger Review on Serum Products Purchasing Decisions Savitri Devi, Ni Luh Putu Ayu; Carla Rettobjaan, Vitalia Fina; Widnyani, Ni Made
West Science Interdisciplinary Studies Vol. 2 No. 09 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i09.1162

Abstract

In Indonesia, facial care has become a daily routine for women. The research was conducted in the city of Denpasar, the center of government, commerce, and culture in Bali, to understand the impact of product design and beauty vlogger review on serum purchase decisions amid increasing competition in the cosmetics industry. The problem formulation is, does product design influence product purchasing decisions? Does the beauty vlogger review affect the product purchase decision? Does product design and beauty vlogger review influence product purchasing decisions? The research method used was quantitatively descriptive, using surveys with research questionnaires, involving 100 respondents to collect data on serum purchase preferences. The research was analyzed using a double linear regression analysis method, then the data was processed using the help of SPSS software version 29. The results of the test on this study showed that the product design significance value is <0,001 < 0,05, the value of the beauty vlogger review significance is <0,001 < 0.05, so based on data analysis that product design and beauty vlogger review have a significant positive influence on the purchase decision of serum products in the City of Denpasar. In conclusion, attractive product design and positive reviews of beauty vloggers are important factors that influence serum purchase decisions, providing important insights for cosmetics companies in designing effective marketing strategies.
Co-Authors A A Ngr Bagus Aristayudha Ada, Kadek Bramdhika Agustina, Febyola Anak Agung Ngurah Bagus Arista Yudha Barsilewin, Enjel Merry Bendesa, I.K.G. Candra Dewi, Putu Febri Dewi, Putu Febri Candra Enjel Merry Barsilewin Febyola Agustina I Gede Karang Komala Putra I Gede Wahyu Surya Dharma I Kadek Sania Putra I Ketut Johny Pramanda Putra I Ketut Tunas I Komang Gde Bendesa I Komang Gde Bendesa I Made Dhita Prianthara I Putu Prisa Jaya . Kadek, Bramdhika Ada Khadijah Febriana Rukhmanti Udhayana Kinandana, Gede Aryamanik Made Karma Maha Wirajaya Ni Kadek Winda Patriani Ni Luh Darmayanti Ni Luh Putu Ayu Savitri Ni Luh Putu Ayu Savitri Devi Ni Luh Putu Surya Astitiani Ni Made Widyani Nurfitria, Dini Nyoman Trisna Aryanata Putra, I Kadek Sania Putu Febri Candra Dewi Rahmat Yanuary Reganata, Gde Palguna Richadinata, Kadek Riyan Putra Savitri Devi, Ni Luh Putu Ayu Savitri, Ni Luh Putu Ayu Suandari, Putu Vierda Lya Sugianta, Kadek Arya Wahyuningsih, Luh Gde Nita Sri Widnyani , Ni Made Widnyani, Ni Made Widyani, Ni Made Wirabawa, I Kadek Agus Wulandari, Putu Diana Yudha, A.A. Ngurah Bagus Arista Yudha, Anak Agung Ngurah Bagus Arista