Article Per Year (5 Year)
p-Index From 2021 - 2026
2.286
P-Index
This Author published in this journals
All Journal MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN E-Jurnal Manajemen Universitas Udayana Jurnal Keuangan dan Perbankan JAM : Jurnal Aplikasi Manajemen UNEJ e-Proceeding Asia-Pacific Management and Business Application PROZIMA (Productivity, Optimization and Manufacturing System Engineering) Eksis: Jurnal Riset Ekonomi dan Bisnis Comvice : Journal of community service MABIS: Manajemen dan Bisnis Jurnal Ilmiah Manajemen dan Bisnis Inobis: Jurnal Inovasi Bisnis dan Manajemen Indonesia Udayana Journal of Social Sciences and Humanities (UJoSSH) Innovative: Journal Of Social Science Research International Journal of Management Research and Economics INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Jurnal Pengabdian Bakti Akademisi
Ni Made Purnami
Fakultas Ekonomi Dan Bisnis Universitas Udayana
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

Published : 33 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 33 Documents
Search

 1   2   3   4 
VALUE CO-CREATION IN HEALTHCARE SERVICE: A Systematic Literature Review Purnami, Ni Made; Nurcaya, I Nyoman
Eksis: Jurnal Riset Ekonomi dan Bisnis Vol. 18 No. 2 (2023): October (2023) - March (2024)
Publisher : STIE PGRI Dewantara Jombang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26533/eksis.v18i2.1315

Abstract

Value co-creation is crucial in business services as well as in healthcare services to enhance patient satisfaction. Active patient participation in value co-creation is critical in creating better and highly competitive services. Value co-creation can be achieved by interacting with healthcare providers and patients using integrated resources. Although research on the value of co-creation in healthcare has garnered attention, little effort has been made to systematically review the context of co-creation and the actors involved. This study aims to better understand value co-creation in healthcare from a management and business perspective. The research identifies the context of value co-creation, the actors involved, the theories adopted, the driving factors, the benefits, and the challenges faced. The Systematic Literature Review (SLR) method is used in this study, where 23 articles are identified and analyzed to answer a series of predetermined research questions. The article search was conducted using Harzing's Publish or Perish in 2022. The findings indicate that value co-creation benefits hospitals through competitive advantage, cost efficiency, profitability, and improved service quality. For patients, the perceived benefits include social experiences, patient centrality, and a better health community system.
GASTRONOMIC EXPERIENCES IN TOURISM: A SYSTEMATIC LITERATURE REVIEW AND FUTURE RESEARCH DIRECTIONS Purnami, Ni Made; Andhy Setyawan
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 11 (2024): November
Publisher : Adisam Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this systematic literature review is to summarize existing research on the role of gastronomic experiences in tourism, focusing on the factors influencing these experiences, their impacts, and the various dimensions involved. Using the Scopus database, 19 studies published between 2020 and 2024 in Q1 and Q2 journals were reviewed. The review identifies key dimensions of gastronomic experiences, including sensory, intellectual, affective, food quality, service quality, and physical environment quality. The findings reveal that gastronomic experiences significantly influence destination image, tourist satisfaction, loyalty, happiness, food consumption emotions, experiential value, behavior intentions, trust, word of mouth, competitive destination, perceived value, place attachment, length of stay, and brand love. Recommendations for future research include exploring additional dimensions of gastronomic experiences, examining interrelationships between influencing factors, investigating demographic impacts, researching moderating and mediating effects, integrating technology in gastronomic tourism, and emphasizing sustainable practices. These insights provide valuable guidance for tourism stakeholders to enhance culinary offerings and better meet the evolving needs of tourists
Analyzing The Serial Mediation of Customer Brand Co-Creation Behavior and Perceived Value in Enhancing Revisit Intention Purnami, Ni Made; Mujiati, NI Wayan; Kartika Sari, Uswatun Siwi; Putri Darmadi, Desak Komang Dea Marcellina; Da Costa, Carla Alexandra De Jesus
Jurnal Aplikasi Manajemen Vol. 22 No. 4 (2024)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2024.022.04.17

Abstract

The café industry faces increasing competition, particularly in attracting and retaining Generation Z customers who prioritize unique experiences and emotional connections. This study aims to examine the direct and indirect effects of place attachment, customer brand co-creation behavior, and perceived value on revisit intention among Generation Z customers in Bali. Additionally, it explores the serial mediation effects of customer brand co-creation behavior and perceived value in this relationship. Data was collected through structured questionnaires from a sample of 300 café visitors in Bali, selected using purposive random sampling. The collected data was analyzed using SmartPLS 3.0. The results indicate that place attachment has a significant direct effect on revisit intention and an indirect effect mediated by customer brand co-creation behavior and perceived value. Furthermore, the study confirms the serial mediation role of these variables, highlighting their combined influence on strengthening revisit intention. These findings underscore the critical importance of fostering emotional bonds and actively engaging customers in brand-related activities to enhance perceived value and encourage repeat visits. The results provide valuable insights for café managers aiming to build long-term loyalty among Generation Z consumers by implementing strategies that integrate emotional and experiential elements.
THE ROLE OF ELECTRONIC WORD OF MOUTH IN MODERATING THE INFLUENCE OF SERVICE QUALITY ON CUSTOMER LOYALTY (A STUDY AT EL LAGO BALI) Hooky Surya Widarma; Ni Made Purnami
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 3 No. 1 (2025): January
Publisher : Adisam Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Customer loyalty refers to a consumer's commitment to continue repurchasing the same product or service as a result of positive experiences or favorable impressions of the product or service. It reflects a consumer's tendency to repeatedly purchase preferred products or services. This study aims to examine and explain the effect of service quality on customer loyalty, as well as the moderating role of electronic word of mouth (e-WOM) in the relationship between service quality and customer loyalty at El Lago Bali. The sample consists of 100 respondents selected using purposive sampling. Data were collected through questionnaires, and the data analysis technique employed was Moderated Regression Analysis (MRA). The findings reveal that service quality has a positive and significant effect on customer loyalty, and electronic word of mouth effectively moderates the influence of service quality on customer loyalty.
Training on WhatsApp Business Optimization for Student Entrepreneurs of Universitas Syiah Kuala Rivani, Rivani; Halim, Hendra; Fadhil, Rahmat; Ramadhani, Evi; Agustina, Raida; Purnami, Ni Made; Dinaroe, Dinaroe; Hanidah, In In; Maulana, M. Rizki; Saleha, Sitti
Jurnal Pengabdian Bakti Akademisi Vol 1, No 4 (2024): Jurnal Pengabdian Bakti Akademisi
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jpba.v1i4.42348

Abstract

This community service activity aimed to enhance the digital marketing skills of student entrepreneurs at Universitas Syiah Kuala by optimizing the use of WhatsApp Business. Many young entrepreneurs lack familiarity with digital tools that can streamline business operations and expand market reach. This training was designed to address this gap by introducing participants to the practical features of WhatsApp Business. Utilizing the Service Learning (SL) method, the activity included presentations, hands-on practice, and evaluations. The training covered key WhatsApp Business features such as profile setup, product catalog management, and customer messaging. Results showed a marked increase in participants' understanding, with 85% reporting improved competence in using the app for business purposes and 90% expressing greater confidence in leveraging digital marketing tools. This activity highlights the potential of simple, accessible digital tools in supporting young entrepreneurs and contributes to the achievement of Sustainable Development Goals, particularly in promoting economic growth and digital literacy.
PERAN BRAND EQUITY MEMEDIASI PENGARUH COUNTRY OF ORIGIN TERHADAP REPURCHASE INTENTION KONSUMEN WARDAH BEAUTY COSMETIC Ni Kadek Dwik Lisna Putri; Ni Made Purnami
E-Jurnal Manajemen Vol 13 No 9 (2024)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/EJMUNUD.2024.v13.i09.p03

Abstract

Kebutuhan akan produk kosmetik saat ini semakin berkembang dari waktu ke waktu sehingga kosmetik sudah menjadi kebutuhan primer. Produk kosmetik yang paling banyak digunakan di Indonesia yaitu Wardah. Penelitian ini bertujuan untuk menguji dan menjelaskan peran brand equity memediasi pengaruh country of origin terhadap repurchase intention pada konsumen Wardah beauty cosmetic di Kota Denpasar. Sampel dalam penelitian ini sebanyak 130 responden. Pengumpulan data dilakukan melalui penyebaran kuesioner. Data yang terkumpul dianalisis dengan uji asumsi klasik, path analysis, dan pengujian peran mediasi. Hasil dari penelitian ini menunjukkan country of origin berpengaruh positif dan signifikan terhadap repurchase intention, country of origin berpengaruh positif dan signifikan terhadap brand equity, brand equity berpengaruh positif dan signifikan terhadap repurchase intention, dan brand equity mampu memediasi secara parsial (complementary partial mediation) pengaruh country of origin terhadap repurchase intention pada konsumen Wardah beauty cosmetic di Kota Denpasar. Implikasi teoritis hasil penelitian ini mendukung teori perilaku konsumen bahwa jika perilaku konsumen dalam menumbuhkan minat beli ulang dipengaruhi oleh berbagai informasi yang diterima. Implikasi praktis jika persepsi konsumen terhadap country of origin produk merek Wardah baik maka brand equity akan baik sehingga dapat meningkatkan repurchase intention. The need for cosmetic products is increasingly developing over time, making cosmetics a primary necessity. One of the most widely used cosmetic products in Indonesia is Wardah. This study aims to test and explain the role of brand equity in mediating the influence of country of origin on repurchase intention among Wardah beauty cosmetic consumers in Denpasar City. The sample in this study was 130 respondents. Data was collected through a questionnaire. The collected data was analyzed using classical assumption tests, path analysis, and mediation role tests. The results of this study show that country of origin has a positive and significant effect on repurchase intention, country of origin has a positive and significant effect on brand equity, brand equity has a positive and significant effect on repurchase intention, and brand equity is able to partially mediate (complementary partial mediation) the effect of country of origin on repurchase intention among Wardah beauty cosmetic consumers in Denpasar City. The theoretical implications of the findings of this study support consumer behavior theory. Practical implications if consumer perception of the country of origin of Wardah brand products is good, then brand equity will be good, which can increase repurchase intention.
PERAN BRAND TRUST MEMEDIASI PENGARUH BRAND EXPERIENCE TERHADAP BRAND LOYALTY Ni Putu Krisna Dewi; Ni Made Purnami
E-Jurnal Manajemen Vol 13 No 12 (2024)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/EJMUNUD.2024.v13.i12.p01

Abstract

Penelitian ini dilakukan untuk menjelaskan pengaruh antar variabel yang diteliti dan peran brand trust sebagai variabel pemediasi antara brand experience terhadap brand loyalty pelanggan Luwak White Koffie di Kota Denpasar. Luwak White Koffie merupakan salah satu merek kopi yang beredar di pasar Indonesia. Penelitian ini menggunakan 110 responden yang disebut sebagai anggota sampel. Penyebaran kuesioner secara offline dan online dilakukan untuk mengumpulkan data penelitian. Penelitian ini menggunakan teknik analisis jalur. Penelitian ini menghasilkan temuan bahwa brand experience mempunyai pengaruh positif dan signifikan terhadap brand loyalty; brand experience mempunyai pengaruh positif dan signifikan terhadap brand trust; brand trust mempunyai pengaruh positif dan signifikan terhadap brand loyalty; dan brand trust memediasi secara parsial pengaruh brand experience terhadap brand loyalty. Implikasi dari penelitian ini diharapkan mampu memberikan masukan kepada pihak manajemen Luwak White Koffie supaya memanfaatkan aspek brand experience dan brand trust sebagai strategi meningkatkan brand loyalty pelanggan Luwak White Koffie di Kota Denpasar. This research was conducted to explain the influence between the variables studied and the role of brand trust as a mediating variable between brand experience and brand loyalty of Luwak White Koffie customers in Denpasar City. Luwak White Koffie is one of the coffee brands available in the Indonesian market. This study used 110 respondents referred to as sample members. Offline and online questionnaires were distributed to collect research data. This study used path analysis techniques. The study found that brand experience has a positive and significant effect on brand loyalty; brand experience has a positive and significant effect on brand trust; brand trust has a positive and significant effect on brand loyalty; and brand trust partially mediates the effect of brand experience on brand loyalty. The implications of this research are expected to provide input to Luwak White Koffie management to utilize aspects of brand experience and brand trust as strategies to increase brand loyalty among Luwak White Koffie customers in Denpasar City.
Digital Transformation Education for Identifying Future Business Opportunities Halim, Hendra; Lubis, Muharman; Lubis, Fahdi Saidi; Dawood, Taufiq Carnegie; Majid, M. Shabri Abd.; Amri, Amri; Zulkifli, Zulkifli; Purnami, Ni Made; Nurlina, Eka; Silvia, Vivi
Jurnal Pengabdian Bakti Akademisi Vol 2, No 2 (2025): Jurnal Pengabdian Bakti Akademisi
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jpba.v2i2.45681

Abstract

The rapid advancement of digital technology has created a pressing need for digital transformation in various sectors, including entrepreneurship. However, many students and academics still lack adequate understanding and skills to identify future business opportunities through digital approaches. This community service activity, titled Digital Transformation Education for Identifying Future Business Opportunities, was conducted to address this issue. The program involved students and lecturers from Telkom University's Faculty of Industrial Engineering and Syiah Kuala University. Using the Service Learning (SL) approach, the activity was carried out through an online seminar that combined theoretical explanations and interactive discussions with digital business practitioners. Two experts in Islamic economics and information technology served as the resource persons. The activity aimed to increase digital literacy and entrepreneurial awareness among participants. Assessment through pre-test and post-test evaluations revealed a significant improvement in understanding, with the average score increasing from 63.5 to 85.8. The results demonstrate that structured digital transformation education can effectively enhance the capacity of the academic community in identifying and developing digital-based business opportunities. This activity also contributes to the achievement of Sustainable Development Goals (SDGs), particularly in promoting quality education, decent work and economic growth, and fostering innovation.
Exploring the Drivers of Customer Loyalty in the Restaurant Industry: A Systematic Literature Review and Future Research Agenda Purnami, Ni Made; Nurcaya, I Nyoman
Jurnal Ilmiah Manajemen & Bisnis Vol 10 No 1 (2025)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38043/jimb.v10i1.6066

Abstract

The purpose of this paper is to provide a comprehensive analysis of the determinants of customer loyalty in the restaurant industry and identify opportunities for future research. A systematic literature review was conducted using the PRISMA protocol, involving a final sample of 33 articles published between 2015 and 2024. The databases used include Scopus journals, with inclusion and exclusion criteria applied to ensure relevance and quality. Key factors influencing restaurant loyalty were identified, including satisfaction, service quality, and food quality, which are crucial for fostering long-term relationships and ensuring repeated patronage. Additional significant factors include brand image, price fairness, sensory experiences, sustainable practices, and customer engagement. Enhancing customer satisfaction through excellent service, quality food, and positive dining experiences is paramount for building a loyal customer base. The study highlights key factors for improving customer loyalty in restaurants, such as satisfaction, service quality, and sustainable practices. It offers valuable insights for both academics and practitioners, suggesting future research on mobile food-ordering apps and sustainability. The findings emphasize the importance of understanding these factors to develop effective strategies for enhancing customer satisfaction and loyalty.
The Role of Satisfaction Customer Mediate Influence Perception Quality To Loyalty Customer Putu Pujashanti Wilothama; Ni Made Purnami
International Journal of Management Research and Economics Vol. 2 No. 3 (2024): August : International Journal of Management Research and Economics
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/ijmre-itb.v2i3.2182

Abstract

iPhone is one of the premium smartphones that Apple relies on to compete with various premium smartphone products from other brands. The iPhone has a competitive advantage in the form of a unique and exclusive physical design and an operating system that is different from other brands in order to maintain its existence in the market. This study aims to explain the role of customer satisfaction in mediating the influence of quality perception on customer loyalty in iPhone smartphone users in Denpasar City. This study used a sample of 100 respondents taken using the non-probability sampling method with purposive sampling techniques. The data in this study was collected using a questionnaire method which was distributed in the form of a google form link to respondents. The data that has been collected is then analyzed and tested using classical assumption tests, path analysis tests, and testing the role of mediating variables. The results of this study show that quality perception has a positive and significant effect on customer loyalty, quality perception has a positive and significant effect on customer satisfaction, customer satisfaction has a positive and significant effect on customer loyalty, and customer satisfaction is able to partially mediate the influence of quality perception on customer loyalty. The results of this study can provide suggestions for Apple companies to improve the perception of quality and customer satisfaction in iPhone users to increase customer loyalty.
Co-Authors A.A Ngr Wishrawan Bhaskara Warman A.A Sagung Ksanthi Paramhita AA Sagung Ksanthi Paramhita Amri Amri Anak Agung Istri Mas Vedanthi Putri Andhy Setyawan Ayu Putu Laksmi Danyathi Da Costa, Carla Alexandra De Jesus Dewi Purwita Sari Dinaroe Dinaroe Fadhil, Rahmat Gilang Dwi Arta Gusti Ayu Pangastuti Arsinta Halim, Hendra Hooky Surya Widarma I Gusti Lanang Agung Adnyana I Komang Agus Hari Chandra I Made Ari Rismawan I Nyoman Nurcaya In-In Hanidah Kartika Sari, Uswatun Siwi Lubis, Fahdi Saidi Luh Alviolita Kusuma Nusarika M. Shabri Abd. Majid Makiyah, Makiyah Maulana, M. Rizki Muhammad Husnan Zaky Muharman Lubis Ni Kadek Dwik Lisna Putri Ni Luh Putu Indiani Ni Putu Dinda Prameswari Putri Astaki Ni Putu Krisna Dewi Ni Putu Krisna Diah Rani Ni Wayan Mujiati Nurlina, Eka Putri Darmadi, Desak Komang Dea Marcellina Putu Arina Indah Puspita Dewi Putu Pujashanti Wilothama Raida Agustina Ramadhani, Evi Rivani, Rivani Silvia, Vivi Sitti Saleha, Sitti Taufiq Carnegie Dawood Tri Anindita, Yulia Ayu Wayan Agus Widiartaka Zulkifli Zulkifli