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All Journal MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN E-Jurnal Manajemen Universitas Udayana Jurnal Keuangan dan Perbankan JAM : Jurnal Aplikasi Manajemen UNEJ e-Proceeding Asia-Pacific Management and Business Application PROZIMA (Productivity, Optimization and Manufacturing System Engineering) Eksis: Jurnal Riset Ekonomi dan Bisnis Comvice : Journal of community service MABIS: Manajemen dan Bisnis Jurnal Ilmiah Manajemen dan Bisnis Inobis: Jurnal Inovasi Bisnis dan Manajemen Indonesia Udayana Journal of Social Sciences and Humanities (UJoSSH) Innovative: Journal Of Social Science Research International Journal of Management Research and Economics INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Jurnal Pengabdian Bakti Akademisi
Ni Made Purnami
Fakultas Ekonomi Dan Bisnis Universitas Udayana
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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OPTIMALISASI LEGALITAS UMKM MELALUI PENDAMPINGAN LEGALITAS USAHA PANGAN INDUSTRI RUMAH TANGGA/P-IRT DI DESA CILINAYA MATARAM Makiyah, Makiyah; Purnami, Ni Made
COMVICE: Journal Of Community Service Vol. 9 No. 2 (2025): Oktober (2025)
Publisher : STIE PGRI Dewantara Jombang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26533/comvice.v9i2.1456

Abstract

This Community Service Program (PKM) aims to enhance the capacity of Micro, Small, and Medium Enterprises (MSMEs) in Cilinaya, Mataram through training on business legality (Home Industry Food License/P-IRT) and digital marketing. The main issues faced by partners are limited knowledge of licensing procedures and inadequate digital marketing skills. The program was implemented in three stages—preparation, training, and monitoring and evaluation—using a participatory mentoring approach. The results show significant improvement in participants’ understanding of P-IRT application procedures and their ability to utilize social media and online marketplaces for product promotion. Many participants have begun preparing licensing documents and developing digital content. This program demonstrates that collaboration between academia, local government, and entrepreneurs effectively strengthens village economic competitiveness and fosters MSME independence through technology-based empowerment.
Peran Customer Satisfaction Memediasi Pengaruh Price Discount terhadap Reuse Intention Konsumen Go-Food Kota Denpasar Tri Anindita, Yulia Ayu; Purnami, Ni Made
Innovative: Journal Of Social Science Research Vol. 4 No. 4 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i4.12970

Abstract

Gojek melalui situs resminya menyatakan bahwa layanan Go-Food adalah yang paling favorit. Keberhasilan ini karena strategi yang fokus pada pelanggan setia dan efisiensi promo. Penelitian ini bertujuan menjelaskan peran kepuasan pelanggan dalam memediasi pengaruh diskon harga terhadap niat penggunaan ulang konsumen Go-Food di Kota Denpasar. Penelitian dilakukan di Kota Denpasar dengan sampel 100 responden melalui kuesioner online menggunakan teknik purposive sampling dan analisis jalur. Hasil penelitian menunjukkan semua hipotesis diterima; diskon harga berpengaruh positif dan signifikan terhadap niat penggunaan ulang serta kepuasan pelanggan, dan kepuasan pelanggan mampu memediasi pengaruh diskon harga terhadap niat penggunaan ulang. Penelitian ini memberikan implikasi praktis bagi manajemen Gojek Kota Denpasar untuk mengembangkan strategi niat penggunaan ulang dengan meningkatkan kepuasan pelanggan dan diskon harga pada layanan Go-Food, yang pada akhirnya akan meningkatkan keuntungan perusahaan.
Modelling Online Purchase Behavior from Consumer Decision Model Perspective Indiani, Ni Luh Putu; Purnami, Ni Made
APMBA (Asia Pacific Management and Business Application) Vol. 10 No. 2 (2021)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.apmba.2021.010.02.6

Abstract

Despite the significant growth of internet users in Indonesia, the use of the internet for online shopping is still quite low, which hinders the potential for e-commerce growth in Indonesia. This fact raises interest in analyzing factors that influence online shopping intention among Indonesians. Based on consumer decision model, this study developed an online purchase decision model using an integrative approach that includes factors of marketing stimuli, environmental influence, and consumer concern altogether. This integrative model is aimed to get a more comprehensive picture of online purchase behavior, as previous studies analyzed this object using only one or two of these three factors. A survey was conducted to collect data using questionnaire as the instrument. Respondents were consumers who have bought retail products online. Data were analyzed using Partial Least Square. The results showed that website quality, eWOM, and perceived benefit significantly influence online purchase intention through the mediation of trust. Practical implications are discussed further.       
Co-Authors A.A Ngr Wishrawan Bhaskara Warman A.A Sagung Ksanthi Paramhita AA Sagung Ksanthi Paramhita Amri Amri Anak Agung Istri Mas Vedanthi Putri Andhy Setyawan Ayu Putu Laksmi Danyathi Da Costa, Carla Alexandra De Jesus Dewi Purwita Sari Dinaroe Dinaroe Fadhil, Rahmat Gilang Dwi Arta Gusti Ayu Pangastuti Arsinta Halim, Hendra Hooky Surya Widarma I Gusti Lanang Agung Adnyana I Komang Agus Hari Chandra I Made Ari Rismawan I Nyoman Nurcaya In-In Hanidah Kartika Sari, Uswatun Siwi Lubis, Fahdi Saidi Luh Alviolita Kusuma Nusarika M. Shabri Abd. Majid Makiyah, Makiyah Maulana, M. Rizki Muhammad Husnan Zaky Muharman Lubis Ni Kadek Dwik Lisna Putri Ni Luh Putu Indiani Ni Putu Dinda Prameswari Putri Astaki Ni Putu Krisna Dewi Ni Putu Krisna Diah Rani Ni Wayan Mujiati Nurlina, Eka Putri Darmadi, Desak Komang Dea Marcellina Putu Arina Indah Puspita Dewi Putu Pujashanti Wilothama Raida Agustina Ramadhani, Evi Rivani, Rivani Silvia, Vivi Sitti Saleha, Sitti Taufiq Carnegie Dawood Tri Anindita, Yulia Ayu Wayan Agus Widiartaka Zulkifli Zulkifli