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Journal : Jurnal IPTA

FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN WISATAWAN NUSANTARA BERWISATA BELANJA DI RAMA KRISNA OLEH-OLEH KHAS BALI I Kadek Adi Sumara Putra; I Ketut Suwena; I Made Kusuma Negara
Jurnal IPTA (Industri Perjalanan Wisata) Vol 5 No 1 (2017): Jurnal IPTA (July 2017)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (183.67 KB) | DOI: 10.24843/IPTA.2017.v05.i01.p08

Abstract

The activities of shopping trips into one of the attractions which is most favorite by domestic tourists. It can be seen from the percentage of domestic tourists who’s doing activity for shopping tour that is equal to 35 percent. The tourism shopping center that are currently being developed and are Frequently visited by domestic tourists is Rama Krishna Oleh-Oleh Khas Bali as a tourism shopping center of handicrafts from Bali with modern nuances. The purpose of this study was to determine the factors influencing the domestic tourists decision who’s doing activities for shopping trips and also determine the dominant factors that influence the domestic tourists decision for shopping trips in Rama Krishna Oleh-Oleh Khas Bali. This research using purposive sampling with distributing questionnaires to 374 respondents who traveled shopping at Rama Krishna Oleh-Oleh Khas Bali. The data were collection by observation, questionnaire interview, and library research. This research is being tested first for its validity and reliability before being by factor analysis. The results of this research showed that 18 variables were identified, 15 variables were selected into the three factors that influence the domestic tourists decision for shopping trips. Those factors consist of psychological factors with eigenvalue of 5.587, situational factors with eigenvalue of 1.594, and external factors with eigenvalue of 1.117. From the result of analysis factors well known that the most dominant factor were influencing domestic tourists decision for shopping trips in Rama Krishna Oleh-Oleh Khas Bali is a psychological factor because it has the highest eigenvalue of all factors that have been formed. The variables included in the psychological factors are: motivation, personality, learning, attitudes, and perceptions.
FAKTOR-FAKTOR YANG MEMPENGARUHI WISATAWAN DALAM MELAKUKAN PEMESANAN AKOMODASI MELALUI ONLINE TRAVEL AGENTS DI KAWASAN WISATA UBUD Putu Agus Wikanatha Sagita; I Made Kusuma Negara
Jurnal IPTA (Industri Perjalanan Wisata) Vol 7 No 2 (2019): Jurnal IPTA (December 2019)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (186.104 KB) | DOI: 10.24843/IPTA.2019.v07.i02.p06

Abstract

This study aims to (1) Identifying the characteristics of tourists who have booked accommodation through Online Travel Agents in Ubud Tourist Area, (2) Identifying factors that encourage tourists to book accommodation through Online Travel Agents in Ubud Tourist Area , (3) Identifying what is the most dominant factor encouraging tourists to book accommodation through Online Travel Agents in Ubud Tourist Area. Data in this study was conducted with observation, interview, questionnaire and literature study techniques. Data analysis technique used is quantitative descriptive analysis and factor analysis. The characteristics of respondents in this study based on age are dominated by tourists with an age range of 21-30 years, which is 53.3% or with a total of 96 people. Based on the length of stay dominated by tourists who stay 1-4 days, which is 57.8% or with a total of 104 people. The Online Travel Agent most used by respondents is booking.com, which is 48.9% or used by 88 people. Based on the analysis of factors produced four factors that influence tourists who book accommodations through online travel agents in the Ubud Tourist Area, namely 1) Efficiency factors: (a) Saving Energy, (b) Saving Time, (c) Shopping every time. 2) Preference Factors: (a) Economical, (b) Product Use, (c) Price Competition, and (d) References. 3) Psychological Factors: (a) Learning, (b) Perception, (c) Motivation, and (d) Facilities and Infrastructure. 4) Trust Factors: (a) Trust in the Internet, (b) Trust in Applications, and (c) Security Perceptions.
KAPABILITAS PRAKTIS DOMAIN PERJALANAN WISATA BALI: APLIKASI PERJALANAN WISATA BERBASIS PONSEL CERDAS I Made Kusuma Negara; Putu Agus Wikanatha Sagita
Jurnal IPTA (Industri Perjalanan Wisata) Vol 6 No 1 (2018): Jurnal IPTA (July 2018)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (176.196 KB) | DOI: 10.24843/IPTA.2018.v06.i01.p08

Abstract

Bali as a popular tourist destination has succeeded in searching list of the most desirable destinations in a virtual world. Variety of information backed by increasingly technological developments has put the smartphone in a strategic position as a tour and traveling tool. The existence of the smartphone is very helpful for users to get information and meet various needs quickly. Thus, it is important to examine the preferences of tourists on the use of smartphone as tour and travel tool to Bali. The concept of information technology on tour and travel as the approach of this article. Collecting data done by questionnaire method as much as 322 people of domestic tourists and foreign tourists who analyzed descriptively. The result of this research are the smartphone not only as a tool of technology alone, but has become a tourist travel tool as well as stage social activities, creativity, and share the experience. The shift in the stages of travel has changed due to the smartphone, tourists can choose to travel online, tourists can spontaneously change the travel plans due to unexpected events, and share a moment of the trip. The limitations of this article is the online information was not integral in facilitating the information needs of tourists.
FAKTOR FAKTOR YANG MEMPENGARUHI LAYANAN RESERVASI HOTEL DI PT. BALI MEGAH WISATA TOUR AND TRAVEL Si Gede Ngurah Bramantya Agustiano; I Made Kusuma Negara; I Wayan Suardana
Jurnal IPTA (Industri Perjalanan Wisata) Vol 4 No 1 (2016): Jurnal IPTA (July 2016)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (187.428 KB) | DOI: 10.24843/IPTA.2016.v04.i01.p16

Abstract

This study aims to determine the factors that influence hotel reservation service at Bali Megah Wisata Tour and Travel and a contributing factor dominant in hotel reservation service at Bali Megah Wisata Tour and Travel. The respondents in this study use purposive sampling technique in which the criteria are tourists who have made hotel reservation at Bali Megah Wisata Tour and Travel, with the total sample of 190 respondents. Questionnaires were used to collect data have been tested for validity and reliability. The data analysis which is used to answer the hypothesis of this study is factor analysis. The results of factor analysis showed that 5 factors affecting hotel reservation service at Bali Megah Wisata Tour and Travel are structur and ease of use factor with eigen value 6,492, reputation and security factor with eigen value 2,671, usefulness factor with eigen value 2,497, information content factor with eigen value 1,889 and responsiveness and personalization factor with eigen value 1,059. Structure and ease of use factor is a contributing factor dominant in hotel reservation service at Bali Megah Wisata Tour and Travel.
ANALISIS KEBUTUHAN TENAGA KERJA PADA DIVISI OPERASIONAL DI PT. ASIALINK HOLIDAYS SANUR, BALI Mardi Ulises Simanjuntak; I Made Kusuma Negara; I GPB Sasrawan Mananda
Jurnal IPTA (Industri Perjalanan Wisata) Vol 4 No 1 (2016): Jurnal IPTA (July 2016)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1509.725 KB) | DOI: 10.24843/IPTA.2016.v04.i01.p03

Abstract

Sehubungan dengan penurunan jumlah wisatawan yang menggunakan jasa PT. Asialink Holidays Sanur, Bali maka berakibat pada Pemutusan Hubungan Kerja (PHK) pada beberapa karyawan. Hal ini menyebabkan kelebihan beban kerja pada karyawan di perusahaan tersebut. Penelitian ini dilakukan dengan tujuan menganalisis lebih lanjut mengenai beban kerja dan kebutuhan tenaga kerja pada PT. Asialink Holidays Sanur, Bali sesuai dengan kondisi yang terjadi pada perusahaan tersebut, khususnya pada divisi operasional. Jenis data yang digunakan adalah data kualitatif dan data kuantitatif, yang diperoleh dari sumber data, baik primer maupun sekunder. Dalam pengumpulan data dilakukan dengan cara observasi partisipasi, wawancara, dan studi dokumentasi. Penentuan informan dilakukan dengan teknik purposive sampling, yaitu dengan menentukan informan pangkal dan informan kunci. Sementara untuk teknik penentuan sampel adalah berupa penentuan populasi, yaitu seluruh karyawan divisi operasional. Teknik analisis data dalam penelitian ini menggunakan analisis deskriptif kualitatif dan kuantitatif, yang terdiri dari analisis beban kerja, analisis kebutuhan tenaga kerja, tingkat absensi tenaga kerja dan perputaran tenaga kerja. Dijelaskan bahwa hasil rata-rata pengamatan beban kerja sesuai dengan SOP menunjukkan bahwa karyawan divisi operasional PT. Asialink Holidays Sanur, Bali mengalami kekurangan waktu sebanyak 424 menit, sedangkan yang di luar SOP mengalami kekurangan waktu sebanyak 489 menit. Dengan analisis beban kerja, maka jumlah tenaga kerja divisi operasional yang seharusnya dibutuhkan adalah sebanyak 6 orang.Sementara persentase absensi karyawan divisi operasional pada PT. Asialink Holidays Sanur, Bali tahun 2014 adalah 0,72% per bulan dan persentase perputaran tenaga kerja pada PT. Asialink Holidays Sanur, Bali tahun 2014 adalah 0, karena tidak ada perputaran tenaga kerja yang terjadi pada tahun tersebut. Maka tenaga kerja yang senyatanya dibutuhkan oleh divisi operasional pada PT. Asialink Holidays Sanur, Bali adalah sebanyak 6 orang. Jumlah karyawan saat ini adalah 2 orang, sehingga PT. Asialink Holidays Sanur, Bali, membutuhkan tambahan tenaga kerja sebanyak 4 orang. Saran yang dapat diberikan, sebaiknya PT. Asialink Holidays Sanur, Bali segera melakukan perekrutan karyawan agar dapat memenuhi kekurangan tenaga kerja dalam perusahaan. Dengan terpenuhinya kekurangan tenaga kerja, maka beban kerja pun dapat dilaksanakan secara optimal.
PREFERENSI SMARTPHONE SEBAGAI ALAT PERJALANAN WISATA DI BALI I Made Kusuma Negara; Putu Agus Wikanatha Sagita
Jurnal IPTA (Industri Perjalanan Wisata) Vol 9 No 2 (2021): Jurnal IPTA (December 2021)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/IPTA.2021.v09.i02.p14

Abstract

Utilization of tourism information and communication technology has an impact on increasing tourist satisfaction. One of them is the use of smartphones as a travel tool such as booking accommodation, selecting destinations, searching for tourist locations, distance to tourist sites, weather at tourist sites, uploading travel memories, and other travel needs. This study aims to describe the social, economic, demographic variables of tourists in using smartphones as a travel tool in Bali. The basic needs of tourists such as hotels and restaurants are the main needs of tourists in browsing through smartphones. In addition, the conditions at the destination are also a relatively important need for tourists to know through the use of smartphones. Women as domestic tourists dominate the use of smartphones in traveling, most of whom are women who live in metropolitan areas. Meanwhile, for foreign tourists, it looks proportionally distributed based on the country of origin of the tourists. Those who are well-educated dominate the use of smartphones in traveling. The distribution of young and productive ages can also be seen clearly in using smartphones as a travel tool. Even in the case of foreign tourists, the elderly also contributes to the use of smartphones as a travel tool.
PENGARUH KEPUASAN, KEPERCAYAAN DAN HARGA TERHADAP LOYALITAS WISATAWAN PENGGUNA LAYANAN BOOKING.COM Ni Luh Lisa Wulandari; I Made Kusuma Negara; Luh Gede Leli Kusuma Dewi
Jurnal IPTA (Industri Perjalanan Wisata) Vol 4 No 2 (2016): Jurnal IPTA (December 2016)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (405.648 KB) | DOI: 10.24843/IPTA.2016.v04.i02.p18

Abstract

Online Travel Agent is popular sites as travel planner for tourist. Online Travel Agent provides ease on choosing accommodation or other tour facility for tourist. Booking.com is the biggest online travel agent at this time which giving service on reserving hotel room. Booking.com becomes popular among the tourist and very interested especially for reserved hotel room due to Booking.com provide additional facility which given for customer who loyal using service this online travel agent. Therefore, the purpose of this study is to know The Effect of Satisfaction, Trust and Price on Tourist Loyalty who uses Service of Booking.com. Sample on this research is 100 respondents with using quota sampling technique directed to tourist who ever using service of Booking.com more than 1 time and classified as Secret Deal and Genius Booker Customer. Collecting Data technique are observation non participation, questionnaire with likert scale, literature study and online survey. By hypothesis test with t test and F test, the result are (1) Satisfaction has influence positive and significant on Loyalty of Tourist. (2) Trust has influence positive and significant on Loyalty of Tourist (3) Price has influence positive and significant on Loyalty of Tourist.(4) Satisfaction, Trust and Price has influence positive and significant on Loyalty of Tourist as simultaneous. Through coefficient determination test Satisfaction, Trust and Price variable able to explain Loyalty 70,60%. Linier Regression Analyze state that independent variable has positive coefficient value 2,593, 2,303 and 4,988 with result Price as independent variable which very dominant influence Loyalty of Tourist for using service online travel agent Booking.com.
ANALISIS KEPUASAN WISATAWAN TERHADAP VARIASI PAKET DENPASAR CITY TOUR Shintia Jayanti; I Wayan Suardana; I Made Kusuma Negara
Jurnal IPTA (Industri Perjalanan Wisata) Vol 2 No 1 (2014): Jurnal IPTA (July 2014)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (153.989 KB) | DOI: 10.24843/IPTA.2014.v02.i01.p05

Abstract

Denpasar city tour as one of tourism product in Bali, also developed becomes one of favorite choice for tourist. Since tourism industry product is very dynamic and depends on the environment, it is important to know tourist’s perception and analysis about tourist satisfaction for variety of Denpasar city tour, for making some regulation to improve the product or making some innovation about the product. This research conducted by questionnaire method, also supported with interviews and direct observation. The results analyzed by using Importance-Performance Analysis. The result showed that tourist felt dissatisfaction about the product (Denpasar city tour) as shown at the indicator (92,75 percent), and cartecius diagram showed that there are some point that is important for the tourist and should be maintain the performance, such as variation object, facility in the object, reliable information. There are also some point that tourist feel it is important but they feel dissatisfaction about it. There are security checks and security staffs in the object.
PENGARUH KUALITAS PELAYANAN DAN CITRA MEREK TERHADAP KEPUASAN WISATAWAN NUSANTARA MENGGUNAKAN TRANSPORTASI ONLINE GRAB DI KUTA, BALI Maria Laru Sendy Ludju; I Made Kusuma Negara; Ni Putu Eka Mahadewi
Jurnal IPTA (Industri Perjalanan Wisata) Vol 8 No 2 (2020): Jurnal IPTA (December 2020)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/IPTA.2020.v08.i02.p07

Abstract

This study aimed to explain the effect of service quality and brand image on the satisfaction of domestic tourists who used Grab online transportation in Kuta, Bali. The research method used in this research was quantitative and qualitative research methods (mix methods). Questionnaires were distributed to 150 domestic tourists with a sample determination method using purposive sampling. The method of data analysis used multiple linear regression analysis with SPSS 18.0 program. The results of this study stated that partially the quality of service had a positive and significant effect on the satisfaction of domestic tourists with the dominant dimension being the tangible dimension and brand I mage giving a positive and significant effect on the satisfaction of domestic tourists with the dominating dimension being the support of the brand association. Simultaneously, the quality of service and brand image had a positive and significant influence on the satisfaction of domestic tourists. The R Square value of 0.672 meant that 67,2% of tourist satisfaction could be explained by the variable service quality and brand image, while the remaining 32,8% was influenced by other variables not examined in this study.
ANALISIS KUALITAS PELAYANAN PADA ANJUNGAN DKI JAKARTA TAMAN MINI INDONESIA INDAH Ryan Sebastian; I Made Kusuma Negara; I Putu Sudana
Jurnal IPTA (Industri Perjalanan Wisata) Vol 1 No 1 (2013): Jurnal IPTA (December 2013)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (114.679 KB) | DOI: 10.24843/IPTA.2013.v01.i01.p03

Abstract

The title of this final report is “ Analysis Of service Quality In jakarta pavilion Taman Mini Indonesia Indah”. The background of this research is the decrease of service provide to tourist . Tourist destination should be able to give good service to the tourist. by giving good service, will creating satisfaction for tourist enjoying attraction and culture in the Jakarta pavilion Taman Mini Indonesia Indah The target of this research is to know about perception of tourist to the service quality of staff or guide in the pavilion Jakarta . Kinds of that are used are qualitative and quantitative, data source are primary data and secondary data, data collection by observation, deep interview, questionnaire and literary study. Technic of data analysis that is used descriptive qualitative and likert scale analysis. The result of the study is perception of tourist to the service quality of staff and guide in the Jakarta pavilion is netral which means is not good or not bad with average of all is 3,45 from 50 respondents. The suggestion that can be given to the management of pavilion Jakarta the effort to the quality of service to improve the staff and guides quality in Jakarta pavilion.